📌 Core Information
🔹 Job Title: Affiliate Marketing Lead
🔹 Company: Klaviyo
🔹 Location: San Francisco, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 8-12 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and launching Klaviyo's affiliate marketing program
- Developing a comprehensive affiliate strategy
- Cultivating relationships with diverse affiliate partners
- Driving customer acquisition and revenue growth through affiliate marketing
ASSUMPTION: This role requires a strategic mindset with a balance of hands-on execution and cross-functional collaboration.
📋 Key Responsibilities
✅ Build and Launch Klaviyo's Affiliate Program:
- Develop the strategic roadmap, infrastructure, and operational processes
- Identify, recruit, and onboard diverse affiliate partners
- Select and implement appropriate affiliate platforms and tracking technologies
- Design and optimize commission structures and incentive programs
✅ Drive Success and Adoption:
- Partner with cross-functional Marketing teams to develop onboarding materials and promotional assets
- Develop strong relationships with top-performing affiliates to optimize performance and increase program loyalty
✅ Execute Results-Driven Campaigns:
- Implement effective tracking and attribution models
- Continuously optimize campaigns based on performance data and partner feedback
- Build comprehensive reporting and analytics to track key program metrics and KPIs
- Analyze performance data to identify trends, opportunities, and optimization strategies
- Provide actionable insights to both partners and internal stakeholders
- Forecast and manage program budget, ensuring optimal resource allocation for maximum ROI
✅ Ensure Program Compliance and Quality:
- Establish clear compliance guidelines and monitor affiliate activities to ensure brand safety and regulatory compliance
- Implement quality control processes to maintain program integrity
- Collaborate with legal and compliance teams on terms, conditions, and regulatory requirements
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field preferred; equivalent work experience accepted
Experience: 8-12 years of marketing experience, with significant focus on affiliate/partner marketing
Required Skills:
- Proven track record building and scaling successful affiliate programs
- Strong analytical mindset with experience using data to optimize program performance and demonstrate ROI
- Deep understanding of affiliate marketing attribution models and tracking technologies
- Experience creating compelling content and resources to drive affiliate engagement and performance
- Knowledge of compliance and regulatory considerations in affiliate marketing
- Ability to translate complex technical products into compelling affiliate marketing opportunities
- Experience integrating affiliate programs with broader marketing strategies
- Strong negotiation skills and ability to build relationships with diverse partner types
- Exceptional communication skills for engaging both internal and external stakeholders
Preferred Skills:
- Experience with major affiliate networks and platforms (Impact, PartnerStack, Rakuten, CJ Affiliate, etc.)
- Experience working with SaaS, e-commerce, or marketing technology companies
ASSUMPTION: Candidates with experience in the marketing technology industry may have a competitive advantage for this role.
💰 Compensation & Benefits
Salary Range: Klaviyo's salary range for this role in the United States is $121,600 - $182,400 USD per year. This range reflects the cost of labor across various U.S. geographic markets and is not adjusted for location.
Benefits:
- Annual cash bonus plan
- Variable compensation for sales and customer success roles
- Equity
- Sign-on payments
- Health, welfare, and wellbeing benefits based on eligibility
Working Hours: Full-time position with a typical workweek of 40 hours
ASSUMPTION: Klaviyo's compensation and benefits package is competitive with industry standards and reflects the company's commitment to employee satisfaction and retention.
📌 Applicant Insights
🔍 Company Context
Industry: Klaviyo is a marketing services company specializing in CRM software for B2C brands. The marketing services industry is highly competitive and dynamic, with a strong focus on innovation and data-driven strategies.
Company Size: Klaviyo has 1,001-5,000 employees, placing it in the mid-size to large category. This size allows for significant resources and opportunities for career growth while maintaining a collaborative and innovative work environment.
Founded: Klaviyo was founded in 2012 and is headquartered in Boston, Massachusetts, with additional offices in London, Sydney, Denver, and San Francisco.
Company Description:
- Klaviyo is the only CRM built for B2C brands, empowering creators to own their destiny by making first-party data accessible and actionable like never before.
- The company combines marketing automation, analytics, and customer service into one unified solution, helping relationship-driven brands deliver 1:1 experiences at scale, improve efficiency, and drive revenue.
- Klaviyo's platform is powered by its built-in data platform and AI insights, enabling businesses to know their customers and grow faster.
Company Specialties:
- CRM software
- Marketing automation
- Customer data management
- AI and machine learning
- Customer service and support
Company Website: Klaviyo
ASSUMPTION: Klaviyo's focus on data-driven marketing and customer-centric strategies makes it an attractive employer for candidates interested in the intersection of marketing, technology, and customer experience.
📊 Role Analysis
Career Level: The Affiliate Marketing Lead role is a senior-level position, typically reporting directly to the Head of Marketing or a similar executive. This role is responsible for developing and executing Klaviyo's affiliate marketing strategy and driving measurable business impact.
Reporting Structure: The Affiliate Marketing Lead may oversee junior marketing team members or affiliate managers, depending on the organization's structure and the program's size.
Work Arrangement: This role is remote-friendly, with the option to work from Klaviyo's offices in San Francisco or other locations as needed.
Growth Opportunities:
- As Klaviyo's affiliate marketing program grows, there may be opportunities for the Affiliate Marketing Lead to expand their team and take on additional responsibilities.
- With a proven track record, the Affiliate Marketing Lead may have the opportunity to advance to a director or vice president role within Klaviyo's marketing organization.
ASSUMPTION: Klaviyo's fast-paced growth and expansion present numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Klaviyo's San Francisco office is a collaborative workspace designed to foster innovation and creativity. The company offers a mix of open-plan and private workspaces to accommodate various work styles and team sizes.
Office Location(s): 181 Fremont St, Floor 21, San Francisco, California 94105, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem and a strong focus on innovation and entrepreneurship.
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities, making it an attractive location for professionals and families alike.
- San Francisco's competitive job market and cost of living may impact compensation and benefits packages for local employees.
Work Schedule: Klaviyo's work schedule is generally Monday through Friday, with flexible hours to accommodate individual employee needs and preferences. The company encourages a healthy work-life balance and offers remote work options for eligible roles.
ASSUMPTION: Klaviyo's work environment is designed to support employee productivity, collaboration, and work-life balance, with a focus on employee well-being and satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission and review
- Phone or video screen with a member of the Klaviyo talent acquisition team
- Behavioral and skills-based interviews with marketing team members and/or affiliate marketing stakeholders
- Final interview with the hiring manager or a senior marketing leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Analytical skills and data-driven decision-making
- Relationship-building and communication skills
- Campaign optimization and execution
- Industry knowledge and affiliate marketing expertise
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for the Affiliate Marketing Lead role.
- Demonstrate your understanding of Klaviyo's business and the affiliate marketing landscape in your application materials.
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments in affiliate marketing.
- Research Klaviyo's company culture and values to ensure a strong fit with the organization's mission and goals.
ATS Keywords: Affiliate Marketing, Strategic Planning, Campaign Optimization, Data Analysis, Partner Relationships, Marketing Technology, SaaS, E-commerce, CRM, Marketing Services
ASSUMPTION: Klaviyo's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the Affiliate Marketing Lead role.
🛠️ Tools & Technologies
- Affiliate marketing platforms (Impact, PartnerStack, Rakuten, CJ Affiliate, etc.)
- Marketing automation and CRM software (Klaviyo, Salesforce, HubSpot, etc.)
- Data analysis and visualization tools (Google Analytics, Tableau, Power BI, etc.)
- Project management and collaboration tools (Asana, Trello, Jira, etc.)
- Communication and productivity suites (G Suite, Microsoft 365, Slack, etc.)
ASSUMPTION: Klaviyo's technology stack is designed to support the company's data-driven marketing approach and enable efficient collaboration across teams.
👔 Cultural Fit Considerations
Company Values:
- Empower creators to own their own destiny
- Make first-party data accessible and actionable
- Deliver 1:1 experiences at scale
- Improve efficiency and drive revenue for B2C brands
- Foster a collaborative and innovative work environment
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Agile and adaptable to change
- Customer-centric and focused on delivering value
- Innovative and forward-thinking
Self-Assessment Questions:
- How do your personal values align with Klaviyo's mission and company values?
- Can you provide an example of a time when you successfully managed a complex affiliate marketing campaign, and how did you ensure its compliance and quality?
- How do you approach building and maintaining strong relationships with diverse affiliate partners, and how have you handled challenges in the past?
ASSUMPTION: Klaviyo's company culture is centered around empowering creators, fostering innovation, and delivering exceptional customer experiences through data-driven marketing strategies.
⚠️ Potential Challenges
- Managing a high volume of affiliate partners and ensuring program quality and compliance
- Balancing strategic planning with hands-on execution and campaign optimization
- Navigating the competitive affiliate marketing landscape and identifying high-performing partners
- Adapting to changes in the affiliate marketing industry and regulatory environment
- Integrating affiliate marketing with Klaviyo's broader marketing strategy and customer experience
ASSUMPTION: The Affiliate Marketing Lead role presents unique challenges and opportunities for growth, requiring strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- Compared to other affiliate marketing roles, the Affiliate Marketing Lead at Klaviyo focuses on driving customer acquisition and revenue growth through strategic planning and execution, rather than day-to-day campaign management.
- In the marketing technology industry, Klaviyo's focus on data-driven marketing and customer-centric strategies sets it apart from competitors, offering unique opportunities for affiliate marketing professionals.
- Career paths for affiliate marketing professionals may vary depending on the organization's size, industry, and growth trajectory. At Klaviyo, the Affiliate Marketing Lead role presents opportunities for career advancement and professional development as the company continues to grow and expand.
ASSUMPTION: The Affiliate Marketing Lead role at Klaviyo offers a unique blend of strategic planning, hands-on execution, and cross-functional collaboration, making it an attractive opportunity for experienced affiliate marketing professionals seeking to make a significant impact in a dynamic and innovative industry.
📝 Sample Projects
- Developing and launching Klaviyo's affiliate marketing program from scratch, including strategy, infrastructure, and partner onboarding
- Optimizing Klaviyo's affiliate marketing campaigns to improve performance and ROI, based on data analysis and partner feedback
- Expanding Klaviyo's affiliate marketing program to new regions or verticals, requiring market research and strategic planning
ASSUMPTION: The Affiliate Marketing Lead role at Klaviyo offers a diverse range of projects and initiatives, allowing affiliate marketing professionals to leverage their skills and experience to drive meaningful business impact.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Klaviyo's affiliate marketing program, and what are the key priorities for the Affiliate Marketing Lead in the first 90 days?
- How does Klaviyo support the professional development and career growth of its affiliate marketing team members?
- Can you provide an example of a time when Klaviyo successfully collaborated with an affiliate partner to drive significant business impact, and what lessons were learned from that experience?
- How does Klaviyo approach integrating affiliate marketing with its broader marketing strategy and customer experience, and what role does the Affiliate Marketing Lead play in this process?
- What are the key performance indicators (KPIs) used to measure the success of Klaviyo's affiliate marketing program, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding Klaviyo's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for the Affiliate Marketing Lead role at Klaviyo.
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments in affiliate marketing.
- Research Klaviyo's company culture and values to ensure a strong fit with the organization's mission and goals.
- Follow up with Klaviyo's talent acquisition team one week after submitting your application to inquire about your application status, if you have not heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
