Affiliate Marketing Manager

📌 Core Information

🔹 Job Title: Affiliate Marketing Manager

🔹 Company: US Gold Bureau

🔹 Location: Leander, Texas

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing the affiliate marketing program to increase brand awareness and drive sales of gold products and services.
• Recruiting, onboarding, and maintaining relationships with high-quality affiliates, including bloggers, influencers, and industry-relevant websites.
• Monitoring affiliate performance, optimizing campaigns, and ensuring compliance with industry regulations and company brand values.
• Collaborating with the marketing team to create compelling promotional content tailored to the gold market.
• Managing the affiliate program budget, conducting market research, and providing regular performance reports to leadership.

ASSUMPTION: This role requires a strategic thinker with strong relationship-building skills, a deep understanding of affiliate marketing, and a passion for the precious metals industry. The ideal candidate will have experience in affiliate or digital marketing, preferably in e-commerce or finance, and a bachelor's degree in Marketing, Business, Finance, or a related field.

📋 Key Responsibilities

✅ Program Development & Strategy: Design and implement a comprehensive affiliate marketing strategy to promote gold bullion, coins, and investment services, aligning with company goals.

✅ Affiliate Recruitment & Onboarding: Identify, recruit, and onboard high-quality affiliates, providing them with promotional materials, tracking links, and ongoing support to maximize performance.

✅ Relationship Management: Build and maintain strong relationships with affiliates, ensuring all activities comply with industry regulations and align with the company’s brand values and messaging.

✅ Performance Monitoring & Optimization: Track affiliate performance using analytics tools, monitor key metrics (e.g., click-through rates, conversions, and ROI), and optimize campaigns to improve results.

✅ Content Collaboration: Work with the marketing team to create compelling promotional content, such as banners, email templates, and landing pages tailored to the gold market.

✅ Compliance & Brand Integrity: Ensure all affiliate activities comply with industry regulations (e.g., FTC guidelines) and align with the company’s brand values and messaging.

✅ Budget Management: Manage the affiliate program budget, including commission structures, incentives, and promotional costs, to ensure cost-effectiveness.

✅ Market Research: Stay updated on trends in the precious metals industry and affiliate marketing to identify new opportunities and competitive strategies.

✅ Reporting: Provide regular reports to leadership on affiliate program performance, including insights and recommendations for improvement.

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional or different responsibilities may be assigned as needed.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Finance, or a related field (or equivalent experience).

Experience: 3+ years of experience in affiliate marketing, digital marketing, or a related field, preferably in e-commerce, finance, or precious metals industries.

Required Skills:

• Proven track record of managing successful affiliate programs with measurable results.
• Strong understanding of affiliate networks, tracking platforms (e.g., ShareASale, CJ Affiliate, or Impact), and analytics tools (e.g., Google Analytics).
• Excellent communication and negotiation skills to build and maintain affiliate relationships.
• Familiarity with digital marketing channels, including SEO, PPC, email marketing, and social media.
• Basic knowledge of the precious metals market or willingness to learn quickly.

Preferred Skills:

• Experience in the precious metals, financial services, or investment sectors.
• Established network of affiliate contacts in finance, wealth management, or related niches.
• Familiarity with gold-related keywords and SEO strategies to drive targeted traffic.

ASSUMPTION: The required and preferred skills listed above are based on the provided job description. However, the company may consider candidates with equivalent skills or experience even if they do not meet all the listed requirements.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for affiliate marketing managers with 3-5 years of experience in the finance or e-commerce sectors in Texas.)

Benefits:

• Medical, Dental, Vision, Life, STD, LTD
• 401k: 100% match, up to 3% of contribution; 50% match for 4th and 5th % of contribution; fully vested upon enrollment
• PTO: 3 weeks (15 business days) per year
• Holidays: Up to 11 paid days per year
• Wellness: Financial Freedom Academy, Weight Loss Competitions
• Events/Fun: Employee Appreciation and Recognition Events and Trips, Monthly Social Squad Events, Seasonal and Holiday Events

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for the given role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Investment Management

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Headquartered in Leander, Texas, the US Gold Bureau is a leading physical precious metals investment platform, providing educational and transactional assistance for investors seeking to grow wealth and protect the purchasing power of their dollars.
• The company offers a wide range of gold, platinum, and other precious metals products, including bullion, coins, and investment services, and serves both first-time buyers and seasoned investors.
• The US Gold Bureau is committed to offering clients access to the best precious metals products available and providing future investment liquidity through its Buy Back Guarantee.

Company Specialties:

• Gold
• Platinum
• Precious metals
• Investing
• IRAs
• Bullion
• Coins
• Certified coins
• Rare coins
• And gold coins

Company Website: https://www.usgoldbureau.com

ASSUMPTION: The company description and specialties listed above are based on the provided LinkedIn data. However, the company may have additional or different specialties and services not mentioned here.

📊 Role Analysis

Career Level: Mid-level marketing professional with a focus on affiliate marketing and digital strategy.

Reporting Structure: This role reports directly to the marketing department and works collaboratively with various teams, including marketing, sales, and management.

Work Arrangement: On-site, full-time position with a 40-hour workweek. The role may require occasional overtime or flexible hours to meet project deadlines or attend industry events.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the affiliate marketing manager to expand their team or take on additional responsibilities, such as managing other marketing channels or leading a team.
• The role offers the chance to work closely with senior leadership and gain valuable experience in the precious metals industry and investment management sector.
• Employees at the US Gold Bureau have access to various professional development opportunities, such as the Financial Freedom Academy and weight loss competitions, which can help them grow both personally and professionally.

ASSUMPTION: Growth opportunities may vary depending on the company's future expansion plans, the employee's performance, and the availability of new roles or promotions.

🌍 Location & Work Environment

Office Type: The US Gold Bureau's headquarters is located in a modern office building in Leander, Texas, just outside of Austin. The office features a professional and collaborative work environment with state-of-the-art technology and amenities.

Office Location(s): 203 Heritage Grove Road, Leander, Texas 78641, US

Geographic Context:

• Leander is a rapidly growing city in the Austin-Round Rock metropolitan area, offering a high quality of life with affordable housing, excellent schools, and a strong sense of community.
• The city is located near major highways, providing easy access to nearby cities, including Austin, Dallas, and Houston, as well as popular attractions, such as Lake Travis and the Texas Hill Country.
• Leander's central location and proximity to major transportation hubs make it an ideal base for the US Gold Bureau's headquarters, allowing the company to serve clients from across the United States and around the world.

Work Schedule: The affiliate marketing manager will work a standard full-time schedule, typically Monday through Friday, from 8:00 AM to 5:00 PM, with a one-hour lunch break. The role may require occasional flexible hours or overtime to meet project deadlines or attend industry events.

ASSUMPTION: The work environment and schedule described above are based on the provided job description and LinkedIn data. However, the company may have additional or different policies and practices not mentioned here.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening
• Phone or video screening with the HR department
• In-depth interview with the marketing department and/or hiring manager
• Final interview with senior leadership or the CEO
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Affiliate marketing experience and strategies
• Communication and negotiation skills
• Understanding of the precious metals industry and investment management sector
• Analytical and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant affiliate marketing experience and skills, as well as your passion for the precious metals industry.
• Prepare for behavioral and situational interview questions that focus on your experience managing affiliate programs, optimizing campaigns, and building relationships with affiliates.
• Research the US Gold Bureau's company history, mission, and values to demonstrate your understanding of the organization and your commitment to its success.
• Be prepared to discuss your familiarity with the precious metals market and your willingness to learn quickly if you do not have extensive industry experience.

ATS Keywords: Affiliate marketing, digital marketing, relationship management, performance monitoring, SEO, PPC, email marketing, social media, precious metals, investment management, compliance, brand integrity, budget management, market research, reporting, communication, negotiation, gold, platinum, bullion, coins, IRAs

ASSUMPTION: The interview and application process described above is based on typical industry practices and the provided job description. However, the company may have a different or additional interview rounds, assessments, or background check requirements.

🛠️ Tools & Technologies

• Affiliate tracking platforms (e.g., ShareASale, CJ Affiliate, or Impact)
• Analytics tools (e.g., Google Analytics)
• CRM software
• Microsoft Office/Google Suite
• WordPress or content management systems

ASSUMPTION: The tools and technologies listed above are based on the provided job description and may not be exhaustive. The company may use additional or different tools and technologies not mentioned here.

👔 Cultural Fit Considerations

Company Values:

• Education: The US Gold Bureau places a strong emphasis on providing educational resources and assistance to its clients to help them make informed investment decisions.
• Diversification: The company encourages clients to diversify their precious metals portfolios by offering a wide range of products and services, including gold, platinum, and other precious metals, as well as bullion, coins, and investment services.
• Liquidity: The US Gold Bureau is committed to providing its clients with future investment liquidity through its Buy Back Guarantee, which offers multiple options for investors wishing to sell a portion of their portfolio or divest their entire portfolio.

Work Style:

• Collaborative: The affiliate marketing manager will work closely with various teams, including marketing, sales, and management, to develop and implement affiliate marketing strategies that align with company goals.
• Data-driven: The role requires a strong analytical mindset and the ability to use data and insights to inform decision-making and optimize campaign performance.
• Adaptable: The affiliate marketing manager must be able to adapt to changes in the market, industry trends, and company priorities, and pivot strategies as needed to maximize results.

Self-Assessment Questions:

• Do you have a proven track record of managing successful affiliate programs with measurable results?
• Are you comfortable building and maintaining relationships with affiliates, and do you have strong communication and negotiation skills?
• Are you familiar with the precious metals market, or are you willing to learn quickly and become an expert in the industry?
• Do you have experience using affiliate tracking platforms, analytics tools, and CRM software, and are you comfortable learning new tools and technologies as needed?
• Are you a collaborative team player who can work effectively with various teams and stakeholders to achieve common goals?
• Do you have a data-driven mindset and the ability to use data and insights to inform decision-making and optimize campaign performance?
• Are you adaptable and able to pivot strategies as needed to maximize results in a dynamic and evolving market?

ASSUMPTION: The company values and work style described above are based on the provided job description and LinkedIn data. However, the company may have additional or different values and work style preferences not mentioned here.

⚠️ Potential Challenges

• The affiliate marketing manager may face competition from other companies and affiliates in the precious metals industry, requiring continuous innovation and optimization to maintain a competitive edge.
• The role may require occasional flexible hours or overtime to meet project deadlines or attend industry events, which could impact work-life balance.
• The affiliate marketing manager may need to navigate complex regulatory requirements and ensure compliance with industry regulations, such as FTC guidelines, to protect the company and its clients from legal and reputational risks.
• The role may require frequent travel to attend industry events, conferences, and meetings with affiliates, which could impact personal and family commitments.

ASSUMPTION: The potential challenges listed above are based on typical industry practices and the provided job description. However, the company may have additional or different challenges and risks not mentioned here.

📈 Similar Roles Comparison

• Compared to other affiliate marketing manager roles in the finance or e-commerce sectors, this position offers a unique opportunity to work in the precious metals industry and gain valuable experience in investment management.
• While the core responsibilities of the role may be similar to those of other affiliate marketing managers, the affiliate marketing manager at the US Gold Bureau will have the opportunity to work closely with senior leadership and gain exposure to various aspects of the business, including sales, marketing, and product development.
• Career paths for affiliate marketing managers may vary depending on the company's size, structure, and growth plans. At the US Gold Bureau, the affiliate marketing manager may have the opportunity to expand their team or take on additional responsibilities as the company grows.

ASSUMPTION: The role comparison provided above is based on typical industry practices and the provided job description. However, the company may have different or additional comparison points not mentioned here.

📝 Sample Projects

• Developing and implementing a comprehensive affiliate marketing strategy to promote the US Gold Bureau's gold IRA services, including targeted outreach to financial advisors, wealth management firms, and retirement planning professionals.
• Collaborating with the marketing team to create promotional content, such as banners, email templates, and landing pages, tailored to the gold market and designed to drive targeted traffic and conversions.
• Conducting market research on emerging trends in the precious metals industry and affiliate marketing to identify new opportunities and competitive strategies, and presenting findings to senior leadership to inform decision-making and optimize campaign performance.

ASSUMPTION: The sample projects listed above are based on typical industry practices and the provided job description. However, the company may have additional or different projects and initiatives not mentioned here.

❓ Key Questions to Ask During Interview

• Can you describe the company's affiliate marketing strategy and how this role fits into the broader marketing and business goals?
• What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
• How does the company support the professional development and growth of its affiliate marketing manager?
• What are the biggest challenges facing the affiliate marketing program, and how can this role help address them?
• How does the company ensure compliance with industry regulations and brand integrity in its affiliate marketing efforts?
• What opportunities are there for growth and advancement within the affiliate marketing team or the broader organization?
• How does the company foster a collaborative and inclusive work environment, and what steps are taken to promote diversity, equity, and inclusion?

ASSUMPTION: The key questions to ask during the interview are based on typical industry practices and the provided job description. However, the company may have additional or different interview questions and topics not mentioned here.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant affiliate marketing experience and skills, as well as your passion for the precious metals industry.
• Prepare for behavioral and situational interview questions that focus on your experience managing affiliate programs, optimizing campaigns, and building relationships with affiliates.
• Research the US Gold Bureau's company history, mission, and values to demonstrate your understanding of the organization and your commitment to its success.
• Be prepared to discuss your familiarity with the precious metals market and your willingness to learn quickly if you do not have extensive industry experience.
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.