Affiliate & Lead Génération Manager (F/H/X) 

📌 Core Information

🔹 Job Title: Affiliate & Lead Génération Manager (F/H/X)

🔹 Company: Verisure

🔹 Location: Antony, Île-de-France, France

🔹 Job Type: Full-time, Hybrid (2 office days per week)

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-04-30

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing acquisition strategies for qualified prospects
• Managing affiliate campaigns, lead generation, and email/SMS marketing efforts
• Collaborating with cross-functional teams to create engaging content and messages
• Analyzing campaign performance and providing data-driven insights

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills to succeed.

📋 Key Responsibilities

✅ Developing and implementing acquisition strategies via affiliate marketing, lead generation, email marketing, and SMS marketing

✅ Managing affiliate campaigns, including partner identification, negotiation, and performance tracking

✅ Collaborating with creative teams to design compelling content and messages for various channels

✅ Analyzing campaign performance and providing insights to optimize results

✅ Coordinating with CRM and data teams to refine targeting and segmentation strategies

✅ Working with tech/data teams to ensure seamless integration and data accuracy

ASSUMPTION: Successful candidates will have a proven track record in affiliate marketing, lead generation, and campaign optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in affiliate marketing, lead generation, or a related role

Required Skills:

• Proven experience in affiliate marketing and lead generation
• Strong analytical skills and data-driven mindset
• Excellent communication and negotiation skills
• Fluency in French (both written and spoken)
• Proficiency in CRM tools and marketing automation platforms

Preferred Skills:

• Experience with email marketing and SMS marketing tools
• Knowledge of the French market and consumer behavior
• Familiarity with Agile methodologies

ASSUMPTION: Candidates with experience in the home security or related industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €55,000 per year (based on industry standards for mid-level marketing roles in the Paris area)

Benefits:

• 6 days of remote work per month
• Comprehensive training and development opportunities
• Annual bonus and participation plan (up to one month's salary)
• Health insurance and retirement plan
• Meal participation and other perks

Working Hours: Full-time (35 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Verisure is the leading provider of professionally-monitored security services in Europe and Latin America, with a focus on residential and small business customers

Company Size: Verisure has over 28,000 employees and serves more than 5.6 million customers across 17 countries

Founded: Verisure was founded in 1988 and has since grown into a global leader in its industry

Company Description:

• Verisure is committed to providing high-quality, customer-focused security solutions
• The company fosters an entrepreneurial and innovative culture, with a strong focus on growth and international expansion
• Verisure invests heavily in research and development to create advanced, intelligent, and reliable security solutions

Company Specialties:

• Professional monitoring
• Smart alarms
• Home security
• Growth
• International expansion
• R&D
• IT
• Customer-centric approach
• Entrepreneurial spirit
• Innovation

Company Website: www.verisure.com

ASSUMPTION: Verisure's large size and global presence offer applicants the opportunity to work in a dynamic, international environment with ample growth potential.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Acquisition Manager

Work Arrangement: Hybrid, with 2 office days per week and 6 days of remote work per month

Growth Opportunities:

• 25% of Verisure's employees advance in their careers each year
• The company offers comprehensive training and development opportunities
• Strong performers may have the chance to take on additional responsibilities or move into management roles

ASSUMPTION: Successful candidates in this role will have the opportunity to grow both personally and professionally within Verisure.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Antony, Île-de-France, France

Geographic Context:

• Antony is a suburb of Paris, located approximately 15 kilometers south of the city center
• The area is well-connected by public transportation, with easy access to major highways and train stations
• Antony offers a mix of urban and suburban living, with a variety of housing options and amenities

Work Schedule: Full-time (35 hours per week), with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds – the opportunity to collaborate in person and the flexibility to work from home.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and a member of the team
• Final interview with the Acquisition Manager
• Job offer and onboarding

Key Assessment Areas:

• Affiliate marketing and lead generation expertise
• Analytical skills and data-driven mindset
• Communication and negotiation skills
• Cultural fit and alignment with Verisure's values

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on affiliate marketing and lead generation
• Tailor your cover letter to demonstrate your understanding of Verisure's business and the role's requirements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking

ATS Keywords: Affiliate marketing, lead generation, campaign optimization, data analysis, partner management, negotiation, CRM tools, marketing automation

ASSUMPTION: Verisure's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the company.

🛠️ Tools & Technologies

• CRM tools (e.g., Salesforce, HubSpot CRM)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Email marketing and SMS marketing tools (e.g., Mailchimp, Sendinblue)
• Affiliate marketing platforms (e.g., CJ Affiliate, AWIN)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Successful candidates will be proficient in using relevant marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion
• Commitment
• Innovation
• Winning as a team
• Trust and responsibility

Work Style:

• Collaborative and inclusive
• Data-driven and analytical
• Agile and adaptable
• Customer-centric
• Entrepreneurial and innovative

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in affiliate marketing and lead generation?
• Can you provide an example of a successful affiliate marketing campaign you've managed, and what made it successful?
• How do you approach data analysis and optimization in your marketing campaigns?
• How do you balance the need for innovation with the need to maintain a consistent brand image and customer experience?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Verisure's values and a willingness to embrace the company's collaborative and innovative work style.

⚠️ Potential Challenges

• Managing a large number of affiliate partners and campaigns simultaneously
• Keeping up with the latest trends and best practices in affiliate marketing and lead generation
• Balancing the need for innovation with the need to maintain a consistent brand image and customer experience
• Working effectively in a hybrid work environment, with both on-site and remote team members

ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their skills, experience, and the support of their team and manager.

📈 Similar Roles Comparison

• This role is unique in its focus on affiliate marketing and lead generation within the home security industry
• Similar roles in other industries may have a broader focus on digital marketing or customer acquisition
• Career progression in this role may lead to management or specialist positions in affiliate marketing or lead generation

ASSUMPTION: Candidates should research the home security industry and Verisure's unique position within it to better understand the specific requirements and opportunities of this role.

📝 Sample Projects

• Developing and executing a successful affiliate marketing campaign for a new product launch
• Optimizing email marketing campaigns to improve open rates and conversions
• Analyzing campaign performance data to identify trends and make data-driven optimizations

ASSUMPTION: Successful candidates will be able to provide concrete examples of their experience and achievements in affiliate marketing, lead generation, and campaign optimization.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the affiliate marketing and lead generation team currently, and how can this role help address them?
• How does Verisure support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Acquisition Manager collaborate with and support the affiliate marketing and lead generation team?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Successful candidates will use the interview process to gather information about the role, the team, and the company, and to demonstrate their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills in affiliate marketing, lead generation, and campaign optimization
• Write a cover letter that demonstrates your understanding of Verisure's business and the role's requirements
• Prepare for the interview process by researching Verisure, the home security industry, and the specific challenges and opportunities of this role
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.