📌 Core Information
🔹 Job Title: Affiliate Marketing Manager
🔹 Company: Farmers Insurance
🔹 Location: United States (Hybrid role)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (3 days in office, up to 2 days virtual)
🚀 Job Overview
Key aspects of this role include:
- Developing and driving an end-to-end affiliate marketing program strategy
- Identifying, connecting to, and fostering relationships with new prospective affiliate partners
- Managing the P&L for the brand affiliate channel and ensuring profitability
- Collaborating cross-functionally with marketing, product, UX/CX, and technical teams
- Serving as a subject matter expert in affiliate marketing and industry trends
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple priorities and stakeholders.
📋 Key Responsibilities
✅ Develop and drive an end-to-end affiliate marketing program strategy
✅ Identify, connect to, and foster relationships with new prospective affiliate partners
✅ Own the P&L for the company's brand affiliate channel and ensure profitability
✅ Market and customer-service responsibilities, including campaign development, performance monitoring, expense management, and relationship cultivation
✅ Collaborate cross-functionally with various teams to enhance product offerings, drive operational efficiency, and optimize platform functionality
✅ Serve as a subject matter expert in affiliate marketing and provide ongoing updates on industry trends and channel performance to senior leadership
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree preferred in business, marketing communications, or finance
Experience: 3+ years of experience in affiliate marketing, partnership management, or similar role
Required Skills:
- Strong understanding of performance marketing, lead generation, and marketing analytics
- Experience with Tune and Hubspot platforms
- Proficiency in Excel (vlookup, pivot tables, data analysis) and PowerPoint
- Strong verbal and written communication skills
- Attention to detail and commitment to high-quality work
- Team player with a collaborative approach
- Goal-oriented with a positive can-do attitude
- Strong relationship building and influencing skills
Preferred Skills:
- Experience in P&C insurance (renters, auto, homeowners)
- Proficiency in MixPanel, Sigma, or Shortcut platforms
ASSUMPTION: Candidates should have a strong foundation in affiliate marketing and a proven track record of driving growth and profitability in affiliate programs.
💰 Compensation & Benefits
Salary Range: $89,280 - $159,125 per year (varies by location)
Benefits:
- 401(k)
- Medical, dental, and vision insurance
- Health savings and flexible spending accounts
- Life insurance
- Paid time off and parental leave
- Tuition assistance
- Bonus opportunity based on company and individual performance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range and benefits package are competitive and reflect the role's importance and the company's commitment to employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: 1928
Company Description:
- Farmers Insurance is a leading provider of vehicle, home, and small business insurance, as well as other specialty insurance and financial services products
- With over 10 million households insured and nearly 48,000 exclusive and independent agents, Farmers is committed to personalized service and helping customers protect what matters most to them
- The company is recognized as one of the largest U.S. companies on the Fortune 500 list
Company Specialties:
- Home
- Auto
- Business Insurance
- Life
Company Website: www.farmers.com/careers/corporate
ASSUMPTION: Farmers Insurance is a well-established company with a strong reputation in the insurance industry, offering a wide range of products and services to its customers.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Manager, Strategic Partnerships at Toggle, a modern insurance brand within the Farmers Insurance family
Work Arrangement: Hybrid (3 days in office, up to 2 days virtual) - depending on candidate location
Growth Opportunities:
- Potential to expand the affiliate program and take on additional responsibilities
- Opportunities to collaborate with cross-functional teams and contribute to the overall success of the company
- Potential to grow within the strategic partnerships team or explore other roles within Farmers Insurance
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in office, up to 2 days virtual)
Office Location(s): United States (multiple locations available)
Geographic Context:
- The United States offers a diverse range of cultural, recreational, and professional opportunities
- Farmers Insurance has multiple office locations across the country, providing flexibility for candidates to choose a suitable work environment
Work Schedule: Full-time (40 hours per week), with flexible virtual work arrangements
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, catering to various work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-depth behavioral and situational interviews
- Skills assessment or case study presentation
- Final round interviews with key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and interpersonal skills
- Data analysis and interpretation
- Industry knowledge and affiliate marketing expertise
Application Tips:
- Highlight relevant experience and achievements in affiliate marketing or partnership management
- Demonstrate a strong understanding of performance marketing, lead generation, and analytics
- Showcase your ability to manage multiple priorities and stakeholders effectively
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and approach to collaboration
ATS Keywords: Affiliate Marketing, Partnership Management, Performance Marketing, Lead Generation, Marketing Analytics, P&C Insurance, Data Analysis, Communication Skills, Attention to Detail, Team Collaboration, Goal-Oriented, Relationship Building, Influencing Skills
ASSUMPTION: The application process for this role is thorough and competitive, requiring strong candidates to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- Tune
- Hubspot
- MixPanel (preferred)
- Sigma (preferred)
- Shortcut (preferred)
- Excel (vlookup, pivot tables, data analysis)
- PowerPoint
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for data analysis, campaign management, and reporting.
👔 Cultural Fit Considerations
Company Values:
- Putting customers first
- Fostering a diverse and inclusive environment
- Embracing innovation and continuous learning
- Collaborating effectively and supporting one another
- Acting with integrity and accountability
Work Style:
- Results-driven and focused on delivering value to customers
- Collaborative and supportive of team members
- Adaptable and open to feedback and growth opportunities
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you approach building and maintaining strong relationships with affiliate partners?
- Can you describe a time when you optimized affiliate program performance through data-driven insights?
- How do you balance multiple priorities and stakeholders in a dynamic work environment?
ASSUMPTION: Candidates should assess their fit with Farmers Insurance's values and work style, ensuring they align with the company's culture and expectations.
⚠️ Potential Challenges
- Managing a large number of affiliate partners and maintaining strong relationships with each
- Keeping up-to-date with industry trends and best practices in affiliate marketing
- Balancing the need for growth and profitability with responsible budget management
- Navigating a large, matrixed organization and collaborating effectively with cross-functional teams
ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Compared to other affiliate marketing roles, this position offers a unique opportunity to work within a large, established insurance company with a diverse range of products and services
- Industry-specific context: The insurance industry is highly competitive, with a strong focus on customer retention and growth
- Career path comparison: This role offers opportunities for professional growth and development within a large organization, with potential to expand the affiliate program and take on additional responsibilities
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path within the insurance industry.
📝 Sample Projects
- Developing and executing a strategic plan to expand the affiliate program into new verticals or geographic regions
- Optimizing affiliate partner performance through data analysis and targeted campaigns
- Managing the integration of new affiliate partners into the company's systems and processes
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring strong analytical skills and a results-driven approach.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall strategic partnerships team and the company's long-term goals?
- What opportunities are there for professional growth and development within the team or the broader organization?
- How does the company support work-life balance for employees in this role?
- What are the key challenges facing the affiliate marketing program, and how can this role address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.farmersinsurance.com/job/Affiliate-Marketing-Manager/819325702/
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and approach to collaboration
- Research Farmers Insurance and the affiliate marketing industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager or HR representative within one week of submitting your application, expressing your interest in the position and asking about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
