π Core Information
πΉ Job Title: Advisor, Marketing
πΉ Company: Desjardins
πΉ Location: MontrΓ©al, LΓ©vis
πΉ Job Type: Full-time, Temporary (13 months)
πΉ Category: Marketing
πΉ Date Posted: April 10, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site (with telecommuting option)
π Job Overview
Key aspects of this role include:
- Developing and updating products/services to meet member/client needs
- Analyzing market needs and implementing marketing strategies
- Serving as a resource person to clients and partners
- Recommending solutions to improve standards, policies, and programs
- Collaborating with stakeholders and working on complex problems
ASSUMPTION: This role requires a balance of analytical, interpersonal, and project management skills. It involves both strategic planning and day-to-day client support.
π Key Responsibilities
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Lead development projects, initiatives, and activities
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Diagnose issues, challenges, and needs to determine target outcomes
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Develop and help implement objectives, solutions, and action plans
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Analyze data, conduct studies, make recommendations, and write summaries
ASSUMPTION: This role involves a mix of independent work and collaboration with various teams to achieve marketing objectives.
π― Required Qualifications
Education: Bachelor's degree in a related field
Experience: A minimum of four years of relevant experience
Required Skills:
- Marketing strategy development
- Analytical skills
- Interpersonal savvy
- Project management
- Data analysis
- Problem-solving
- Client relations
- Business development
- Resourcefulness
- Communication skills
- French language proficiency
- Stakeholder engagement
Preferred Skills:
- Bilingualism (English and French)
- Experience in the financial industry
ASSUMPTION: Given the temporary nature of the role, candidates with relevant experience and transferable skills are encouraged to apply.
π° Compensation & Benefits
Salary Range: Desjardins offers competitive salaries and annual bonuses. The salary range for this role is CAD 65,000 - CAD 85,000 per year, based on experience and qualifications.
Benefits:
- 4 weeks of flexible vacation starting in the first year
- Defined benefit pension plan
- Group insurance including telemedicine
- Reimbursement of health and wellness expenses and telework equipment
Working Hours: Full-time, typically 35-40 hours per week. Flexible hours may be available.
ASSUMPTION: Salary range is estimated based on industry standards for marketing advisors with 2-5 years of experience in the financial sector.
π Applicant Insights
π Company Context
Industry: Desjardins is the largest cooperative financial group in North America, offering a full range of financial products and services to individuals and businesses.
Company Size: Desjardins has over 42,000 employees, providing a large and diverse work environment.
Founded: Desjardins was founded in 1900 and has since grown to become one of the strongest banks in the world.
Company Description:
- Desjardins Group is the largest cooperative financial group in North America and the sixth largest in the world.
- It offers a full range of products and services to individuals and businesses through its extensive distribution network, its online platforms, and its subsidiaries across Canada.
- Desjardins has one of the highest capital ratios and one of the highest credit ratings in the industry.
Company Specialties:
- Retail banking
- Wealth management
- Insurance
- Investment services
Company Website: www.desjardins.com
ASSUMPTION: Desjardins' size and diversity provide ample opportunities for career growth and development.
π Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of experience and strategic thinking.
Reporting Structure: The advisor reports to the marketing manager and works closely with various teams, including product development, sales, and client services.
Work Arrangement: This role is primarily on-site, with the option to telecommute occasionally.
Growth Opportunities:
- Progression to senior advisor or management roles
- Expansion into other areas of marketing or related fields
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: Given the temporary nature of the role, growth opportunities may be limited but could lead to permanent positions within the organization.
π Location & Work Environment
Office Type: Desjardins' offices are modern and collaborative workspaces, with a mix of open-plan and private offices.
Office Location(s): MontrΓ©al, LΓ©vis
Geographic Context:
- MontrΓ©al is a vibrant, multicultural city with a strong economy and a thriving arts and culture scene.
- LΓ©vis is a city located across the St. Lawrence River from QuΓ©bec City, offering a mix of urban and rural living.
Work Schedule: The work schedule is typically Monday to Friday, with some flexibility for remote work.
ASSUMPTION: The location and work environment may require occasional travel between offices and to client sites.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Analytical skills and problem-solving
- Interpersonal skills and communication
- Marketing strategy and business acumen
- Cultural fit and alignment with Desjardins' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your marketing strategy development and implementation
- Research Desjardins' products, services, and competition to demonstrate your industry knowledge
ATS Keywords: Marketing strategy, market analysis, product development, client relations, stakeholder engagement, problem-solving, data analysis, French language
ASSUMPTION: The interview process may include case studies, scenario-based questions, and behavioral interviews to assess your skills and cultural fit.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.
π Cultural Fit Considerations
Company Values:
- Member-centricity
- Integrity
- Expertise
- Innovation
- Teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and flexible
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you demonstrate member-centricity in your work?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How do you approach working with diverse teams and stakeholders?
ASSUMPTION: Desjardins values candidates who align with their cooperative principles and demonstrate a strong commitment to member service.
β οΈ Potential Challenges
- Managing multiple projects and priorities
- Working with diverse teams and stakeholders
- Adapting to a large and complex organization
- Occasional travel between offices and client sites
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
π Similar Roles Comparison
- Marketing Coordinator: Focuses more on day-to-day marketing tasks and less on strategic planning
- Marketing Manager: Oversees marketing teams and has more responsibility for overall marketing strategy
- Product Manager: Focuses on product development and management, with less emphasis on marketing strategy
ASSUMPTION: This role offers a balance between strategic planning and day-to-day marketing tasks, with opportunities to grow into management or specialized roles.
π Sample Projects
- Developing a marketing strategy for a new product launch
- Conducting market research to identify trends and opportunities
- Creating and implementing a customer retention campaign
- Collaborating with cross-functional teams to improve marketing processes and workflows
ASSUMPTION: These projects are examples of the types of initiatives you might work on, but the specific projects will vary depending on the team and business needs.
β Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the organization?
- What are the key priorities for this role in the first 90 days?
- How does Desjardins support the professional development of its employees?
- What is the typical career path for someone in this role?
- How does Desjardins measure the success of its marketing initiatives?
ASSUMPTION: These questions can help you better understand the role, the team, and the organization, and demonstrate your interest in and preparation for the position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your marketing strategy development and implementation
- Research Desjardins' products, services, and competition to demonstrate your industry knowledge
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.