Affiliate Manager (CPI)

📌 Core Information

🔹 Job Title: Affiliate Manager (CPI)

🔹 Company: Adstart Media

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with opportunity to travel)

🚀 Job Overview

Key aspects of this role include:

• Leading the online sales strategy for Adstart Media's Affiliate Program
• Recruiting, managing, and optimizing performance of top affiliates across various performance models and traffic types
• Implementing best practices in online marketing to drive results and achieve revenue growth goals
• Collaborating with the product development team to identify and promote high-performing offers
• Traveling to trade shows to network and close deals

ASSUMPTION: This role requires a strategic mindset with a focus on performance optimization and growth. The ideal candidate will have a strong background in affiliate and programmatic advertising, hands-on experience with key platforms and tools, and a passion for growing the business.

📋 Key Responsibilities

✅ Manage and optimize campaigns across CPI, CPA (CPR, CPS, CPT, CPE) models

✅ Work with both non-incentivized and incentivized (rewarded/offerwalls) traffic types

✅ Handle an average of 10 clients, with the flexibility to manage up to 20% more

✅ Find and recruit top affiliates and publishers in relevant niches

✅ Develop and maintain strong partnerships with key affiliates and networks

✅ Set and manage revenue growth goals on a monthly, quarterly, and annual basis

✅ Achieve or exceed monthly revenue and profit targets

✅ Negotiate various payout models with affiliates, such as CPI, CPA (CPR, CPS, CPT, CPE) models

✅ Consult with affiliates regularly to help them optimize their performance and promote additional products/services

✅ Research and analyze industry trends and opportunities

✅ Train and mentor junior staff members

✅ Analyze reports and feedback to improve strategies and campaigns

✅ Screen affiliates for fraud prevention

ASSUMPTION: This role requires a high level of organization, exceptional time management, and the ability to influence and persuade others in a positive manner.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of prior experience in Media or Affiliate Marketing

Required Skills:

• Fluency in English
• Strong working knowledge of Mobile Measurement Platforms (MMPs) such as AppsFlyer, Singular, and Adjust
• Experience with SaaS platforms like Affise, Everflow, Swaarm, etc.
• In-depth understanding of metrics, KPIs, optimizations, and macros/parameters
• Proficient in campaign setup, tracking URLs, and integrations (API / S2S)
• Solid knowledge of CTA (Click-through Attribution) and VTA (View-through Attribution) concepts
• Familiarity with CTV, OneLinks, and Agency Handshakes
• Comfortable working with p360, raw data reports, and understanding ROI/ROAS
• Stay updated on digital marketing trends, particularly in affiliate marketing and programmatic advertising
• Knowledge of the difference between VTA and impressions-only passing

Preferred Skills:

• Experience with direct carrier billing
• Knowledge of mobile content and VAS
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in affiliate and programmatic advertising, with hands-on experience using relevant platforms and tools. They should also be highly organized, with exceptional time management skills and the ability to influence and persuade others in a positive manner.

💰 Compensation & Benefits

Salary Range: VND 15,000,000 - 25,000,000 per month (based on experience and performance)

Benefits:

• Flexible work-life balance
• Opportunity to travel and work from various office locations
• Competitive salary and benefits
• Individual tailor-made career progression plan
• Multitude of employee training programs
• Team-building activities

Working Hours: Full-time (40 hours per week), with the opportunity to work from various office locations and travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for affiliate managers with 2-5 years of experience in Vietnam. The final offer will depend on the candidate's skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising & Marketing

Company Size: Small (11-50 employees) - A small company offers a more intimate work environment, closer relationships with colleagues, and often faster decision-making processes. However, it may also have limited resources and growth opportunities compared to larger companies.

Founded: 2017 - Adstart Media has been in the digital marketing business since 2017, making it a relatively young and fast-growing company.

Company Description:

• Adstart Media is a technology-driven company active in digital advertising and mobile payments, well-established and rapidly expanding globally.
• As an international performance network, they are proud to partner with global brands, publishing houses, media buyers, and app developers.
• They value given thoughts and opinions and believe that growth comes from the power of meaningful connections.

Company Specialties:

• Online advertising
• Customer acquisition
• Online casino
• Sports betting
• Mobile
• Affiliate marketing
• Mobile marketing
• Performance marketing
• Programmatic media buy
• CPA
• CPI
• CC-submit
• CPS
• CPL
• Performance-Based Advertising
• Traffic Monetization
• Big Data Analysis
• Geo-Targeting
• Lead generation
• Direct carrier billing
• Mobile Content
• VAS

Company Website: http://adstartmedia.com

ASSUMPTION: Adstart Media is a fast-growing performance marketing network that brings together publishers and advertisers in the most transparent and effective ways, maximizing their monetization and user acquisition efforts.

📊 Role Analysis

Career Level: Mid-level - This role requires 3+ years of experience in Media or Affiliate Marketing, indicating a mid-level career position.

Reporting Structure: The Affiliate Manager will report directly to the Affiliate Director or a similar senior role within the company.

Work Arrangement: Full-time, with the opportunity to travel and work from various office locations. This role may require occasional travel to trade shows and events.

Growth Opportunities:

• As Adstart Media is a rapidly expanding company, there may be opportunities for career progression within the affiliate team or other departments.
• The ideal candidate will have the opportunity to learn from senior management and make an impact from day one.
• With a focus on individual growth, the company offers a multitude of employee training programs.

ASSUMPTION: This role offers growth opportunities through learning from senior management, making an impact on the business, and participating in employee training programs.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a flat hierarchy and high energy.

Office Location(s): Ho Chi Minh City, Vietnam (with opportunities to work from other office locations and travel)

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, known for its vibrant culture, rich history, and bustling economy.
• The city offers a mix of traditional and modern influences, with a growing startup scene and numerous opportunities for personal and professional growth.
• The cost of living in Ho Chi Minh City is relatively low compared to other major cities in the region, making it an affordable place to live and work.

Work Schedule: Full-time (40 hours per week), with flexible work-life balance and opportunities to work from various office locations and travel.

ASSUMPTION: The work environment at Adstart Media is collaborative, with a flat hierarchy and high energy. The company offers a flexible work-life balance and opportunities to work from various office locations and travel.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Affiliate Director or a similar senior role
• Final decision and offer

Key Assessment Areas:

• Affiliate marketing and programmatic advertising knowledge
• Experience with relevant platforms and tools
• Strategic mindset and ability to optimize performance
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of affiliate marketing and programmatic advertising concepts in your application materials.
• Prepare examples of your past achievements in affiliate marketing, such as successful campaigns or partnerships.
• Research Adstart Media and be prepared to discuss how your skills and experience align with the company's mission and values.

ATS Keywords: Affiliate Marketing, Programmatic Advertising, Mobile Measurement Platforms, SaaS Platforms, Campaign Setup, Tracking URLs, Performance Optimization, Revenue Growth, Negotiation, Consultation, Industry Trends, Training, Mentoring, Fraud Prevention, Data Analysis, Digital Marketing Trends

ASSUMPTION: The application process for this role will involve an online application submission, followed by a phone or video screening, an in-person or virtual interview with the Affiliate Director or a similar senior role, and a final decision and offer.

🛠️ Tools & Technologies

• Mobile Measurement Platforms (MMPs): AppsFlyer, Singular, Adjust
• SaaS platforms: Affise, Everflow, Swaarm, etc.
• Campaign tracking and analytics tools
• Spreadsheet software: Google Sheets, Excel
• Communication and collaboration tools: Email, Slack, Microsoft Teams

ASSUMPTION: The ideal candidate will have experience using relevant mobile measurement platforms, SaaS platforms, campaign tracking and analytics tools, spreadsheet software, and communication and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven culture
• Collaboration and teamwork
• Given thoughts and opinions contribute significantly during a rapid expansion period
• Meaningful work and growth opportunities

Work Style:

• High energy and positive attitude
• Flat hierarchy and rapid decision-making
• Focus on growth and meaningful connections
• Flexible work-life balance

Self-Assessment Questions:

• Do you have a strong background in affiliate and programmatic advertising, with hands-on experience using relevant platforms and tools?
• Are you highly organized, with exceptional time management skills and the ability to influence and persuade others in a positive manner?
• Do you thrive in a high-energy, collaborative work environment with a flat hierarchy and rapid decision-making?
• Are you comfortable working with p360, raw data reports, and understanding ROI/ROAS?
• Do you stay updated on digital marketing trends, particularly in affiliate marketing and programmatic advertising?

ASSUMPTION: Adstart Media values a performance-driven culture, collaboration, and given thoughts and opinions. The ideal candidate will have a strong background in affiliate and programmatic advertising, be highly organized, and thrive in a high-energy, collaborative work environment.

⚠️ Potential Challenges

• Managing a high volume of clients and campaigns
• Keeping up with industry trends and best practices in affiliate marketing and programmatic advertising
• Travel requirements for trade shows and events
• Working with a diverse range of affiliates and networks, each with their own unique needs and preferences

ASSUMPTION: This role may present challenges in managing a high volume of clients and campaigns, keeping up with industry trends, and working with a diverse range of affiliates and networks. The ideal candidate will be highly organized, with exceptional time management skills and the ability to influence and persuade others in a positive manner.

📈 Similar Roles Comparison

• Compared to other affiliate manager roles, this position may require a higher volume of client and campaign management.
• Adstart Media is a smaller company, which may offer a more intimate work environment and closer relationships with colleagues but have limited resources and growth opportunities compared to larger companies.
• This role may offer more opportunities for career progression within the affiliate team or other departments, as Adstart Media is a rapidly expanding company.

ASSUMPTION: This role may require a higher volume of client and campaign management compared to other affiliate manager roles, but it may also offer more opportunities for career progression within the affiliate team or other departments, as Adstart Media is a rapidly expanding company.

📝 Sample Projects

• Developing and implementing a strategic plan to optimize the performance of a high-value affiliate across multiple traffic types and performance models
• Researching and analyzing industry trends and opportunities to identify new affiliate partners and revenue streams
• Training and mentoring junior staff members on affiliate marketing best practices and campaign optimization techniques

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The actual projects and responsibilities may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does this role fit into the overall affiliate team and company structure?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does Adstart Media support the growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• How does Adstart Media approach work-life balance, and what opportunities are there for flexible work arrangements?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development. The actual questions asked may vary depending on the candidate's interests and the company's needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past achievements in affiliate marketing, such as successful campaigns or partnerships.
• Research Adstart Media and be prepared to discuss how your skills and experience align with the company's mission and values.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.