Advisor, Marketing

📌 Core Information

🔹 Job Title: Advisor, Marketing

🔹 Company: Desjardins

🔹 Location: Montréal, Lévis (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days remote, 3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for products and services
• Analyzing market needs and providing recommendations to improve standards and policies
• Serving as a resource person to clients and partners
• Leading development projects and initiatives

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong communication to effectively manage marketing campaigns and provide expert advice to clients and partners.

📋 Key Responsibilities

✅ Develop and update the organization’s products and services to meet member/client needs and support business development

✅ Analyze market needs and develop and implement product and service marketing strategies

✅ Serve as a resource person to clients and partners and advise and assist them on important development projects and interventions

✅ Recommend solutions to improve or optimize standards, policies, and programs

✅ Prepare marketing recommendations, solutions, and action plans based on the organization’s objectives and priorities

✅ Help solve complex problems using analytical skills and extensive knowledge of the line of business

✅ Coordinate with stakeholders working in other fields and interact with them effectively

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and stakeholder management, requiring strong organizational skills and the ability to work both independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: A minimum of four years of relevant experience

Required Skills:

• Strong communication skills in both French and English (oral and written)
• Analytical skills
• Project management skills
• Stakeholder engagement skills
• Problem-solving skills
• Data analysis skills
• Bilingual communication skills

Preferred Skills:

• Experience in the financial services industry
• Knowledge of marketing automation tools
• Familiarity with CRM systems

ASSUMPTION: Strong communication skills in both French and English are essential due to the nature of the duties and the need to interact with English-speaking partners, members, and clients.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - CAD 90,000 per year (Estimated, based on industry standards for a Marketing Advisor role in Montreal)

Benefits:

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

Working Hours: Full-time (37.5 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Desjardins is the largest cooperative financial group in North America, offering a wide range of financial products and services to individuals and businesses.

Company Size: Desjardins has over 10,000 employees, providing a large and diverse work environment.

Founded: Desjardins was founded in 1900 and has since grown to become one of the strongest and most stable financial institutions in Canada.

Company Description:

• Desjardins is a member-owned cooperative that focuses on the financial well-being of its members
• The organization offers a full range of products and services, including banking, insurance, wealth management, and business solutions
• Desjardins is committed to equity, diversity, and inclusion, providing a positive workplace for all

Company Specialties:

• Retail banking
• Insurance
• Wealth management
• Business solutions

Company Website: www.desjardins.com

ASSUMPTION: Desjardins' cooperative structure and focus on member well-being set it apart from other financial institutions, offering a unique work environment for employees.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports to the Director of Marketing

Work Arrangement: Hybrid (2 days remote, 3 days on-site)

Growth Opportunities:

• Potential advancement to a senior marketing role within the organization
• Opportunities to work on diverse projects and gain experience in various aspects of marketing
• Access to professional development and training opportunities

ASSUMPTION: This role offers opportunities for career growth and professional development within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in both Montréal and Lévis

Office Location(s): 1, Complexe Desjardins, Montréal and 100, rue des Commandeurs, Lévis

Geographic Context:

• Montréal: A vibrant, multicultural city with a rich history and a thriving arts and culture scene
• Lévis: A picturesque city across the St. Lawrence River from Québec City, offering a mix of urban and rural living

Work Schedule: Full-time (37.5 hours/week), with flexible work arrangements available

ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and remote work, catering to different work styles and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• Communication skills
• Analytical skills
• Problem-solving abilities
• Cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Research Desjardins' cooperative values and be ready to discuss how you align with them

ATS Keywords: Marketing strategy, market analysis, product development, stakeholder engagement, problem-solving, data analysis, bilingual communication

ASSUMPTION: The interview process will focus on assessing the candidate's communication skills, analytical abilities, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, Microsoft Dynamics)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and the projects being worked on.

👔 Cultural Fit Considerations

Company Values:

• Member-centricity
• Integrity
• Expertise
• Innovation
• Cooperation

Work Style:

• Collaborative
• Adaptable
• Results-driven
• Innovative
• Member-focused

Self-Assessment Questions:

• How do you demonstrate member-centricity in your work?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you approach problem-solving and decision-making in a collaborative setting?

ASSUMPTION: Desjardins values a strong cultural fit, with employees who are member-centric, collaborative, and committed to the organization's cooperative principles.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with stakeholders who have diverse needs and expectations
• Adapting to changes in the market and the organization
• Balancing remote work and on-site collaboration in a hybrid work environment

ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses more on day-to-day campaign execution and less on strategic planning and analysis
• Marketing Manager: Oversees a team of marketing professionals and is responsible for the overall marketing strategy and budget
• Product Manager: Focuses on the development and management of specific products or services, rather than the overall marketing strategy

ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and stakeholder management, making it distinct from related marketing positions.

📝 Sample Projects

• Developing and implementing a marketing campaign for a new financial product
• Analyzing market trends and customer data to inform product development and positioning
• Collaborating with cross-functional teams to improve customer experience and satisfaction

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the collaborative nature of the role.

❓ Key Questions to Ask During Interview

• How does this role contribute to Desjardins' overall marketing strategy?
• Can you describe the team structure and how this role fits within it?
• How does Desjardins support the professional development and growth of its employees?
• What are the most significant challenges facing the marketing department currently, and how can this role help address them?
• How does Desjardins foster a collaborative and inclusive work environment?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates the candidate's interest in the role and the organization, and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Research Desjardins' cooperative values and be ready to discuss how you align with them
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.