📌 Core Information
🔹 Job Title: Affiliate & Performance Senior Specialist (d/m/w)
🔹 Company: Deutsche Bank
🔹 Location: Bonn, Bundeskanzlerplatz 6, Germany
🔹 Job Type: Full-time, Part-time (Hybrid)
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing affiliate partnerships to maximize performance
- Developing and implementing strategies for affiliate program growth
- Conducting performance marketing campaigns across various platforms
- Analyzing market trends and competitors to identify new growth opportunities
- Collaborating with internal teams to ensure a consistent brand message
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage affiliate partnerships and drive performance marketing campaigns.
📋 Key Responsibilities
✅ Affiliate-Publisher-Management: Optimize existing affiliate partnerships, steer performance, and develop individual strategies to maximize potential. Identify new publishers and target groups to continuously expand the affiliate program for FYRST, Deutsche Bank, and Postbank within BizBanking.
✅ Contract and Commission Management: Ensure transparent and successful commission structures, regularly evaluate, and optimize them.
✅ Performance Marketing: Manage and optimize SEA campaigns (Google Ads) and display advertising for the FYRST brand to drive new customer acquisition and increase revenue.
✅ Paid Social Campaigns: Develop and execute paid social campaigns (Facebook, Instagram, LinkedIn) for FYRST to increase reach, engagement, and conversion.
✅ Potential Analysis: Regularly analyze market and competitor trends to identify new growth opportunities in affiliate and performance marketing.
✅ Performance Measurement: Analyze and report on performance using common tools, and develop data-driven optimization suggestions to continuously improve efficiency and ROI.
✅ Cross-brand Collaboration: Work closely with internal teams to ensure a consistent brand approach across all channels.
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and data analysis to drive affiliate and performance marketing success.
🎯 Required Qualifications
Education: University degree in communication, media, or a related field
Experience: 5-10 years of experience in affiliate program management, with a focus on the Fintech sector. Proven track record in performance marketing, including Google Ads and paid social campaigns.
Required Skills:
- Proficient in German and English
- Strong analytical skills and experience with A/B testing, customer journey analysis, and segmentation
- Excellent communication and negotiation skills
- Proficient in Google Ads, Google Analytics, Facebook Business Manager, TikTok Ads Manager, and common marketing automation tools
- Strong project management and organizational skills
Preferred Skills:
- Experience with Adobe Analytics
- Familiarity with the AWIN and Financeads networks
- Multilingual skills
ASSUMPTION: Candidates should have a strong background in affiliate marketing and performance advertising, with a focus on the Fintech industry. Proficiency in German is essential for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Full-time) or €30,000 - €40,000 per year (Part-time), depending on experience and qualifications. This estimate is based on industry standards for similar roles in Germany.
Benefits:
- Mental health support
- Health check-ups and vaccination offers
- Family service support
- Flexible working models, including hybrid arrangements
- Diversity and inclusion culture
- Retirement plans
- Employee banking services
- Company bicycle and Germany ticket
Working Hours: Full-time: 40 hours/week, Part-time: flexible
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Deutsche Bank is one of the world's leading financial service providers, with a strong presence in Europe and a global network.
Company Size: 10,001+ employees. As a large organization, Deutsche Bank offers extensive resources and opportunities for professional growth.
Founded: 1870. Deutsche Bank has a long history and a strong reputation in the financial industry.
Company Description:
- Deutsche Bank offers a wide range of financial services to companies, governments, institutional investors, small and medium-sized businesses, and private individuals.
- The bank focuses on its strengths in a Corporate Bank, a leading Private Bank, a focused Investment Bank, and Asset Management.
- Deutsche Bank was founded to accompany German businesses into the world and has worked across borders ever since.
Company Specialties:
- Investment Banking
- Asset Management
- Retail Banking
- Private Wealth Management
- Private Banking
- Transaction Banking
Company Website: www.db.com
ASSUMPTION: Working at Deutsche Bank offers opportunities to collaborate with diverse teams and contribute to the bank's global presence.
📊 Role Analysis
Career Level: Senior Specialist. This role is suitable for experienced professionals seeking to advance their careers in affiliate and performance marketing.
Reporting Structure: The role reports directly to the Head of Affiliate & Performance Marketing.
Work Arrangement: Hybrid. The role combines on-site work at the Bonn office with remote work options.
Growth Opportunities:
- Potential career progression within the Marketing & Communications department
- Opportunities to work on cross-brand projects and collaborate with diverse teams
- Access to professional development and training opportunities
ASSUMPTION: This role offers opportunities for professional growth and development within Deutsche Bank's Marketing & Communications division.
🌍 Location & Work Environment
Office Type: Hybrid. The role is based at the Deutsche Bank office in Bonn, with the option to work remotely for part of the week.
Office Location(s): Bonn, Bundeskanzlerplatz 6, Germany
Geographic Context:
- Bonn is a mid-sized city in western Germany, located near Cologne and Düsseldorf
- The city offers a mix of urban and green spaces, with a high quality of life
- Bonn is well-connected by public transportation and has an international airport
Work Schedule: Full-time: Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. Part-time: Flexible hours by arrangement.
ASSUMPTION: Working in Bonn offers a balanced lifestyle, with easy access to both urban amenities and natural surroundings.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with the department head
Key Assessment Areas:
- Affiliate marketing expertise and strategic thinking
- Performance marketing skills and campaign management experience
- Analytical skills and data-driven decision-making
- Communication and negotiation skills
- Cultural fit and alignment with Deutsche Bank's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of the role and Deutsche Bank's affiliate marketing strategy
- Prepare examples of successful affiliate marketing campaigns you've managed
ATS Keywords: Affiliate marketing, performance marketing, Google Ads, Facebook Ads, TikTok Ads, A/B testing, customer journey analysis, segmentation, negotiation, communication, strategic planning
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Facebook Business Manager
- TikTok Ads Manager
- Common marketing automation tools (e.g., Adobe Marketo, HubSpot, etc.)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Performance-driven
- Innovative
- Responsible
Work Style:
- Data-driven and analytical
- Strategic and proactive
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you align with Deutsche Bank's customer-centric approach in your affiliate marketing strategies?
- Can you provide an example of a successful affiliate marketing campaign you've managed, and how you adapted to feedback or changes?
- How do you ensure that your work style complements the team's dynamics and contributes to a positive work environment?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Deutsche Bank's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a large number of affiliate partnerships and optimizing performance for each
- Keeping up with market trends and competitor activities in the fast-paced digital marketing landscape
- Balancing on-site work requirements with remote work flexibility
- Navigating a large, complex organization with multiple brands and teams
ASSUMPTION: The role presents both strategic and tactical challenges that require strong organizational skills, adaptability, and a proactive approach.
📈 Similar Roles Comparison
- This role focuses more on strategic planning and optimization than day-to-day campaign execution, compared to junior or mid-level affiliate marketing positions
- Working in the Fintech sector requires a strong understanding of financial services and regulatory environments
- Career progression in this role could lead to management or specialist positions within Deutsche Bank's Marketing & Communications department
ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and cross-brand collaboration, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive affiliate marketing strategy for a new Fintech product launch
- Conducting a competitive analysis of affiliate marketing programs in the Fintech sector and identifying growth opportunities
- Optimizing the performance of existing affiliate partnerships through data-driven insights and A/B testing
ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the role, focusing on data-driven decision-making and continuous improvement.
❓ Key Questions to Ask During Interview
- How does this role contribute to Deutsche Bank's overall marketing strategy, and how does it align with the company's long-term goals?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the team collaborate with other departments within Deutsche Bank, and what opportunities are there for cross-brand projects?
- What professional development opportunities are available for this role, and how does the company support career growth?
- How does the company ensure a positive work-life balance for employees in hybrid work arrangements?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you make an informed decision about your career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Deutsche Bank Careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your strategic approach to affiliate marketing and performance advertising
- Prepare examples of successful affiliate marketing campaigns you've managed, focusing on data-driven insights and optimization strategies
- Follow up with your application one week after submission, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
