Affiliate Marketing Lead, North America

📌 Core Information

🔹 Job Title: Affiliate Marketing Lead, North America

🔹 Company: LotusFlare, Inc.

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (North America, Europe, Asia-Pacific)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global affiliate & influencer marketing strategy
• Building and optimizing the U.S. affiliate marketing program
• Managing and mentoring regional affiliate marketing managers
• Collaborating with global teams to align on promotional calendars
• Ensuring regional compliance and brand alignment in partnership execution

ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of global affiliate marketing trends and best practices.

📋 Key Responsibilities

✅ Own global affiliate & influencer marketing strategy and roadmap

✅ Build and optimize the U.S. affiliate marketing program as the foundational model for global rollout

✅ Manage and mentor Affiliate & Influencer Marketing Managers in Europe and Asia-Pacific, driving consistency and local adaptation

✅ Develop scalable systems for tracking, attribution, payouts, and performance

✅ Collaborate with global brand, product, and growth teams to align on promo calendars

✅ Set creative and operational guidelines for local influencer partnerships

✅ Manage budgets and agency/vendor relationships across markets

✅ Analyze global KPIs – ROAS, CAC, conversion rate – and provide strategic recommendations

✅ Ensure regional compliance and brand alignment in partnership execution

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong analytical skills to drive data-informed decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-8 years of experience in affiliate or performance partnership marketing, preferably in a global capacity

Required Skills:

• Proven success building or scaling affiliate/influencer programs in mature markets
• Familiarity with platforms like Impact, Adjust, and GA4
• Able to lead cross-functional initiatives and guide remote teams
• Strong analytical skills and business judgment

Preferred Skills:

• Experience in consumer tech, travel, telecom, or marketplaces
• Fluency in one or more regional languages beyond English

ASSUMPTION: While not required, experience in consumer tech, travel, telecom, or marketplaces can provide valuable industry-specific insights for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a role of this level and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Unlimited PTO
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on mobile growth, engagement, and digital customer experience for telecom operators

Company Size: 201-500 employees (mid-sized company with a global presence)

Founded: 2014 (11 years in operation)

Company Description:

• LotusFlare is a global technology company that designs, builds, and advances a digital commerce and monetization platform
• The company simplifies technology and customer experience to deliver valuable outcomes to enterprises
• LotusFlare Digital Network Operator® (DNO™) Cloud is a cloud-native business support system (BSS) for communications and media services providers

Company Specialties:

• Mobile Growth
• Engagement
• Internet
• BSS
• Telco Cloud
• 5G
• eSIM
• Digital Customer Experience

Company Website: lotusflare.com

ASSUMPTION: LotusFlare's focus on mobile growth, engagement, and digital customer experience makes it an attractive employer for marketing professionals with relevant skills and experience.

📊 Role Analysis

Career Level: Mid-level to senior marketing role with significant leadership responsibilities

Reporting Structure: This role reports directly to the VP of Marketing or a similar executive

Work Arrangement: Remote OK (with a focus on North America, Europe, and Asia-Pacific time zones)

Growth Opportunities:

• Potential to grow into a global marketing leadership role as the company expands
• Opportunities to influence global strategy and help define how millions of people stay connected worldwide

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's global marketing efforts.

🌍 Location & Work Environment

Office Type: Hybrid (with a focus on remote work for this role)

Office Location(s): Toronto, Ontario, Canada (with additional offices in Santa Clara, California; Waterloo, Ontario; North York, Ontario; Belgrade, Serbia; Kyiv, Ukraine; Singapore; and Jakarta, Indonesia)

Geographic Context:

• Toronto is the capital of the province of Ontario and the largest city in Canada
• The city is known for its multiculturalism, vibrant arts and culture scene, and diverse neighborhoods
• Toronto is home to a thriving tech industry, with many startups and established companies based in the city

Work Schedule: Full-time (40 hours per week) with flexible hours and unlimited PTO

ASSUMPTION: The remote-friendly work arrangement and flexible hours make this role an attractive option for candidates seeking a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interviews with the hiring manager and other team members
• Final interviews with senior leadership to discuss the role's fit within the company's global strategy
• Background and reference checks before extending an offer

Key Assessment Areas:

• Strategic thinking and global marketing experience
• Leadership skills and ability to mentor regional managers
• Analytical skills and data-driven decision-making
• Cross-functional collaboration and stakeholder management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, strategic planning, and cross-functional collaboration skills
• Research LotusFlare's company culture and values to demonstrate your fit with the organization

ATS Keywords: Affiliate Marketing, Influencer Marketing, Performance Marketing, Global Marketing Strategy, Team Management, Budget Management, Campaign Performance, Cross-Functional Leadership, Compliance, Brand Alignment, Tracking Systems, Attribution, Payouts, Creative Guidelines, Partnership Management, Global Strategy

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and global marketing experience.

🛠️ Tools & Technologies

• Impact (formerly Impact Radius) - affiliate marketing platform
• Adjust - mobile app tracking and analytics platform
• GA4 - Google Analytics 4
• Various project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage in the application process.

👔 Cultural Fit Considerations

Company Values:

• Simplify Technology, Simplify Experience
• Customer-Centric
• Innovate Freely
• Better Together
• Empower Growth

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Agile and adaptable
• Global and remote-friendly

Self-Assessment Questions:

• How do you align with LotusFlare's company values, particularly 'Simplify Technology, Simplify Experience' and 'Better Together'?
• How do you approach leading remote teams and driving consistency across global markets?
• How do you balance data-driven decision-making with creative problem-solving in a global marketing context?

ASSUMPTION: Candidates who can demonstrate a strong fit with LotusFlare's company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing and mentoring regional managers across multiple time zones and cultures
• Balancing global strategy with local market adaptation and compliance
• Ensuring brand alignment and consistency across diverse affiliate and influencer partnerships
• Keeping up with the latest trends and best practices in global affiliate marketing

ASSUMPTION: These challenges require a strategic, adaptable, and culturally sensitive approach to succeed in this role.

📈 Similar Roles Comparison

• This role is unique in its global scope and leadership responsibilities compared to regional or local affiliate marketing roles
• Unlike other marketing roles, this position requires a strong focus on compliance, brand alignment, and cross-border partnerships
• Career progression in this role could lead to global marketing leadership positions, rather than specializing in a specific market or channel

ASSUMPTION: Candidates should consider this role's unique aspects and global focus when evaluating their fit and career growth potential.

📝 Sample Projects

• Developing and executing a global affiliate marketing strategy that drives growth and optimizes performance across multiple markets
• Building and optimizing the U.S. affiliate marketing program as a foundational model for global rollout
• Managing and mentoring regional affiliate marketing managers to ensure consistency and local adaptation

ASSUMPTION: These sample projects highlight the strategic, global, and leadership aspects of this role, requiring a strong understanding of affiliate marketing trends, best practices, and regional market dynamics.

❓ Key Questions to Ask During Interview

• How does LotusFlare support the growth and development of its global marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does LotusFlare measure the success of its global affiliate marketing strategy, and what KPIs are most important?
• What are the biggest challenges facing the global affiliate marketing team, and how can this role help address them?
• How does LotusFlare foster a collaborative and inclusive work environment, particularly for remote team members?

ASSUMPTION: These questions will help candidates better understand the role's expectations, priorities, and the company's approach to global marketing and team development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, strategic planning, and cross-functional collaboration skills
• Research LotusFlare's company culture and values to demonstrate your fit with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.