📌 Core Information
🔹 Job Title: Agency Marketing Manager
🔹 Company: Integral Ad Science
🔹 Location: New York, NY
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Building and scaling multi-channel marketing strategies to drive agency engagement
- Overseeing campaign timelines and ensuring project execution within budget
- Generating executive-level reporting on business impact related to agency growth
- Collaborating with cross-functional marketing leaders to create engaging content
ASSUMPTION: This role requires a high level of creativity, attention to detail, and project management skills. It is expected to be global, but initially focused on the US market.
📋 Key Responsibilities
✅ Build, execute, and scale multi-channel marketing strategies to drive agency engagement through workshops, ideation sessions, email marketing, thought leadership, persona-based content, webinars, and more
✅ Develop and maintain agency-specific collateral, playbooks, case studies, guides, and personalized content to scale existing business, uncover new revenue, and increase product adoption
✅ Ensure campaign alignment with product marketing, agency development, and various cross-functional teams, taking into account external market trends and competitive analysis
✅ Oversee aggressive campaign timelines, ensuring that activities occur as planned and that projects are executed on time and within budget — including design, production, and distribution
✅ Generate executive-level reporting on business impact related to agency growth while providing campaign optimization recommendations
ASSUMPTION: This role may involve some event management responsibilities, as mentioned in the requirements summary.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4+ years of relevant experience in B2B Marketing
Required Skills:
- Proven storytelling with excellent written, editorial, and verbal communication skills
- Experience creating digital content across several disciplines (copy, design, video) and media (articles, guides, social, white papers, research, infographics)
- High level of creativity, attention to detail, and project management skills
- Strong experience managing end-to-end campaigns in Marketo
- Event Management experience
- Recognized self-starter, capable of flourishing in fast-paced and dynamic environments
Preferred Skills:
- Experience with a project management tool, ideally Asana, but not required
- Successfully completed Marketo Expert certification
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the communication-intensive nature of the job.
💰 Compensation & Benefits
Salary Range: $69,300 - $118,800 per year (New York Applicants only)
Benefits:
- Competitive benefits package (details not specified)
Working Hours: Full-time, 40 hours per week (Hybrid arrangement)
ASSUMPTION: The salary range provided is specific to New York applicants. For applicants in other locations, the salary may vary based on the cost of living and local market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2009
Company Description:
- Integral Ad Science (IAS) is a leading global media measurement and optimization platform
- IAS’s software provides comprehensive and enriched data to ensure ads are seen by real people in safe and suitable environments
- IAS improves return on ad spend for advertisers and yield for publishers
Company Specialties:
- Media quality
- Digital fraud detection and blocking
- Ad verification
- Ad viewability
- Advertising data
- Consumer Exposure
- Adtech
- Digital advertising
- Media and advertising
Company Website: integralads.com
ASSUMPTION: Integral Ad Science is a well-established company in the ad tech industry, focusing on media quality and optimization.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: Reports to the Director of Integrated Marketing
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential to work with cross-functional marketing leaders and collaborate on various projects
- Opportunity to build and scale engagement across major holding and operating companies
- Potential to expand the role globally as the company grows
ASSUMPTION: This role offers growth opportunities through collaboration and potential expansion of responsibilities.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work)
Office Location(s): New York, NY
Geographic Context:
- New York City is a major hub for the advertising and marketing industries
- The office is located in Midtown Manhattan, offering easy access to public transportation and various amenities
- New York City offers a diverse and vibrant cultural scene
Work Schedule: Full-time, with a flexible hybrid arrangement
ASSUMPTION: The hybrid work arrangement allows for some flexibility in work hours and location, but the role requires on-site presence for collaboration and meetings.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Director of Integrated Marketing
Key Assessment Areas:
- Communication skills (written, verbal, and editorial)
- Creativity and attention to detail
- Project management skills
- Marketing strategy and campaign planning
- Alignment with company values and culture
Application Tips:
- Highlight relevant B2B marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of your digital content creation and campaign management skills
- Research Integral Ad Science's company culture and values to ensure a good fit
ATS Keywords: B2B Marketing, Storytelling, Written Communication, Digital Content Creation, Project Management, Campaign Management, Event Management, Marketo, Asana, Initiative, Fast-Paced Environment
ASSUMPTION: The interview process may include assessments of the applicant's communication, creative, and project management skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Marketo (for campaign management)
- Asana (for project management, though not required)
- Various digital content creation tools (e.g., design, video, copywriting)
ASSUMPTION: The applicant should be comfortable using marketing automation tools like Marketo and may benefit from experience with project management tools like Asana.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Accountability
- Transparency
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Focus on results and business impact
Self-Assessment Questions:
- How do you ensure that your content is of the highest standards and delivers the right message to the right audience?
- How do you manage projects and timelines in a fast-paced environment?
- How do you collaborate with cross-functional teams to create engaging content?
ASSUMPTION: Integral Ad Science values candidates who are strong communicators, creative problem-solvers, and effective collaborators, with a focus on delivering results and driving business impact.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously
- Keeping up with the fast-paced nature of the advertising and marketing industries
- Balancing on-site and remote work responsibilities
- Ensuring alignment with various cross-functional teams and external market trends
ASSUMPTION: This role may present challenges in managing multiple projects, keeping up with industry trends, and balancing on-site and remote work responsibilities.
📈 Similar Roles Comparison
- This role is focused on driving agency engagement and growth, whereas related roles may focus on specific aspects of marketing, such as product marketing or event management
- This role requires a strong understanding of the B2B marketing landscape and competitive analysis, whereas related roles may require more specialized knowledge in specific marketing disciplines
- This role offers growth opportunities through collaboration and potential expansion of responsibilities, whereas related roles may have more defined career paths
ASSUMPTION: This role differs from related positions in its focus on agency engagement and growth, requiring a broad understanding of the B2B marketing landscape and offering growth opportunities through collaboration.
📝 Sample Projects
- Developing a multi-channel marketing strategy to drive engagement with a major holding company
- Creating agency-specific collateral and case studies to showcase product adoption and success stories
- Managing a virtual event or webinar series to educate and engage agency partners
ASSUMPTION: These sample projects illustrate the applicant's ability to create engaging content, manage campaigns, and collaborate with cross-functional teams.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Integral Ad Science?
- What are the key priorities for this role in the first 90 days?
- How does Integral Ad Science support the professional development and growth of its employees?
- What are the most challenging aspects of working in a fast-paced, dynamic environment, and how does Integral Ad Science help its employees manage these challenges?
- How does Integral Ad Science foster a culture of innovation and collaboration?
ASSUMPTION: These interview questions help the applicant understand the role's context within the company, the expectations for the first 90 days, and the company's approach to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your B2B marketing experience, skills in digital content creation, and campaign management
- Write a cover letter that demonstrates your understanding of the role and company, and explains how your skills and experience make you a strong fit
- Prepare examples of your digital content creation and campaign management skills to showcase during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
