Advisor, Social Media & Media (x2)

📌 Core Information

🔹 Job Title: Advisor, Social Media & Media (x2)

🔹 Company: Ontario Medical Association

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Non-profit Organization Management

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days/week in-office)

🚀 Job Overview

Key aspects of this role include:

• Managing social media activities, including content creation and community engagement
• Providing strategic advice and counsel to members of the executive team and board
• Supporting the development of social media content to ensure essential initiatives are positioned and highlighted appropriately
• Collaborating with the communications team to support social media efforts with overall campaigns and initiatives
• Monitoring issues emerging in the media or on social media that may impact the OMA or its members

ASSUMPTION: This role requires a strong background in social media management, content creation, and strategic communication. The ideal candidate will have experience working with executive teams and collaborating with cross-functional teams to achieve impact on key audiences.

📋 Key Responsibilities

✅ Manage social media activities, including sourcing and researching stories, content creation, video production, graphic design, and publishing

✅ Provide proactive management of social media activities from end to end

✅ Support the Director in leading the development of social media content to ensure initiatives are positioned and highlighted appropriately

✅ Collaborate with the communications team to support social media efforts with overall campaigns and initiatives

✅ Monitor account activity and engage in regular community management

✅ Support in the management of all OMA social media accounts

✅ Create and contribute to content calendars while overseeing the scheduling and regular posting of OMA on our social media channels

✅ Stay up to date with the latest social media trends, tools, and best practices

✅ Encourage and provide support for member dialogue and participation on social platforms that influence health policy and government direction consistent with the OMA’s advocacy plan

✅ Create and manage the OMA persona and voice to leverage and promote the OMA brand on current and emerging social platforms as well as traditional media

✅ Liaise with members to create a vibrant and engaged community on social media

✅ Organize member outreach to improve participation in OMA social media content and provide support to members in establishing and growing their own social media profiles

✅ Analyze data from traditional and social media platforms and publishing tools to generate insights on content performance

✅ Implement data learnings into future social media content strategies and plans to improve content performance and grow audiences across all platforms

✅ Monitor issues emerging in the media or on social media that may impact the OMA or its members

✅ Work collaboratively across the department to identify storytelling and content creation opportunities that leverage both member and public earned and paid social and media relations initiatives to ensure an integrated approach to achieving impact on OMA priorities with our key audiences

ASSUMPTION: This role requires strong project management skills, the ability to work under tight deadlines, and a high level of detail orientation. The ideal candidate will have experience in media relations, graphic design, and video production.

🎯 Required Qualifications

Education: Undergraduate degree in Public Relations, Communications, Journalism, or equivalent

Experience: 5-7 years of relevant experience

Required Skills:

• Social Media Management
• Content Creation
• Video Production
• Graphic Design
• Media Relations
• Project Management
• Data Analysis
• Community Engagement
• Strategic Communication
• Public Relations
• Advocacy
• Collaboration
• Trend Analysis
• Storytelling
• Member Outreach
• Time Management

Preferred Skills:

• Fluency in French
• Experience with specific social media management tools (e.g., Hootsuite, Buffer, Sprout Social)

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their social media management, content creation, and graphic design skills. They will also have experience working with executive teams and collaborating with cross-functional teams to achieve impact on key audiences.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 CAD per year (based on experience level and industry standards)

Benefits:

• Competitive salary and bonus program
• Exceptional group benefits package, including a spending account and a robust wellness program

Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (2 days/week in-office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on the candidate's qualifications and the organization's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: The Ontario Medical Association (OMA) operates in the non-profit organization management sector, representing the political, clinical, and economic interests of Ontario's medical profession.

Company Size: Medium (201-500 employees)

Founded: 1880

Company Description:

• The OMA represents more than 40,000 physicians and medical students across the province
• Ontario’s doctors play a significant role in helping shape health-care policy and implementing initiatives that strengthen and enhance Ontario’s health care system

Company Specialties:

• Health policy
• Practice management
• Legal Services
• Strategy and Governance
• Economics
• Research
• Analytics
• Information Management
• Insurance
• Hospital Services
• Laboratory Proficiency Testing
• Medical Services
• Physician Health
• Public Affairs
• and Communications

Company Website: www.oma.org

ASSUMPTION: The OMA's extensive experience and expertise in the health care sector make it an attractive employer for individuals interested in the non-profit sector and health care policy.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: This role reports directly to the Director of Communications and will work closely with the executive team and board members

Work Arrangement: Hybrid (2 days/week in-office)

Growth Opportunities:

• Potential to grow within the communications department or take on additional responsibilities as the organization expands
• Opportunities to work on high-impact projects and initiatives that influence health care policy and the health care system

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to work on high-impact projects and initiatives that influence health care policy and the health care system.

🌍 Location & Work Environment

Office Type: Hybrid (2 days/week in-office)

Office Location(s): 150 Bloor Street West, Toronto, Ontario M5S 3C1, CA

Geographic Context:

• Toronto is the capital city of Ontario and the largest city in Canada
• The city is known for its diverse neighborhoods, vibrant arts and culture scene, and extensive park system
• Toronto is also a major hub for the technology, finance, and healthcare industries

Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (2 days/week in-office)

ASSUMPTION: Toronto offers a dynamic and multicultural work environment, with ample opportunities for professional growth and development. The hybrid work arrangement provides flexibility for employees while maintaining a strong office presence.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Director of Communications
• Background check and reference check

Key Assessment Areas:

• Social media management and content creation skills
• Project management and time management skills
• Communication and collaboration skills
• Strategic thinking and problem-solving abilities
• Adaptability and flexibility in a hybrid work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences in social media management, content creation, and project management
• Prepare examples of your social media content, graphic design, and video production work to showcase during the interview
• Research the OMA and its initiatives to demonstrate your understanding of the organization and its mission
• Practice common interview questions and prepare thoughtful responses that showcase your skills and experiences

ATS Keywords: Social Media Management, Content Creation, Video Production, Graphic Design, Project Management, Data Analysis, Community Engagement, Strategic Communication, Public Relations, Advocacy, Collaboration, Trend Analysis, Storytelling, Member Outreach, Time Management, Hybrid Work, Toronto, Ontario Medical Association

ASSUMPTION: The OMA's hiring process is designed to assess candidates' skills and experiences in social media management, content creation, and project management, as well as their fit with the organization's culture and values.

🛠 Cultural Fit Considerations

Company Values:

• Respectful
• Bold
• Responsive
• Transparent

Work Style:

• Collaborative
• Adaptable
• Results-driven
• Data-informed

Self-Assessment Questions:

• How do you align with the OMA's values of being respectful, bold, responsive, and transparent in your work and behaviors?
• How do you approach working in a hybrid work environment, and what strategies do you use to maintain productivity and collaboration when working remotely?
• How do you ensure that your communication style is clear, concise, and effective in various contexts, including written, verbal, and visual mediums?

ASSUMPTION: The OMA values candidates who are respectful, bold, responsive, and transparent in their work and behaviors. They also value adaptability and strong communication skills in a hybrid work environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks simultaneously
• Working under tight deadlines and maintaining high-quality standards
• Adapting to changes in social media trends and algorithms
• Balancing the needs and expectations of multiple stakeholders, including members, the public, and the executive team
• Navigating a hybrid work environment and maintaining productivity and collaboration when working remotely

ASSUMPTION: The role of Advisor, Social Media & Media (x2) presents several challenges, including managing multiple platforms and content creation tasks, working under tight deadlines, and adapting to changes in social media trends. Candidates should be prepared to work in a fast-paced and dynamic environment.

📈 Similar Roles Comparison

• This role differs from related positions, such as Social Media Manager or Content Creator, in its focus on strategic advice and counsel to executive teams and board members, as well as its requirement for strong project management and time management skills
• The OMA's focus on health care policy and advocacy sets it apart from other organizations, offering unique opportunities to influence health care policy and the health care system
• This role may require more frequent travel or on-site work than other hybrid or remote positions, as it involves working closely with the executive team and board members

ASSUMPTION: The role of Advisor, Social Media & Media (x2) offers unique opportunities to influence health care policy and the health care system, but it also presents specific challenges related to working with executive teams and board members, as well as managing multiple social media platforms and content creation tasks.

📝 Sample Projects

• Developing a social media campaign to raise awareness about a specific health care initiative or policy
• Creating engaging content for multiple social media platforms to promote the OMA's brand and mission
• Managing a crisis communication situation on social media, requiring quick thinking and strategic decision-making
• Analyzing social media data to identify trends and insights, and using that information to inform future content strategies

ASSUMPTION: The role of Advisor, Social Media & Media (x2) involves a wide range of projects, from developing social media campaigns to managing crisis communication situations and analyzing data to inform content strategies.

❓ Key Questions to Ask During Interview

• Can you describe a time when you had to manage multiple social media platforms and content creation tasks simultaneously? How did you prioritize and ensure high-quality standards were maintained?
• How do you approach working with executive teams and board members to provide strategic advice and counsel? Can you provide an example of a successful collaboration?
• How do you stay up-to-date with the latest social media trends, tools, and best practices? Can you share an example of how you've used this knowledge to improve content performance or grow audiences?
• How do you balance the needs and expectations of multiple stakeholders, including members, the public, and the executive team, when creating social media content?
• How do you ensure that your communication style is clear, concise, and effective in various contexts, including written, verbal, and visual mediums? Can you provide an example of a successful communication strategy you've implemented?

ASSUMPTION: The interview process for the role of Advisor, Social Media & Media (x2) should focus on assessing candidates' skills and experiences in managing multiple social media platforms and content creation tasks, working with executive teams and board members, staying up-to-date with social media trends, and balancing the needs and expectations of multiple stakeholders.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in social media management, content creation, and project management
• Prepare examples of your social media content, graphic design, and video production work to showcase during the interview
• Research the OMA and its initiatives to demonstrate your understanding of the organization and its mission
• Practice common interview questions and prepare thoughtful responses that showcase your skills and experiences
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.