Affiliate & TikTok Shop Co-Ordinator, Digital Marketing

📌 Core Information

🔹 Job Title: Affiliate & TikTok Shop Co-Ordinator, Digital Marketing

🔹 Company: Front Row

🔹 Location: San Diego, California, United States (Remote - Ideally San Diego, NYC or LA based)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Digital Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote + In-Office)

🚀 Job Overview

Key aspects of this role include:

• Building and managing affiliate relationships for TikTok Shop services
• Optimizing communication and campaign execution for top brands in Beauty & CPG industries
• Conducting outreach and securing collaborations with creators across TikTok Shop verticals
• Monitoring performance, tracking KPIs, and creating reports with insights and recommendations
• Collaborating with cross-functional teams to ensure smooth execution of workstreams

ASSUMPTION: This role requires strong communication, organizational, and project management skills to effectively coordinate affiliate and TikTok Shop activities.

📋 Key Responsibilities

✅ Identify & Build Affiliate Lists: Research and curate partnerships that align with client goals to increase engagement and conversion performance.

✅ Creator Outreach: Conduct outreach and secure collaborations across TikTok Shop beauty, health and wellness verticals.

✅ Relationship Management: Manage day-to-day communication with partners and execute strategies to grow affiliate revenue and optimize performance.

✅ Execution & Tracking: Create newsletters, pitches, update commissions, and manage communication of brand promos, sales and activations to our affiliate network.

✅ Creator & Content Review Support: Review creators for sampling and deliverables through TikTok Shop and make suggestions of content to fuel performance marketing initiatives.

✅ Performance Tracking & Reporting: Monitor performance, track KPIs, and create weekly and monthly recap reports with insights and recommendations.

✅ Cross-Team Collaboration: Work closely with the Social Commerce and Performance Marketing teams to provide input and ensure smooth execution of workstreams.

✅ Industry Research: Stay updated on marketing trends, competitor analysis, TikTok Shop developments, and key industry shifts in the CPG space.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting to drive affiliate and TikTok Shop success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in affiliate marketing, PR pitching, creator marketing, or a related role

Required Skills:

• Proven experience in affiliate marketing or a related field
• Strong communication and interpersonal skills
• Excellent project management and organizational skills
• Familiarity with TikTok Shop and affiliate platforms
• Ability to work in a fast-paced agency environment
• Proficient in Microsoft Office Suite and Google Suite

Preferred Skills:

• Experience with CRM software (e.g., Salesforce, HubSpot)
• Fluency in additional languages
• Knowledge of Amazon or other ecommerce platforms

ASSUMPTION: A strong background in affiliate marketing, PR pitching, or creator marketing is essential for success in this role. Familiarity with TikTok Shop and relevant platforms is also highly desirable.

💰 Compensation & Benefits

Salary Range: $60,000 - $65,000 per year

Benefits:

• Medical, Vision, and Dental Insurance Benefits
• 401k
• Hybrid working schedule (remote + in-office)
• A fast-paced, high energy & dog friendly office space in Downtown San Diego with snacks and coffee!
• Company-Paid Parking at our Downtown San Diego Office

Working Hours: Full-time, with a hybrid work arrangement (remote + in-office)

ASSUMPTION: The salary range provided is based on industry standards for a mid-level affiliate marketing role in the San Diego area. Benefits are competitive and include health insurance, retirement savings, and a hybrid work arrangement.

📌 Applicant Insights

🔍 Company Context

Industry: Front Row operates in the internet marketplace platforms industry, focusing on accelerating ecommerce growth for leading brands.

Company Size: Front Row has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Front Row was founded in 2011 and has since grown to offer a range of services, including digital strategy consulting, analytics, and ecommerce management.

Company Description:

• Front Row partners with leading brands to accelerate their ecommerce growth by leveraging proprietary technology and capabilities.
• The company offers a range of services, including strategy and design, content creation, marketplace partnership, ecommerce management, and digital marketing.
• Front Row focuses on moving at the speed of commerce to uncover new opportunities for growth and shares knowledge and data to create efficiencies.

Company Specialties:

• Digital Strategy Consulting
• Analytics & Business Intelligence
• CRM
• Amazon Consulting
• E-Commerce Consulting
• Business Audience Marketing
• Amazon Management
• Amazon Marketing & Advertising
• Amazon Content & Conversion
• E-Commerce Strategy
• E-Commerce Performance Marketing
• SEO
• B2B Performance Marketing
• Lead Generation
• Inhousing Support
• Custom Dashboards
• B2B Marketing Analytics
• Landing Pages
• B2B Sales Automation
• and SAAS Performance Marketing

Company Website: Front Row Group

ASSUMPTION: Front Row's focus on ecommerce growth and comprehensive service offerings make it an attractive choice for brands looking to expand their online presence.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in affiliate marketing, PR pitching, or creator marketing.

Reporting Structure: The Affiliate & TikTok Shop Co-Ordinator will report directly to the Digital Marketing Manager and collaborate with cross-functional teams, including Social Commerce and Performance Marketing.

Work Arrangement: This is a hybrid role, with a mix of remote work and in-office time at the company's Downtown San Diego office.

Growth Opportunities:

• Expanding affiliate and TikTok Shop services to new verticals and markets
• Developing expertise in additional aspects of digital marketing and ecommerce
• Advancing to a senior role within the digital marketing team

ASSUMPTION: This role offers opportunities for growth and development within Front Row's digital marketing team and the broader ecommerce industry.

🌍 Location & Work Environment

Office Type: Front Row's office is located in Downtown San Diego, providing a fast-paced, high-energy work environment with dog-friendly policies.

Office Location(s): Downtown San Diego, California

Geographic Context:

• San Diego is a major city in California, known for its beaches, parks, and mild climate.
• The city offers a diverse range of cultural attractions, including museums, theaters, and music venues.
• San Diego has a thriving tech industry, with numerous startups and established companies calling it home.

Work Schedule: The hybrid work arrangement allows for flexibility, with a mix of remote work and in-office time.

ASSUMPTION: The hybrid work arrangement and vibrant office environment provide a balance between flexibility and collaboration for employees.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen
• In-person or video interview with the hiring manager
• Final interview with the team
• Background check and offer

Key Assessment Areas:

• Affiliate marketing and TikTok Shop knowledge
• Communication and interpersonal skills
• Project management and organizational skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of affiliate marketing, TikTok Shop, and relevant platforms
• Showcase your ability to work effectively in a fast-paced agency environment

ATS Keywords: Affiliate Marketing, TikTok Shop, PR Pitching, Creator Marketing, Relationship Management, Campaign Execution, Performance Tracking, Reporting, Industry Research, Communication, Content Review, Collaboration, Data Analysis, Trend Analysis, KPI Monitoring, Outreach

ASSUMPTION: Applicants should tailor their application materials to demonstrate their fit for this role and the company's culture.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Suite
• CRM software (e.g., Salesforce, HubSpot)
• Affiliate marketing platforms (e.g., CJ Affiliate, ShareASale)
• TikTok Shop platform

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Results-driven
• Customer-focused

Work Style:

• Fast-paced and energetic
• Data-driven and analytical
• Creative and strategic
• Team-oriented and collaborative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and analytics to inform decision-making?
• Do you have a proven track record of success in affiliate marketing or a related field?

ASSUMPTION: Applicants should assess their fit with Front Row's company values and work style to ensure a successful cultural fit.

⚠️ Potential Challenges

• Managing multiple affiliate relationships and campaigns simultaneously
• Keeping up with the fast-paced nature of the agency environment
• Adapting to changes in TikTok Shop policies and trends
• Balancing remote work and in-office time effectively

ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on TikTok Shop affiliate services, but shares similarities with other affiliate marketing and creator marketing positions
• Front Row's mid-sized company environment offers a balance between growth opportunities and a collaborative work culture
• Career progression may involve expanding into additional aspects of digital marketing or ecommerce

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other opportunities in the industry.

📝 Sample Projects

• Developing and executing a successful affiliate marketing campaign for a beauty brand on TikTok Shop
• Conducting market research and competitor analysis to inform affiliate strategy
• Creating and optimizing content for affiliate partners to improve engagement and conversion rates

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader digital marketing strategy?
• How does Front Row support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Front Row measure the success of its affiliate marketing campaigns, and what KPIs are most important?
• What is the work environment like at Front Row, and how does the company support a healthy work-life balance?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your affiliate marketing and TikTok Shop campaign successes
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.