π Core Information
πΉ Job Title: AI Digital Marketing Manager
πΉ Company: Autohive
πΉ Location: Wellington, Wellington, New Zealand
πΉ Job Type: Full-time
πΉ Category: π Digital Marketing
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π Essential Job Details
π Job Overview
As the AI Digital Marketing Manager at Autohive, you will be at the forefront of the AI revolution, pioneering new approaches to digital marketing that showcase the power of human-AI collaboration. You will directly influence how Autohive is perceived globally, establishing the company as a leader in the AI transformation of work.
ASSUMPTION: Autohive is a new, AI-first company based in New Zealand, looking to disrupt the marketing industry through innovative use of AI technologies.
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π Key Responsibilities
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Lead the AI marketing revolution by driving customer acquisition through AI-powered demand generation
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Master AI-enhanced campaigns, owning paid media across platforms with advanced AI-driven bidding and automation
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Create content at unprecedented scale using sophisticated AI tools, while maintaining a distinct brand voice
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Develop your personal and the company's brand presence as a visible thought leader in AI marketing
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Work with the Leadership Team to craft the narrative of AI's future and shape industry conversations
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Build intelligent HubSpot workflows and automation that continuously improve through AI
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Design and execute marketing tests that harness real-time AI analysis for rapid iteration
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Collaborate with Engineers to build custom AI solutions for audience segmentation and personalization
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Use AI insights to create seamless handoffs and conversion opportunities between sales and marketing
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Take full control of marketing ROI tracking and analytics to demonstrate clear business impact
ASSUMPTION: The role requires expertise in applying AI technologies across various digital marketing functions, from demand generation to content creation and analytics.
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π― Required Qualifications
Education: Not specified
Experience: 3+ years in B2B SaaS growth marketing, digital marketing, or performance marketing
Skills:
- Hands-on experience with advanced AI marketing tools beyond ChatGPT
- Ability to create exceptional content with AI assistance while maintaining a creative voice
- Confidence and charisma on video for creating engaging content across platforms
- Expertise in optimizing paid acquisition, SEO, and conversion rates
- Data-driven mindset focused on improving key metrics like CAC, LTV, and funnel efficiency
- Experience with CRM platforms such as HubSpot for building intelligent workflows
- Understanding of AI-powered marketing analytics and automation
- Experience planning marketing events (nice-to-have)
- Community building and management skills (nice-to-have)
ASSUMPTION: The role requires a blend of digital marketing expertise and advanced knowledge of AI-powered tools and techniques.
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π° Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: ASSUMPTION: The salary for this role in Wellington, New Zealand is likely competitive for the AI marketing and SaaS industry, reflecting the specialized skillset and strategic impact of the position.
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π Applicant Insights
π Company Context
Industry Position: Autohive is a new, AI-first company that is redefining the future of work in New Zealand.
Company Size: Not specified
Company Stage: Startup
ASSUMPTION: Autohive is an early-stage, technology-focused startup aiming to disrupt the marketing industry through AI-powered solutions.
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π Role Analysis
Career Level: This is a mid-to-senior-level position, requiring 3+ years of relevant experience.
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The successful candidate will have the opportunity to shape the company's global presence and establish themselves as a thought leader in AI marketing.
ASSUMPTION: This role offers significant growth potential within a fast-paced, innovative startup environment.
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π Location & Work Environment
Office Type: Not specified
Geographic Context: Wellington, New Zealand is a hub for technology and innovation, with a vibrant startup ecosystem.
Work Schedule: Not specified
Regional Considerations: New Zealand is known for its high quality of life, work-life balance, and progressive business culture.
ASSUMPTION: This role is likely based in Wellington, New Zealand, offering the benefits of working in a thriving tech hub.
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πΌ Interview & Application Insights
Typical Process: The interview process may include a combination of phone/video interviews, skills assessments, and portfolio/case study presentations.
Key Assessment Areas: Employers will likely evaluate the candidate's technical expertise in AI-powered marketing, content creation abilities, data-driven decision-making, and strategic vision for the role.
Application Tips: Applicants should highlight their experience in leveraging AI tools for digital marketing, their passion for the industry, and their alignment with Autohive's innovative culture.
ATS Keywords: AI, digital marketing, marketing automation, content creation, data analytics, HubSpot, SaaS, growth marketing
ASSUMPTION: The interview process and application requirements are standard for a mid-to-senior-level digital marketing role in the tech industry.
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π οΈ Tools & Technologies
- Advanced AI marketing tools (e.g., ChatGPT, Jasper AI, Midjourney)
- Digital marketing platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Content creation and optimization tools (e.g., Canva, HubSpot, SEMrush)
- CRM and marketing automation software (e.g., HubSpot, Salesforce)
- Analytics and reporting tools (e.g., Google Analytics, Mixpanel, Tableau)
ASSUMPTION: The role will require proficiency in a wide range of digital marketing tools and technologies, with a focus on AI-powered solutions.
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π Cultural Fit Considerations
Company Values: Autohive is an AI-first company that values innovation, disruptive thinking, and a collaborative, fast-paced work environment.
Work Style: The successful candidate should be comfortable working in a dynamic, high-impact team where their strategic decisions directly affect business growth.
Self-Assessment: Applicants should consider their passion for the intersection of AI and marketing, their ability to thrive in a startup environment, and their desire to establish themselves as a thought leader in the industry.
ASSUMPTION: Autohive has a progressive, technology-driven culture that values creativity, data-driven decision-making, and a pioneering spirit.
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β οΈ Potential Challenges
The AI Digital Marketing Manager role at Autohive may face challenges such as:
- Rapidly evolving AI technologies and the need to stay ahead of the curve
- Balancing strategic vision with execution and day-to-day marketing tasks
- Effectively communicating the value of AI-powered marketing to internal and external stakeholders
- Aligning sales and marketing teams to create a seamless customer experience
ASSUMPTION: As a new, AI-focused company, Autohive may face the typical challenges of a startup, including the need to adapt quickly to technological changes and maintain tight coordination between teams.
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π Similar Roles Comparison
This AI Digital Marketing Manager role is similar to other senior-level digital marketing positions in the tech industry, such as Growth Marketing Manager, Digital Marketing Lead, or Head of Demand Generation. However, the focus on AI-powered marketing techniques and the opportunity to shape the company's global presence make this role unique and potentially more strategic in nature.
ASSUMPTION: The key differentiator for this role is the emphasis on leveraging AI technologies to drive innovation and transformation in the marketing function.
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π Sample Projects
As the AI Digital Marketing Manager at Autohive, you may work on projects such as:
- Designing and implementing an AI-powered lead generation campaign to drive customer acquisition
- Creating a content strategy that leverages AI tools to produce high-impact, brand-aligned content at scale
- Developing intelligent HubSpot workflows that use AI insights to automate and optimize marketing processes
- Collaborating with the engineering team to build a custom AI solution for audience segmentation and personalization
- Designing and executing marketing experiments that harness real-time AI analysis to rapidly iterate and improve campaigns
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are intended to provide a general idea of the types of work the role may involve.
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β Key Questions to Ask During Interview
- How does Autohive's leadership team envision the integration of AI across the marketing function, and what are the key priorities for this role?
- What are the current marketing challenges that the company is hoping to address through this AI-focused position?
- What tools and technologies are currently being used for AI-powered marketing, and what is the plan for further investment and innovation in this area?
- How will the success of the AI Digital Marketing Manager be measured, and what are the key performance indicators the company will use to evaluate impact?
- What opportunities are there for the successful candidate to contribute to the company's overall strategy and vision, beyond the core marketing responsibilities?
- What does the onboarding and training process look like for this role, particularly in terms of getting up to speed on the latest AI marketing tools and techniques?
ASSUMPTION: These questions are designed to help candidates better understand the strategic importance of the role, the company's commitment to AI-powered marketing, and the potential for career growth and impact.
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π Disclaimer
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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π Next Steps for Applicants
To effectively pursue this AI Digital Marketing Manager opportunity at Autohive, applicants should:
1. Carefully review the job description and required qualifications to ensure they are a strong fit.
2. Tailor their resume and cover letter to highlight their experience in leveraging AI-powered tools and techniques for digital marketing success.
3. Research Autohive's website, industry presence, and any available thought leadership content to understand the company's values, culture, and vision.
4. Prepare thoughtful questions for the interview that demonstrate their strategic thinking and passion for the role.
5. Optimize their online profiles (LinkedIn, personal website, etc.) to showcase their expertise in AI-driven marketing and thought leadership in the industry.
6. Follow up promptly with the hiring team after the interview to reiterate their interest and fit for the position.
By taking these proactive steps, applicants can position themselves as the ideal candidate to lead Autohive's AI marketing revolution and make a significant impact on the company's global presence.