AI Creative Specialist - MX

📌 Core Information

🔹 Job Title: AI Creative Specialist - MX

🔹 Company: WITHIN

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: On-site

🔹 Category: Marketing Services

🔹 Date Posted: 2025-05-10

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Mexico City)

🚀 Job Overview

Key aspects of this role include:

• Leveraging generative AI for imagery and video content creation
• Collaborating with creative teams to integrate AI-generated assets
• Innovating workflows for AI-driven content production
• Ensuring brand consistency and commercial viability of AI outputs

ASSUMPTION: This role requires a strong understanding of AI generation platforms and a creative mindset to align AI outputs with brand styles.

📋 Key Responsibilities

✅ Expertly employ various AI models and interfaces to produce high-fidelity visuals and short-form video content

✅ Fine-tune, train, and adapt models for specialized product imagery, ensuring consistency with brand requirements

✅ Collaborate with Motion Graphics Designers, Video Editors, and Graphic Designers to embed AI-generated assets seamlessly into final deliverables

✅ Guide teams on best practices for maximizing the potential of AI-generated components within larger creative campaigns

✅ Develop and refine processes for AI-driven content creation, including advanced prompt engineering and iterative workflows

✅ Stay current on emerging AI technologies, identifying opportunities for the agency to adopt or pilot cutting-edge techniques

✅ Oversee quality checks on AI outputs, adjusting for color, composition, and brand alignment

✅ Ensure final deliverables meet both creative standards and client expectations across a variety of use cases

✅ Provide guidance, tips, and training to junior team members interested in AI, sharing insights on prompt crafting, model selection, and best practices

✅ Partner with team leads and project managers to assess project feasibility and timelines when incorporating AI-driven solutions

ASSUMPTION: This role involves a significant amount of creative problem-solving and collaboration with various teams to ensure AI-generated content meets brand standards and client expectations.

🎯 Required Qualifications

Education: Not specified

Experience: 3+ years in a creative production or AI-focused role; proven experience delivering AI-generated content for commercial use

Required Skills:

• Proficient in multiple AI generation platforms and workflows (Stable Diffusion, Midjourney, ComfyUI, etc.)
• Skilled in model training for product or branded imagery
• Strong design sensibility with a proven ability to align AI outputs to specific brand styles
• Demonstrated record of experimentation and successful integration of emerging AI solutions in real-world campaigns
• Exceptional communication skills; comfortable leading discussions on AI-driven concepts with both technical and non-technical stakeholders

Preferred Skills:

• Fluency in Spanish

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the company's work and the job description's language.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 USD (Estimated, based on industry standards for AI specialists with 3+ years of experience)

Benefits:

• Unlimited vacation policy
• Food stipend
• Internet/phone stipend
• Professional Development Program
• Dog friendly office

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on industry standards for AI specialists with 3+ years of experience. The actual salary may vary based on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: Small (11-50 employees)

Founded: 2021 (Based on LinkedIn data)

Company Description:

• Brkfst.io improves ROI across TikTok & Meta by producing hundreds of UGC videos per month and automating media management
• WITHIN is the parent company, offering a full suite of marketing services, including media, creative, SEO, Lifecycle, Retail Media, Affiliate, and Influencer
• Both companies prioritize innovation, collaboration, and acting as a trusted business partner to their clients

Company Specialties:

• AI-driven content creation
• User-generated content (UGC) strategy and execution
• Social media marketing and advertising
• Creative and media services

Company Website: brkfst.io

ASSUMPTION: Brkfst.io is a subsidiary of WITHIN, focusing on AI-driven content creation and user-generated content strategies for social media platforms.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: This role reports directly to the Creative Director or a similar leadership position within the creative department

Work Arrangement: On-site (Mexico City, 5 days/week)

Growth Opportunities:

• Potential to advance to a senior or leadership role within the creative department as the company grows
• Chance to work on high-profile campaigns for major brands and expand industry knowledge
• Opportunities to collaborate with and learn from experienced professionals in various marketing disciplines

ASSUMPTION: This role offers significant growth potential within the creative department and the broader marketing industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Av Paseo de la Reforma 296, floor 25 office 111, Mexico City

Geographic Context:

• Mexico City is the capital and largest city of Mexico, with a population of over 21 million people
• The city is known for its vibrant culture, rich history, and diverse neighborhoods
• Mexico City is a major economic hub and the political, cultural, and financial center of Mexico

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The work environment is likely fast-paced and dynamic, reflecting the company's focus on innovation and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or test related to AI generation platforms and workflows
• Creative challenge or case study presentation
• Final interview with the hiring manager or a panel of team members

Key Assessment Areas:

• Technical proficiency in AI generation platforms and workflows
• Creativity and design sensibility
• Problem-solving skills and ability to adapt to new technologies
• Communication and collaboration skills
• Alignment with the company's values and culture

Application Tips:

• Highlight relevant AI experience and specific achievements in AI-driven content creation
• Tailor your resume and cover letter to emphasize your skills and experience in AI and creative production
• Prepare a portfolio showcasing your best AI-generated content and explaining your creative process
• Research the company and its clients to demonstrate your understanding of their brand and marketing strategies
• Follow up with the hiring manager or HR department one week after submitting your application, expressing your continued interest in the role

ATS Keywords: AI specialist, AI content creation, AI generation platforms, AI workflows, prompt engineering, model training, creative integration, brand consistency, collaboration, innovation, marketing services

ASSUMPTION: The interview process may include additional assessments or rounds, depending on the candidate's qualifications and the company's needs.

🛠️ Tools & Technologies

• Stable Diffusion
• Midjourney
• ComfyUI
• DALL·E
• AI-generated content platforms (e.g., Runway ML, Hugging Face)
• Creative software (e.g., Adobe Creative Suite, Blender)

ASSUMPTION: The specific tools and technologies required may vary based on the candidate's expertise and the company's projects.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new technologies and approaches to drive business growth
• Collaboration: Working together to achieve common goals and exceed client expectations
• Integrity: Acting with honesty and transparency in all aspects of the business
• Accountability: Taking responsibility for one's actions and delivering on commitments

Work Style:

• Fast-paced and dynamic, reflecting the company's focus on innovation and collaboration
• Creative and strategic, with a focus on driving business results through marketing campaigns
• Team-oriented, with a strong emphasis on collaboration and communication
• Adaptable and flexible, with the ability to pivot and adjust to changing market conditions

Self-Assessment Questions:

• How do you approach learning and integrating new AI technologies into your creative workflows?
• Can you provide an example of a time when you had to adapt your creative process to meet a client's brand guidelines or specific project requirements?
• How do you ensure that your AI-generated content aligns with the desired aesthetic and brand identity of your clients?

ASSUMPTION: Candidates should be prepared to demonstrate their cultural fit with the company's values and work style through their responses to these questions and their overall interview performance.

⚠️ Potential Challenges

• Keeping up with the rapid pace of AI technology and its applications in marketing and content creation
• Balancing innovation with brand consistency and commercial viability in AI-generated content
• Managing client expectations and feedback in a fast-paced, dynamic work environment
• Collaborating effectively with various teams, including motion graphics designers, video editors, and graphic designers
• Adapting to the unique cultural and linguistic context of working in Mexico City

ASSUMPTION: These challenges require strong problem-solving skills, adaptability, and effective communication to overcome.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven content creation and integration within a marketing services agency
• Compared to traditional creative production roles, this position requires a higher level of technical proficiency in AI generation platforms and workflows
• Career progression may involve transitioning into a senior or leadership role within the creative department or moving into a specialized AI-focused role within the broader marketing industry

ASSUMPTION: This role offers a unique blend of creative and technical skills development, with potential for career growth in various directions within the marketing industry.

📝 Sample Projects

• Generating a series of AI-driven product images for an e-commerce client, ensuring brand consistency and commercial viability
• Creating a set of AI-generated short-form videos for a social media marketing campaign, targeting a specific audience and reflecting the client's brand identity
• Developing an AI-assisted workflow for producing user-generated content (UGC) at scale for a major brand, optimizing for engagement and conversions

ASSUMPTION: These sample projects demonstrate the range of AI-driven content creation and integration opportunities within the marketing services industry.

❓ Key Questions to Ask During Interview

• What are the most significant AI-driven content creation challenges the team is currently facing, and how can this role help address them?
• How does the company support the professional development and growth of its AI specialists?
• What are the most exciting AI technologies and trends the company is currently exploring or planning to implement?
• How does the company ensure that its AI-generated content aligns with its clients' brand guidelines and aesthetic preferences?
• What are the key performance indicators (KPIs) used to measure the success of AI-driven content creation projects, and how are they tracked and optimized?

ASSUMPTION: These questions help candidates better understand the role's requirements, the company's AI strategy, and the team's priorities and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your AI experience and relevant skills for this role
• Prepare a portfolio showcasing your best AI-generated content and explaining your creative process
• Research the company and its clients to demonstrate your understanding of their brand and marketing strategies
• Follow up with the hiring manager or HR department one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.