Aggregator Marketer

📌 Core Information

🔹 Job Title: Aggregator Marketer

🔹 Company: Arrow Electronics

🔹 Location: Tlaquepaque, Jalisco, Mexico

🔹 Job Type: Full-time, Hybrid (3 days in office/2 days work from home)

🔹 Category: Marketing and Communications

🔹 Date Posted: 2025-05-29

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing marketing campaigns across aggregator channels
• Driving visibility, traffic, and conversions through data-driven strategies
• Optimizing campaigns to maximize return on ad spend
• Collaborating with cross-functional teams to ensure alignment with broader marketing objectives
• Continuously improving campaign effectiveness through data analysis and strategic adjustments

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of aggregator platform mechanics and pricing models.

📋 Key Responsibilities

✅ Develop comprehensive strategies for aggregator platforms, selecting channels that best fit the business in terms of target markets, costs, and conversion potential

✅ Deploy cost-effective, scalable campaigns in the competitive aggregator space

✅ Craft engaging visuals and copy for aggregator listings that appeal to your target audience

✅ Compete for higher placement in search results to maximize click volume and visibility

✅ Develop a well-thought-out bidding strategy aligning with your target audience's behavior and seasonal trends

✅ Optimize the number of direct conversions and potentially grow percentage of the overall channel mix through strategic positioning

✅ Implement a strategic, data-informed approach to make aggregator engines a powerful distribution channel

✅ Set bid limits and allocate resources strategically to ensure cost-effective campaigns

✅ Optimize bid strategies based on market conditions and competitive landscape

✅ Track and analyze performance across different aggregator models including PPC, CPA, and other available options

✅ Monitor platform-specific metrics and performance benchmarks to identify optimization opportunities

✅ Understand the complex digital journey and optimize aggregator efforts within the holistic digital landscape

✅ Focus on conversion rate as the key measurement of success, optimizing campaigns accordingly

✅ Analyze competitor listings and strategies to improve positioning and differentiation

✅ Ensure rate parity across your direct channels and third-party listings to maximize conversion potential

✅ Launch omnichannel campaigns to gain greater balance in the online booking equation

✅ Use analytics to make data-driven decisions for building an effective marketing and distribution strategy

✅ Monitor key metrics such as click-through rates, conversion rates, and return on ad spend in real-time

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a dynamic, data-driven environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in digital marketing with demonstrated success in aggregator or metasearch campaign management

Required Skills:

• Expertise in aggregator platform mechanics, bid management, campaign optimization, and performance analysis
• Strong analytical skills with the ability to optimize listings and campaign performance
• Experience developing bidding and pricing strategies across multiple platforms
• Proven ability to leverage performance data to refine marketing strategies
• Experience with campaign management automation and performance tracking
• Understanding of the differences between aggregator platforms and direct booking channels

Preferred Skills:

• Experience identifying high-intent audiences on aggregator platforms to improve conversion rates
• Understanding of upsell and cross-sell opportunities within aggregator platforms
• Knowledge of platform-specific algorithm changes and their impact on campaign performance
• Experience implementing targeted campaigns across regional and international markets
• Experience with remarketing strategies to capture users who have abandoned the conversion process
• Experience with aggregator management solutions and their implementation
• Demonstrated ability to adapt campaigns in real-time based on performance data
• Experience analyzing total cost of ownership across different aggregator platforms and pricing models

ASSUMPTION: Candidates with a proven track record in aggregator marketing and a strong analytical mindset are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $59,400.00 MXN - $64,216.67 MXN per month

Benefits:

• 30 days of Christmas bonus
• 40% vacation premium
• 12 vacation days plus 2 floating days, sick days, and holidays
• Vision and Dental Assistance
• Life Insurance
• Healthcare Insurance
• 10% Food/Pantry Vouchers
• Restaurant Vouchers
• 13% Savings Fund
• Access to Arrow’s Employee Discount Program
• Growth Opportunities, and more!

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for this role, experience level, and location. The actual compensation offer may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet. Arrow Electronics is a global technology company that provides products, services, and solutions to industrial and commercial users of electronic components and enterprise computing solutions.

Company Size: 10,001+ employees. As a large organization, Arrow offers numerous opportunities for career growth and development.

Founded: 1935. Arrow has a rich history and extensive experience in the technology industry.

Company Description:

• Arrow Electronics guides innovation forward for over 210,000 leading technology manufacturers and service providers.
• The company's global network of suppliers, engineers, and manufacturers enables it to be the shortest distance between what’s possible and what’s practical.
• Arrow's broad portfolio spans the entire technology landscape, helping customers create, make, and manage forward-thinking products that make the benefits of technology accessible to as many people as possible.

Company Specialties:

• Value-added distribution
• Global supply chain management
• Marketing and business development support services
• Emerging technology solutions
• IT asset disposition and value recovery
• Design engineering
• Enterprise mobility
• Data center management

Company Website: arrow.com

ASSUMPTION: Arrow Electronics is a well-established company with a strong reputation in the technology industry. It offers a wide range of products and services, making it an attractive employer for professionals seeking a diverse and dynamic work environment.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a significant amount of experience and expertise in aggregator marketing.

Reporting Structure: The Aggregator Marketer will report directly to the Marketing Manager or a similar role within the organization.

Work Arrangement: Hybrid (3 days in office/2 days work from home). This arrangement offers flexibility and a balance between on-site collaboration and remote work.

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion into other areas of digital marketing or related fields
• Potential relocation to other Arrow offices or international assignments

ASSUMPTION: This role offers numerous opportunities for career growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: Hybrid office environment. The Tlaquepaque office is located in the state of Jalisco, Mexico, and offers a modern and collaborative work setting.

Office Location(s): MX-JAL-Tlaquepaque, Mexico (HPE Guad office)

Geographic Context:

• Tlaquepaque is a city in the state of Jalisco, Mexico, and is part of the Guadalajara metropolitan area.
• The city is known for its rich history, cultural attractions, and vibrant arts scene.
• Tlaquepaque offers a high quality of life with a moderate cost of living compared to other major cities in Mexico.

Work Schedule: Full-time, 40 hours per week, with flexible hours for hybrid workers.

ASSUMPTION: Tlaquepaque offers a pleasant work environment with a balance between urban amenities and a relaxed, suburban atmosphere.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager or a panel of interviewers
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing expertise, particularly in aggregator marketing
• Analytical skills and data-driven decision-making
• Campaign management and optimization experience
• Understanding of aggregator platform mechanics and pricing models
• Cultural fit and alignment with Arrow's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of aggregator marketing and data-driven strategies in your application materials
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes
• Research Arrow Electronics and the company's products and services to show your enthusiasm and preparation for the role

ATS Keywords: Aggregator Marketing, Digital Marketing, Campaign Management, Data Analysis, Bid Management, Performance Optimization, Omnichannel Marketing, Pricing Strategies, Conversion Rate Optimization, Audience Targeting, Remarketing Strategies, Competitive Analysis, Analytics, Cost Management, Platform Mechanics, Cross-Functional Collaboration

ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials and prepare thoroughly for the interview.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Facebook Ads
• Microsoft Excel
• Tableau or similar data visualization tools
• Campaign management platforms (e.g., Google Ads Manager, Facebook Ads Manager)
• SEO and content management tools (e.g., Google Search Console, WordPress)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's tech stack and the candidate's area of focus within aggregator marketing.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Integrity
• Collaboration
• Excellence

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• How do you approach data analysis and interpretation to inform marketing strategies?
• Can you provide an example of a successful aggregator marketing campaign you've managed, and what key metrics you tracked to optimize performance?
• How do you balance short-term campaign optimization with long-term strategic planning?
• How do you ensure effective communication and collaboration with cross-functional teams?
• How do you stay up-to-date with industry trends and platform-specific algorithm changes in the aggregator space?

ASSUMPTION: Candidates who align with Arrow's values and work style, and can demonstrate a strong fit with the company culture, are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing a large budget and maximizing return on ad spend in a competitive aggregator landscape
• Keeping up with frequent platform-specific algorithm changes and their impact on campaign performance
• Balancing short-term campaign optimization with long-term strategic planning
• Effectively collaborating with cross-functional teams and stakeholders to ensure alignment with broader marketing objectives
• Adapting to changes in market conditions, consumer behavior, and competitive dynamics

ASSUMPTION: These challenges require a strategic mindset, strong analytical skills, and the ability to adapt and pivot quickly in a dynamic marketing environment.

📈 Similar Roles Comparison

• Compared to other marketing roles, the Aggregator Marketer focuses more on performance analysis, data-driven decision-making, and platform-specific strategies
• Industry-specific context: Aggregator marketing is a specialized field within digital marketing, with unique platform mechanics, pricing models, and audience behaviors
• Career path comparison: This role can lead to senior or management positions within the marketing department, or expansion into other areas of digital marketing or related fields

ASSUMPTION: Understanding the unique aspects of aggregator marketing and how it compares to other marketing roles is essential for success in this position.

📝 Sample Projects

• Developing and executing a comprehensive campaign strategy for a new aggregator platform launch
• Optimizing campaign performance for an established aggregator channel with a focus on improving conversion rates
• Analyzing competitor listings and strategies to identify opportunities for differentiation and improved positioning

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and analytical nature of the Aggregator Marketer role.

❓ Key Questions to Ask During Interview

• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
• How does this role collaborate with other marketing teams and stakeholders within the organization?
• What are the most significant challenges facing the aggregator marketing team currently, and how can this role help address them?
• How does Arrow support the professional development and growth of its marketing team members?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and helps you better understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and decision-making processes
• Research Arrow Electronics and the company's products and services to show your enthusiasm and preparation for the role
• Follow up with the hiring manager or HR department within one week of submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.