📌 Core Information
🔹 Job Title: Agency Support & Marketing Manager
🔹 Company: Kentucky Farm Bureau Mutual Insurance Company
🔹 Location: Louisville, KY
🔹 Job Type: On-site
🔹 Category: Insurance
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Providing support and direction to Agency Managers, Agents, and Agency Staff
- Coordinating activities between State Office departments and agencies
- Ensuring successful implementation of all products and services represented by KFB
- Developing motivational plans and activities for agent participation in contests
- Monitoring and reporting key metrics associated with sales district, agencies, and agent performance
ASSUMPTION: This role requires a high level of coordination, communication, and motivational skills to ensure the successful operation of insurance agencies.
📋 Key Responsibilities
✅ Provide support and direction to Agency Managers, Agents, and Agency Staff on all activities necessary to operate a successful insurance agency marketing Farm Bureau products and services.
✅ Act as the primary agency point person between all departments in the State Office and the agencies in their sales district.
✅ Ensure a cooperative environment exists when State Office department level specialists are working with any given agency in their sales district.
✅ Responsible for successful implementation of all products and services represented by KFB.
✅ Develop and implement motivational plans and activities to increase agent participation in contests sponsored by KFB Insurance Companies and the products and services it represents.
✅ Monitor and report key metrics associated to the sales district, agencies, and agent’s performance as it pertains to the department and company goals.
✅ Perform scheduled agent and agency evaluations as needed or required.
✅ Recruit prospective agents and evaluate county and agency needs for additional agents.
✅ Monitor and report any agency activity that might be out of the compliance standards held by KFB.
ASSUMPTION: This role involves a mix of administrative, sales, and motivational tasks, requiring strong organizational and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's Degree required.
Experience: 2-5 years of relevant experience preferred.
Required Skills:
- Strong communication skills, oral and written
- Good public speaking ability
- Ability to represent KFB in a professional manner
- Ability to interact effectively with a team concept
- Self-motivated and able to work independently and organize plan of work
- Ability to coordinate and complete several tasks under time constraints
- Ability to reason, negotiate, and solve problems
- Ability to read, interpret, and mediate county office operating agreements, contracts, etc.
- Ability to relate and interact with agents, county volunteers, and office personnel
- Demonstrates positive leadership ability
Preferred Skills:
- Licensed in Property, Casualty, Life, and Health insurance products
- Industry educational designations: LUTCF, FSCP, CLU, ChFC, CLTC, CPCU, etc.
ASSUMPTION: While a Bachelor's degree is required, relevant experience and insurance licenses are highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for similar roles in Louisville, KY)
Benefits:
- Health, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Paid Time Off (Vacation, Sick, and Holidays)
- Employee Assistance Program
- Tuition Reimbursement
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Louisville, KY. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: Mid-size (Based on LinkedIn data)
Founded: 1919 (Based on company website)
Company Description:
- Kentucky Farm Bureau Mutual Insurance Company is a leading provider of insurance products and services in Kentucky.
- The company offers a wide range of products, including property and casualty, life, and health insurance, as well as banking and financial services.
- Kentucky Farm Bureau is committed to providing exceptional customer service and supporting the local community.
Company Specialties:
- Property and Casualty Insurance
- Life and Health Insurance
- Banking and Financial Services
- Agency Support and Marketing
Company Website: kyfb.com
ASSUMPTION: Kentucky Farm Bureau Mutual Insurance Company is a well-established and reputable insurance provider in Kentucky, with a strong focus on customer service and community involvement.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Vice President of the respective department.
Work Arrangement: On-site, with occasional travel required for visiting agencies and attending meetings.
Growth Opportunities:
- Advancement to a senior-level position within the department or another department within the company.
- Expansion of responsibilities and management of a larger team.
- Opportunities for professional development and continuing education.
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to make a significant impact on the success of insurance agencies.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 9201 Bunsen Parkway, Louisville, KY 40220
Geographic Context:
- Louisville is the largest city in Kentucky and is located in the northern part of the state.
- The city is known for its vibrant arts scene, historic neighborhoods, and diverse cultural attractions.
- Louisville has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed.
ASSUMPTION: The Louisville office provides a professional and collaborative work environment, with easy access to various amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Vice President of the respective department
- Background check and offer
Key Assessment Areas:
- Communication skills and ability to represent KFB professionally
- Problem-solving and decision-making abilities
- Motivational skills and ability to work with agents and agency staff
- Understanding of insurance products and services
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter.
- Demonstrate your understanding of the insurance industry and KFB's products and services.
- Prepare examples of your motivational and problem-solving skills.
- Research the company and be prepared to discuss your fit with KFB's mission and values.
ATS Keywords: Agency Support, Marketing, Insurance, Agent, Sales, Motivation, Compliance, Performance Metrics, Training, Recruitment
ASSUMPTION: The application process for this role is likely to be competitive, and applicants should be prepared to demonstrate their relevant skills and experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Insurance industry-specific software and platforms
- Data analysis and reporting tools
ASSUMPTION: The tools and technologies required for this role are standard for the insurance industry and can be learned with relevant experience or training.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Respect
- Accountability
- Community
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and responsive to change
- Professional and customer-focused
Self-Assessment Questions:
- Do you have strong communication skills and the ability to represent KFB professionally?
- Are you motivated and able to work independently and manage multiple tasks?
- Do you have a positive leadership style and the ability to work with agents and agency staff?
- Are you comfortable working in a collaborative and team-oriented environment?
ASSUMPTION: Applicants should assess their fit with KFB's company values and work style to ensure a successful and fulfilling career with the organization.
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a fast-paced environment
- Working with agents and agency staff who have varying levels of experience and skill
- Ensuring compliance with company policies, state and federal laws, and department of insurance rules
- Occasional travel and evening/weekend work as needed
ASSUMPTION: Applicants should be prepared to manage multiple priorities and work effectively in a fast-paced environment to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to an Insurance Agency Manager or Insurance Marketing Manager, but with a focus on supporting and coordinating activities between agencies and the state office.
- Unlike other insurance roles, this position requires a strong focus on motivational skills and agent development.
- Career progression in this role may lead to senior-level positions within the department or other departments within the company.
ASSUMPTION: Applicants should compare this role to similar positions in the insurance industry to better understand the unique aspects and requirements of this opportunity.
📝 Sample Projects
- Developing and implementing a motivational plan to increase agent participation in a company-sponsored contest
- Conducting a comprehensive review of agency performance metrics and providing recommendations for improvement
- Coordinating a training session for agents on a new insurance product or service
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from motivational planning to performance analysis and training coordination.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this position collaborate with other departments within the company?
- What are the most significant challenges facing the agency support and marketing team currently?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance for this role?
ASSUMPTION: Applicants should ask thoughtful and relevant questions during the interview process to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://careers-kyfb.icims.com/jobs/2226/agency-support-%26-marketing-manager/job
- Customize your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your motivational and problem-solving skills for the interview.
- Research the company and be prepared to discuss your fit with KFB's mission and values.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
