Affiliate Influencer Marketing Associate

📌 Core Information

🔹 Job Title: Affiliate Influencer Marketing Associate

🔹 Company: Macy's

🔹 Location: New York, NY

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing influencer marketing strategies across North American Affiliate Subnetworks
• Managing and optimizing influencer marketing budgets to drive business outcomes
• Collaborating with internal teams and external agencies to align influencer strategies with broader company initiatives
• Building and maintaining relationships with top-tier subnetworks and agency partners
• Analyzing performance data and generating insights to refine strategies and optimize campaign effectiveness

ASSUMPTION: This role requires a high level of experience and expertise in influencer marketing, with a focus on affiliate subnetworks. Candidates should have a proven track record of driving results in this area.

📋 Key Responsibilities

✅ Lead the development and execution of North American affiliate subnetwork influencer marketing strategy to drive revenue and brand consideration

✅ Manage and optimize the North American affiliate subnetwork influencer budget, ensuring effective allocation across brand priorities, campaigns, and partners

✅ Oversee the planning of subnetwork campaigns, negotiate contracts and rates, and establish performance metrics to ensure maximum ROI

✅ Collaborate with internal teams to align subnetwork influencer strategies with broader company initiatives

✅ Develop and maintain relationships with top-tier subnetworks and agency partners to ensure a steady pipeline of relevant talent and first to market opportunities

✅ Continuously analyze performance data, generating insights and recommendations to refine strategies and optimize campaign effectiveness

✅ Report regularly on campaign performance, financial metrics, and strategic insights to senior leadership

✅ Establish co-reporting for weekly, monthly, seasonal, and annual reports with peers across social and influencer teams

✅ Establish reporting cadence and dashboard with media and agency partners

✅ Mentor and guide junior team members, fostering a collaborative and high-performance team culture

✅ Foster an environment of acceptance and respect that strengthens relationships and ensures authentic connections with colleagues, customers, and communities

ASSUMPTION: This role involves a high degree of strategic planning, project management, and stakeholder communication. Candidates should be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent work experience in a related field

Experience: 7+ years of experience in building and managing retail creator affiliate programs, specifically with North American Influencer subnetworks

Required Skills:

• Proven track record of scaling creator networks programs, optimizing KPIs, and managing program budgets
• Strong experience in managing external agencies and working with cross-functional teams
• Exceptional analytical skills with the ability to report on campaign performance, analyze data, and drive actionable insights
• Deep understanding of the retail and e-commerce landscape, including trends and best practices in affiliate and influencer marketing
• Excellent communication and negotiation skills, with the ability to influence and lead across departments
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced environment
• Experience with affiliate platforms, tools, and analytics (e.g., LTK, ShopMy, Motom, Collective Voice)

Preferred Skills:

• Experience with specific affiliate platforms or tools
• Fluency in additional languages

ASSUMPTION: Given the specific nature of this role, candidates should have a strong background in influencer marketing and a deep understanding of the retail and e-commerce landscape. Experience with affiliate marketing platforms and tools is also essential.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 per year (based on industry standards for a senior marketing role in New York)

Benefits:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Working Hours: Full-time, typically 40 hours per week. May require occasional evenings and weekends to support campaigns and events.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in New York. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically department stores and e-commerce

Company Size: Macy's is a large corporation with over 10,000 employees, offering a structured and established work environment

Founded: 1858, with a rich history and strong brand recognition

Company Description:

• Macy's is America’s store for life, delivering quality fashion at affordable prices to customers through approximately 640 locations and the leading e-commerce site macys.com
• The company is known for its iconic events, such as the Macy's 4th of July Fireworks and Macy's Thanksgiving Day Parade, as well as its exclusive brands and dynamic mobile and social platforms
• Macy's is committed to community involvement, supporting local and national charities through donations and volunteer service

Company Specialties:

• Retail
• E-commerce
• Fashion and lifestyle brands
• Iconic events and marketing campaigns
• Community involvement and corporate social responsibility

Company Website: Macy's Careers

ASSUMPTION: Macy's is a well-established retailer with a strong brand and a diverse range of products and services. The company's size and history provide a stable and structured work environment, with opportunities for growth and development.

📊 Role Analysis

Career Level: Senior Marketing Role, with potential for growth into a management or leadership position

Reporting Structure: This role reports directly to the Director of Influencer & Affiliate Influencer Marketing

Work Arrangement: On-site, full-time position with a standard workweek of 40 hours. May require occasional evenings and weekends to support campaigns and events.

Growth Opportunities:

• Advancement into a management or leadership role within the marketing department
• Expansion of responsibilities to include additional marketing channels or regions
• Development of skills and expertise in influencer marketing, affiliate marketing, and related fields

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department. Candidates should be proactive in seeking out new challenges and learning opportunities.

🌍 Location & Work Environment

Office Type: Corporate office environment, with a focus on collaboration and teamwork

Office Location(s): 151 W 34th St, New York, NY 10001, US

Geographic Context:

• New York City is a major metropolitan area with a diverse population and a vibrant cultural scene
• The office is located in the heart of Manhattan, offering easy access to public transportation and nearby amenities
• The city's fast-paced environment may require employees to adapt to a high-pressure work environment

Work Schedule: Standard full-time workweek of 40 hours, with occasional evenings and weekends as needed

ASSUMPTION: The office environment at Macy's is collaborative and team-oriented, with a focus on driving results and achieving business objectives. The location in New York City offers a dynamic and fast-paced work environment, with access to a wide range of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with a member of the HR team
• In-depth interview with the hiring manager and/or other team members
• Final interview with the Director of Influencer & Affiliate Influencer Marketing
• Background check and reference check (if applicable)

Key Assessment Areas:

• In-depth knowledge of influencer marketing and affiliate marketing strategies
• Ability to analyze data and generate actionable insights
• Strong communication and negotiation skills
• Proven track record of driving results in a fast-paced environment

Application Tips:

• Highlight specific examples of successful influencer marketing campaigns and their results
• Tailor your resume to emphasize relevant skills and experiences for this role
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Influencer Marketing, Affiliate Marketing, Campaign Management, Budget Management, Data Analysis, Negotiation, Communication, Team Collaboration, Project Management, Retail Knowledge, E-Commerce Understanding, Analytical Skills, Agency Management, Creator Partnerships, Brand Ambassador Programs, Performance Metrics

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with a strong background in influencer marketing and a proven track record of driving results. Candidates should be prepared to provide specific examples of their achievements and demonstrate their ability to thrive in a fast-paced environment.

🛠️ Tools & Technologies

• Affiliate marketing platforms (e.g., LTK, ShopMy, Motom, Collective Voice)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes. Candidates should be comfortable learning and adapting to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Collaboration and teamwork
• Innovation and continuous improvement
• Integrity and accountability
• Diversity, equity, and inclusion

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on achieving business objectives
• Adaptable and flexible, with the ability to manage multiple projects simultaneously

Self-Assessment Questions:

• Do I have a proven track record of driving results in influencer marketing campaigns?
• Am I comfortable working in a fast-paced, collaborative environment?
• Do I have strong communication and negotiation skills, with the ability to influence and lead across departments?
• Am I adaptable and flexible, with the ability to manage multiple projects simultaneously?

ASSUMPTION: Macy's is a large corporation with a structured and established work environment. Candidates should be comfortable working in a fast-paced, collaborative environment and be able to manage multiple projects simultaneously. Strong communication and negotiation skills are essential for success in this role.

⚠️ Potential Challenges

• Managing a large budget and ensuring maximum ROI for influencer marketing campaigns
• Balancing the needs of multiple stakeholders, including internal teams, external agencies, and subnetwork partners
• Keeping up with the latest trends and best practices in influencer marketing and affiliate marketing
• Working in a fast-paced, dynamic environment with tight deadlines and competing priorities

ASSUMPTION: This role presents unique challenges and opportunities for candidates with a strong background in influencer marketing and a proven track record of driving results. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously.

📈 Similar Roles Comparison

• This role is unique in its focus on affiliate influencer marketing within the retail industry. Similar roles may include influencer marketing manager, affiliate marketing manager, or marketing manager with a focus on influencer marketing
• Industry-specific context: The retail industry is highly competitive, with a constant need to innovate and adapt to changing consumer behaviors and trends
• Career path comparison: This role offers opportunities for growth and development within the marketing department, with potential advancement into management or leadership positions

ASSUMPTION: This role is unique in its focus on affiliate influencer marketing within the retail industry. Candidates should have a strong background in influencer marketing and a deep understanding of the retail and e-commerce landscape.

📝 Sample Projects

• Developing and executing a high-impact influencer marketing campaign to drive revenue and brand consideration for a specific product category
• Analyzing performance data and generating insights to optimize the effectiveness of influencer marketing campaigns across multiple channels
• Negotiating contracts and rates with subnetwork partners to ensure maximum ROI for influencer marketing campaigns

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role. Candidates should be prepared to provide specific examples of their achievements and demonstrate their ability to thrive in a fast-paced environment.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role fit into the broader marketing strategy for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the team, and the company culture. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Macy's Careers website
• Tailor your resume to emphasize relevant skills and experiences for this role
• Prepare a cover letter highlighting your interest in the role and the company, as well as your qualifications and achievements
• Prepare for the interview by researching the company and the role, and practicing common interview questions and your responses
• Follow up with the hiring manager or HR representative within one week of the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.