Affiliate Manager (CPI)

📌 Core Information

🔹 Job Title: Affiliate Manager (CPI)

🔹 Company: Adstart Media pte ltd

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: Full-time, Remote

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (solely)

🚀 Job Overview

Key aspects of this role include:

• Leading online sales strategy for AdStart Media's Affiliate Program
• Recruiting, managing, and optimizing performance of top affiliates
• Implementing best practices using online marketing expertise
• Collaborating with cross-functional teams to drive results

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of affiliate marketing and programmatic advertising.

📋 Key Responsibilities

✅ Manage and optimize campaigns across CPI, CPA (CPR, CPS, CPT, CPE) models

✅ Work with non-incentivized and incentivized (rewarded/offer-walls) traffic types

✅ Handle an average of 10 clients, with flexibility to manage up to 20% more

✅ Develop and maintain strong partnerships with key affiliates and networks

✅ Set and manage revenue growth goals on a monthly, quarterly, and annual basis

✅ Achieve or exceed monthly revenue and profit targets

✅ Negotiate various payout models with affiliates

✅ Consult with affiliates regularly to help them optimize performance and promote additional products/services

✅ Research and analyze industry trends and opportunities

✅ Train and mentor junior staff members

✅ Analyze reports and feedback to improve strategies and campaigns

✅ Collaborate with the product development team to identify and promote high-performing offers

✅ Screen affiliates for fraud prevention

✅ Travel to trade shows to network and close deals

ASSUMPTION: This role involves a mix of strategic planning, day-to-day management, and hands-on optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of prior experience in Media or Affiliate Marketing

Required Skills:

• Fluency in English
• Strong working knowledge of Mobile Measurement Platforms (MMPs) such as AppsFlyer, Singular, and Adjust
• Experience with SaaS platforms like Affise, Everflow, Swaarm, etc.
• In-depth understanding of metrics, KPIs, optimizations, and macros/parameters
• Proficient in campaign setup, tracking URLs, and integrations (API / S2S)
• Solid knowledge of CTA (Click-through Attribution) and VTA (View-through Attribution) concepts
• Familiarity with CTV, OneLinks, and Agency Handshakes
• Comfortable working with p360, raw data reports, and understanding ROI/ROAS
• Stay updated on digital marketing trends, particularly in affiliate marketing and programmatic advertising
• Knowledge of the difference between VTA and impressions-only passing
• Highly organized and exceptional time management skills
• Positive outlook and ability to influence and persuade others in a positive manner
• Ability to build reports and tables in Google Sheets and Excel

Preferred Skills:

• Experience with CTV, OneLinks, and Agency Handshakes
• Fluency in additional languages

ASSUMPTION: Given the remote nature of this role, strong communication and self-management skills are crucial.

💰 Compensation & Benefits

Salary Range: Negotiable (industry standard for mid-level affiliate managers in Vietnam is approximately $2,500 - $4,000 USD per month)

Benefits:

• Competitive salary and flexible work-life balance
• Paid annual leave and sick leave
• Fun team-building activities, including annual company trips, parties, and other benefits
• Global scope and inclusive work environment

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range is estimated based on industry standards for mid-level affiliate managers in Vietnam. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Small (11-50 employees) - Expect a flat hierarchy, positive attitude, and growth opportunities

Founded: 2017 - Adstart Media is a relatively young company with an international presence

Company Description:

• Adstart Media is a fast-growing performance marketing network, specializing in online advertising, customer acquisition, and traffic monetization
• The company brings together publishers and advertisers in transparent and effective ways, maximizing their monetization and user acquisition efforts
• Adstart Media offers a portfolio of exclusive deals across 200+ converting GEOs and in-house developed offers

Company Specialties:

• Online advertising
• Customer acquisition
• Online casino and sports betting
• Mobile and affiliate marketing
• Programmatic media buy
• Performance-based advertising
• Traffic monetization
• Big data analysis
• Geo-targeting
• Lead generation
• Direct carrier billing
• Mobile content and VAS

Company Website: http://adstartmedia.com

ASSUMPTION: Adstart Media's focus on performance and growth indicates a dynamic work environment with ample opportunities for professional development.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience) - This role offers opportunities for growth and mentorship

Reporting Structure: The Affiliate Manager reports directly to the Head of Affiliate Management

Work Arrangement: Remote (solely) - Expect flexibility and independence in your work schedule

Growth Opportunities:

• Training and mentoring junior staff members
• Expanding your role as the company grows
• Potential career progression to senior management positions

ASSUMPTION: This role offers a mix of strategic and hands-on responsibilities, providing opportunities for both professional growth and immediate impact.

🌍 Location & Work Environment

Office Type: Remote (solely) - Expect to work from home or a location of your choice

Office Location(s): Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, known for its vibrant culture, rich history, and bustling nightlife
• The city offers a mix of traditional and modern attractions, with a low cost of living compared to other major cities in the region
• Adstart Media's remote work arrangement allows for flexibility in your living situation

Work Schedule: Full-time (40 hours per week, flexible schedule) - Expect a mix of structured work and independent tasks

ASSUMPTION: The remote work arrangement and flexible schedule provide a good work-life balance, allowing you to manage your time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the Head of Affiliate Management
• Final decision and offer

Key Assessment Areas:

• Affiliate marketing knowledge and experience
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and adaptability

Application Tips:

• Highlight your relevant experience and achievements in affiliate marketing
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills

ATS Keywords: Affiliate Marketing, Programmatic Advertising, Mobile Measurement Platforms, SaaS Platforms, Campaign Setup, Performance Optimization, Data Analysis, Client Management, Negotiation, Training, Mentoring, Industry Research, Fraud Prevention, Digital Marketing Trends, Time Management, Positive Influence

ASSUMPTION: Adstart Media's interview process focuses on assessing your technical skills, cultural fit, and problem-solving abilities.

🛠️ Tools & Technologies

• Mobile Measurement Platforms (MMPs): AppsFlyer, Singular, Adjust
• SaaS platforms: Affise, Everflow, Swaarm
• Google Sheets and Excel
• Project management tools (e.g., Asana, Trello)
• Communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Transparent and effective collaboration
• Continuous learning and improvement
• Positive and inclusive work environment

Work Style:

• Results-oriented
• Proactive and self-motivated
• Strong communication and interpersonal skills
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you possess strong communication skills and the ability to build relationships with key stakeholders?

ASSUMPTION: Adstart Media values performance, transparency, and a positive work environment. Candidates who align with these values and possess strong communication skills are likely to succeed in this role.

⚠️ Potential Challenges

• Managing a high volume of clients and campaigns simultaneously
• Keeping up with industry trends and best practices in affiliate marketing and programmatic advertising
• Working effectively in a remote, distributed team environment
• Balancing strategic planning with day-to-day management and optimization tasks

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a deep understanding of the affiliate marketing landscape.

📈 Similar Roles Comparison

• Compared to other affiliate manager roles, this position offers a higher degree of autonomy and responsibility for a larger number of clients
• Adstart Media's focus on performance and growth provides opportunities for professional development and career progression
• This role offers a mix of strategic and hands-on responsibilities, providing opportunities for both immediate impact and long-term growth

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities, making it an attractive choice for experienced affiliate marketing professionals.

📝 Sample Projects

• Optimizing the performance of a high-volume CPI campaign for a key affiliate
• Researching and implementing best practices for incentivized traffic types
• Collaborating with the product development team to launch a new, high-performing offer

ASSUMPTION: These sample projects illustrate the mix of strategic and hands-on responsibilities in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Adstart Media support the professional development of its affiliate managers?
• What are the most challenging aspects of working remotely for this role?
• How does Adstart Media measure the success of its affiliate managers?
• What opportunities are there for growth and progression within the affiliate management team?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Adstart Media's work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Affiliate Manager (CPI) - Adstart Media
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving and communication skills
• Follow up with Adstart Media one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.