📌 Core Information
🔹 Job Title: AI Digital Marketing Specialist
🔹 Company: WebFX
🔹 Location: Philippines
🔹 Job Type: Full time
🔹 Category: Advertising Services
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (with specific overlapping hours)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing data-driven marketing strategies leveraging AI-powered analytics
- Executing SEO strategies and managing advertising campaigns to drive online reach and enhance brand visibility
- Collaborating with cross-functional teams to enhance online presence and drive lead generation
- Staying updated on the latest trends in AI and digital marketing to ensure innovative strategies
ASSUMPTION: This role requires a strong foundation in digital marketing and expertise in AI technologies. A passion for driving traffic and acquiring new customers is essential.
📋 Key Responsibilities
✅ Develop and implement data-driven marketing strategies leveraging AI-powered analytics
✅ Execute SEO strategies tailored to increase organic traffic and improve search rankings
✅ Design and execute viral marketing campaigns that enhance brand visibility and engagement
✅ Utilize AI technologies to transform traditional marketing approaches, including chatbot development and machine learning applications
✅ Manage advertising campaigns on platforms such as Meta (Facebook & Instagram) and Google to drive online reach
✅ Create compelling content and copy for various channels, including email marketing and social media
✅ Analyze marketing performance metrics to optimize campaigns and achieve measurable growth
✅ Conduct keyword research and technical audits to identify areas for improvement in organic traffic
✅ Collaborate with cross-functional teams to enhance online presence and drive lead generation
✅ Stay updated on the latest trends in AI and digital marketing to ensure innovative strategies
ASSUMPTION: This role requires a high level of self-motivation and initiative, as well as strong strategic thinking and online marketing planning skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in digital marketing, with a focus on AI technologies
Required Skills:
- Expertise in SEO and viral marketing strategies
- Strong understanding of the AI industry and its influence on digital marketing
- Experience with UI-CRO techniques and AI-assisted content generation and implementation
- Proficiency in copywriting, email marketing, and generative AI implementation
- Experience with marketing AI solutions (predictive analytics, computer vision, etc.)
- Knowledge of SaaS and B2B business growth strategies
- Ability to design custom campaigns that increase engagement and expand online reach
- Strong attention to detail, growth/testing mindset, and strong written and oral communication skills in English
- Web page building skills (using AI tools)
Preferred Skills:
- Experience with corporate outreach and content analysis
- Strong on 2-3 core skillsets: PPC, CRO, Landing Pages, Analytics, Paid Social, SEO, SEO Content Marketing
ASSUMPTION: The ideal candidate should be extremely passionate about AI and have a proven self-starter attitude with an entrepreneurial spirit. A long-term commitment to building TeamAI is also essential.
💰 Compensation & Benefits
Salary Range: Negotiable, based on experience
Benefits:
- Competitive base pay
- Company profit-sharing
- Performance bonuses
- Health insurance (including dental, vision, remote doctor, etc.)
- World-class industry training
- Long-term career track opportunities
- Ongoing learning bonuses
- Fully equipped in-home office setup
- Access to proprietary software/platforms
- Merit-based promotional structure
- Annual merit-based compensation increases
- Virtual professional development opportunities
- Annual FXFest invitation
- Commitment to giving back globally
- Strong community support
Working Hours: Asia (Philippines / Indonesia): 3:30 PM - 12:00 Midnight PH time, Monday - Friday. Africa / Europe (Ghana, UK, Ireland, Kenya, etc.): 6:00 AM EST - 2:30 PM EST, Monday - Friday. North America & South America: 8:00 AM - 4:30 PM local time, Monday - Friday.
ASSUMPTION: The salary range provided is negotiable and based on the candidate's experience level. The benefits listed are comprehensive and designed to support the employee's professional and personal growth.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 1996
Company Description:
- WebFX offers clients innovative digital marketing solutions to help them drive revenue for their businesses
- The team of over 600 experts crafts strategies for mid to large-size companies across the globe
- WebFX has been named the #1 Best Place to Work in PA nine years in a row
Company Specialties:
- SEO
- PPC
- Social Media Marketing
- Email Marketing
- Voice Search Optimization
- Amazon Marketing
- Custom Infographic Creation
- Landing Page Design
- 508 Compliance Design
- Website Design and Development
- Conversion rate optimization
- Digital advertising
- Digital marketing
- Data reporting and analysis
- and Martech
Company Website: https://www.webfx.com
ASSUMPTION: WebFX is a well-established company with a strong reputation in the digital marketing industry. Their comprehensive benefits package and commitment to employee growth make them an attractive employer.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager or similar position
Work Arrangement: Remote with specific overlapping hours
Growth Opportunities:
- Merit-based promotional opportunities within the company
- Long-term career track opportunities with ongoing learning bonuses
- Annual merit-based compensation increases
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear progression path and merit-based promotions.
🌍 Location & Work Environment
Office Type: Remote (with specific overlapping hours)
Office Location(s): Philippines, Indonesia, Ghana, UK, Ireland, Kenya, United States, South Africa, Guatemala
Geographic Context:
- Philippines: Known for its vibrant culture, beautiful landscapes, and growing tech industry
- Indonesia: The largest economy in Southeast Asia, with a diverse cultural landscape and growing digital market
- Ghana: A West African country with a growing tech industry and strong focus on education
- UK: A global leader in technology, finance, and business, with a thriving digital marketing industry
- Ireland: Known for its strong tech industry, with a focus on data analytics and software development
- Kenya: A growing tech hub in East Africa, with a focus on fintech and agri-tech
- United States: The world's largest economy, with a diverse range of industries and a well-established digital marketing landscape
- South Africa: A major tech hub in Africa, with a strong focus on AI and data science
- Guatemala: A Central American country with a growing digital marketing industry and a strong focus on tourism
Work Schedule: Asia (Philippines / Indonesia): 3:30 PM - 12:00 Midnight PH time, Monday - Friday. Africa / Europe (Ghana, UK, Ireland, Kenya, etc.): 6:00 AM EST - 2:30 PM EST, Monday - Friday. North America & South America: 8:00 AM - 4:30 PM local time, Monday - Friday.
ASSUMPTION: The remote work arrangement with specific overlapping hours allows for flexibility while ensuring team collaboration and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final round interview with hiring manager or team
- Background check and offer
Key Assessment Areas:
- Digital marketing expertise
- AI technologies proficiency
- Strategic thinking and planning skills
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant digital marketing and AI experience in your resume
- Tailor your resume and cover letter to the specific role and company
- Prepare for behavioral and situational interview questions
- Showcase your understanding of AI technologies and their application in digital marketing
- Demonstrate your ability to work independently and in a remote team environment
ATS Keywords: AI, Digital Marketing, SEO, Viral Marketing, Content Creation, Advertising Campaign Management, Data Analysis, Keyword Research, Technical Audits, Cross-Functional Collaboration, Copywriting, Email Marketing, Generative AI, SaaS Growth Strategies, Strategic Thinking, Web Page Building
ASSUMPTION: The application process is competitive, and candidates should tailor their application materials and prepare thoroughly for interviews to increase their chances of success.
🛠️ Tools & Technologies
- AI-powered analytics tools
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Advertising platforms (e.g., Google Ads, Meta Ads)
- Content creation and management tools (e.g., WordPress, Google Docs)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary, but the candidate should have experience with relevant digital marketing and AI tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Continuous Learning
- Customer Focus
- Integrity
Work Style:
- Entrepreneurial spirit
- Self-starter attitude
- Strong strategic thinking
- Collaborative mindset
- Commitment to long-term growth
Self-Assessment Questions:
- How do you stay updated on the latest trends in AI and digital marketing?
- Can you provide an example of a successful AI-driven digital marketing campaign you've executed?
- How do you approach working remotely and collaborating with a global team?
ASSUMPTION: The ideal candidate should align with WebFX's company values and work style, demonstrating a strong cultural fit.
⚠️ Potential Challenges
- Working remotely with a global team may present communication and time zone challenges
- The fast-paced nature of digital marketing may require quick decision-making and adaptability
- The role may involve managing multiple projects and deadlines simultaneously
- The competitive nature of the digital marketing industry may present challenges in driving results and maintaining market share
ASSUMPTION: The ideal candidate should be comfortable working in a dynamic, fast-paced environment and able to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role differs from traditional digital marketing positions in its focus on AI-driven strategies and technologies
- The AI industry is rapidly evolving, requiring continuous learning and adaptation
- Career paths in AI-driven digital marketing may vary, with opportunities for specialization in AI technologies or management
ASSUMPTION: The ideal candidate should be comfortable with the dynamic nature of AI-driven digital marketing and eager to adapt and grow with the industry.
📝 Sample Projects
- Developing and executing an AI-powered chatbot campaign to enhance customer engagement and drive sales
- Conducting an AI-assisted SEO audit to improve organic traffic and search rankings
- Designing and implementing a viral marketing campaign leveraging AI-generated content to increase brand visibility and reach
ASSUMPTION: The ideal candidate should have experience with AI-driven digital marketing projects and be able to provide specific examples of their work.
❓ Key Questions to Ask During Interview
- How does the company support the professional development of its employees in the AI-driven digital marketing field?
- Can you describe the team structure and how this role fits within it?
- How does the company measure the success of its AI-driven digital marketing campaigns?
- What are the most significant challenges the company has faced in implementing AI technologies in its digital marketing strategies, and how have they been addressed?
- How does the company foster a culture of innovation and continuous learning in its digital marketing team?
ASSUMPTION: The ideal candidate should be proactive in understanding the company's approach to AI-driven digital marketing and its commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing and AI experience
- Prepare for behavioral and situational interview questions, focusing on your experience with AI-driven digital marketing projects
- Showcase your understanding of AI technologies and their application in digital marketing
- Demonstrate your ability to work independently and in a remote team environment
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
