📌 Core Information
🔹 Job Title: Affiliate Marketing Lead
🔹 Company: Astro
🔹 Location: Bangsar South, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive affiliate marketing strategy for Astro's digital inventory
- Managing relationships with advertisers, merchants, and affiliate partners
- Acting as a strategic consultant for clients, overseeing affiliate campaign setup, execution, and reporting
- Staying updated with industry trends and driving innovation in monetization models
ASSUMPTION: This role requires a balance of strategic thinking, relationship management, and data analysis skills. The ideal candidate will have a proven track record in affiliate marketing and be comfortable working with both internal teams and external clients.
📋 Key Responsibilities
✅ Develop and execute a comprehensive affiliate marketing strategy for Astro’s digital inventory
✅ Identify, onboard, and manage relationships with relevant affiliate networks and technology platforms
✅ Source, negotiate, and manage relationships with advertisers, merchants, and affiliate partners
✅ Analyze campaign data and affiliate performance to optimize yields and conversion rates
✅ Collaborate with content, product, and tech teams to ensure seamless implementation and tracking
✅ Act as a strategic consultant for clients, understanding their goals and crafting affiliate solutions
✅ Oversee the setup, execution, and reporting of client affiliate campaigns with clear KPIs
✅ Provide education and insights to clients on the affiliate ecosystem, compliance, and best practices
✅ Develop dashboards and reporting frameworks to track performance, ROI, and partner payouts
✅ Stay updated with industry trends, new platforms, and changes in affiliate policies and regulations
✅ Drive innovation in monetization models, including CPA, CPL, and revenue-sharing arrangements
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and client-facing consulting. Strong communication, negotiation, and analytical skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in affiliate marketing, with a proven track record of driving revenue growth
Required Skills:
- Expertise in affiliate marketing strategies and tactics
- Strong relationship management skills
- Proven data analysis and reporting skills
- Excellent communication and presentation skills
- Ability to work collaboratively with cross-functional teams
- Familiarity with the Malaysian affiliate marketing landscape
Preferred Skills:
- Experience with affiliate marketing platforms and tools
- Fluency in additional languages (e.g., Mandarin, Tamil)
- Knowledge of the Malaysian media and entertainment industry
ASSUMPTION: Given the role's focus on both strategy and execution, candidates with a blend of strategic thinking and hands-on experience will be most successful. Familiarity with the local market is a plus.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-senior level marketing roles in Malaysia, the estimated salary range for this position is RM 150,000 - RM 250,000 per annum. Final compensation will be determined based on experience and qualifications.
Benefits:
- Competitive salary and performance-based bonuses
- Employee share ownership scheme
- Medical and dental benefits
- Life and personal accident insurance
- Retirement savings plan
- Learning and development opportunities
- Employee discounts on Astro services and products
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional flexibility may be required to accommodate client needs or project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Astro offers a comprehensive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Astro operates in the entertainment industry, providing TV, OTT, radio, digital, and commerce services to Malaysian consumers.
Company Size: Astro is a large organization with 1,001-5,000 employees, offering a range of career opportunities and a vibrant office culture.
Founded: Astro was founded in 1996 and has since grown to become Malaysia's leading content and entertainment company.
Company Description:
- Astro is Malaysia's leading content and entertainment company, serving 5.6 million homes, 8,000 enterprises, 17.5 million weekly radio listeners, and 14.0 million digital monthly unique visitors across its TV, radio, digital, and commerce platforms.
- The company offers a wide range of services, including satellite television, OTT, radio, digital media, e-commerce, esports, and production.
- Astro is committed to fostering an inclusive work environment that embraces diversity and enables employees to be their best.
Company Specialties:
- Home satellite television
- Content creation and distribution
- Consumer digital services
- Streaming and OTT platforms
- E-commerce and retail
- Esports and gaming
- Radio broadcasting
- Digital media and production
Company Website: Astro Careers
ASSUMPTION: Astro's diverse range of services and platforms offers opportunities for career growth and development within the company. The organization's commitment to diversity and inclusion creates an engaging work environment.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution. It offers opportunities for career advancement within the company.
Reporting Structure: The Affiliate Marketing Lead will report directly to the Head of Commercial Partnerships and collaborate with various internal teams, including content, product, tech, and sales.
Work Arrangement: This is an on-site position based at Astro's headquarters in Kuala Lumpur. Occasional flexibility may be required to accommodate client needs or project deadlines.
Growth Opportunities:
- Expanding Astro's affiliate marketing efforts across its diverse range of platforms and services
- Building and leading a team of affiliate marketing specialists
- Gaining exposure to various aspects of Astro's business, including content creation, digital services, and e-commerce
- Developing expertise in the growing ASEAN entertainment market
ASSUMPTION: This role offers opportunities for career growth and development within Astro's expanding entertainment ecosystem. Success in this position may lead to leadership roles or cross-functional career paths.
🌍 Location & Work Environment
Office Type: Astro's headquarters is a modern, collaborative workspace with a vibrant and energetic culture.
Office Location(s): All Asia Broadcast Centre, Technology Park Malaysia, Bukit Jalil, Kuala Lumpur
Geographic Context:
- Kuala Lumpur is Malaysia's capital and largest city, offering a mix of modern urban living and traditional cultural experiences.
- The city is known for its bustling nightlife, diverse food scene, and numerous shopping malls.
- Bukit Jalil is a suburban area with easy access to public transportation, shopping, and recreational facilities.
Work Schedule: Standard office hours are Monday - Friday, 9:00 AM - 6:00 PM. Occasional flexibility may be required to accommodate client needs or project deadlines.
ASSUMPTION: Astro's headquarters offers a dynamic work environment that fosters collaboration and innovation. Kuala Lumpur provides a mix of urban convenience and cultural experiences, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or video call interview with the hiring manager and relevant team members
- Final interview with the Head of Commercial Partnerships
- Job offer and onboarding
Key Assessment Areas:
- Affiliate marketing expertise and strategic thinking
- Relationship management and negotiation skills
- Data analysis and reporting capabilities
- Communication and presentation skills
- Cultural fit and alignment with Astro's values
Application Tips:
- Highlight your relevant affiliate marketing experience and achievements in your resume and cover letter.
- Tailor your application to demonstrate your understanding of Astro's business and the Malaysian affiliate marketing landscape.
- Prepare examples of your data analysis and reporting skills to showcase during the interview.
- Research Astro's company culture and values to ensure a strong cultural fit.
ATS Keywords: Affiliate Marketing, Strategy Development, Relationship Management, Data Analysis, Client Consultation, Performance Tracking, Innovation, Compliance, Negotiation, Collaboration, Reporting, Market Trends, Campaign Management, KPI Setting, Education, Insights
ASSUMPTION: Astro's application process is designed to assess candidates' skills, experience, and cultural fit. Tailoring your application to the specific role and company will increase your chances of success.
🛠️ Tools & Technologies
- Affiliate marketing platforms (e.g., CJ Affiliate, Impact Radius, Awin)
- Data analysis and reporting tools (e.g., Google Analytics, Microsoft Excel)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Communication and collaboration tools (e.g., Microsoft Office, Google Workspace, Slack)
ASSUMPTION: Familiarity with relevant affiliate marketing platforms, data analysis tools, and project management software will be beneficial in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity and accountability
- Collaboration and teamwork
- Innovation and continuous learning
- Respect and diversity
Work Style:
- Dynamic and energetic office culture
- Opportunities for career advancement and learning
- Collaborative and inclusive work environment
- Focus on results and performance
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with both internal teams and external clients?
- Do you have a proven track record of driving revenue growth through affiliate marketing strategies?
- Are you committed to fostering an inclusive and diverse work environment?
ASSUMPTION: Astro values candidates who align with their company values and work style. Demonstrating a strong cultural fit will enhance your chances of success in the application process.
⚠️ Potential Challenges
- The role requires a balance of strategic thinking and hands-on execution, which can be challenging at times.
- Managing relationships with multiple affiliate partners and clients may present communication and negotiation challenges.
- Staying updated with industry trends and changes in affiliate policies and regulations requires continuous learning and adaptation.
- Occasional flexibility in working hours may be required to accommodate client needs or project deadlines.
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional affiliate marketing roles, this position requires a strong focus on client-facing consultation and services.
- Astro's diverse range of platforms and services offers unique opportunities for career growth and development within the company.
- This role may lead to leadership opportunities or cross-functional career paths, depending on the candidate's performance and Astro's organizational needs.
ASSUMPTION: While this role shares similarities with other affiliate marketing positions, its unique focus on client-facing consultation and Astro's diverse range of services set it apart.
📝 Sample Projects
- Developing and executing a comprehensive affiliate marketing strategy for Astro's digital inventory, resulting in a 20% increase in revenue within the first year.
- Managing relationships with key affiliate partners, leading to improved conversion rates and increased revenue share.
- Acting as a strategic consultant for a major client, crafting an affiliate solution that aligns with their brand and commercial objectives, and delivering a 15% increase in sales within three months.
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and client-facing aspects of the Affiliate Marketing Lead role at Astro.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days?
- How does Astro support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents addressed them?
- How does Astro foster an inclusive and diverse work environment?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into Astro's company culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant affiliate marketing experience and achievements.
- Prepare examples of your data analysis and reporting skills to showcase during the interview.
- Research Astro's company culture and values to ensure a strong cultural fit.
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
