Affiliate Marketing Specialist

📌 Core Information

🔹 Job Title: Affiliate Marketing Specialist

🔹 Company: H&M Group

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Leading the affiliate marketing strategy for COS, driving traffic, revenue, and new customer acquisition with strong ROI
• Collaborating with cross-functional teams to ensure seamless messaging and campaign execution
• Managing relationships with affiliate partners and agencies, including rate negotiations and media packages
• Educating internal stakeholders on the value of affiliate marketing

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to achieve common goals.

📋 Key Responsibilities

✅ Lead and execute the affiliate marketing strategy, setting KPIs, managing budget, and tracking performance

✅ Lead and coach the Affiliate Marketing Team on campaign execution, report analysis, and grow the overall affiliate channel to increase traffic, revenue, new customer acquisition, and share of business to cos.com

✅ Collaborate with the Regional Marketing and Communications team to align on long- and short-term goals

✅ Partner with the Paid Media, Artwork & Design, PR, and Merchandise Teams to ensure seamless messaging and campaign execution

✅ Manage relationships with affiliate partners and agencies, including rate negotiations and media packages

✅ Manage the end-to-end affiliate lifecycle, including the acquisition, activation, and retention of affiliate partners, ensuring alignment with overall business objectives and performance targets

✅ Work closely with the Brand Team to ensure brand messaging is consistent across channels

✅ Educate internal stakeholders on the value of affiliate marketing

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and stakeholder management. Strong project management and communication skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Extensive experience (5-10 years) in affiliate marketing, ideally within the fashion or retail industry

Required Skills:

• Proven proficiency in Google Analytics and Microsoft Excel
• Strong understanding of marketing mix modeling
• Experience managing agency relationships and affiliate platforms, particularly Rakuten
• Multimarket experience, with a strong focus on the EU region
• Excellent communication skills and the ability to influence, provide feedback, challenge, and speak confidently in front of an audience
• Proactive and self-driven, with a track record of challenging best practices and implementing impactful changes
• Experience in leading and coaching a team, fostering growth and high performance

Preferred Skills:

• Fluency in additional languages
• Experience with affiliate marketing tools and platforms

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (AI-estimated based on industry standards for the role, experience level, and location)

Benefits:

• 25% staff discount usable on all H&M Group brands in stores and online
• H&M Incentive Program (HIP)
• 25 days holiday
• Annual health checks
• Pension scheme
• Discounts on various activities and financial/lifestyle products via benefits hub
• Cycle to work scheme
• Discounted gym membership
• Employee assistance via Retail Trust
• Private health & dental care

Working Hours: 39 hours per week, with a hybrid work arrangement (approx. 3 days per week in the office)

ASSUMPTION: The salary range provided is an AI-estimated range based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Fashion Retail

Company Size: 1,001-5,000 employees

Founded: 1947 (as Hennes; merged with Mauritz Widforss in 1968)

Company Description:

• H&M Group is a multinational clothing company based in Sweden that focuses on fast-fashion clothing
• The group operates in 75 geographical markets with 4,801 stores under various brands, including COS, H&M, & Other Stories, and Weekday
• H&M Group is known for its trendy, affordable clothing and commitment to sustainability

Company Specialties:

• Fast-fashion retail
• Sustainable fashion initiatives
• Global expansion and brand diversification

Company Website: hmgroup.com

ASSUMPTION: H&M Group is a well-established fashion retailer with a strong global presence and a commitment to sustainability. This role offers the opportunity to work for a large, international company with a focus on fast-fashion and affordable clothing.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with the potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Performance Marketing Manager and works closely with various cross-functional teams

Work Arrangement: Hybrid (approx. 3 days per week in the office)

Growth Opportunities:

• Potential for career progression within the marketing department or broader H&M Group
• Opportunities to work on international campaigns and collaborate with global teams
• Chance to develop leadership and mentoring skills by coaching the Affiliate Marketing Team

ASSUMPTION: This role offers a mix of strategic and hands-on work, with opportunities for growth and development within the marketing department and broader H&M Group.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central London

Office Location(s): 1 New Oxford Street, London WC1A 1JS, UK

Geographic Context:

• London is a major global city with a vibrant fashion scene and diverse cultural attractions
• The office is located in the West End, close to public transportation and various amenities
• London offers a high cost of living but also numerous opportunities for personal and professional growth

Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The London office provides a modern, collaborative work environment with easy access to public transportation and various amenities. The hybrid work arrangement offers flexibility while still fostering strong team collaborations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Hiring Manager
• In-depth interview with the Performance Marketing Manager and a member of the HR team
• Final interview with the Regional Marketing Director

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical capabilities and data-driven decision-making
• Communication and presentation skills
• Cultural fit and alignment with H&M Group values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful affiliate marketing campaigns you've led or contributed to
• Research H&M Group and COS to demonstrate your understanding of the brand and its values

ATS Keywords: Affiliate Marketing, Google Analytics, Microsoft Excel, Marketing Mix Modeling, Agency Relationship Management, Affiliate Platforms, Multimarket Experience, Communication Skills, Team Leadership, Coaching, Data-Informed Results, Campaign Execution, Budget Management, Performance Tracking

ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on strategic thinking, analytical skills, and cultural fit. Applicants should be prepared to discuss their experience with affiliate marketing and provide examples of successful campaigns they've led or contributed to.

🛠️ Tools & Technologies

• Google Analytics
• Microsoft Excel
• Affiliate marketing platforms (e.g., Rakuten)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with Google Analytics, Microsoft Excel, and affiliate marketing platforms is essential for this role. Applicants should also be comfortable using project management and communication tools to collaborate effectively with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Open-minded and curious
• Dare to be different
• Constant improvement
• Empower and trust

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you embody H&M Group's values in your daily work?
• Can you provide an example of a time when you challenged best practices and implemented impactful changes in an affiliate marketing campaign?
• How do you ensure consistent brand messaging across various channels and teams?

ASSUMPTION: Applicants should be prepared to demonstrate their alignment with H&M Group's values and provide specific examples of how they embody these values in their daily work. They should also be able to discuss their experience with affiliate marketing and provide examples of successful campaigns they've led or contributed to.

⚠️ Potential Challenges

• Managing a team remotely and fostering growth and high performance
• Balancing strategic planning with hands-on campaign execution
• Adapting to a fast-paced, ever-changing retail environment
• Working with various cross-functional teams and stakeholders

ASSUMPTION: This role presents both strategic and tactical challenges, requiring strong project management, communication, and leadership skills. Applicants should be prepared to discuss their experience with these challenges and how they've overcome them in previous roles.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on affiliate marketing and requires a deep understanding of the affiliate marketing ecosystem
• This role offers the opportunity to work for a large, international fashion retailer with a strong global presence and a commitment to sustainability
• Career progression in this role may lead to leadership opportunities within the marketing department or broader H&M Group

ASSUMPTION: While this role shares some similarities with other marketing positions, it requires a specific focus on affiliate marketing and offers the opportunity to work for a large, international fashion retailer with a commitment to sustainability.

📝 Sample Projects

• Developing and executing a strategic plan to increase affiliate channel traffic, revenue, and new customer acquisition for COS
• Managing relationships with affiliate partners and agencies, including rate negotiations and media packages
• Analyzing campaign performance data to optimize future campaigns and improve ROI

ASSUMPTION: These sample projects reflect the strategic, tactical, and analytical aspects of the Affiliate Marketing Specialist role. Applicants should be prepared to discuss their experience with similar projects and how they've approached them in previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Regional Marketing and Communications team?
• How does this role fit into the broader marketing strategy for COS and H&M Group?
• What are the key priorities for this role in the first 90 days?
• How does H&M Group support the growth and development of its employees?
• What is the typical career path for someone in this role, and what opportunities exist for growth and progression within the marketing department or broader H&M Group?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company culture. They should also provide insight into the company's priorities, growth opportunities, and commitment to employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the I’M INTERESTED link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful affiliate marketing campaigns you've led or contributed to
• Research H&M Group and COS to demonstrate your understanding of the brand and its values
• Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.