AI Digital Marketing Specialist

📌 Core Information

🔹 Job Title: AI Digital Marketing Specialist

🔹 Company: WebFX

🔹 Location: Guatemala

🔹 Job Type: Full time

🔹 Category: Advertising Services

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (with overlapping hours)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing data-driven marketing strategies leveraging AI-powered analytics
• Executing SEO strategies and managing advertising campaigns to drive online reach and enhance brand visibility
• Collaborating with cross-functional teams to enhance online presence and drive lead generation
• Staying updated on the latest trends in AI and digital marketing to ensure innovative strategies

ASSUMPTION: This role requires a strong foundation in digital marketing and expertise in AI technologies. The ideal candidate should be passionate about driving traffic and acquiring new customers while demonstrating an entrepreneurial spirit.

📋 Key Responsibilities

✅ Develop and implement data-driven marketing strategies leveraging AI-powered analytics

✅ Execute SEO strategies tailored to increase organic traffic and improve search rankings

✅ Design and execute viral marketing campaigns that enhance brand visibility and engagement

✅ Utilize AI technologies to transform traditional marketing approaches, including chatbot development and machine learning applications

✅ Manage advertising campaigns on platforms such as Meta (Facebook & Instagram) and Google to drive online reach

✅ Create compelling content and copy for various channels, including email marketing and social media

✅ Analyze marketing performance metrics to optimize campaigns and achieve measurable growth

✅ Conduct keyword research and technical audits to identify areas for improvement in organic traffic

✅ Collaborate with cross-functional teams to enhance online presence and drive lead generation

✅ Stay updated on the latest trends in AI and digital marketing to ensure innovative strategies

ASSUMPTION: The role requires a strong understanding of AI technologies and digital marketing strategies. The ideal candidate should be comfortable with AI-assisted content generation and implementation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in digital marketing, with a focus on AI technologies

Required Skills:

• Proficiency in copywriting, email marketing, and generative AI implementation
• Experience with marketing AI solutions (predictive analytics, computer vision, etc.)
• Knowledge of SaaS and B2B business growth strategies
• Ability to design custom campaigns that increase engagement and expand online reach
• Strong strategic thinking and online marketing planning skills
• Familiarity with digital consultation, SEO tools, and visibility enhancement techniques
• Experience in corporate outreach and content analysis
• Strong attention to detail, growth/testing mindset
• Strong written and oral communication skills in English
• Web page building skills (using AI tools)

Preferred Skills:

• Experience with PPC, CRO, Landing Pages, Analytics, Paid Social, SEO, SEO Content Marketing

ASSUMPTION: The ideal candidate should have a strong foundation in digital marketing and expertise in AI technologies. They must be passionate about driving traffic and acquiring new customers while demonstrating an entrepreneurial spirit.

💰 Compensation & Benefits

Salary Range: Negotiable, based on experience

Benefits:

• Competitive Base Pay
• Company Profit-Sharing
• Performance Bonuses
• Health Insurance
• World-Class Industry Training
• Long-Term Career Track Opportunities
• Ongoing Learning Bonuses
• Fully Equipped In-Home Office Setup
• Access to Proprietary Software/Platforms
• Merit-Based Promotional Structure
• Annual Merit-Based Compensation Increases
• Virtual Professional Development Opportunities
• Annual FXFest Invitation
• Commitment to Giving Back Globally

Working Hours: Asia (Philippines / Indonesia): 3:30 PM - 12:00 Midnight PH time, Monday - Friday. Africa / Europe (Ghana, UK, Ireland, Kenya, etc.): 6:00 AM EST - 2:30 PM EST, Monday - Friday. North America & South America: 8:00 AM - 4:30 PM local time, Monday - Friday.

ASSUMPTION: The salary range is negotiable and based on the candidate's experience. The benefits package is comprehensive and includes competitive base pay, profit-sharing, performance bonuses, and health insurance. The company also offers world-class industry training, long-term career track opportunities, and ongoing learning bonuses.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 501-1,000 employees

Founded: 1996

Company Description:

• WebFX offers clients innovative digital marketing solutions to help them drive revenue for their businesses
• The team of over 600 experts crafts strategies for mid to large-size companies across the globe
• WebFX has been named the #1 Best Place to Work in PA nine years in a row

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Email Marketing
• Voice Search Optimization
• Amazon Marketing
• Custom Infographic Creation
• Landing Page Design
• 508 Compliance Design
• Website Design and Development
• Conversion rate optimization
• Digital advertising
• Digital marketing
• Data reporting and analysis
• and Martech

Company Website: https://www.webfx.com

ASSUMPTION: WebFX is a leading provider of digital marketing services, with a strong focus on SEO, PPC, and social media marketing. The company has been recognized for its exceptional company culture and has been named the #1 Best Place to Work in PA for nine years in a row.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: The AI Digital Marketing Specialist will report directly to the Marketing Manager or a similar role within the organization.

Work Arrangement: This role is remote, with overlapping hours required for collaboration with teams in different time zones.

Growth Opportunities:

• Merit-based promotional opportunities are abundant at WebFX, with 95% of promotions being internal
• The company offers a clearly defined progression path for employees to advance their careers
• WebFX has doubled in size over the past 5 years, providing ample opportunities for growth and advancement

ASSUMPTION: The AI Digital Marketing Specialist role offers significant growth opportunities, with merit-based promotional opportunities and a clearly defined progression path for employees to advance their careers. The company's rapid growth also provides ample opportunities for growth and advancement.

🌍 Location & Work Environment

Office Type: Remote (with overlapping hours)

Office Location(s): Guatemala

Geographic Context:

• The role is based in Guatemala, with a remote work arrangement that requires overlapping hours with teams in different time zones
• Guatemala is known for its rich history, diverse culture, and beautiful landscapes
• The country offers a lower cost of living compared to many other regions in North America and Europe

Work Schedule: The work schedule for this role is 40 hours per week, with overlapping hours required for collaboration with teams in different time zones.

ASSUMPTION: The AI Digital Marketing Specialist role is based in Guatemala, with a remote work arrangement that requires overlapping hours with teams in different time zones. The role offers a lower cost of living compared to many other regions in North America and Europe, providing an attractive opportunity for candidates seeking to live and work in a diverse and culturally rich environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment or case study
• Final interview with hiring manager or team
• Background check and offer

Key Assessment Areas:

• Digital marketing expertise
• AI technologies proficiency
• Strategic thinking and planning skills
• Communication and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant digital marketing and AI technologies experience in your resume
• Tailor your cover letter to the specific role and company, emphasizing your passion for AI and digital marketing
• Prepare for technical assessments or case studies by brushing up on your digital marketing and AI technologies skills
• Research WebFX's company culture and values to demonstrate your fit for the organization

ATS Keywords: AI, Digital Marketing, SEO, Viral Marketing, Content Creation, Advertising Campaign Management, Data Analysis, Keyword Research, Technical Audits, Strategic Thinking, Copywriting, Email Marketing, Generative AI Implementation, SaaS Growth Strategies, PPC, CRO

ASSUMPTION: The AI Digital Marketing Specialist role requires a strong foundation in digital marketing and expertise in AI technologies. Candidates should highlight relevant experience and skills in their application materials and be prepared to demonstrate their proficiency in digital marketing and AI technologies during the interview process.

🛠️ Tools & Technologies

• AI technologies (predictive analytics, computer vision, etc.)
• SEO tools and platforms
• Advertising platforms (Meta, Google Ads)
• Email marketing software
• Content creation and management tools
• Project management and collaboration tools

ASSUMPTION: The AI Digital Marketing Specialist role requires proficiency in AI technologies, SEO tools, and advertising platforms. Candidates should have experience with relevant tools and technologies and be comfortable learning and utilizing new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Putting People First
• Long-Lasting Relationships
• Save Time and Money by Skipping the Commute
• Fully Equipped In-Home Office Setup
• Unrestricted Access to Proprietary Software/Platforms
• Merit-Based Promotional Structure
• Annual Merit-Based Compensation Increases
• Virtual Professional Development Opportunities
• Annual FXFest Invitation
• Commitment to Giving Back Globally

Work Style:

• Entrepreneurial spirit
• Comfortable with AI-assisted content generation and implementation
• Strong attention to detail, growth/testing mindset
• Strong written and oral communication skills in English
• Web page building skills (using AI tools)

Self-Assessment Questions:

• How do you align with WebFX's commitment to putting people first and building long-lasting relationships?
• How comfortable are you working remotely and collaborating with teams in different time zones?
• How do you approach continuous learning and growth in your role, and how do you plan to apply this mindset to your work at WebFX?

ASSUMPTION: The AI Digital Marketing Specialist role requires a strong entrepreneurial spirit, comfort with AI-assisted content generation and implementation, and a growth/testing mindset. Candidates should be comfortable working remotely and collaborating with teams in different time zones. They should also be committed to continuous learning and growth in their role.

⚠️ Potential Challenges

• The role may require working non-standard hours to accommodate collaboration with teams in different time zones
• The AI technologies landscape is constantly evolving, requiring the candidate to stay up-to-date with the latest trends and tools
• The role may involve managing multiple projects and priorities, requiring strong organizational skills and time management
• The remote work arrangement may present challenges in building and maintaining relationships with colleagues and clients

ASSUMPTION: The AI Digital Marketing Specialist role may present challenges related to working non-standard hours, staying up-to-date with AI technologies, managing multiple projects, and building relationships in a remote work environment. Candidates should be aware of these potential challenges and be prepared to address them in their application and interview process.

📈 Similar Roles Comparison

• The AI Digital Marketing Specialist role is similar to other digital marketing roles, but with a stronger focus on AI technologies
• The role may require more technical expertise in AI technologies compared to traditional digital marketing roles
• The career path for this role may involve transitioning into more specialized AI-focused roles or management positions within the organization

ASSUMPTION: The AI Digital Marketing Specialist role is similar to other digital marketing roles but requires a stronger focus on AI technologies. Candidates should be prepared to demonstrate their proficiency in AI technologies and be open to transitioning into more specialized AI-focused roles or management positions within the organization.

📝 Sample Projects

• Developing and implementing a data-driven marketing strategy for a SaaS company using AI-powered analytics
• Executing an SEO strategy to improve organic traffic and search rankings for an e-commerce website
• Designing and executing a viral marketing campaign to enhance brand visibility and engagement for a B2B company

ASSUMPTION: The AI Digital Marketing Specialist role may involve working on projects that require a strong foundation in digital marketing and expertise in AI technologies. Candidates should be prepared to provide examples of their work in these areas and demonstrate their ability to deliver results-driven marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• What are the most important qualities and skills you're looking for in a candidate for this role?
• How does WebFX support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does WebFX measure the success of its marketing campaigns, and how will this role contribute to that process?

ASSUMPTION: The AI Digital Marketing Specialist role requires a strong foundation in digital marketing and expertise in AI technologies. Candidates should be prepared to ask insightful questions about the role, the team, and the organization to demonstrate their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight relevant digital marketing and AI technologies experience in your resume
• Tailor your cover letter to the specific role and company, emphasizing your passion for AI and digital marketing
• Prepare for technical assessments or case studies by brushing up on your digital marketing and AI technologies skills
• Research WebFX's company culture and values to demonstrate your fit for the organization
• Follow up with the hiring manager or HR representative within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.