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Advisor, Marketing

Desjardins
Full-time
On-site
MontrΓ©al, Quebec, Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Advisor, Marketing

πŸ”Ή Company: Desjardins

πŸ”Ή Location: MontrΓ©al, LΓ©vis

πŸ”Ή Job Type: Full-time, Temporary (13 months)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 10, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (with telecommuting option)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and updating products/services to meet member/client needs
  • Analyzing market needs and implementing marketing strategies
  • Serving as a resource person to clients and partners
  • Recommending solutions to improve standards, policies, and programs
  • Collaborating with stakeholders and working on complex problems

ASSUMPTION: This role requires a balance of analytical, interpersonal, and project management skills. It involves both strategic planning and day-to-day client support.

πŸ“‹ Key Responsibilities

βœ… Lead development projects, initiatives, and activities

βœ… Diagnose issues, challenges, and needs to determine target outcomes

βœ… Develop and help implement objectives, solutions, and action plans

βœ… Analyze data, conduct studies, make recommendations, and write summaries

ASSUMPTION: This role involves a mix of independent work and collaboration with various teams to achieve marketing objectives.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: A minimum of four years of relevant experience

Required Skills:

  • Marketing strategy development
  • Analytical skills
  • Interpersonal savvy
  • Project management
  • Data analysis
  • Problem-solving
  • Client relations
  • Business development
  • Resourcefulness
  • Communication skills
  • French language proficiency
  • Stakeholder engagement

Preferred Skills:

  • Bilingualism (English and French)
  • Experience in the financial industry

ASSUMPTION: Given the temporary nature of the role, candidates with relevant experience and transferable skills are encouraged to apply.

πŸ’° Compensation & Benefits

Salary Range: Desjardins offers competitive salaries and annual bonuses. The salary range for this role is CAD 65,000 - CAD 85,000 per year, based on experience and qualifications.

Benefits:

  • 4 weeks of flexible vacation starting in the first year
  • Defined benefit pension plan
  • Group insurance including telemedicine
  • Reimbursement of health and wellness expenses and telework equipment

Working Hours: Full-time, typically 35-40 hours per week. Flexible hours may be available.

ASSUMPTION: Salary range is estimated based on industry standards for marketing advisors with 2-5 years of experience in the financial sector.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Desjardins is the largest cooperative financial group in North America, offering a full range of financial products and services to individuals and businesses.

Company Size: Desjardins has over 42,000 employees, providing a large and diverse work environment.

Founded: Desjardins was founded in 1900 and has since grown to become one of the strongest banks in the world.

Company Description:

  • Desjardins Group is the largest cooperative financial group in North America and the sixth largest in the world.
  • It offers a full range of products and services to individuals and businesses through its extensive distribution network, its online platforms, and its subsidiaries across Canada.
  • Desjardins has one of the highest capital ratios and one of the highest credit ratings in the industry.

Company Specialties:

  • Retail banking
  • Wealth management
  • Insurance
  • Investment services

Company Website: www.desjardins.com

ASSUMPTION: Desjardins' size and diversity provide ample opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of experience and strategic thinking.

Reporting Structure: The advisor reports to the marketing manager and works closely with various teams, including product development, sales, and client services.

Work Arrangement: This role is primarily on-site, with the option to telecommute occasionally.

Growth Opportunities:

  • Progression to senior advisor or management roles
  • Expansion into other areas of marketing or related fields
  • Opportunities to work on high-impact projects and initiatives

ASSUMPTION: Given the temporary nature of the role, growth opportunities may be limited but could lead to permanent positions within the organization.

🌍 Location & Work Environment

Office Type: Desjardins' offices are modern and collaborative workspaces, with a mix of open-plan and private offices.

Office Location(s): MontrΓ©al, LΓ©vis

Geographic Context:

  • MontrΓ©al is a vibrant, multicultural city with a strong economy and a thriving arts and culture scene.
  • LΓ©vis is a city located across the St. Lawrence River from QuΓ©bec City, offering a mix of urban and rural living.

Work Schedule: The work schedule is typically Monday to Friday, with some flexibility for remote work.

ASSUMPTION: The location and work environment may require occasional travel between offices and to client sites.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening
  • In-person or virtual interview with the hiring manager and team members
  • Final interview with senior leadership

Key Assessment Areas:

  • Analytical skills and problem-solving
  • Interpersonal skills and communication
  • Marketing strategy and business acumen
  • Cultural fit and alignment with Desjardins' values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Prepare examples of your marketing strategy development and implementation
  • Research Desjardins' products, services, and competition to demonstrate your industry knowledge

ATS Keywords: Marketing strategy, market analysis, product development, client relations, stakeholder engagement, problem-solving, data analysis, French language

ASSUMPTION: The interview process may include case studies, scenario-based questions, and behavioral interviews to assess your skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, Microsoft Dynamics)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Data analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Member-centricity
  • Integrity
  • Expertise
  • Innovation
  • Teamwork

Work Style:

  • Collaborative and team-oriented
  • Results-driven and proactive
  • Adaptable and flexible
  • Strong communication and interpersonal skills

Self-Assessment Questions:

  • How do you demonstrate member-centricity in your work?
  • Can you provide an example of a time when you had to adapt to a significant change in your work environment?
  • How do you approach working with diverse teams and stakeholders?

ASSUMPTION: Desjardins values candidates who align with their cooperative principles and demonstrate a strong commitment to member service.

⚠️ Potential Challenges

  • Managing multiple projects and priorities
  • Working with diverse teams and stakeholders
  • Adapting to a large and complex organization
  • Occasional travel between offices and client sites

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.

πŸ“ˆ Similar Roles Comparison

  • Marketing Coordinator: Focuses more on day-to-day marketing tasks and less on strategic planning
  • Marketing Manager: Oversees marketing teams and has more responsibility for overall marketing strategy
  • Product Manager: Focuses on product development and management, with less emphasis on marketing strategy

ASSUMPTION: This role offers a balance between strategic planning and day-to-day marketing tasks, with opportunities to grow into management or specialized roles.

πŸ“ Sample Projects

  • Developing a marketing strategy for a new product launch
  • Conducting market research to identify trends and opportunities
  • Creating and implementing a customer retention campaign
  • Collaborating with cross-functional teams to improve marketing processes and workflows

ASSUMPTION: These projects are examples of the types of initiatives you might work on, but the specific projects will vary depending on the team and business needs.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for the organization?
  • What are the key priorities for this role in the first 90 days?
  • How does Desjardins support the professional development of its employees?
  • What is the typical career path for someone in this role?
  • How does Desjardins measure the success of its marketing initiatives?

ASSUMPTION: These questions can help you better understand the role, the team, and the organization, and demonstrate your interest in and preparation for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of your marketing strategy development and implementation
  • Research Desjardins' products, services, and competition to demonstrate your industry knowledge
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.