📌 Core Information
🔹 Job Title: AI Content Creation Lead
🔹 Company: PUBG EMEA
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: On-site
🔹 Category: Computer Games
🔹 Date Posted: 2025-04-18
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Spearheading AI innovation to optimize creative processes and integrate state-of-the-art AI solutions
- Developing AI-powered tools to support creative teams in generating and refining image and video content
- Leading AI enablement and training initiatives to improve adoption and fluency across creative teams
- Staying current on emerging AI technologies and applying them to WPS workflows where impactful
ASSUMPTION: This role requires a strong background in AI and creative problem-solving to drive innovation in content creation processes.
📋 Key Responsibilities
✅ Developing AI-powered tools to support creative teams in generating and refining image and video content
✅ Leveraging diffusion models and generative platforms like Hugging Face, Midjourney, and similar tools to create tailored content solutions
✅ Researching and evaluating creative AI technologies for relevance, scalability, and integration potential
✅ Leading AI enablement and training initiatives to improve adoption and fluency across creative teams
✅ Staying current on emerging AI technologies and applying them to WPS workflows where impactful
ASSUMPTION: This role involves a mix of technical and creative tasks, requiring a unique blend of skills.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Artificial Intelligence, or a related field
Experience: 2-5 years of experience in applying AI to creative workflows
Required Skills:
- Proficiency in Python or a similar language
- Expertise in deep learning frameworks and diffusion models
- Experience building or adapting AI tools for image and video content production
- Creative problem-solving abilities
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with generative platforms like Hugging Face and Midjourney
- Familiarity with the gaming industry
ASSUMPTION: Candidates with a strong foundation in AI and a proven track record in creative problem-solving will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for AI specialists in the Netherlands)
Benefits:
- Competitive salary
- Health insurance allowance
- 25 paid working days off + 4 extra paid working days
- Relocation package
- Pension scheme
- Commuter allowance
- Lunch allowance and range of snacks & drinks
- Health and wellness allowance
- Full assistance with visas and the 30% ruling applications when the candidate is eligible
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for AI specialists in the Netherlands with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Computer Games. KRAFTON is a collective of studios, each with their own distinct creative identity, focusing on creating new technology and entertainment experiences.
Company Size: 1,001-5,000 employees. As a mid-sized company, KRAFTON offers a balance between a large company's resources and a small company's agility.
Founded: 2007. KRAFTON was founded in Seoul, South Korea, and has since expanded globally.
Company Description:
- KRAFTON is a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world.
- Since the release of their flagship title – PUBG: BATTLEGROUNDS – in 2017, it has become one of the highest selling video games of all time with over 70 million copies sold.
- Their Amsterdam office is KRAFTON’s EMEA Headquarters, covering the Europe, Middle East & Africa, and the CIS regions, with teams dedicated to Publishing, Esports, Content, Communications, and General Operations.
Company Specialties:
- Game development
- Publishing
- Esports
- Content creation
Company Website: http://www.krafton.com
ASSUMPTION: KRAFTON's diverse portfolio of studios and games offers applicants a unique opportunity to work on various projects within the gaming industry.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in AI and content creation.
Reporting Structure: This role reports directly to the West Publishing AI Ops. Team.
Work Arrangement: On-site, with the opportunity to work from the Amsterdam office.
Growth Opportunities:
- Expanding AI capabilities within the company
- Potential to lead larger projects or teams as the role evolves
- Opportunities to work on various games and projects within the KRAFTON portfolio
ASSUMPTION: This role offers growth opportunities as KRAFTON continues to expand its AI capabilities and game portfolio.
🌍 Location & Work Environment
Office Type: On-site, with the opportunity to work from the Amsterdam office.
Office Location(s): Amsterdam Zuid, a buzzing business hub in the southern part of the city.
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a rich history and a thriving tech industry.
- The Amsterdam Zuid area offers a broad choice of cuisine, vibrant social settings, and easy access to public transportation.
- The office is close to one of the main public transportation hubs – Amsterdam Zuid train, metro, tram & bus station, bringing the city’s highlights close.
Work Schedule: Full-time, with flexible working hours and the opportunity to work from home occasionally.
ASSUMPTION: The Amsterdam office offers a dynamic work environment with easy access to public transportation and various amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss the role and assess cultural fit
- Technical interview to assess AI and content creation skills
- Final interview with the hiring manager or team
Key Assessment Areas:
- AI and content creation skills
- Problem-solving abilities
- Communication and collaboration skills
- Cultural fit with the company and team
Application Tips:
- Highlight relevant AI and content creation projects in your resume and cover letter
- Demonstrate your understanding of the gaming industry and KRAFTON's portfolio
- Prepare for technical interview questions related to AI and content creation
ATS Keywords: AI, content creation, Python, deep learning, diffusion models, creative problem-solving, communication, collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit with the company and team.
🛠️ Tools & Technologies
- Python
- Deep learning frameworks (e.g., TensorFlow, PyTorch)
- Diffusion models (e.g., Stable Diffusion, Latent Diffusion)
- Generative platforms (e.g., Hugging Face, Midjourney)
ASSUMPTION: The required tools and technologies for this role are standard in the AI and content creation industries.
👔 Cultural Fit Considerations
Company Values:
- Be Original, Stay Creative
- Be Bold, Learn and Win
- One Team, One Dream
Work Style:
- Collaborative and creative
- Agile and adaptable
- Results-driven and innovative
Self-Assessment Questions:
- Do you align with KRAFTON's company values?
- Are you comfortable working in a collaborative and creative environment?
- Do you thrive in an agile and adaptable work setting?
ASSUMPTION: KRAFTON values a diverse and inclusive work environment, with a focus on collaboration, creativity, and innovation.
⚠️ Potential Challenges
- Working with legacy systems and integrating AI solutions into existing workflows
- Keeping up with the latest AI technologies and trends in the gaming industry
- Managing expectations and driving adoption of AI tools across creative teams
- Balancing technical and creative responsibilities
ASSUMPTION: These challenges can be overcome with strong technical skills, creative problem-solving, and effective communication and collaboration.
📈 Similar Roles Comparison
- This role is unique within KRAFTON, focusing on AI-driven content creation for the West Publishing Services team
- Similar roles in the gaming industry may focus on AI-driven game development, esports, or content creation for specific games
- Career paths may include advancing to lead roles within the AI Ops. team or transitioning to other teams within KRAFTON
ASSUMPTION: This role offers a unique opportunity to drive AI innovation in content creation within the gaming industry.
📝 Sample Projects
- Developing an AI-powered tool to generate and refine game trailers
- Creating an AI-driven system for optimizing in-game advertising
- Building an AI tool to assist in game development, such as generating game assets or balancing game mechanics
ASSUMPTION: These sample projects demonstrate the range of AI-driven content creation opportunities within the gaming industry.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader AI strategy for KRAFTON?
- What are the biggest challenges facing the AI Ops. team currently, and how can this role address them?
- How does KRAFTON support the professional development of its employees?
- What is the expected timeline for onboarding and ramping up in this role?
- How does KRAFTON foster a culture of innovation and creativity?
ASSUMPTION: These questions will help applicants better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight relevant AI and content creation projects in your resume and cover letter
- Prepare for technical interview questions related to AI and content creation
- Research KRAFTON's portfolio and be prepared to discuss how your skills and experience align with the role
- Follow up with the hiring manager or team within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
