AI-Driven Digital Marketing Specialist

📌 Core Information

🔹 Job Title: AI-Driven Digital Marketing Specialist

🔹 Company: Occuspace, Inc.

🔹 Location: Austin, Texas, United States

🔹 Job Type: Full-Time, Hybrid (On-site)

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing strategies to communicate the value of Occuspace's occupancy measuring systems.
• Managing social media presence, creating engaging content, and leveraging AI tools for marketing effectiveness.
• Collaborating with industry experts to create valuable content and showcase the impact of Occuspace's solutions.
• Analyzing marketing data and generating reports to optimize campaign performance and identify trends.

ASSUMPTION: This role requires a dynamic and creative individual with a strong understanding of digital marketing principles and a passion for technology and innovation.

📋 Key Responsibilities

✅ Develop and execute engaging social media strategies across various platforms tailored to higher education, corporate real estate, and government sectors.

✅ Create and curate compelling content (text, images, videos) that highlights the benefits of Occuspace's occupancy measuring systems.

✅ Monitor social media trends and leverage AI-powered tools to optimize content performance and engagement.

✅ Manage social media communities and respond to inquiries and comments promptly.

✅ Write clear, concise, and persuasive copy for website content, blog posts, email campaigns, and social media posts.

✅ Develop engaging value-content, including eBooks, white papers, case studies, and testimonials that showcase the impact of Occuspace's solutions.

✅ Leverage AI-powered tools for list-building, content creation, social media scheduling, data analysis, and campaign optimization.

✅ Assist in the planning and execution of digital marketing campaigns, including email marketing, paid social media, and content marketing initiatives.

✅ Conduct market research to identify industry trends and competitor activities, and provide insights and recommendations to improve marketing strategies.

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication, interpersonal, and problem-solving skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 2-5 years of experience in digital marketing, preferably in a B2B technology environment.

Required Skills:

• Strong understanding of social media marketing principles and best practices.
• Excellent copywriting and content creation skills.
• Experience with AI-powered marketing tools and platforms.
• Proficiency in using analytics tools (Google Analytics, social media analytics).
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.
• A passion for technology and innovation.
• Excellent communication and interpersonal skills.

Preferred Skills:

• Experience with marketing automation platforms (e.g., HubSpot, Clay, etc).
• Video editing and graphic design skills.
• Experience with SEO/SEM.

ASSUMPTION: Candidates with experience in higher education, corporate real estate, or government sectors may have an advantage.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on experience and industry standards for the Austin area)

Benefits:

• Dynamic and innovative work environment.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.
• The chance to work with cutting-edge technology and make a real impact.

Working Hours: Full-time, 40 hours per week, with flexible remote work options.

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Facilities Services, focusing on people counting, RF technology, smart building, and smart campus solutions.

Company Size: 11-50 employees, providing a collaborative and innovative work environment where individual contributions make a significant impact.

Founded: 2017, with a mission to bring new intelligence to the physical world by capturing space utilization data to enhance visitor experience and increase efficiencies.

Company Description:

• Occuspace is a privately-held company specializing in occupancy monitoring solutions.
• Their technology enables businesses to understand, control, and improve the way their spaces are being used.
• Occuspace helps enhance visitor experience and increase cost savings through data-driven insights.

Company Specialties:

• People counting and occupancy monitoring.
• RF technology for accurate and real-time data collection.
• Smart building and smart campus solutions for improved space utilization and management.

Company Website: occuspace.io

ASSUMPTION: Occuspace's focus on innovation and data-driven solutions creates an environment that values creativity, problem-solving, and continuous learning.

📊 Role Analysis

Career Level: Mid-level, with opportunities for professional growth and development within the marketing team and the company as a whole.

Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with other marketing team members, as well as cross-functional teams.

Work Arrangement: Hybrid, with a combination of on-site and remote work, offering flexibility for a better work-life balance.

Growth Opportunities:

• Expanding skills in AI-driven marketing and data analysis.
• Gaining experience in a fast-growing tech startup environment.
• Potential career progression into senior marketing roles or other areas within the company.

ASSUMPTION: This role offers a unique opportunity to grow professionally while contributing to the success of a innovative, data-driven company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 1840 Bridgegate St., Suite #2, Westlake Village, CA 91361, US

Geographic Context:

• Austin, Texas, is known for its vibrant tech industry, diverse culture, and high quality of life.
• The city offers a mix of urban and outdoor living, with numerous parks, lakes, and cultural attractions.
• Austin's central location in the United States makes it an ideal hub for national and international travel.

Work Schedule: Full-time, with flexible remote work options and a focus on results-driven productivity.

ASSUMPTION: Austin's thriving tech scene and diverse cultural offerings create an attractive and dynamic environment for professionals in the tech and marketing industries.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth interview with the Marketing Manager to discuss the role, responsibilities, and expectations.
• Skills assessment or case study to evaluate problem-solving and analytical skills.
• Final interview with the Marketing Director or another senior team member to discuss career growth and company culture.

Key Assessment Areas:

• Digital marketing skills and experience.
• AI-driven marketing knowledge and enthusiasm.
• Cultural fit and alignment with Occuspace's values and mission.
• Problem-solving and analytical skills.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
• Demonstrate your understanding of Occuspace's technology and its applications in the facilities services industry.
• Showcase your creativity and problem-solving skills through relevant examples or case studies.
• Prepare thoughtful questions about the role, team, or company to ask during the interview.

ATS Keywords: Digital Marketing, Social Media Management, AI-Driven Marketing, Content Creation, Campaign Management, Market Research, Analytics Tools, Communication Skills, Problem-Solving Skills, Teamwork, Technology Passion, Graphic Design, SEO

ASSUMPTION: Occuspace's interview process is designed to assess both technical skills and cultural fit, ensuring that new hires contribute to the company's success and thrive in its collaborative environment.

🛠️ Tools & Technologies

• AI-powered marketing tools (e.g., HubSpot, Clay, etc.).
• Social media management platforms (e.g., Hootsuite, Buffer, etc.).
• Analytics tools (e.g., Google Analytics, social media analytics, etc.).
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, etc.).

ASSUMPTION: Occuspace leverages a mix of industry-standard and cutting-edge tools to optimize marketing efforts and drive business growth.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and technologies to drive progress.
• Collaboration: Working together to achieve common goals and shared success.
• Integrity: Upholding ethical standards and acting with honesty and transparency.

Work Style:

• Dynamic and fast-paced, with a focus on results-driven productivity.
• Collaborative and team-oriented, with a strong emphasis on open communication and mutual support.
• Adaptable and flexible, with a willingness to take on new challenges and learn continuously.

Self-Assessment Questions:

• How do you align with Occuspace's values of innovation, collaboration, and integrity?
• How do you approach working collaboratively with team members and other departments?
• How do you adapt to new challenges and technologies in a fast-paced, dynamic work environment?

ASSUMPTION: Occuspace values a diverse and inclusive work environment, where employees bring their unique perspectives and experiences to drive innovation and success.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously.
• Keeping up with the latest digital marketing trends and AI-driven technologies.
• Balancing creative and analytical tasks, requiring strong multitasking and organizational skills.
• Adapting to a fast-paced, startup environment with evolving priorities and goals.

ASSUMPTION: Occuspace's dynamic and innovative work environment presents both opportunities and challenges, requiring employees to be adaptable, proactive, and results-driven.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on AI-driven marketing strategies and tools.
• Occuspace's focus on facilities services and occupancy monitoring sets it apart from other tech marketing roles.
• This role offers the opportunity to work in a fast-growing startup environment, with potential for career growth and development.

ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on AI-driven strategies and the unique industry context make it a distinct and attractive opportunity.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase brand awareness among corporate real estate professionals.
• Creating a comprehensive content marketing strategy to educate higher education institutions about the benefits of occupancy monitoring for campus planning and management.
• Analyzing market data and trends to identify new opportunities for Occuspace's occupancy monitoring solutions in the government sector.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the AI-Driven Digital Marketing Specialist may face in this role.

❓ Key Questions to Ask During Interview

• How does Occuspace plan to leverage AI-driven marketing strategies in the near future?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Occuspace support the professional growth and development of its marketing team members?
• What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role contribute to addressing them?
• How does Occuspace foster a culture of innovation and continuous learning within its teams?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role, team dynamics, and company culture, setting the stage for a successful interview and onboarding process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Occuspace job posting.
• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role, demonstrating your understanding of Occuspace's technology and its applications in the facilities services industry.
• Prepare thoughtful questions about the role, team, or company to ask during the interview, showcasing your engagement and enthusiasm for the opportunity.
• Follow up with Occuspace after submitting your application, expressing your interest in the role and reiterating your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.