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Affiliate Manager - Africa

Binance
Full-time
On-site
Accra, Greater Accra, Ghana
πŸ”— Affiliate Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Affiliate Manager - Africa

πŸ”Ή Company: Binance

πŸ”Ή Location: Accra, Greater Accra, Ghana

πŸ”Ή Job Type: Full-time Onsite or Remote

πŸ”Ή Category: Marketing & PR

πŸ”Ή Date Posted: 2025-05-26

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Growing and managing affiliate networks in the African region
  • Developing and executing promotional campaigns with a focus on ROI
  • Analyzing performance and providing recommendations to affiliates
  • Monitoring competitor strategies and adjusting affiliate program accordingly
  • Detecting and preventing fraudulent activities within the affiliate network

ASSUMPTION: This role requires a strong understanding of the crypto space and experience in managing large affiliate programs, preferably in the fintech or crypto industry.

πŸ“‹ Key Responsibilities

βœ… Growing affiliate network through cold outreach to YouTubers, Media, Influencers, and other potential partners

βœ… Managing key accounts by maintaining regular communication, analyzing performance, and offering recommendations for improvement

βœ… Creating and executing promotional campaigns with a focus on ROI

βœ… Building reports using internal data to optimize overall affiliate channel performance

βœ… Monitoring competitor space and adjusting affiliate strategy accordingly

βœ… Detecting and preventing fraudulent activities within the affiliate network

ASSUMPTION: This role requires strong communication, negotiation, and presentation skills, as well as the ability to work with various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 6 years of relevant marketing experience, preferably in Fintech/BtoC mobile or community-driven brand/web3

Required Skills:

  • Proven experience in managing large affiliate programs, preferably in the fintech or crypto space
  • Excellent communication and presentation skills
  • Experience in working with media, celebrities, key partners, or influencers
  • Fluency in English
  • Understanding of the crypto space

Preferred Skills:

  • Business development background
  • Experience in working with data and analytics tools

ASSUMPTION: Candidates with a strong understanding of the African market and local languages would be an asset for this role.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Marketing Manager role in the fintech or crypto industry in Ghana)

Benefits:

  • Competitive salary
  • Company benefits
  • Work-from-home arrangement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Binance is a leading global blockchain ecosystem and digital asset exchange, trusted by millions worldwide for its industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.

Company Size: Binance has 1,001-5,000 employees globally, providing a large and diverse work environment.

Founded: Binance was founded in 2017 and has since grown to become the world's leading blockchain and cryptocurrency infrastructure provider.

Company Description:

  • Binance offers a wide range of products and services, including trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.
  • The company is committed to increasing the freedom of money for users and providing innovative financial services.
  • Binance is dedicated to being an equal opportunity employer and fostering a diverse and inclusive work environment.

Company Specialties:

  • Digital Assets Exchange
  • Blockchain
  • Cryptocurrency Exchange
  • Bitcoin
  • Fintech
  • Ethereum
  • DLT
  • Exchange
  • Cryptocurrency
  • Altcoins
  • Cryptocurrency Information
  • Trading Platform
  • and Finance

Company Website: https://www.binance.com/

ASSUMPTION: Binance's global presence and extensive product offerings provide ample opportunities for career growth and learning.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, requiring a minimum of 6 years of relevant marketing experience.

Reporting Structure: The Affiliate Manager will report directly to the Head of Affiliate Marketing or a similar role within the organization.

Work Arrangement: This role offers a full-time onsite or remote work arrangement, with a flexible work-from-home option.

Growth Opportunities:

  • Progression to a leadership role within the affiliate marketing team
  • Expansion into other regions or product lines within Binance
  • Development of skills in areas such as data analysis, campaign management, or team leadership

ASSUMPTION: Binance's rapid growth and expansion provide numerous opportunities for career advancement and skill development.

🌍 Location & Work Environment

Office Type: Binance's Accra office is a modern and collaborative workspace, with a mix of open-plan and private workspaces.

Office Location(s): Accra, Ghana

Geographic Context:

  • Accra is the capital and largest city of Ghana, with a population of over 2.5 million people.
  • The city is known for its vibrant culture, historical sites, and bustling business scene.
  • Ghana is a stable and democratic country with a growing economy and a strong focus on technology and innovation.

Work Schedule: The work schedule is typically Monday to Friday, with standard business hours. However, flexibility may be required to accommodate global team members and stakeholders.

ASSUMPTION: The Accra office provides a dynamic and multicultural work environment, with opportunities for collaboration and learning from diverse team members.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • Technical interview with the hiring manager or a team member
  • Final interview with the Head of Affiliate Marketing or a senior team member

Key Assessment Areas:

  • Candidates' understanding of the crypto space and affiliate marketing
  • Communication and presentation skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with Binance's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Demonstrate your understanding of the crypto space and affiliate marketing in your application materials
  • Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills

ATS Keywords: Affiliate Management, Marketing, Negotiation, Communication, Presentation, Performance Analysis, Campaign Execution, Fraud Detection, Business Development, Crypto Knowledge, Media Relations, Influencer Engagement

ASSUMPTION: Binance's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

πŸ› οΈ Tools & Technologies

  • Affiliate tracking and management platforms (e.g., CJ Affiliate, Impact Radius, or similar)
  • Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
  • Communication and collaboration tools (e.g., Slack, Microsoft Teams, or similar)
  • Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and region.

πŸ‘” Cultural Fit Considerations

Company Values:

  • User-centric
  • Pioneering
  • Global
  • Inclusive
  • Resilient

Work Style:

  • Collaborative and team-oriented
  • Adaptable and resilient in the face of change
  • Data-driven and analytical
  • Creative and innovative

Self-Assessment Questions:

  • How do you embody Binance's user-centric value in your work?
  • Can you provide an example of a time when you demonstrated resilience in the face of a challenge?
  • How do you approach data analysis and decision-making in your current role?

ASSUMPTION: Binance values diversity and inclusion, and seeks candidates who can contribute to a positive and collaborative work environment.

⚠️ Potential Challenges

  • The fast-paced and dynamic nature of the crypto industry may require adaptability and quick decision-making
  • The role may involve working with a diverse range of stakeholders, requiring strong communication and negotiation skills
  • The need to monitor and analyze performance data may require a strong understanding of data analysis and visualization tools
  • The role may involve working with global teams, requiring flexibility and adaptability to different time zones and cultures

ASSUMPTION: These challenges can be overcome through strong communication, adaptability, and a willingness to learn and grow in a dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other affiliate marketing roles, this position has a stronger focus on the African region and requires a deep understanding of the local market
  • In contrast to other marketing roles, this position requires a strong understanding of the crypto space and affiliate marketing strategies
  • Career progression in this role may involve expanding into other regions or product lines within Binance, providing opportunities for growth and development

ASSUMPTION: This role offers unique opportunities for growth and development within the rapidly expanding crypto industry.

πŸ“ Sample Projects

  • Developing and executing a promotional campaign to onboard new affiliates in the African region
  • Analyzing affiliate performance data to identify trends and opportunities for improvement
  • Monitoring competitor strategies and adjusting affiliate program accordingly to maintain a competitive edge

ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and challenges faced by the Affiliate Manager in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the broader affiliate marketing strategy?
  • How does Binance support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Binance approach diversity, equity, and inclusion in its hiring and workplace practices?
  • What are the most challenging aspects of working in the crypto industry, and how does Binance address these challenges?

ASSUMPTION: These questions are designed to provide insight into the role, team, and company culture, and to help candidates make an informed decision about the opportunity.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills
  • Follow up with the hiring team within one week of submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.