📌 Core Information
🔹 Job Title: Affiliate Marketing Lead
🔹 Company: Klaviyo
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building, launching, and scaling Klaviyo's affiliate marketing program
- Developing a comprehensive affiliate strategy and cultivating relationships with diverse partners
- Driving customer acquisition and revenue growth through strategic planning and hands-on execution
- Collaborating cross-functionally to deliver measurable business impact
ASSUMPTION: This role requires a strategic mindset with a balance of planning and execution skills. The ideal candidate will have a deep understanding of the affiliate landscape and strong analytical skills to optimize program performance.
📋 Key Responsibilities
✅ Build and launch Klaviyo's affiliate program within 90 days
✅ Establish affiliate marketing as a scalable, high-ROI acquisition channel for Klaviyo
✅ Position Klaviyo's affiliate program as a preferred partner opportunity in the marketing technology space
✅ Drive measurable pipeline and revenue contribution through the affiliate channel
ASSUMPTION: Success in this role will be measured by the ability to launch the affiliate program quickly, drive significant revenue, and position Klaviyo as a preferred partner in the affiliate marketing space.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field preferred; equivalent work experience accepted
Experience: 8-12 years of marketing experience with significant focus on affiliate/partner marketing
Required Skills:
- Proven track record building and scaling successful affiliate programs
- Strong analytical mindset with experience using data to optimize program performance
- Deep understanding of affiliate marketing attribution models and tracking technologies
- Ability to translate complex technical products into compelling affiliate marketing opportunities
- Experience integrating affiliate programs with broader marketing strategies
- Strong negotiation skills and ability to build relationships with diverse partner types
- Exceptional communication skills for engaging both internal and external stakeholders
Preferred Skills:
- Experience with major affiliate networks and platforms (Impact, PartnerStack, Rakuten, CJ Affiliate, etc.)
- Knowledge of compliance and regulatory considerations in affiliate marketing
ASSUMPTION: Candidates should have a proven track record in affiliate marketing, strong analytical skills, and the ability to build and maintain relationships with diverse partners.
💰 Compensation & Benefits
Salary Range: $121,600 - $182,400 USD per year
Benefits:
- Annual Cash Bonus Plan
- Variable Compensation
- Equity
- Sign-On Payments
- Health Benefits
- Welfare Benefits
- Wellbeing Benefits
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range reflects the cost of labor across various U.S. geographic markets. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Klaviyo is the only CRM built for B2C brands
- Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution
- With your data all in one place, you can know, engage, and grow your audience like never before
Company Specialties:
- Marketing Automation
- Analytics
- Customer Service
- CRM
- B2C Marketing
Company Website: Klaviyo
ASSUMPTION: Klaviyo is a high-growth marketing technology leader with a strong focus on data-driven marketing solutions for B2C brands.
📊 Role Analysis
Career Level: Senior-level role with significant strategic and operational responsibilities
Reporting Structure: This role reports directly to the Senior Director of Marketing
Work Arrangement: Remote OK, with flexibility for on-site work at Klaviyo's Denver office
Growth Opportunities:
- As the affiliate marketing program grows, there will be opportunities to expand the team and take on additional responsibilities
- Klaviyo's fast-paced growth environment provides ample opportunities for career advancement
ASSUMPTION: This role offers significant growth potential as Klaviyo's affiliate marketing program expands and the company continues to grow.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site work available)
Office Location(s): 1200 17th St, Denver, Colorado 80202, US
Geographic Context:
- Denver, Colorado is a major tech hub with a thriving startup scene
- The city offers a high quality of life with a mix of urban and outdoor activities
- Denver is centrally located, making it an ideal location for remote work
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: Denver, Colorado offers a dynamic work environment with a mix of remote and on-site work options, providing the best of both worlds for employees.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and technical interviews with marketing team members
- Final interview with the Senior Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Analytical skills and data-driven decision making
- Relationship-building and communication skills
- Understanding of affiliate marketing landscape and trends
Application Tips:
- Tailor your resume and cover letter to highlight your affiliate marketing experience and achievements
- Prepare for behavioral and situational interview questions related to affiliate marketing strategy and execution
- Research Klaviyo's products and competitors to demonstrate your industry knowledge
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Affiliate Marketing, Strategic Planning, Data Analysis, Partner Relationships, Marketing Automation, CRM, B2C Marketing
ASSUMPTION: Klaviyo's hiring process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit for the role.
🛠️ Tools & Technologies
- Affiliate marketing platforms (Impact, PartnerStack, Rakuten, CJ Affiliate, etc.)
- Data analysis tools (Google Analytics, Tableau, etc.)
- Marketing automation platforms (Klaviyo, HubSpot, etc.)
- CRM software (Salesforce, HubSpot CRM, etc.)
ASSUMPTION: Candidates should have experience with relevant affiliate marketing platforms, data analysis tools, and marketing automation software.
👔 Cultural Fit Considerations
Company Values:
- Relationship-driven
- Data-informed
- Innovative
- Collaborative
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Results-oriented and accountable
Self-Assessment Questions:
- Do you thrive in fast-paced, data-driven environments?
- Are you comfortable working cross-functionally and collaborating with diverse teams?
- Do you have a proven track record of building and scaling successful affiliate marketing programs?
ASSUMPTION: Klaviyo values candidates who are data-driven, collaborative, and results-oriented, with a strong track record in affiliate marketing.
⚠️ Potential Challenges
- Balancing strategic planning with hands-on execution
- Managing relationships with diverse partners, including influencers and content creators
- Ensuring program compliance and quality in a rapidly growing affiliate ecosystem
- Adapting to changes in the affiliate marketing landscape and regulatory environment
ASSUMPTION: The Affiliate Marketing Lead role presents unique challenges related to strategic planning, partner management, program compliance, and adaptability to industry changes.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the affiliate marketing landscape and strong analytical skills
- Compared to other affiliate marketing roles, this position offers significant strategic responsibilities and the opportunity to build and scale a program from scratch
- Career progression in this role may lead to senior marketing leadership positions or other strategic roles within Klaviyo
ASSUMPTION: This role offers unique strategic and operational responsibilities, setting it apart from other affiliate marketing positions and providing significant growth opportunities.
📝 Sample Projects
- Developing and executing a comprehensive affiliate strategy for a B2C brand
- Building and managing a diverse affiliate partner ecosystem, including influencers and content creators
- Optimizing affiliate marketing campaigns based on performance data and partner feedback
ASSUMPTION: Sample projects for this role involve strategic planning, partner management, and data-driven optimization of affiliate marketing campaigns.
❓ Key Questions to Ask During Interview
- How does Klaviyo plan to differentiate its affiliate program from competitors in the marketing technology space?
- What are the key priorities for the first 90 days in this role?
- How does Klaviyo support the growth and development of its affiliate marketing team?
- What are the most significant challenges facing the affiliate marketing industry today, and how does Klaviyo plan to address them?
- How does Klaviyo foster a culture of innovation and collaboration within its marketing teams?
ASSUMPTION: Interview questions should focus on Klaviyo's affiliate marketing strategy, priorities, and culture to ensure a strong fit for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your affiliate marketing experience and achievements
- Prepare for behavioral and situational interview questions related to affiliate marketing strategy and execution
- Research Klaviyo's products and competitors to demonstrate your industry knowledge
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
