- Job Title: AI Digital Marketing Specialist
- Company: WebFX
- Location: Cape Town, South Africa
- Job Type: Full-time, Remote
- Category: Marketing
- Date Posted: May 16, 2025
- Experience Level: Intermediate (2-5 years)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing data-driven marketing strategies leveraging AI technologies.
- Executing SEO strategies to increase organic traffic and improve search rankings.
- Designing and executing viral marketing campaigns to enhance brand visibility and engagement.
- Utilizing AI technologies to transform traditional marketing approaches, including chatbot development and machine learning applications.
- Managing advertising campaigns on platforms such as Meta (Facebook & Instagram) and Google to drive online reach.
- Creating compelling content and copy for various channels, including email marketing and social media.
ASSUMPTION: This role requires a strong foundation in digital marketing and demonstrated expertise in AI technologies. A passion for driving traffic and acquiring new customers is essential, along with experience in SEO and viral marketing strategies.
📋 Key Responsibilities
- Develop and implement data-driven marketing strategies leveraging AI-powered analytics.
- Execute SEO strategies tailored to increase organic traffic and improve search rankings.
- Design and execute viral marketing campaigns that enhance brand visibility and engagement.
- Utilize AI technologies to transform traditional marketing approaches, including chatbot development and machine learning applications.
- Manage advertising campaigns on platforms such as Meta (Facebook & Instagram) and Google to drive online reach.
- Create compelling content and copy for various channels, including email marketing and social media.
- Analyze marketing performance metrics to optimize campaigns and achieve measurable growth.
- Conduct keyword research and technical audits to identify areas for improvement in organic traffic.
- Collaborate with cross-functional teams to enhance online presence and drive lead generation.
- Stay updated on the latest trends in AI and digital marketing to ensure innovative strategies.
ASSUMPTION: The ideal candidate should have a strong foundation in digital marketing and expertise in AI technologies. A passion for driving traffic and acquiring new customers is essential, along with experience in SEO and viral marketing strategies.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field.
Experience:
- Proven experience (2-5 years) in digital marketing, with a focus on SEO and viral marketing strategies.
- Demonstrated expertise in AI technologies and their application in marketing.
Required Skills:
- Proficiency in copywriting, email marketing, and generative AI implementation.
- Experience with marketing AI solutions (predictive analytics, computer vision, etc.).
- Knowledge of SaaS and B2B business growth strategies.
- Ability to design custom campaigns that increase engagement and expand online reach.
- Strong strategic thinking and online marketing planning skills.
- Familiarity with digital consultation, SEO tools, and visibility enhancement techniques.
- Experience in corporate outreach and content analysis.
- Strong attention to detail, growth/testing mindset.
- Strong written and oral communication skills in English.
- Web page building skills (using AI tools).
Preferred Skills:
- Experience with PPC, CRO, Landing Pages, Analytics, Paid Social, or SEO Content Marketing.
- Familiarity with AI-assisted content generation and implementation.
ASSUMPTION: The ideal candidate should have a strong foundation in digital marketing and expertise in AI technologies. A passion for driving traffic and acquiring new customers is essential, along with experience in SEO and viral marketing strategies.
💰 Compensation & Benefits
Salary Range: R 350,000 - R 500,000 per year (based on experience and industry standards for AI Digital Marketing Specialists in Cape Town, South Africa)
Benefits:
- Competitive base pay
- Company profit-sharing
- Performance bonuses
- Health insurance (including dental, vision, remote doctor, etc.)
- World-class industry training (Organic SEO, Local SEO, PPC, Google Analytics, etc.)
- Long-term career track opportunities
- Ongoing learning bonuses (yes, you can get paid to learn!)
- Fully equipped in-home office setup (computer, dual large monitors, headset, seriously fast internet, generator, and more!)
- Unrestricted access to proprietary software/platforms and 3rd party tools utilized internally
- Merit-based promotional structure and annual merit-based compensation increases
- Virtual professional development opportunities and company expert-led monthly meetups and hangouts
- Annual FXFest – a week-long, all-expenses-paid trip for international team members (with a 1-year tenure) to company headquarters
- Commitment to giving back globally through the FXBuilds program
Working Hours:
- Asia (Philippines / Indonesia): Overlapping hours from 3:30 PM - 12:00 Midnight PH time, Monday - Friday.
- Africa / Europe (Ghana, UK, Ireland, Kenya, etc.): Overlapping hours from 6:00 AM EST - 2:30 PM EST, Monday - Friday.
- North America & South America: Overlapping hours from 8:00 AM - 4:30 PM local time, Monday - Friday.
ASSUMPTION: The salary range is estimated based on industry standards for AI Digital Marketing Specialists in Cape Town, South Africa. The benefits package is comprehensive and tailored to support remote workers.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 501-1,000 employees
- Founded: 1996
- Company Description: WebFX offers innovative digital marketing solutions to help mid to large-size companies drive revenue. With over 600 experts, WebFX specializes in SEO, web design, ecommerce, website conversion, and digital marketing services. They have been named the #1 Best Place to Work in PA nine years in a row.
- Company Specialties: SEO, PPC, Social Media Marketing, Email Marketing, Voice Search Optimization, Amazon Marketing, Custom Infographic Creation, Landing Page Design, 508 Compliance Design, Website Design and Development, Conversion Rate Optimization, Digital Advertising, Data Reporting and Analysis, and Martech.
📊 Role Analysis
- Career Level: Intermediate (2-5 years of experience)
- Reporting Structure: This role reports directly to the Marketing Manager.
- Work Arrangement: Remote, with overlapping hours based on location.
- Growth Opportunities: WebFX has doubled in size over the past 5 years, with merit-based promotional opportunities abundant for high-performing team members. All team members have a clearly defined progression path, with 95% of promotions being internal.
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a merit-based promotional structure and a clearly defined progression path.
🌍 Location & Work Environment
- Office Type: Remote (fully equipped in-home office setup)
- Office Location(s): Cape Town, South Africa
- Geographic Context: Cape Town is the legislative capital and seat of the National Parliament of South Africa. It is the second-most populous city in South Africa, serving as the capital of the Western Cape province. Cape Town is known for its diverse cultures, natural beauty, and vibrant arts scene.
- Work Schedule: Remote work with overlapping hours based on location.
ASSUMPTION: The remote work arrangement allows for flexibility and a better work-life balance, with a fully equipped in-home office setup provided by the company.
💼 Interview & Application Insights
- Typical Process: The application process involves submitting a resume or CV (in English) through the provided link. Shortlisted candidates will be contacted for an initial phone or video screening, followed by a series of interviews with the hiring manager and relevant team members.
- Key Assessment Areas: Problem-solving skills, strategic thinking, digital marketing expertise, AI proficiency, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience for this specific role.
- Showcase your passion for AI and digital marketing, and provide examples of your past achievements in these areas.
- Be prepared to discuss your understanding of the AI industry and its influence on digital marketing.
ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role. Tailoring your application materials and being prepared to discuss your relevant expertise is crucial for success.
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing. Familiarity with these tools is essential for success in the position.
👔 Cultural Fit Considerations
- Company Values: WebFX values its team members and puts people first. They foster a culture of collaboration, innovation, and continuous learning. WebFX is committed to growing and promoting its internal team first and foremost, with 95% of promotions being internal.
- Work Style: WebFX encourages a work-life balance and provides the flexibility to work remotely. They offer world-class industry training, ongoing learning bonuses, and virtual professional development opportunities to support their team's growth and success.
Self-Assessment Questions:
- How do you align with WebFX's commitment to putting people first and fostering a culture of collaboration and innovation?
- How comfortable are you working in a remote environment, with a focus on maintaining a healthy work-life balance?
- How do you approach continuous learning and staying updated on the latest trends in AI and digital marketing?
ASSUMPTION: WebFX values team members who are passionate about their work, committed to continuous learning, and dedicated to fostering a positive and collaborative work environment.
⚠️ Potential Challenges
- Role-specific challenges: The fast-paced nature of digital marketing may require working on multiple campaigns simultaneously and adjusting strategies quickly based on performance data.
- Company-specific challenges: As a rapidly growing company, WebFX may experience growing pains, requiring team members to adapt to changes in processes, tools, and workflows.
- Location-specific challenges: Working remotely may present challenges in maintaining a healthy work-life balance and staying connected with colleagues in different time zones.
ASSUMPTION: The potential challenges associated with this role are inherent in the fast-paced nature of digital marketing and the remote work arrangement. Candidates should be prepared to adapt to changes and maintain a healthy work-life balance.
📈 Similar Roles Comparison
- AI Digital Marketing Specialist vs. SEO Specialist: While both roles focus on improving online visibility, the AI Digital Marketing Specialist role requires a broader skill set, including experience with AI technologies and a strong foundation in digital marketing. The SEO Specialist role may be more focused on technical aspects of search engine optimization.
- AI Digital Marketing Specialist vs. Content Marketing Specialist: Both roles require strong content creation skills, but the AI Digital Marketing Specialist role emphasizes the use of AI technologies to transform traditional marketing approaches. The Content Marketing Specialist role may be more focused on creating and distributing valuable content to attract, engage, and convert audiences.
ASSUMPTION: The AI Digital Marketing Specialist role requires a broader skill set and a stronger foundation in digital marketing than similar roles, with a focus on leveraging AI technologies to drive traffic and acquire new customers.
📝 Sample Projects
- Developing and implementing a data-driven marketing strategy for a SaaS company, leveraging AI-powered analytics to optimize campaigns and improve ROI.
- Executing an SEO strategy for an ecommerce website, focusing on increasing organic traffic and improving search rankings for key products.
- Designing and executing a viral marketing campaign for a B2B company, utilizing AI-assisted content generation to create engaging and shareable content.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the AI Digital Marketing Specialist role, with a focus on leveraging AI technologies to drive traffic and acquire new customers.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
- How does the company support the professional development and growth of its team members?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
- What are the most important qualities and skills for someone to succeed in this role, and how does the company support the development of those skills?
ASSUMPTION: Asking these questions during the interview process will help you better understand the role's expectations, the company's culture, and how you can contribute to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.lever.co/webfx/0581d848-e65c-4a27-ad16-b3a2c5aa9eae).
- Tailor your resume and cover letter to highlight your relevant skills and experience for this specific role.
- Prepare for an initial phone or video screening, followed by a series of interviews with the hiring manager and relevant team members.
- Be ready to discuss your understanding of the AI industry and its influence on digital marketing, as well as your passion for driving traffic and acquiring new customers.
- Follow up with the hiring manager after the interview, expressing your interest in the role and reiterating your qualifications.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
