📌 Core Information
🔹 Job Title: Affiliate Marketing Lead
🔹 Company: Klaviyo
🔹 Location: Boston, MA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 8-12 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building, launching, and scaling Klaviyo's affiliate marketing program
- Developing a comprehensive affiliate strategy and cultivating relationships with diverse partners
- Driving customer acquisition and revenue growth through affiliate marketing
- Collaborating cross-functionally with marketing, sales, and product teams
- Making a direct revenue impact through a high-visibility program
ASSUMPTION: This role requires a strategic mindset with a balance of hands-on execution. The ideal candidate will have a deep understanding of the affiliate landscape and strong analytical skills.
📋 Key Responsibilities
✅ Build and Launch Klaviyo's Affiliate Program:
- Develop the strategic roadmap, infrastructure, and operational processes for Klaviyo's affiliate marketing program
- Identify, recruit, and onboard diverse affiliate partners including publishers, influencers, developers, creators, advisors, bloggers
- Select and implement appropriate affiliate platforms and tracking technologies
- Design and optimize commission structures and incentive programs to maximize partner performance and program ROI
✅ Drive Success and Adoption:
- Partner with cross-functional Marketing teams to develop onboarding materials, enablement resources, and promotional assets to set partners up for success
- Develop strong relationships with top-performing affiliates to optimize performance and increase program loyalty
✅ Execute Results-Driven Campaigns:
- Implement effective tracking and attribution models to accurately measure performance across customer journey touchpoints
- Continuously optimize campaigns based on performance data and partner feedback
- Build comprehensive reporting and analytics to track key program metrics and KPIs
- Analyze performance data to identify trends, opportunities, and optimization strategies
- Provide actionable insights to both partners and internal stakeholders
- Forecast and manage program budget, ensuring optimal resource allocation for maximum ROI
✅ Ensure Program Compliance and Quality:
- Establish clear compliance guidelines and monitor affiliate activities to ensure brand safety and regulatory compliance
- Implement quality control processes to maintain program integrity
- Collaborate with legal and compliance teams on terms, conditions, and regulatory requirements
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field preferred; equivalent work experience accepted
Experience: 8-12 years of marketing experience, with significant focus on affiliate/partner marketing
Required Skills:
- Proven track record building and scaling successful affiliate programs, preferably in SaaS, e-commerce, or marketing technology
- Strong analytical mindset with experience using data to optimize program performance and demonstrate ROI
- Deep understanding of affiliate marketing attribution models and tracking technologies
- Experience creating compelling content and resources to drive affiliate engagement and performance
- Knowledge of compliance and regulatory considerations in affiliate marketing
- Ability to translate complex technical products into compelling affiliate marketing opportunities
- Experience integrating affiliate programs with broader marketing strategies
- Strong negotiation skills and ability to build relationships with diverse partner types
- Exceptional communication skills for engaging both internal and external stakeholders
Preferred Skills:
- Experience with major affiliate networks and platforms (Impact, PartnerStack, Rakuten, CJ Affiliate, etc.)
ASSUMPTION: The ideal candidate will have a proven track record in affiliate marketing and a strong understanding of the affiliate landscape.
💰 Compensation & Benefits
Salary Range: Klaviyo's salary range for this role is $121,600 - $182,400 USD per year. This range reflects the cost of labor across various U.S. geographic markets and is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
Benefits:
- Annual cash bonus plan
- Variable compensation (OTE) for sales and customer success roles
- Equity
- Sign-on payments
- Health, welfare, and wellbeing benefits based on eligibility
Working Hours: Full-time position with a standard workweek of 40 hours
ASSUMPTION: Klaviyo's compensation package is competitive and includes a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: Klaviyo operates in the marketing services industry, focusing on B2C brands. It is a public company with over 1,000 employees, founded in 2012, and headquartered in Boston, MA.
Company Size: Klaviyo is a mid-sized company with 1,001-5,000 employees, providing a collaborative environment with cross-functional exposure.
Founded: Klaviyo was founded in 2012 and has since grown to become a leading CRM built for B2C brands, powered by its built-in data platform and AI insights.
Company Description:
- Klaviyo is the only CRM built for B2C Brands
- Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution
- With your data all in one place, you can know, engage, and grow your audience like never before
Company Specialties:
- Marketing automation
- Analytics
- Customer service
- Data platform
- AI insights
Company Website: Klaviyo
ASSUMPTION: Klaviyo's focus on B2C brands and its unique combination of marketing automation, analytics, and customer service make it an attractive place to work for marketing professionals.
📊 Role Analysis
Career Level: This role is at the senior level, requiring 8-12 years of marketing experience with a significant focus on affiliate marketing.
Reporting Structure: The Affiliate Marketing Lead will report directly to the Senior Director of Marketing or a similar role, depending on the company's organizational structure.
Work Arrangement: This role is remote-friendly, with the option to work remotely or from Klaviyo's offices in Boston, MA, or other global locations.
Growth Opportunities:
- As Klaviyo's affiliate marketing program grows, there will be opportunities for the successful candidate to expand their team and take on additional responsibilities
- The company's rapid growth and expansion into new markets present exciting career growth opportunities
ASSUMPTION: The Affiliate Marketing Lead role offers a unique opportunity to build and scale a strategic affiliate program for a high-growth marketing technology leader, with potential for career growth as the program and team expand.
🌍 Location & Work Environment
Office Type: Klaviyo has offices in Boston, MA, and other global locations, with a hybrid work environment that combines on-site and remote work.
Office Location(s): 125 Summer St, Floor 7, Boston, MA 02110, US
Geographic Context:
- Boston, MA, is a major tech hub with a thriving startup scene and a high cost of living
- The city offers a diverse range of cultural attractions, sports teams, and outdoor activities
- Boston has a humid continental climate with warm summers and cold, snowy winters
Work Schedule: Klaviyo offers a flexible work schedule, with core hours from 10:00 AM to 4:00 PM ET and the option to work remotely or from the office.
ASSUMPTION: Klaviyo's hybrid work environment and flexible work schedule provide employees with the best of both worlds, offering the convenience of remote work and the opportunity to collaborate and build relationships in person.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interviews with key stakeholders
- Background check and offer
Key Assessment Areas:
- Affiliate marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Relationship-building and communication skills
- Cultural fit and alignment with Klaviyo's values
Application Tips:
- Highlight your relevant affiliate marketing experience and achievements in your resume and cover letter
- Demonstrate your understanding of Klaviyo's products and the B2C marketing landscape
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes
- Research Klaviyo's company culture and values to ensure a strong cultural fit
ATS Keywords: Affiliate Marketing, Strategic Planning, Campaign Optimization, Partner Relationships, Data Analysis, Marketing Automation, CRM, B2C Marketing, Attribution Models, Tracking Technologies
ASSUMPTION: Klaviyo's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to drive results and contribute to the company's growth.
🛠️ Tools & Technologies
- Affiliate marketing platforms (Impact, PartnerStack, Rakuten, CJ Affiliate, etc.)
- Marketing automation tools (Klaviyo, HubSpot, Marketo, etc.)
- Data analysis and visualization tools (Google Analytics, Tableau, Power BI, etc.)
- Project management tools (Asana, Trello, Jira, etc.)
ASSUMPTION: The Affiliate Marketing Lead will be expected to have experience with major affiliate networks and platforms, as well as marketing automation tools and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Relationship-driven
- Data-informed
- Customer-obsessed
- Innovative
- Collaborative
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and resilient
- Results-focused and action-oriented
Self-Assessment Questions:
- How do your affiliate marketing skills and experience align with Klaviyo's company values and work style?
- Can you provide an example of a time when you successfully launched or scaled an affiliate marketing program, and how did you ensure its long-term success?
- How do you approach building and maintaining strong relationships with diverse affiliate partners, and how do you optimize performance and increase program loyalty?
ASSUMPTION: Klaviyo's company culture is relationship-driven, data-informed, and customer-obsessed, with a strong emphasis on collaboration, innovation, and results-driven work.
⚠️ Potential Challenges
- Managing a high volume of affiliate partners and ensuring program quality and compliance
- Keeping up with the latest trends and best practices in the rapidly evolving affiliate marketing landscape
- Integrating affiliate marketing with Klaviyo's broader marketing strategies and customer data platform
- Balancing strategic planning with hands-on execution and day-to-day management
- Navigating potential regulatory and compliance issues in affiliate marketing
ASSUMPTION: The Affiliate Marketing Lead role presents unique challenges and opportunities, requiring strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
📈 Similar Roles Comparison
- Compared to other affiliate marketing roles, this position offers a unique opportunity to build and scale a strategic affiliate program for a high-growth marketing technology leader
- Unlike other roles, this position requires a strong understanding of Klaviyo's products and the B2C marketing landscape, as well as the ability to integrate affiliate marketing with broader marketing strategies
- Career paths for this role may include advancing to a director or vice president level within affiliate marketing or transitioning to a broader marketing leadership role within Klaviyo
ASSUMPTION: The Affiliate Marketing Lead role offers a unique blend of strategic planning, hands-on execution, and cross-functional collaboration, making it an attractive opportunity for experienced affiliate marketing professionals seeking to make a significant impact in a high-growth company.
📝 Sample Projects
- Developing a comprehensive affiliate strategy and roadmap for Klaviyo's affiliate marketing program
- Identifying, recruiting, and onboarding diverse affiliate partners, including publishers, influencers, developers, creators, advisors, and bloggers
- Designing and optimizing commission structures and incentive programs to maximize partner performance and program ROI
- Implementing effective tracking and attribution models to accurately measure performance across customer journey touchpoints
- Building comprehensive reporting and analytics to track key program metrics and KPIs, and continuously optimizing campaigns based on performance data and partner feedback
ASSUMPTION: The Affiliate Marketing Lead role involves a wide range of projects, from strategic planning and partner management to data analysis and campaign optimization, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
❓ Key Questions to Ask During Interview
- Can you describe the company's affiliate marketing strategy and how this role fits into the broader marketing landscape?
- How does Klaviyo support the growth and success of its affiliate partners, and what resources are available to help them thrive?
- What are the key performance indicators (KPIs) for the affiliate marketing program, and how are they tracked and optimized?
- How does Klaviyo ensure the security and privacy of customer data, and what compliance measures are in place for affiliate marketing?
- What opportunities are there for career growth and professional development within the affiliate marketing team and Klaviyo as a whole?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture, values, and long-term prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant affiliate marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes
- Research Klaviyo's company culture and values to ensure a strong cultural fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
