📌 Core Information
🔹 Job Title: Affiliate & Referral Marketing Manager
🔹 Company: Zinda Law Group, PLLC
🔹 Location: Austin, Texas (Hybrid)
🔹 Job Type: On-site
🔹 Category: Legal
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Proactively building relationships with lawyers and firms to drive referral revenue
- Executing and growing the Attorney Referral Program and Client Referral Program
- Attending events and networking with a strategic plan for follow-ups
- Being the face of the firm at conferences and community functions
- Tracking leads, follow-ups, and performance metrics using CRM and internal systems
ASSUMPTION: This role requires a high level of organization, follow-through, and competitive drive to succeed in a fast-paced, results-oriented environment.
📋 Key Responsibilities
✅ Own and execute the Attorney Referral Program, proactively building relationships with lawyers, firms, and partners
✅ Drive the Client Referral Program, building systems to ask for referrals and ensure happy clients send more business
✅ Attend events, travel, and network with a strategic plan for pre-event strategy and post-event follow-up
✅ Build outbound campaigns to prospective partners using various communication channels
✅ Be the face of the firm at conferences, networking events, and legal community functions
✅ Track all leads, follow-ups, and performance metrics using the firm's CRM and internal systems
✅ Hit deadlines and follow through on every commitment, executing tasks quickly and cleanly
ASSUMPTION: This role requires a high level of self-motivation, initiative, and time management skills to balance multiple responsibilities and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in affiliate marketing, referral programs, sales, or legal industry networking
Required Skills:
- Excellent organizational skills and CRM proficiency
- Strong written and verbal communication skills
- Competitive and driven mindset with a results-first approach
- Professional and polished demeanor in any setting
- Proven ability to build relationships and drive measurable outcomes
Preferred Skills:
- Experience with legal industry networking or personal injury law
- Fluency in Spanish (a plus but not required)
ASSUMPTION: Candidates with experience in affiliate marketing, referral programs, or legal industry networking will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on experience and performance)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
- Bonus structure based on individual and team performance
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely up to 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Austin, Texas area. Final compensation will be determined based on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Personal injury law
Company Size: 51-200 employees (mid-sized firm with a national presence)
Founded: 2012 (founded as Zinda Law Group, PLLC)
Company Description:
- High-performance, fast-growing personal injury firm with a national presence
- Focuses on building systems, software, and marketing to set industry standards
- Operates a Legal AI company helping law firms scale
Company Specialties:
- Personal Injury
- 18-Wheeler & Truck Accidents
- Car Accidents
- Brain Injury
- Premises Liability
- Catastrophic Injury
- Dog Bites
- Scooter Accidents
- Ski Injury
Company Website: http://www.zdfirm.com
ASSUMPTION: Zinda Law Group is a mid-sized firm with a strong focus on growth and innovation in the personal injury law space.
📊 Role Analysis
Career Level: Mid-level marketing role with growth opportunities
Reporting Structure: This role reports directly to the Managing Partner and works closely with the Marketing and Business Development teams
Work Arrangement: Hybrid on-site role with the ability to work remotely up to 2 days per week
Growth Opportunities:
- Advancement within the Marketing and Business Development department
- Potential to take on leadership roles as the firm continues to grow
- Opportunities to learn and develop skills in legal AI and technology
ASSUMPTION: This role offers significant growth potential for the right candidate, as the firm continues to expand its national presence and invest in technology.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with collaborative workspaces
Office Location(s): Austin, Texas (Hybrid - with the option to work remotely up to 2 days per week)
Geographic Context:
- Austin, Texas is a vibrant, growing city with a strong job market and a high cost of living
- The city is known for its tech industry, live music scene, and outdoor activities
- Zinda Law Group's office is located in the North Capital of Texas Highway area, with easy access to major highways and public transportation
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely up to 2 days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between in-person collaboration and remote flexibility for this role.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Final interview with the Managing Partner to discuss career goals and fit within the firm's long-term vision
Key Assessment Areas:
- Organizational skills and time management
- Communication and interpersonal skills
- Problem-solving and strategic thinking
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the legal industry and personal injury law in your application materials
- Prepare examples of your past successes in building relationships, driving referrals, and meeting or exceeding performance metrics
- Be ready to discuss your long-term career goals and how this role fits into your overall professional development plan
ATS Keywords: Affiliate marketing, referral programs, legal industry networking, sales, marketing, CRM, follow-up, follow-through, results-driven, competitive spirit, professionalism, attorney referral program, client referral program, event planning, networking, relationship building
ASSUMPTION: Zinda Law Group uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- CRM software (e.g., HubSpot, Salesforce, or similar)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
- Social media management tools (e.g., Hootsuite, Buffer, or similar)
- Project management software (e.g., Asana, Trello, or similar)
- Legal industry-specific software and tools (e.g., Clio, MyCase, or similar)
ASSUMPTION: Familiarity with CRM software and legal industry-specific tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Results-driven
- Competitive
- High-performing
- Collaborative
- Innovative
Work Style:
- Fast-paced and dynamic
- Results-oriented and goal-driven
- Collaborative and team-focused
- Adaptable and open to change
- Professional and polished in any setting
Self-Assessment Questions:
- Do you thrive in a fast-paced, competitive environment?
- Are you highly organized and able to manage multiple priorities effectively?
- Do you have a proven track record of building relationships and driving measurable outcomes?
- Are you comfortable working in a collaborative, team-focused environment?
- Do you have a strong desire to learn and grow within a dynamic, innovative organization?
ASSUMPTION: Zinda Law Group values a high-performing, competitive, and collaborative work environment, and candidates who demonstrate a strong fit with these values will be most successful in this role.
⚠️ Potential Challenges
- Managing a high volume of leads and follow-ups effectively
- Balancing multiple responsibilities and meeting deadlines
- Adapting to a fast-paced, dynamic work environment
- Building and maintaining relationships with attorneys and clients remotely
- Keeping up with industry trends and best practices in affiliate marketing and referral programs
ASSUMPTION: The successful candidate will be able to overcome these challenges by demonstrating strong organizational skills, time management, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a high level of follow-through and results-driven mindset
- This role offers significant growth potential within a dynamic, innovative organization
- Candidates with experience in legal industry networking or personal injury law may find this role particularly appealing
ASSUMPTION: This role offers unique opportunities for growth and development within the legal industry, and candidates with relevant experience or a strong interest in personal injury law may find it particularly appealing.
📝 Sample Projects
- Developing and executing a targeted email campaign to prospective attorney partners
- Planning and coordinating a firm-wide event to drive client referrals and engagement
- Analyzing and optimizing the firm's CRM data to improve referral tracking and follow-up
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and initiatives they may be responsible for in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the firm's long-term growth and expansion plans?
- What are the most significant challenges facing the Attorney Referral Program, and how can this role address them?
- How does the firm support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
- How does the firm's culture and work environment foster collaboration and innovation?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in and understanding of the role and the firm.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past successes in building relationships, driving referrals, and meeting or exceeding performance metrics
- Be ready to discuss your long-term career goals and how this role fits into your overall professional development plan
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
