Affiliate Manager, EMEA

📌 Core Information

🔹 Job Title: Affiliate Manager, EMEA

🔹 Company: Cimpress/Vista

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Overseeing the EMEA affiliate marketing channel comprehensively
• Developing and implementing robust affiliate channel strategies
• Collaborating with cross-functional marketing teams to align strategies with business needs
• Managing a small team of marketers and agency partners

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in affiliate marketing to drive growth and optimize performance in the EMEA region.

📋 Key Responsibilities

✅ Oversee the EMEA affiliate marketing channel comprehensively

✅ Develop and implement robust affiliate channel strategies, presenting insights to key stakeholders

✅ Track, analyze, report, and optimize programs to inform stakeholders and efficiently scale growth, including testing new partners and incentives

✅ Collaborate with cross-functional marketing teams to implement strategies aligned with business needs and make investment decisions

✅ Regularly analyze and report on affiliate marketing performance using data and analytics tools, optimizing campaigns based on insights

✅ Develop forecasting models and manage EMEA budget to ensure accurate spending and pacing, including assisting with monthly billing and invoice reconciliation

✅ Manage agency partners and 1 direct report, ensuring high standards in task completion

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and team management, requiring strong organizational skills and the ability to work independently in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 5 years of experience in affiliate and partnership marketing, including at least 3 years in managing teams and developing talent

Required Skills:

• Proficient in measurement and adept at various attribution models
• Advanced expertise in Google Sheets
• Excellent organizational, time management, and collaboration skills
• Strong communication and interpersonal skills
• Keen sense of curiosity and strong critical thinking abilities

Preferred Skills:

• Established relationships within the EMEA affiliate industry and experience implementing large 1:1 performance partnerships
• Familiarity with utilizing the Impact Platform
• Demonstrated ability to collaborate effectively with extensive, cross-functional teams distributed globally
• Skilled in advanced forecasting and conducting complex analyses

ASSUMPTION: Candidates should have a strong background in affiliate marketing, with proven experience in team management and data analysis. Familiarity with the EMEA market and relevant tools is a plus.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per year (Estimated based on industry standards for a Marketing Manager role in London)

Benefits:

• Competitive benefits package
• Remote-first work environment
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours per week), flexible hours may be available

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role in London with 5-10 years of experience. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Vista is a global, remote-first company that serves as a design and marketing partner to millions of small businesses around the world. They offer a full-service design, digital, and print solution through their brands, VistaCreate, 99designs by Vista, and VistaPrint.

Company Size: Vista has a growing footprint with team members working in more than 17 countries and employs over 5,000 people globally.

Founded: Vista was founded in 1995 and has since expanded its offerings to cater to the evolving needs of small businesses.

Company Description:

• Vista is committed to helping small businesses succeed by providing accessible marketing and design solutions
• The company fosters an inclusive culture that values diversity, equity, and inclusion
• Vista offers a remote-first work environment, allowing employees to balance their personal and professional lives

Company Specialties:

• Small business marketing
• Technology
• Marketing
• Microbusinesses
• Software Engineering
• Architecture
• Finance
• Manufacturing
• Design
• E-commerce

Company Website: http://www.vistaprint.com

ASSUMPTION: Vista's global presence and commitment to small businesses make it an attractive employer for marketing professionals seeking international experience and a remote-friendly work environment.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Senior Manager, Affiliate Marketing, EMEA

Work Arrangement: Remote OK, with the possibility of occasional travel for meetings and events

Growth Opportunities:

• Potential to expand the affiliate marketing program and team under the candidate's management
• Opportunities for professional development and career progression within Vista's global marketing organization
• Chance to work on high-impact projects that drive business growth and improve small businesses' marketing capabilities

ASSUMPTION: This role offers a unique opportunity for experienced affiliate marketing professionals to make a significant impact on Vista's EMEA business and grow their careers within a global organization.

🌍 Location & Work Environment

Office Type: Remote-first, with occasional in-person meetings and events

Office Location(s): London, City of, United Kingdom (with the possibility of occasional travel to other EMEA locations)

Geographic Context:

• London is a major global hub for business, finance, and technology, offering a vibrant and multicultural work environment
• The city is well-connected by public transportation, making it easy for employees to commute to meetings and events
• London offers a wide range of cultural attractions, restaurants, and entertainment options for employees to enjoy in their free time

Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of occasional overtime to accommodate meetings and events in different time zones

ASSUMPTION: The remote-first work environment offers employees the flexibility to balance their personal and professional lives while still collaborating effectively with team members across the globe.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the senior manager and/or other team members
• Final interview with the director of marketing

Key Assessment Areas:

• Affiliate marketing expertise and strategic thinking
• Data analysis and reporting skills
• Team management and leadership abilities
• Communication and interpersonal skills
• Cultural fit and alignment with Vista's values

Application Tips:

• Highlight relevant affiliate marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the EMEA market and Vista's business
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a fast-paced environment

ATS Keywords: Affiliate Marketing, Team Management, Data Analysis, Google Sheets, EMEA, Marketing Strategy, Performance Optimization, Cross-Functional Collaboration, Stakeholder Communication

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit, with a focus on their ability to drive growth and optimize performance in the EMEA affiliate marketing channel.

🛠️ Tools & Technologies

• Google Sheets
• Impact Platform
• Looker
• Google Analytics
• Various data analysis and reporting tools

ASSUMPTION: Familiarity with these tools is not required but would be an asset for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Diversity, equity, and inclusion

Work Style:

• Remote-friendly and flexible work environment
• Data-driven decision making
• Results-oriented and focused on driving business growth
• Strong emphasis on collaboration and cross-functional teamwork

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with team members across the globe?
• Are you comfortable working with large datasets and using data analysis tools to inform decision-making?
• Do you have experience managing teams and driving growth in a fast-paced, dynamic environment?

ASSUMPTION: Candidates who are comfortable working remotely, have strong data analysis skills, and possess proven experience in team management and affiliate marketing are likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing a remote team and ensuring high standards in task completion
• Balancing the need for strategic planning with the demands of day-to-day task management
• Adapting to a dynamic and fast-paced work environment
• Occasional travel for meetings and events

ASSUMPTION: These challenges can be overcome by strong communication, effective time management, and a proactive approach to team management and collaboration.

📈 Similar Roles Comparison

• This role is similar to other Affiliate Marketing Manager positions but focuses specifically on the EMEA region and offers the opportunity to manage a team and drive growth in a global organization
• Compared to other marketing roles, this position requires a strong focus on data analysis and performance optimization, as well as experience in team management
• Career progression opportunities may include moving into a senior or director-level role within Vista's global marketing organization

ASSUMPTION: Candidates should consider their long-term career goals and the unique aspects of this role when comparing it to other affiliate marketing or marketing management positions.

📝 Sample Projects

• Developing and implementing a comprehensive affiliate marketing strategy for the EMEA region
• Analyzing and optimizing affiliate marketing performance using data analysis tools and techniques
• Managing agency partners and a small team of marketers to ensure high standards in task completion

ASSUMPTION: These projects are representative of the types of tasks and responsibilities that candidates can expect to undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the EMEA affiliate marketing channel?
• How does this role fit into Vista's overall marketing strategy and global affiliate marketing efforts?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Vista support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant affiliate marketing experience and achievements
• Write a compelling cover letter that demonstrates your understanding of the EMEA market and Vista's business
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a fast-paced environment
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.