Affiliates Marketing Manager

📌 Core Information

🔹 Job Title: Affiliates Marketing Manager

🔹 Company: Neo Financial

🔹 Location: Calgary, Alberta, Canada

🔹 Job Type: Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Strategic management of affiliate marketing channel
• Performance analysis and optimization
• Budgeting and resource allocation
• Relationship building with affiliates
• Collaboration with cross-functional teams
• Industry research and new affiliate acquisition

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage the affiliate marketing channel and drive growth.

📋 Key Responsibilities

✅ Own and manage the affiliate marketing channel, responsible for all affiliates, commissions, and revenues

✅ Report on affiliate performance and actively work to grow the success and efficiency of the channel

✅ Ensure the company stays up-to-date with affiliate best practices

✅ Align affiliate efforts with the existing marketing plan, supporting brand and product goals

✅ Manage and scale affiliate marketing budgets

✅ Provide feedback to the company on how to best service affiliate needs

✅ Communicate with affiliates daily, pushing campaigns, gathering feedback, requesting content, and tracking compliance

✅ Work closely with the social media and marketing team to ensure affiliate efforts support the brand's marketing goals

✅ Research the affiliate industry, actively researching to find new affiliates for the brand

✅ Maintain strong positive relationships with all affiliates

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (3-5 years) in growth marketing, marketing strategy, affiliate and/or ambassador marketing

Required Skills:

• Strategic analysis and problem-solving
• Excellent communication and presentation skills
• Detail-oriented and organized
• Proficient in marketing analytics tools
• Familiarity with affiliate marketing platforms

Preferred Skills:

• Experience with marketing automation tools
• Fluency in French or other languages
• Knowledge of the Canadian financial services industry

ASSUMPTION: Candidates should have a proven track record of driving measurable business results through strategic marketing initiatives and a strong understanding of the affiliate marketing landscape.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (based on experience and industry standards for similar roles in Calgary)

Benefits:

• Stock Options
• Equity
• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Employee assistance program
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Calgary and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: Medium (501-1,000 employees)

Founded: 2019

Company Description:

• Neo is a leading financial technology company reimagining spending, savings, investments, and mortgages
• Recognized as Canada’s #1 Startup by LinkedIn for two years in a row
• Works with local retailers, large enterprises, and financial institutions to transform the future of financial services

Company Specialties:

• Financial Services
• Credit Card
• Fintech
• Technology
• Investing
• Mortgages
• Embedded Finance
• Co-Brands
• White Labelling
• and Loyalty

Company Website: www.neofinancial.com

ASSUMPTION: Neo Financial is a rapidly growing company with a strong focus on innovation and customer-centricity, offering ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: Reports directly to the Head of Marketing or a similar role

Work Arrangement: Hybrid (3 days on-site per week, with the option to work remotely the remaining days)

Growth Opportunities:

• Potential to advance to a senior or management role as the affiliate marketing channel grows
• Collaboration with cross-functional teams to gain exposure to various aspects of the business
• Opportunities to work on special projects and initiatives

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth and develop professionally in a dynamic and fast-paced environment.

🌍 Location & Work Environment

Office Type: Hybrid (onsite and remote work arrangements)

Office Location(s): Calgary, Alberta, Canada

Geographic Context:

• Calgary is the largest city in Alberta, with a population of over 1.2 million
• Known for its vibrant cultural scene, diverse neighborhoods, and numerous urban parks
• Offers easy access to the Canadian Rockies for outdoor enthusiasts

Work Schedule: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: Calgary provides a high quality of life with a mix of urban amenities and outdoor recreation opportunities, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final round interviews with key stakeholders
• Background and reference checks

Key Assessment Areas:

• Strategic thinking and problem-solving
• Communication and presentation skills
• Industry knowledge and affiliate marketing expertise
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions focusing on your problem-solving skills and marketing strategies
• Research Neo Financial's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company

ATS Keywords: Affiliate Marketing, Strategic Management, Performance Analysis, Budgeting, Relationship Management, Problem Solving, Communication, Research, Growth Marketing, Funnel Optimization, Marketing Strategy, Detail-Oriented, Organized, Creative Thinking, Presentation Skills

ASSUMPTION: The interview process at Neo Financial is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a strong emphasis on behavioral and situational questions.

🛠️ Tools & Technologies

• Marketing analytics tools (e.g., Google Analytics, Tableau)
• Affiliate marketing platforms (e.g., CJ Affiliate, Impact Radius)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and project, but candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Empowering
• Accountable

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and accountable
• Adaptable and open to change

Self-Assessment Questions:

• How do you prioritize and manage multiple projects and stakeholders effectively?
• Can you provide an example of a time when you identified a problem, analyzed data, and implemented a successful solution?
• How do you approach building and maintaining strong relationships with partners or clients?
• Can you describe a situation where you had to adapt to a significant change or challenge, and how did you handle it?

ASSUMPTION: Candidates should be able to demonstrate strong problem-solving skills, adaptability, and a customer-centric mindset to thrive in Neo Financial's fast-paced and dynamic work environment.

⚠️ Potential Challenges

• Managing a high volume of affiliate relationships and campaigns
• Keeping up with industry trends and best practices in affiliate marketing
• Balancing strategic planning with day-to-day campaign management
• Collaborating effectively with cross-functional teams and stakeholders
• Working in a fast-paced, dynamic environment with frequent changes and priorities

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment with competing priorities.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of affiliate marketing strategies and platforms
• Compared to other marketing roles, this position has a stronger focus on performance analysis, budgeting, and relationship management
• Career progression in this role may lead to senior marketing or management positions as the affiliate marketing channel grows

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, requiring a specific skill set and mindset to succeed.

📝 Sample Projects

• Developing and executing a comprehensive affiliate marketing strategy to drive revenue growth
• Optimizing affiliate campaigns and performance metrics to improve ROI
• Negotiating and managing affiliate contracts and commissions
• Collaborating with the marketing team to create compelling affiliate content and promotions
• Researching and integrating new affiliate marketing technologies and tools

ASSUMPTION: These sample projects illustrate the diverse responsibilities and strategic nature of the Affiliates Marketing Manager role at Neo Financial.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the affiliate marketing channel currently, and how is the company addressing them?
• How does this role collaborate with other marketing teams, and what are the key priorities for the first 90 days?
• What opportunities exist for growth and development within the affiliate marketing channel and the company as a whole?
• How does Neo Financial support work-life balance, and what resources are available to employees?
• What are the company's plans for expanding its affiliate marketing efforts, and how does this role contribute to those plans?

ASSUMPTION: These questions help candidates better understand the role's priorities, growth opportunities, and the company's commitment to employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions focusing on your problem-solving skills and marketing strategies
• Research Neo Financial's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company
• Follow up with the hiring manager one week after your interview to reiterate your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.