Affiliate Manager

📌 Core Information

🔹 Job Title: Affiliate Manager

🔹 Company: Sleep Country Canada

🔹 Location: Brampton, Ontario, Canada

🔹 Job Type: Full time

🔹 Category: Retail

🔹 Date Posted: 2025-05-12

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing affiliate marketing strategies to drive customer acquisition and revenue.
• Managing and optimizing affiliate relationships to ensure continuous growth.
• Monitoring and analyzing affiliate performance using tracking tools and analytics platforms.
• Collaborating with internal teams to align affiliate strategies with overall marketing goals.
• Keeping the affiliate program competitive by staying up-to-date with industry trends and technologies.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects simultaneously in a fast-paced environment.

📋 Key Responsibilities

✅ Develop and implement a comprehensive affiliate marketing strategy to drive customer acquisition and revenue.

✅ Identify, recruit, and manage new content sites, brand partners, and strategic alliances for multiple brands.

✅ Optimize existing affiliate relationships by evaluating performance metrics, providing support, and ensuring continuous growth.

✅ Monitor and analyze affiliate performance using tracking tools and analytics platforms to measure the effectiveness of campaigns across traffic, conversions, and ROI.

✅ Stay up to date with industry trends, emerging affiliate technologies, and competitor activities to keep the program competitive.

✅ Support the management and performance of two affiliate content sites, Best Sleep Society and Top Sleep Picks.

✅ Ensure compliance with legal regulations, company policies, and ethical guidelines related to affiliate marketing.

✅ Collaborate with internal teams, including content, SEO, and paid media, to align affiliate strategies with overall marketing goals.

ASSUMPTION: This role involves a significant amount of data analysis and reporting, as well as strong communication and relationship-building skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience: 3-5 years of experience in affiliate or digital marketing, with hands-on experience managing multiple brands’ affiliate programs and managing performance of content sites.

Required Skills:

• Proficiency in affiliate marketing platforms (e.g., CJ Affiliate, Rakuten, ShareASale, Impact, etc.).
• Strong analytical skills with proficiency in Google Analytics, Google Ads, and paid social (Meta, YouTube).
• Excellent negotiation, communication, relationship-building, and presentation skills.
• Self-starter, detail-oriented, and able to thrive managing multiple projects simultaneously in a fast-paced, results-driven work environment.
• Ability to work very closely with senior management as well as other internal and external stakeholders.

Preferred Skills:

• Knowledge of ecommerce, retail, and/or direct-to-consumer brands.

ASSUMPTION: Candidates with experience in the retail or ecommerce industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is CAD 60,000 - CAD 80,000 per year, based on industry standards for affiliate managers with 2-5 years of experience in the retail sector in the Greater Toronto Area.

Benefits:

• Full Medical Benefits
• Dental Benefits
• Deferred Profit Sharing Program
• Annual Wellness Credit
• Associate Discount Program
• Maternity/Parental Leave Top Up Benefits
• Tuition Reimbursement Program
• Long Service Awards
• Celebrations and Social Events
• Associate Referral Program
• Paid Day Off to Volunteer

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for meetings and project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically specialty retail of mattresses, bedding, furniture, and sleep products.

Company Size: 1,001-5,000 employees, providing a large and diverse work environment with opportunities for growth and advancement.

Founded: 1994, with over 250 stores nationwide and growing.

Company Description:

• Sleep Country Canada / Dormez-Vous? is Canada’s #1 specialty retailer of mattresses, bedding, furniture, and sleep products.
• The company is driven by a shared set of core values that focus on providing the best customer service, recognizing, developing, and caring for its associates.
• Sleep Country offers a vibrant, fun work environment with competitive benefit packages, tuition reimbursements, fitness subsidies, associate discounts, job training, EAP programs, and more.

Company Specialties:

• Mattress
• Retail
• Bedding
• Furniture
• and Sleep

Company Website: http://www.sleepcountry.ca

ASSUMPTION: Sleep Country Canada / Dormez-Vous? is committed to providing a diverse and inclusive work environment, with a focus on recognizing, developing, and caring for its associates.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Affiliate Manager will report directly to the Senior Manager, Affiliate Marketing and work closely with other internal teams, including content, SEO, and paid media.

Work Arrangement: On-site, with the possibility of occasional remote work for meetings or project-specific tasks.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Senior Affiliate Manager or another marketing role.
• Expansion into other areas of the business, such as ecommerce, merchandising, or store operations.
• Professional development opportunities, including training, mentoring, and continuous learning through the company's extensive training and development platforms.

ASSUMPTION: The Affiliate Manager role offers significant opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate office, with a modern and collaborative work environment.

Office Location(s): 7920 Airport Rd, Brampton, Ontario L6T, Canada

Geographic Context:

• The office is located in Brampton, Ontario, a city in the Greater Toronto Area (GTA) with a population of over 500,000 people.
• Brampton offers a diverse and multicultural community, with a mix of urban and suburban neighborhoods.
• The GTA is a major economic hub in Canada, with a strong job market and numerous opportunities for personal and professional growth.

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for meetings and project deadlines.

ASSUMPTION: The office environment at Sleep Country Canada / Dormez-Vous? is modern, collaborative, and supportive, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video screening with the HR department.
• In-person or video interview with the hiring manager and/or other team members.
• Final interview with the Senior Manager, Affiliate Marketing.

Key Assessment Areas:

• Analytical skills and data-driven decision-making.
• Communication and relationship-building skills.
• Strategic thinking and problem-solving abilities.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with affiliate marketing platforms, analytics tools, and data-driven strategies.
• Research Sleep Country Canada / Dormez-Vous? and the retail industry to demonstrate your understanding of the business and market trends.

ATS Keywords: Affiliate Marketing, Digital Marketing, Google Analytics, Google Ads, Paid Social, Affiliate Marketing Platforms, Strategic Planning, Performance Metrics, Relationship Building, Project Management, Content Development, SEO, Ecommerce, Retail, Direct-to-Consumer Brands

ASSUMPTION: The application process at Sleep Country Canada / Dormez-Vous? is thorough and comprehensive, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Affiliate marketing platforms (e.g., CJ Affiliate, Rakuten, ShareASale, Impact, etc.).
• Google Analytics
• Google Ads
• Paid social platforms (Meta, YouTube)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The Affiliate Manager will be expected to have proficiency in relevant affiliate marketing platforms and analytics tools, as well as strong project management skills.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Respect
• Accountability
• Collaboration
• Innovation

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of success in affiliate marketing, with a strong focus on data-driven decision-making and strategic planning?
• Are you able to build and maintain strong relationships with affiliates, internal teams, and other stakeholders?
• Do you thrive in a fast-paced, results-driven work environment, with the ability to manage multiple projects simultaneously?

ASSUMPTION: Sleep Country Canada / Dormez-Vous? is committed to finding candidates who align with its core values and work style, with a focus on cultural fit and collaboration.

⚠️ Potential Challenges

• The retail industry can be highly competitive, with a constant need to stay up-to-date with market trends and technologies.
• The role may require occasional work outside of regular business hours to meet project deadlines or attend industry events.
• Managing multiple brands' affiliate programs and content site performance can be challenging and require strong organizational skills and attention to detail.
• The role may involve working with a diverse range of internal and external stakeholders, requiring strong communication and relationship-building skills.

ASSUMPTION: The Affiliate Manager role offers a unique set of challenges and opportunities for growth and development within the company.

📈 Similar Roles Comparison

• Compared to other affiliate marketing roles, this position places a greater emphasis on strategic planning and program management, with a focus on driving revenue growth and expanding the company's online presence.
• The retail industry is highly competitive, with a constant need to stay up-to-date with market trends and technologies, making this role well-suited for candidates with a strong analytical mindset and a passion for data-driven decision-making.
• Career progression in this role may involve advancement within the marketing department or expansion into other areas of the business, such as ecommerce, merchandising, or store operations.

ASSUMPTION: The Affiliate Manager role at Sleep Country Canada / Dormez-Vous? offers a unique set of opportunities and challenges compared to similar roles in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive affiliate marketing strategy to drive customer acquisition and revenue for a new brand launch.
• Optimizing existing affiliate relationships by evaluating performance metrics, providing support, and ensuring continuous growth across multiple brands.
• Managing and supporting the performance of two affiliate content sites, Best Sleep Society and Top Sleep Picks, to drive traffic, conversions, and ROI.

ASSUMPTION: The Affiliate Manager role at Sleep Country Canada / Dormez-Vous? offers a diverse range of projects and responsibilities, with a focus on driving revenue growth and expanding the company's online presence.

❓ Key Questions to Ask During Interview

• Can you describe the affiliate marketing landscape for the mattress and bedding industry, and how this role contributes to the company's overall marketing strategy?
• How does the Affiliate Manager role collaborate with other internal teams, such as content, SEO, and paid media, to ensure alignment with overall marketing goals?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured using analytics tools and platforms?
• How does the company support the professional development and growth of its affiliate marketing team members?
• What are the biggest challenges facing the affiliate marketing team in the next 12-24 months, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://eklv.fa.ca3.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1001/job/209
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on affiliate marketing, data-driven decision-making, and strategic planning.
• Prepare for your interview by researching Sleep Country Canada / Dormez-Vous?, the retail industry, and the affiliate marketing landscape.
• Be ready to discuss your experience with affiliate marketing platforms, analytics tools, and data-driven strategies.
• Follow up with the hiring manager or HR department within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.