📌 Core Information
🔹 Job Title: Affiliate Program Manager I
🔹 Company: ActiveCampaign
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Owning and scaling the global affiliate program to drive net-new customer acquisition
- Recruiting, onboarding, and activating high-potential affiliate partners
- Launching and optimizing affiliate campaigns
- Developing personalized outreach and content strategies for different affiliate segments
- Analyzing performance data to identify trends and optimize partner ROI
- Collaborating cross-functionally with various teams to develop co-marketing materials and affiliate toolkits
ASSUMPTION: This role requires a strong understanding of performance marketing and affiliate management, with a focus on driving business results through strategic partnerships.
📋 Key Responsibilities
✅ Own day-to-day management of the affiliate program
✅ Recruit, onboard, and activate high-potential affiliate partners
✅ Launch and optimize affiliate campaigns to drive net-new customer acquisition
✅ Develop personalized outreach and content strategies for different affiliate segments
✅ Analyze performance data to identify trends, optimize partner ROI, and influence budget decisions
✅ Build and maintain ongoing communications including newsletters, updates, and promotions
✅ Collaborate with cross-functional teams to develop co-marketing materials and affiliate toolkits
✅ Ensure accurate tracking, attribution, and partner payouts in collaboration with Finance and RevOps
✅ Contribute to quarterly goal setting and report on KPIs (traffic, sign-ups, conversions, partner growth)
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven optimization to maximize the impact of the affiliate program.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7 years of experience in affiliate, influencer, performance marketing, or partner management
Required Skills:
- Proven success managing or scaling a B2B or SaaS affiliate program
- Hands-on experience with platforms like PartnerStack, Impact, or ShareASale
- Strong analytical mindset with ability to translate data into actionable insights
- Excellent communication and relationship-building skills
- Creative thinking and a bias for testing, iterating, and optimizing
Preferred Skills:
- Familiarity with marketing automation, CRM, or small business tools
ASSUMPTION: Candidates with a proven track record in affiliate marketing and a strong analytical background are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $96,000 - $132,000 a year (base rate, excludes bonus, equity, sales incentives, or other role-specific compensation)
Benefits:
- Comprehensive health and wellness benefits
- Open paid time off
- Generous 401(k) matching program
- Quarterly Path Perks (commuter, lunch benefits, or remote home office stipend)
- Access to professional development resources through LinkedIn Learning
- Paid sabbatical leave after five years of service
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is a good faith estimate based on the location associated with the job posting. The actual salary may vary depending on the candidate's skills, experience, and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: Not specified
Company Description:
- ActiveCampaign helps small teams power big businesses with intelligent marketing automation
- Offers a mix of pre-built automations and integrations to power personalized marketing, transactional emails, and one-to-one CRM interactions
- Customers from over 170 countries depend on their platform
Company Specialties:
- Email marketing
- Marketing automation
- Sales automation
Company Website: https://www.activecampaign.com
ASSUMPTION: ActiveCampaign is a well-established company in the marketing automation space, with a strong focus on small business customers.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Partner Marketing team
Work Arrangement: Remote OK, with the option for commuter and lunch benefits or a remote home office stipend
Growth Opportunities:
- Potential to grow the affiliate program and expand its impact on the business
- Opportunities to collaborate with cross-functional teams and learn from various aspects of the business
- Possibility to advance to a senior or management role within the Partner Marketing team
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business.
🌍 Location & Work Environment
Office Type: Remote-friendly, with hubs in Chicago (IL), Dublin (IE), and Sydney (AU)
Office Location(s): 1 N Dearborn, Suite 500, Chicago, IL 60602, US; Charlemont Street, Dublin 2, County Dublin 2, IE; 223 Liverpool St, Darlinghurst, New South Wales 2010, AU
Geographic Context:
- The United States is the primary market for this role, with a focus on driving customer acquisition in this region
- The role may involve collaborating with international teams and partners, as ActiveCampaign has customers from over 170 countries
- The work environment is remote-friendly, with the option to work from one of the company's hubs or from a home office
Work Schedule: Full-time (40 hours per week), with flexible hours and open paid time off
ASSUMPTION: The remote-friendly work environment offers flexibility and the opportunity to work from various locations, while also providing access to office spaces in major cities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-depth interview with the Partner Marketing team
- Final interview with the Director of Partner Marketing
- Background check and offer extension
Key Assessment Areas:
- Affiliate marketing expertise and strategic thinking
- Data analysis and problem-solving skills
- Communication and relationship-building abilities
- Cultural fit and alignment with ActiveCampaign's values
Application Tips:
- Highlight relevant affiliate marketing experience and achievements in your resume and cover letter
- Demonstrate your understanding of data analysis and optimization strategies in your application materials
- Showcase your ability to build and maintain strong relationships with partners and internal teams
- Tailor your application to emphasize your fit with ActiveCampaign's company culture and values
ATS Keywords: Affiliate marketing, performance marketing, data analysis, partner management, marketing automation, CRM tools, campaign optimization, customer acquisition
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- PartnerStack, Impact, or ShareASale (affiliate marketing platforms)
- Marketing automation and CRM tools (e.g., ActiveCampaign, HubSpot, Salesforce)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: The tools and technologies required for this role are industry-standard and may vary depending on the specific needs of the team and the company.
👔 Cultural Fit Considerations
Company Values:
- Start with empathy
- Make things easy
- Win together
- Be bold
- Be kind
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and open to feedback
- Creative and innovative
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you have a proven track record of success in affiliate marketing and a strong analytical mindset?
- Are you comfortable working cross-functionally and collaborating with diverse teams?
- Do you thrive in a data-driven environment and have a bias for testing, iterating, and optimizing?
- Are you passionate about building authentic relationships and driving business results through strategic partnerships?
ASSUMPTION: ActiveCampaign values candidates who align with their company values and work style, and who are committed to driving results through collaboration and continuous learning.
⚠️ Potential Challenges
- Managing a global affiliate program with partners in various time zones and markets
- Balancing the need for strategic planning with the day-to-day management of the affiliate program
- Optimizing partner ROI while driving net-new customer acquisition
- Keeping up with industry trends and best practices in affiliate marketing
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: This role presents unique challenges that require a strong understanding of affiliate marketing, data analysis, and strategic planning, as well as the ability to work effectively with diverse teams and stakeholders.
📈 Similar Roles Comparison
- This role focuses on driving net-new customer acquisition through affiliate partnerships, while similar roles may focus on retention, upselling, or cross-selling
- ActiveCampaign's focus on small business customers sets this role apart from affiliate marketing roles at larger enterprises or B2C companies
- Career progression in this role may involve advancing to a senior or management position within the Partner Marketing team, or exploring opportunities in related fields such as customer success or marketing operations
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a focus on driving customer acquisition and maximizing the impact of affiliate partnerships.
📝 Sample Projects
- Developing and executing a quarterly campaign plan to drive customer acquisition in a specific market or vertical
- Analyzing affiliate partner performance data to identify trends and optimize ROI
- Collaborating with the content team to create co-marketing materials and affiliate toolkits
- Launching a new affiliate program or expanding an existing one into a new market or vertical
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that an Affiliate Program Manager I might undertake, from strategic planning and execution to data analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the affiliate program and the team's priorities for growth in the next year?
- How does the Partner Marketing team collaborate with other departments, such as Content, Product Marketing, and Lifecycle?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
- How does ActiveCampaign support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company, and to demonstrate their interest and engagement with the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant affiliate marketing experience and achievements in your resume and cover letter
- Demonstrate your understanding of data analysis and optimization strategies in your application materials
- Showcase your ability to build and maintain strong relationships with partners and internal teams
- Tailor your application to emphasize your fit with ActiveCampaign's company culture and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
