📌 Core Information
🔹 Job Title: Affiliate Manager - Africa
🔹 Company: Binance
🔹 Location: Accra, Greater Accra, Ghana
🔹 Job Type: Full-time Onsite or Remote
🔹 Category: Marketing & PR
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Growing and managing affiliate networks in the African region
- Developing and executing promotional campaigns with a focus on ROI
- Analyzing performance and providing recommendations to affiliates
- Monitoring competitor strategies and adjusting affiliate program accordingly
- Detecting and preventing fraudulent activities within the affiliate network
ASSUMPTION: This role requires a strong understanding of the crypto space and experience in managing large affiliate programs, preferably in the fintech or crypto industry.
📋 Key Responsibilities
✅ Growing affiliate network through cold outreach to YouTubers, Media, Influencers, and other potential partners
✅ Managing key accounts by maintaining regular communication, analyzing performance, and offering recommendations for improvement
✅ Creating and executing promotional campaigns with a focus on ROI
✅ Building reports using internal data to optimize overall affiliate channel performance
✅ Monitoring competitor space and adjusting affiliate strategy accordingly
✅ Detecting and preventing fraudulent activities within the affiliate network
ASSUMPTION: This role requires strong communication, negotiation, and presentation skills, as well as the ability to work with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 6 years of relevant marketing experience, preferably in Fintech/BtoC mobile or community-driven brand/web3
Required Skills:
- Proven experience in managing large affiliate programs, preferably in the fintech or crypto space
- Excellent communication and presentation skills
- Experience in working with media, celebrities, key partners, or influencers
- Fluency in English
- Understanding of the crypto space
Preferred Skills:
- Business development background
- Experience in working with data and analytics tools
ASSUMPTION: Candidates with a strong understanding of the African market and local languages would be an asset for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Marketing Manager role in the fintech or crypto industry in Ghana)
Benefits:
- Competitive salary
- Company benefits
- Work-from-home arrangement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Binance is a leading global blockchain ecosystem and digital asset exchange, trusted by millions worldwide for its industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Company Size: Binance has 1,001-5,000 employees globally, providing a large and diverse work environment.
Founded: Binance was founded in 2017 and has since grown to become the world's leading blockchain and cryptocurrency infrastructure provider.
Company Description:
- Binance offers a wide range of products and services, including trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.
- The company is committed to increasing the freedom of money for users and providing innovative financial services.
- Binance is dedicated to being an equal opportunity employer and fostering a diverse and inclusive work environment.
Company Specialties:
- Digital Assets Exchange
- Blockchain
- Cryptocurrency Exchange
- Bitcoin
- Fintech
- Ethereum
- DLT
- Exchange
- Cryptocurrency
- Altcoins
- Cryptocurrency Information
- Trading Platform
- and Finance
Company Website: https://www.binance.com/
ASSUMPTION: Binance's global presence and extensive product offerings provide ample opportunities for career growth and learning.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a minimum of 6 years of relevant marketing experience.
Reporting Structure: The Affiliate Manager will report directly to the Head of Affiliate Marketing or a similar role within the organization.
Work Arrangement: This role offers a full-time onsite or remote work arrangement, with a flexible work-from-home option.
Growth Opportunities:
- Progression to a leadership role within the affiliate marketing team
- Expansion into other regions or product lines within Binance
- Development of skills in areas such as data analysis, campaign management, or team leadership
ASSUMPTION: Binance's rapid growth and expansion provide numerous opportunities for career advancement and skill development.
🌍 Location & Work Environment
Office Type: Binance's Accra office is a modern and collaborative workspace, with a mix of open-plan and private workspaces.
Office Location(s): Accra, Ghana
Geographic Context:
- Accra is the capital and largest city of Ghana, with a population of over 2.5 million people.
- The city is known for its vibrant culture, historical sites, and bustling business scene.
- Ghana is a stable and democratic country with a growing economy and a strong focus on technology and innovation.
Work Schedule: The work schedule is typically Monday to Friday, with standard business hours. However, flexibility may be required to accommodate global team members and stakeholders.
ASSUMPTION: The Accra office provides a dynamic and multicultural work environment, with opportunities for collaboration and learning from diverse team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the hiring manager or a team member
- Final interview with the Head of Affiliate Marketing or a senior team member
Key Assessment Areas:
- Candidates' understanding of the crypto space and affiliate marketing
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Binance's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the crypto space and affiliate marketing in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills
ATS Keywords: Affiliate Management, Marketing, Negotiation, Communication, Presentation, Performance Analysis, Campaign Execution, Fraud Detection, Business Development, Crypto Knowledge, Media Relations, Influencer Engagement
ASSUMPTION: Binance's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Affiliate tracking and management platforms (e.g., CJ Affiliate, Impact Radius, or similar)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and region.
👔 Cultural Fit Considerations
Company Values:
- User-centric
- Pioneering
- Global
- Inclusive
- Resilient
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient in the face of change
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you embody Binance's user-centric value in your work?
- Can you provide an example of a time when you demonstrated resilience in the face of a challenge?
- How do you approach data analysis and decision-making in your current role?
ASSUMPTION: Binance values diversity and inclusion, and seeks candidates who can contribute to a positive and collaborative work environment.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the crypto industry may require adaptability and quick decision-making
- The role may involve working with a diverse range of stakeholders, requiring strong communication and negotiation skills
- The need to monitor and analyze performance data may require a strong understanding of data analysis and visualization tools
- The role may involve working with global teams, requiring flexibility and adaptability to different time zones and cultures
ASSUMPTION: These challenges can be overcome through strong communication, adaptability, and a willingness to learn and grow in a dynamic environment.
📈 Similar Roles Comparison
- Compared to other affiliate marketing roles, this position has a stronger focus on the African region and requires a deep understanding of the local market
- In contrast to other marketing roles, this position requires a strong understanding of the crypto space and affiliate marketing strategies
- Career progression in this role may involve expanding into other regions or product lines within Binance, providing opportunities for growth and development
ASSUMPTION: This role offers unique opportunities for growth and development within the rapidly expanding crypto industry.
📝 Sample Projects
- Developing and executing a promotional campaign to onboard new affiliates in the African region
- Analyzing affiliate performance data to identify trends and opportunities for improvement
- Monitoring competitor strategies and adjusting affiliate program accordingly to maintain a competitive edge
ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and challenges faced by the Affiliate Manager in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader affiliate marketing strategy?
- How does Binance support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Binance approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the most challenging aspects of working in the crypto industry, and how does Binance address these challenges?
ASSUMPTION: These questions are designed to provide insight into the role, team, and company culture, and to help candidates make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills
- Follow up with the hiring team within one week of submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
