Affiliate Marketing Manager

📌 Core Information

🔹 Job Title: Affiliate Marketing Manager

🔹 Company: CORA Group

🔹 Location: Toronto (RewardOps), Remote - Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Growing and managing affiliate programs with strategic precision and an innovative mindset.
• Identifying, recruiting, and onboarding new affiliate partners using various channels.
• Developing and implementing strategic plans to expand the affiliate program and increase ROI.
• Managing affiliate and client relationships, negotiating contracts, and coordinating with internal account teams.
• Planning, launching, and optimizing affiliate marketing campaigns, ensuring alignment with business goals and promotional calendars.

ASSUMPTION: This role requires a self-starter who thrives in a dynamic environment, is passionate about partnerships, and has a proven track record in affiliate marketing and account management.

📋 Key Responsibilities

✅ Affiliate Recruitment & Strategy: Identify, recruit, and onboard new affiliate partners using a variety of channels including social networks, online marketplaces, and direct outreach. Develop and implement strategic plans to expand the affiliate program and increase ROI. Analyze market trends and competitor programs to identify new opportunities and improve program offerings.

✅ Affiliate & Client Relationship Management: Serve as the primary point of contact for all affiliate partners, providing ongoing support and managing partnerships. Re-engage inactive affiliates and deepen relationships with existing partners to drive growth. Negotiate and manage contracts, commission structures, exclusive offers, and marketing placements. Coordinate with internal account teams to align affiliate activity with broader marketing initiatives.

✅ Campaign Execution & Optimization: Plan, launch, and optimize affiliate marketing campaigns, ensuring alignment with business goals and promotional calendars. Collaborate with key retailers and merchant partners to co-develop compelling offers and exclusive promotions tailored to loyalty audiences. Leverage affiliate and retailer insights to create high-performing, seasonal or event-driven marketing campaigns. Track performance metrics and optimize based on data-driven insights. Provide regular reporting to internal stakeholders and leadership.

✅ Fraud Prevention & Compliance: Monitor affiliate activity for compliance with program terms and conditions. Flag and address suspicious behavior to protect program integrity and brand reputation.

✅ Travel and Networking: Represent the company at relevant industry conferences, trade shows, and networking events to build relationships with potential and existing affiliate partners. Travel to meet with key strategic affiliate partners as needed to foster stronger collaborations and explore growth opportunities.

ASSUMPTION: This role requires strong communication, negotiation, and analytical skills, as well as the ability to manage multiple projects in a fast-paced, remote-first environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (Nice to Have)

Experience: 3-5 years of experience in affiliate and/or partnership marketing

Required Skills:

• Proven success in growing and optimizing affiliate programs
• Strong negotiation and communication skills, both verbal and written
• Experience collaborating with merchants or retailers to develop and promote offers
• Analytical thinker with experience in performance analysis and optimization using tools like Excel, Google Analytics, or affiliate platforms (e.g., Ambassador, Impact, or similar)
• Ability to manage multiple projects in a fast-paced, remote-first environment
• Tech-savvy and quick to learn new platforms

Preferred Skills:

• Experience in loyalty, eCommerce, retail, or consumer electronics

ASSUMPTION: While a Bachelor’s degree is preferred, relevant experience and a strong track record in affiliate marketing are more important for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for affiliate marketing managers with 3-5 years of experience in Canada, the estimated salary range is CAD 70,000 - 100,000 per year. This estimate takes into account the company size, location, and experience level required for the role.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements

Working Hours: Full-time, 40 hours per week. This role may require occasional travel for industry events and meetings with key affiliate partners.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits listed are typical for a company of this size in the software industry but may vary based on the specific benefits package offered by CORA Group.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 501-1,000 employees

Founded: Not specified

Company Description:

• CORA Group is a leader in mergers and acquisitions, specializing in acquiring software companies.
• The company respects the autonomy of their acquired companies and allows them to maintain a decentralized model.
• CORA Group has a proven track record of success and offers valuable resources to acquired companies.

Company Specialties:

• Mergers and acquisitions
• Software development

Company Website: thecoragroup.com

ASSUMPTION: CORA Group is a well-established company in the software industry with a strong focus on mergers and acquisitions. Their decentralized model allows acquired companies to maintain their culture and values while benefiting from the resources of a larger organization.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Director of Marketing or a similar position within the RewardOps business unit.

Work Arrangement: This role is remote-friendly, with the option to work from the Toronto office or remotely from anywhere in Canada.

Growth Opportunities:

• Progression to a senior or management role within the affiliate marketing team
• Expansion into other marketing or business development roles within the company
• Opportunities to work on cross-functional projects and collaborate with other business units

ASSUMPTION: This role offers opportunities for career growth and development within the affiliate marketing team and the broader organization. The company's decentralized model may also provide opportunities to work on diverse projects and collaborate with other business units.

🌍 Location & Work Environment

Office Type: Hybrid (Toronto office and remote work available)

Office Location(s): 125 East County Line Road, Suite 130, Warminster, PA, USA and 8133 Warden Ave, Suite 400, Markham, Ontario, Canada

Geographic Context:

• The Toronto office is located in the Greater Toronto Area, offering access to a diverse range of cultural, recreational, and professional opportunities.
• The company's headquarters in Warminster, PA, USA, provides a central location for the company's North American operations.

Work Schedule: Full-time, 40 hours per week. This role may require occasional travel for industry events and meetings with key affiliate partners.

ASSUMPTION: The hybrid work arrangement offers flexibility for employees who prefer to work from home or in the office. The company's locations in Toronto and Warminster provide access to a diverse range of resources and opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the director or another senior leader
• Background check and reference check
• Job offer

Key Assessment Areas:

• Affiliate marketing knowledge and experience
• Communication and negotiation skills
• Analytical thinking and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant affiliate marketing experience and skills.
• Prepare examples of successful affiliate marketing campaigns you've managed or contributed to in the past.
• Research the company and the RewardOps business unit to demonstrate your understanding of the role and the organization.

ATS Keywords: Affiliate Marketing, Affiliate Program Management, Partner Recruitment, Strategic Planning, Campaign Optimization, Fraud Prevention, Compliance, Relationship Management, Market Analysis, Data-Driven Insights, Retail, eCommerce, Loyalty, Marketing, Business Development

ASSUMPTION: The application process for this role is typical for a mid-sized software company, with a focus on assessing the candidate's affiliate marketing knowledge, skills, and cultural fit. Strategic use of ATS keywords in the resume and cover letter can help improve the candidate's chances of being selected for an interview.

🛠️ Tools & Technologies

• Affiliate marketing platforms (e.g., Ambassador, Impact, or similar)
• Excel or Google Sheets for performance analysis and optimization
• Google Analytics for campaign tracking and reporting
• Project management tools (e.g., Asana, Trello, or similar)
• Video conferencing tools (e.g., Zoom, Microsoft Teams, or similar)

ASSUMPTION: The tools and technologies required for this role are standard for affiliate marketing and project management. Familiarity with these tools and the ability to learn new platforms quickly are essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity: CORA Group values honesty, transparency, and ethical behavior in all aspects of its business operations.
• Collaboration: The company fosters a culture of teamwork and collaboration, both internally and with external partners.
• Innovation: CORA Group encourages creativity, continuous learning, and the pursuit of new ideas and solutions.

Work Style:

• Remote-friendly and flexible work arrangements
• Fast-paced and dynamic environment
• Focus on results and performance-driven culture

Self-Assessment Questions:

• Do you thrive in a dynamic, remote-first environment, and are you comfortable managing multiple projects and priorities?
• Are you passionate about partnerships and building relationships with affiliate partners to drive growth?
• Do you have a proven track record in affiliate marketing and account management, with a strong focus on data-driven insights and performance optimization?

ASSUMPTION: CORA Group values integrity, collaboration, and innovation in its work culture. Candidates who are comfortable working remotely, thrive in a fast-paced environment, and have a strong track record in affiliate marketing are likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a remote-first environment
• Building and maintaining strong relationships with affiliate partners across different time zones
• Keeping up with industry trends and competitor programs to identify new opportunities and improve program offerings
• Occasional travel for industry events and meetings with key affiliate partners

ASSUMPTION: These challenges are inherent to the role of an affiliate marketing manager and can be overcome with strong project management skills, effective communication, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other affiliate marketing roles, this position offers a unique opportunity to make a significant impact in a fast-growing loyalty and rewards technology company.
• Industry-specific context: The affiliate marketing industry is dynamic and competitive, with a strong focus on performance-driven results and continuous optimization.
• Career path comparison: This role offers opportunities for career growth and development within the affiliate marketing team and the broader organization, with potential progression to senior or management roles.

ASSUMPTION: This role offers a unique opportunity for affiliate marketing professionals to make a significant impact in a fast-growing industry and to develop their skills and career within a well-established company.

📝 Sample Projects

• Developing and executing a strategic plan to expand the affiliate program and increase ROI by 20% within the first year
• Identifying and onboarding new affiliate partners in untapped markets to drive growth and diversify the affiliate portfolio
• Collaborating with key retailers and merchant partners to co-develop compelling offers and exclusive promotions tailored to loyalty audiences, resulting in a 15% increase in affiliate sales

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of affiliate marketing management, with a focus on growth, optimization, and collaboration with key partners.

❓ Key Questions to Ask During Interview

• Can you describe the affiliate marketing team's structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does CORA Group support the growth and development of its affiliate marketing team members?
• What are the most challenging aspects of this role, and how has the company supported previous team members in overcoming these challenges?
• How does CORA Group foster a culture of innovation and continuous learning within the affiliate marketing team?

ASSUMPTION: These interview questions are designed to provide insight into the role's structure, priorities, and cultural fit, as well as the company's support for affiliate marketing team members' growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant affiliate marketing experience and skills, using the ATS keywords provided above.
• Prepare examples of successful affiliate marketing campaigns you've managed or contributed to in the past.
• Research the company and the RewardOps business unit to demonstrate your understanding of the role and the organization.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.