Affiliate Manager

📌 Core Information

🔹 Job Title: Affiliate Manager

🔹 Company: KingMakers

🔹 Location: Cape Town, Western Cape, South Africa

🔹 Job Type: Full-Time

🔹 Category: Gambling Facilities and Casinos

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Acquiring, retaining, and activating affiliate partners to drive customer acquisition
• Leading negotiations for commercial agreements with affiliates
• Improving the partner onboarding process and representing KingMakers at industry events
• Collaborating with internal stakeholders to ensure alignment with regulatory requirements

ASSUMPTION: This role requires a strong understanding of affiliate marketing models, the gambling industry, and excellent negotiation skills to succeed.

📋 Key Responsibilities

✅ Acquire, retain, and activate Nigerian, South African, and international affiliate partners to drive customer acquisition

✅ Lead negotiations for commercial agreements with affiliates, aligning terms with LTV and CAC objectives

✅ Improve the partner onboarding process, including reporting and overall ways of working

✅ Conduct industry research to identify and approach new affiliates, staying on top of trends that impact LTV and CAC

✅ Collaborate with internal stakeholders (e.g., compliance and legal) to ensure alignment with regulatory requirements

✅ Represent KingMakers at affiliate conferences locally and internationally, and maintain visibility within the industry

✅ Build and nurture strong relationships with affiliate partners through consistent communication and support

✅ Drive channel performance by meeting acquisition targets and optimizing CAC and LTV in the Nigerian and South African markets

✅ Assist in setting up, tracking, and optimizing affiliate agreements using ROI benchmarks and data-driven insights

✅ Communicate progress on acquisition KPIs, including volumes, ROI, LTV, and CAC, to stakeholders weekly and monthly

✅ Identify and implement improvements to existing campaigns and deals to enhance customer lifetime value

✅ Work with creative teams to develop and deliver high-performing affiliate marketing assets

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work both independently and as part of a team to meet LTV and CAC goals.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent in Marketing, Business Administration, or a related field

Experience: Minimum of 5 years’ experience in a similar role managing affiliates for iGaming companies

Required Skills:

• Excellent understanding of affiliate marketing models, including CPA, Revenue Share, Hybrid, and Tenancy — with a strong focus on optimizing LTV and CAC
• Understanding of how data feeds work, as well as experience with HTML5 creatives
• Solid knowledge of the gambling industry, including terminology and key trends
• Proficiency in MS Office, especially Excel and PowerPoint, for analyzing and presenting data related to LTV and CAC
• Strong analytical skills with the ability to interpret performance data and make informed, data-driven decisions
• Proven ability to work both independently and as part of a team, with cross-functional collaboration to meet LTV and CAC goals
• Proactive and well-organized, with strong prioritization skills
• Hands-on experience with affiliate management platforms such as Intelitics, Income Access, or similar tools — including tracking FTDs, LTV, and CAC
• Demonstrated ability to execute business strategies and deliver against performance targets focused on LTV and CAC
• Successful track record in an affiliate management role, with proven experience in improving LTV and CAC outcomes
• Meticulous attention to detail and a commitment to high-quality work

Preferred Skills:

• Fluency in additional languages relevant to the markets served
• Experience working with international affiliate partners

ASSUMPTION: Candidates with experience in the iGaming industry and a strong understanding of affiliate marketing models will be most successful in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ZAR 400,000 and ZAR 600,000 per year, based on industry standards for an Affiliate Manager with 5-10 years of experience in the iGaming industry in South Africa.

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Performance-based bonuses

Working Hours: This role requires working standard office hours, Monday to Friday, with occasional flexibility to accommodate industry events and partner needs.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: KingMakers operates in the competitive and rapidly evolving iGaming industry, focusing on sports betting and gaming services.

Company Size: KingMakers is a mid-sized company with 51-200 employees, providing ample opportunities for growth and collaboration.

Founded: KingMakers was founded in 2023, making it a relatively new player in the iGaming industry with a strong focus on innovation and growth.

Company Description:

• KingMakers is the home where Africa plays, operating two popular digital brands: BetKing in Nigeria and SuperSportBet in South Africa.
• The company builds intuitive, high-performing platforms that bring fans closer to the sports they love, creating dynamic, connected, and rewarding experiences.
• KingMakers focuses on what matters: creating bold, seamless experiences that put customers first and celebrate the passion of millions across the continent.

Company Specialties:

• Sports betting and gaming services
• Affiliate marketing and partnerships
• Customer acquisition and retention strategies
• Data-driven decision making and optimization

Company Website: supersportbet.com

ASSUMPTION: KingMakers' focus on customer-centric design and data-driven decision making creates an environment that values innovation and continuous improvement.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a strong foundation in affiliate marketing and the iGaming industry.

Reporting Structure: The Affiliate Manager reports directly to the Head of Acquisition and works closely with various internal stakeholders, such as the compliance, legal, and creative teams.

Work Arrangement: This role is on-site, with occasional flexibility to accommodate industry events and partner needs. The work arrangement may include some remote work, depending on the specific needs of the role and the company's policies.

Growth Opportunities:

• Expanding the affiliate program to new markets and regions
• Developing and implementing new strategies to optimize LTV and CAC
• Building and leading a team of affiliate managers to support the company's growth

ASSUMPTION: Successful candidates in this role will have opportunities to grow within the company as KingMakers expands its affiliate program and enters new markets.

🌍 Location & Work Environment

Office Type: KingMakers' office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 51 Wale Street, Cape Town, Western Cape 8001, ZA

Geographic Context:

• Cape Town is a vibrant, multicultural city known for its natural beauty, diverse food scene, and thriving tech industry.
• The Western Cape is a popular tourist destination, with a strong focus on sports, culture, and outdoor activities.
• South Africa is a diverse, multilingual country with a rich history and a growing economy.

Work Schedule: The work schedule for this role is primarily Monday to Friday, with standard office hours. However, the role may require flexibility to accommodate industry events and partner needs.

ASSUMPTION: The work environment at KingMakers is dynamic and fast-paced, with a strong focus on collaboration and continuous learning.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth interview with the Head of Acquisition and relevant stakeholders
• Final interview with the CEO or another senior leader
• Background check and reference verification

Key Assessment Areas:

• Affiliate marketing expertise and industry knowledge
• Negotiation skills and commercial acumen
• Analytical skills and data-driven decision making
• Collaboration and communication skills
• Cultural fit and alignment with KingMakers' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of affiliate marketing models and the iGaming industry in your application materials.
• Prepare for interview questions that assess your negotiation skills, analytical thinking, and cultural fit.

ATS Keywords: Affiliate Marketing, Negotiation, Data Analysis, Relationship Management, Compliance, Industry Research, Performance Optimization, Creative Collaboration, HTML5 Creatives, Analytical Skills, Cross-Functional Collaboration, Attention to Detail, Affiliate Management Platforms, Customer Acquisition, Commercial Agreements, Reporting

ASSUMPTION: KingMakers uses an Applicant Tracking System (ATS) to manage and screen job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Affiliate management platforms (e.g., Intelitics, Income Access)
• MS Office Suite (Excel, PowerPoint, Word)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should have experience with affiliate management platforms and be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer First: We build with and for our users. We stay close to their needs and create meaningful value at every step.
• Raise the Bar: We don’t settle. We push ourselves and our teams to go further and deliver better outcomes.
• Operate with Candor: We communicate openly and respectfully. Feedback is timely, honest, and constructive.
• We Build Together: Collaboration is at our core. We support one another and work toward shared goals — without ego.
• No Hesitation, Never Reckless: We lead with courage and act boldly — always with thoughtful accountability.
• Speed & Iteration: We value fast learning and continuous improvement. Progress is more important than perfection.

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and customer-focused

Self-Assessment Questions:

• Do you have a strong understanding of affiliate marketing models and the iGaming industry?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
• Do you have excellent negotiation skills and the ability to make data-driven decisions?
• Are you committed to delivering high-quality work and continuously improving your performance?

ASSUMPTION: Candidates who align with KingMakers' values and work style will be most successful in this role.

⚠️ Potential Challenges

• The iGaming industry is highly competitive, with a constant need to innovate and adapt to new trends and regulations.
• This role requires strong negotiation skills and the ability to build and maintain relationships with international affiliate partners.
• The work arrangement may require flexibility to accommodate industry events and partner needs.
• The Cape Town office is located in a bustling urban area, which may present challenges for candidates who prefer quieter, more suburban work environments.

ASSUMPTION: Successful candidates in this role will be adaptable, resilient, and comfortable working in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is similar to an Affiliate Manager position in a mid-sized iGaming company, with a focus on customer acquisition and retention through affiliate partnerships.
• The iGaming industry in South Africa is competitive and rapidly evolving, with a strong focus on innovation and data-driven decision making.
• This role offers opportunities for growth and career advancement as KingMakers expands its affiliate program and enters new markets.

ASSUMPTION: Candidates should research the iGaming industry and KingMakers' competitors to better understand the market and the company's unique value proposition.

📝 Sample Projects

• Developing and implementing a new affiliate onboarding process to improve partner satisfaction and retention
• Conducting market research to identify and approach new affiliates in untapped regions and markets
• Optimizing existing affiliate agreements to enhance customer lifetime value and improve CAC outcomes

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives an Affiliate Manager might undertake in this role, but the specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's affiliate program and how it fits into the overall customer acquisition strategy?
• How does KingMakers support the growth and development of its affiliate managers?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does KingMakers approach collaboration and communication across different teams and departments?
• What are the most challenging aspects of working in the iGaming industry, and how does KingMakers address these challenges?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the iGaming industry. Candidates should tailor their questions to the specific role and company, demonstrating their interest and preparation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your understanding of affiliate marketing models and the iGaming industry.
• Prepare for interview questions that assess your negotiation skills, analytical thinking, and cultural fit.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
• If selected for an interview, research KingMakers and the iGaming industry to demonstrate your preparation and enthusiasm for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.