📌 Core Information
🔹 Job Title: Agency Marketing Program Senior Consultant I - (Remote)
🔹 Company: Allstate
🔹 Location: USA - IL (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Driving business growth through digital marketing strategies
- Consulting with agency owners to enhance their digital presence
- Managing projects and providing education on digital marketing programs
- Developing and executing education strategy for the Digital Optimization Team
- Analyzing digital performance and making data-driven recommendations
ASSUMPTION: This role requires a broad digital marketing background, an analytic mindset, strong problem-solving skills, and the ability to communicate complex ideas effectively.
📋 Key Responsibilities
✅ Support the implementation of digital marketing programs, including project management, content development, and content dissemination
✅ Analyze digital project results and identify opportunities for improvement
✅ Research and suggest additional digital opportunities for agents
✅ Deliver one-to-one consultations with referred and targeted new and established agents
✅ Utilize expertise in digital marketing to provide appropriate strategy and education to agents on various digital marketing programs
✅ Identify online opportunities for agents and translate those opportunities into recommendations for development of digital content for website and social media
✅ Work with target agents to fulfill digital marketing programs
✅ Prepare and deliver dynamic marketing presentations on digital marketing topics
✅ Lead education strategy across the Agent Digital, Social and Local teams, managing from inception to execution
✅ Evaluate digital performance using available reports and analytics tools and make recommendations for improvements based on data
✅ Follow all operational procedures
ASSUMPTION: This role involves a mix of strategic planning, project management, and client-facing activities, requiring strong organizational and communication skills.
🎯 Required Qualifications
Education: Bachelor’s degree required; marketing or journalism concentration preferred
Experience: 3+ years of Digital Marketing experience with account management preferred
Required Skills:
- Hands-on experience with SEO, content marketing, social media, digital analytics, and online reviews
- Experience performing digital marketing assessments and translating findings into a workable strategy
- Experience working directly with SMBs, creating content, and knowledge of local search strategies
- Experience pulling, interpreting, and presenting web analytics data
- Experience using a CRM system (Salesforce.com, MS Dynamics, Sugar CRM, etc.)
- Intermediate/Advanced Marketing/Customer Experience/Consulting experience
- Ability to work virtually across teams and individually
- Intermediate/Advanced written and verbal communication skills
- Intermediate/Advanced organization and project management skills
- Intermediate proficiency in Microsoft Office Excel, Word, PowerPoint
Preferred Skills:
- Education development experience
- Insurance industry knowledge
ASSUMPTION: Candidates should have a strong foundation in digital marketing, with a focus on account management and project management skills.
💰 Compensation & Benefits
Salary Range: $61,000.00 - $106,210.00 annually (based on experience and qualifications)
Benefits:
- Not specified in the job description
Working Hours: Full-time (40 hours/week)
ASSUMPTION: Benefits and working hours may be standard for the industry and company size, but specific details are not provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees (Large enterprise)
Founded: 1931
Company Description:
- Allstate is a leading provider of auto, home, life, and other insurance products
- The company is known for its innovative approach to insurance and commitment to customer satisfaction
- Allstate offers a range of benefits and perks to its employees, including competitive salaries, retirement plans, and health insurance
Company Specialties:
- Auto Insurance
- Life Insurance
- Retirement Planning
- Homeowners Insurance
- Motorcycle Insurance
- Boat Insurance
- RV Insurance
- Bundled Insurance
- Renter's Insurance
- Flood Insurance
- Roadside Assistance
- General Liability
- Annuities
Company Website: Allstate
ASSUMPTION: Allstate is a well-established company in the insurance industry, offering a range of products and services to its customers.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: This role reports to the Digital Optimization Team and works closely with agency owners and their staff
Work Arrangement: Remote (Solely) - with occasional in-person meetings once or twice a year
Growth Opportunities:
- Potential career progression within the Digital Optimization Team or other departments
- Opportunities to work on diverse projects and gain experience in various aspects of digital marketing
- Chance to develop education strategy and leadership skills
ASSUMPTION: This role offers opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): USA - IL (Remote)
Geographic Context:
- Illinois is located in the Midwest region of the United States
- The state is known for its diverse economy, with strengths in industries such as finance, manufacturing, and technology
- Illinois has a humid continental climate, with hot summers and cold winters
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement offers flexibility and the ability to work from anywhere with an internet connection.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with hiring manager or panel
Key Assessment Areas:
- Digital marketing expertise
- Project management skills
- Communication and presentation skills
- Problem-solving abilities
- Cultural fit and alignment with Allstate's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Prepare examples of digital marketing assessments and strategies you've developed for SMB clients
- Research Allstate's products and services to demonstrate your understanding of the company and industry
ATS Keywords: Digital Marketing, Project Management, Content Development, SEO, Social Media, Analytics, Customer Service, Education Development, Consulting, Local Search Strategies, Web Analytics, CRM Systems, Presentation Skills
ASSUMPTION: The application process for this role is likely to be competitive, so applicants should focus on highlighting their relevant experience and skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- CRM Systems (Salesforce.com, MS Dynamics, Sugar CRM, etc.)
- SEO Tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Social Media Platforms (e.g., Facebook, Twitter, LinkedIn)
- Analytics Tools (e.g., Google Analytics, Adobe Analytics)
- Project Management Tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary, but the list above covers common tools used in digital marketing and project management.
👔 Cultural Fit Considerations
Company Values:
- Customer First
- Empowerment
- Integrity
- Innovation
- One Allstate
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you have experience working with SMBs and developing digital marketing strategies tailored to their needs?
- Are you comfortable working remotely and managing projects independently?
- Do you have strong communication skills and the ability to present complex ideas effectively?
ASSUMPTION: Allstate values employees who are customer-focused, innovative, and committed to working collaboratively to achieve results.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a diverse range of agency owners and staff, each with unique needs and goals
- Keeping up-to-date with the latest digital marketing trends and best practices
- Balancing strategic planning with day-to-day project management tasks
ASSUMPTION: This role may present challenges in managing multiple projects, working with diverse clients, and staying current with industry trends.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on project management and client-facing activities
- In the insurance industry, this role may involve unique challenges and opportunities related to working with agency owners and their staff
- Career progression in this role may involve moving into a management or leadership position within the Digital Optimization Team or other departments
ASSUMPTION: This role may differ from other digital marketing positions in its focus on project management and client-facing activities, as well as its unique context within the insurance industry.
📝 Sample Projects
- Developing and executing a digital marketing strategy for a small insurance agency, including SEO, content marketing, and social media campaigns
- Conducting a digital marketing assessment for a group of insurance agencies and providing tailored recommendations for improvement
- Creating and delivering a training session on digital marketing best practices for a team of insurance agents
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that may be involved in this role, focusing on digital marketing strategy, assessment, and education.
❓ Key Questions to Ask During Interview
- Can you describe the typical profile of an agency owner who would benefit most from this role's services?
- How does the Digital Optimization Team collaborate with other departments within Allstate?
- What opportunities are there for professional development and growth within this role?
- How does Allstate support work-life balance for remote employees?
- What are the most significant challenges facing the insurance industry in the digital landscape, and how does this role address them?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company culture, as well as the industry landscape and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of digital marketing assessments and strategies you've developed for SMB clients
- Research Allstate's products and services to demonstrate your understanding of the company and industry
- Follow up with the hiring manager or HR representative two weeks after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
