AEO/GEO Content Manager

📌 Core Information

🔹 Job Title: AEO/GEO Content Manager

🔹 Company: CourseCareers

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing & Communications

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing strategies to enhance CourseCareers' visibility in AI-driven search engines
• Creating optimized content for various platforms, including FAQs, tutorials, and structured guides
• Collaborating with freelancers and contractors for content creation at scale
• Monitoring performance and ensuring CourseCareers is cited in trusted LLM sources
• Light technical SEO work and coordination with developers to implement schema and index best practices

ASSUMPTION: This role requires a strategic, hands-on approach to content management, with a focus on emerging AI-driven search trends and a strong understanding of LLMs.

📋 Key Responsibilities

✅ LLM Search & Citation Strategy: Learn and stay up-to-date on how LLMs recommend resources, identify prompts where CourseCareers should appear, and develop strategies to get CourseCareers cited in trusted LLM sources.

✅ Content Optimization & Creation: Create or optimize content designed for AI-driven search, rework existing content to be citation-worthy and LLM-friendly, and utilize AI systems for efficient content creation at scale.

✅ Technical SEO & Structure: Ensure all content includes structured data, implement schema and index best practices, and coordinate with developers to optimize content for AI search.

✅ Monitoring & Reporting: Track CourseCareers' mentions and citations across LLMs and AI search tools, analyze prompt-level performance, and report monthly on referral traffic, LLM visibility, and wins.

✅ Content Distribution & PR Tactics: Post on relevant platforms where LLMs crawl answers, work with PR to place CourseCareers in high-authority, AI-indexed media, and build partnerships with creators, curators, and publications that LLMs cite.

ASSUMPTION: This role involves a blend of content creation, strategy, technical SEO, and monitoring to ensure CourseCareers' visibility in the age of AI search.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field (or equivalent experience)

Experience: 3+ years in content marketing and SEO, with proven experience writing and structuring content for visibility and utilizing AI tools to create content more efficiently

Required Skills:

• Proven experience in content marketing and SEO
• Understanding of LLMs and AI-driven search
• Basic familiarity with schema markup and structured data
• Strong writing skills and an eye for detail
• Entrepreneurial, resourceful, and desire to build/lead the AI SEO team

Preferred Skills:

• Experience with AI-driven search tools and platforms
• Familiarity with content management systems (CMS)
• Knowledge of programming languages (e.g., HTML, JavaScript, Python)

ASSUMPTION: Candidates should have a strong background in content marketing and SEO, with a focus on AI-driven search and a desire to lead the AI SEO team.

💰 Compensation & Benefits

Salary Range: $50,000 - $60,000 per year based on experience, with a total on-target earnings of $120,000 - $200,000+ including a 20% bonus based on the total increase in profit from AI search

Benefits:

• Results-only environment with significant autonomy
• Fully remote work with the freedom to travel and spend more time with family
• Paid spring break off to travel and have fun
• Fully paid annual trip to Cancun to hang out with the team
• Significant equity in CourseCareers
• Pro-self-improvement & learning attitude
• Work on solving the most important and significant problem of our generation

Working Hours: 40 hours per week, with flexible scheduling

ASSUMPTION: The salary range and benefits package are competitive and reflect the company's commitment to employee growth and success.

📌 Applicant Insights

🔍 Company Context

Industry: Education Technology (EdTech) and Career Services

Company Size: Small to Medium (11-50 employees), with a startup-like culture and a focus on innovation and growth

Founded: 2023, with a mission to fix the broken higher education system and provide an alternative career-starting pathway for students

Company Description:

• CourseCareers is a modern, results-driven platform that helps people start careers without the need for traditional college degrees
• The company offers a unique, alternative pathway to traditional education, focusing on real-world skills and practical experience
• CourseCareers is committed to disrupting the higher education system and unlocking human potential in the economy

Company Specialties:

• Career alternative education
• AI-driven search optimization
• Content marketing and strategy
• Technical SEO and structured data

Company Website: coursecareers.com

ASSUMPTION: CourseCareers is a mission-driven company focused on innovation and disruption in the education and career services industries.

📊 Role Analysis

Career Level: Mid-level, with the opportunity to grow into a leadership role as the AI SEO team expands

Reporting Structure: This role reports directly to the CEO and works closely with the marketing and content teams

Work Arrangement: Fully remote, with the freedom to work from anywhere in the United States

Growth Opportunities:

• As the first dedicated hire for AI SEO, this role offers significant growth potential as the team expands
• The ability to gain significant equity in CourseCareers, allowing for potential wealth creation
• Working on solving one of the most important problems of our generation, with a significant impact on society

ASSUMPTION: This role offers substantial growth opportunities, both personally and professionally, as CourseCareers continues to expand and disrupt the education and career services industries.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• Atlanta, Georgia, United States
• CourseCareers is based in Atlanta but allows employees to work remotely from anywhere in the United States
• The company encourages a flexible, results-driven work environment

Work Schedule: Flexible, with a focus on results and outcomes rather than hours worked

ASSUMPTION: CourseCareers offers a flexible, remote work environment with a focus on results and employee autonomy.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Take-home content strategy assignment
• Final interview with the CEO and other team members

Key Assessment Areas:

• Content strategy and AI search optimization skills
• Writing and communication abilities
• Cultural fit and alignment with CourseCareers' mission and values
• Problem-solving and critical thinking

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing, SEO, and AI search optimization skills
• Demonstrate your understanding of LLMs and AI-driven search in your application materials
• Be prepared to discuss your approach to content strategy and optimization during the interview process

ATS Keywords: AI SEO, LLM, content strategy, AI search optimization, SEO, content marketing, technical SEO, structured data, AI tools

ASSUMPTION: The interview process for this role will focus on assessing the candidate's content strategy, AI search optimization skills, and cultural fit with CourseCareers' mission and values.

🛠️ Tools & Technologies

• AI-driven search tools and platforms (e.g., ChatGPT, Perplexity, Gemini, Claude)
• Content management systems (e.g., WordPress, Drupal, Joomla)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: This role requires a strong understanding of AI-driven search tools and platforms, as well as familiarity with content management and SEO tools.

👔 Cultural Fit Considerations

Company Values:

• Results-driven and autonomous
• Pro-self-improvement and learning
• Mission-focused and impact-oriented
• Fun and collaborative work environment

Work Style:

• Flexible and remote-friendly
• Focus on outcomes and results rather than hours worked
• Strong emphasis on communication and collaboration
• Entrepreneurial and innovative mindset

Self-Assessment Questions:

• Do you thrive in a results-driven, autonomous work environment?
• Are you passionate about continuous learning and self-improvement?
• Are you excited about the opportunity to work on a mission-driven project with a significant impact on society?
• Do you enjoy working in a flexible, remote-friendly environment with a strong emphasis on communication and collaboration?

ASSUMPTION: CourseCareers values a results-driven, autonomous work environment with a strong emphasis on continuous learning, self-improvement, and mission-focused impact.

⚠️ Potential Challenges

• Working in a fast-paced, startup-like environment with a focus on innovation and growth
• Keeping up with the rapidly evolving AI search landscape and LLM trends
• Balancing content creation, strategy, technical SEO, and monitoring responsibilities
• Managing a team of freelancers and contractors for content creation at scale

ASSUMPTION: This role presents unique challenges related to the fast-paced, innovative nature of AI-driven search and the need to balance multiple responsibilities and team management.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position focuses on AI-driven search optimization and LLM strategies
• While content marketing and SEO skills are essential, this role requires a strong understanding of LLMs and AI-driven search trends
• As the first dedicated hire for AI SEO, this role offers significant growth potential and the opportunity to shape the AI SEO team's future

ASSUMPTION: This role is unique in its focus on AI-driven search optimization and LLM strategies, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing a content strategy to enhance CourseCareers' visibility in AI-driven search engines
• Creating optimized content for various platforms, including FAQs, tutorials, and structured guides, designed for AI-driven search
• Implementing technical SEO best practices and schema markup to optimize content for AI search
• Monitoring and analyzing CourseCareers' mentions and citations across LLMs and AI search tools, and iterating content based on AI search trends

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, from content creation and strategy to technical SEO and monitoring.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for AI-driven search and the role of the AI SEO team?
• How does CourseCareers support the professional development and growth of its employees, particularly in the AI SEO team?
• What are the most significant challenges facing the AI SEO team in the next 12-24 months, and how can this role help address them?
• How does CourseCareers measure the success of the AI SEO team and this role in particular?
• What is the company's approach to work-life balance and employee well-being, particularly in a fully remote work environment?

ASSUMPTION: These key questions help applicants better understand the company's long-term vision, growth opportunities, and commitment to employee development and well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to highlight your content marketing, SEO, and AI search optimization skills, as well as your understanding of LLMs and AI-driven search
• Prepare a content strategy assignment, demonstrating your approach to enhancing CourseCareers' visibility in AI-driven search engines
• Be ready to discuss your application materials and content strategy assignment during the interview process
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.