📌 Core Information
🔹 Job Title: AI-Driven SEO Strategist
🔹 Company: Printful
🔹 Location: Remote, Spain (Barcelona)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leveraging AI to drive SEO strategy and improve online visibility
- Utilizing AI and Machine Learning for SEO automation and analysis
- Optimizing content for traditional search and generative AI models
- Collaborating with global teams across two merged platforms (Printful and Printify)
- Adapting to evolving search trends and fast-changing AI environments
ASSUMPTION: This role requires a high level of expertise in both SEO and AI to effectively drive SEO strategy through AI-driven solutions.
📋 Key Responsibilities
✅ Create and execute a comprehensive SEO approach leveraging AI for enhanced online visibility
✅ Utilize AI and Machine Learning to streamline core SEO tasks such as keyword research, content gap identification, and link building
✅ Employ Natural Language Processing (NLP) for optimizing content for both traditional search and generative AI models, ensuring relevance and engagement
✅ Implement AI tools to automatically generate SEO-focused content like descriptions and metadata, improving efficiency
✅ Perform in-depth SEO analysis using AI to uncover unique insights for website improvement and identify areas for optimization
✅ Develop and execute a strategy focused on improving visibility within Large Language Model (LLM) outputs and AI overviews in search results, including analyzing GEO performance and developing NLP content guidelines for AI understanding
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, or a related field (or equivalent experience)
Experience: 2-5 years of proven experience in SEO, with a strong focus on AI integration and machine learning
Required Skills:
- Deep SEO expertise (on-page, off-page, technical, AI integration)
- AI & Machine Learning proficiency for SEO automation and analysis
- LLM & NLP expertise for content optimization and generative search visibility
- Prompt engineering skills for high-quality AI content generation
- Familiarity with web technologies (HTML, CSS, JavaScript)
- Familiarity with SEO tools and platforms (GSC, GA4, Ahrefs, Screaming Frog, Surfer)
- Proficiency in data tools (Google Workspace tools, Looker, Looker Studio)
- Strong analytical thinking and performance measurement capabilities
- Excellent communication, collaboration, and storytelling skills
- Adaptability to evolving search trends and fast-changing AI environments
Preferred Skills:
- Experience in programming and data skills (Python, SQL, APIs, automation scripts)
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Health insurance
- Mentorship opportunities
- Internal meetups and hackathons (both on-site and online)
- Exciting team-building events and parties
Working Hours: Flexible working hours, with the option to start your day as late as 10 a.m.
ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Printful operates in the printing services industry, specializing in on-demand production and drop shipping services for scaling brands and enterprise-level businesses.
Company Size: Printful has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2013, with headquarters in Charlotte, NC, USA
Company Description:
- Printful is an on-demand printing and fulfillment company that helps brands scale their businesses without the risks of holding inventory.
- The company merged with production-on-demand powerhouse, Printify, in November 2024, forming one combined company with two leading platforms.
- Printful fulfills and ships custom clothing, accessories, and home & living items on demand, with customers ranging from ecommerce entrepreneurs to global brands.
Company Specialties:
- Print on demand
- Sublimation Printing
- Direct to Garment Printing
- Ecommerce
- and Warehousing
Company Website: printful.com
ASSUMPTION: Printful's merger with Printify has created a unique opportunity for this role, as it involves working across two platforms and brands.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role may report to the Head of SEO or a similar position, with the opportunity to collaborate with global teams across both Printful and Printify platforms.
Work Arrangement: Remote OK, with the option to work remotely or in a modern and welcoming office in Barcelona, Spain
Growth Opportunities:
- As Printful continues to grow and expand, there may be opportunities for the right candidate to take on more responsibilities or move into a leadership role.
- The merged company offers access to mentorship, internal meetups, and hackathons, providing opportunities for professional development and growth.
ASSUMPTION: This role may provide opportunities for career growth and advancement within the company, as the merged entity continues to expand and evolve.
🌍 Location & Work Environment
Office Type: Modern and welcoming office in Barcelona, Spain, with remote work options available
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is the second-largest city in Spain and the capital of the autonomous community of Catalonia.
- The city is known for its vibrant culture, rich history, and beautiful architecture, offering a high quality of life for residents.
- Barcelona is well-connected by public transportation, making it easy to commute to work, even if you choose to live outside the city center.
Work Schedule: Flexible working hours, with the option to start your day as late as 10 a.m.
ASSUMPTION: While the role is remote-friendly, working in the Barcelona office may provide opportunities for better collaboration and integration with the local team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- SEO expertise and AI proficiency
- Problem-solving skills and analytical thinking
- Communication and collaboration skills
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your SEO expertise and AI experience, as well as any relevant projects or achievements.
- Be prepared to discuss your approach to SEO strategy and AI integration in a technical interview or assessment.
- Demonstrate your understanding of the company's mission and values, and how your skills and experience align with the role's requirements.
ATS Keywords: SEO, AI, Machine Learning, NLP, Prompt Engineering, SEO Tools, Data Tools, Analytical Thinking, Communication Skills, Collaboration, Storytelling, Adaptability, Programming Skills, Data Skills
ASSUMPTION: As Printful is a global company with a diverse workforce, strong communication skills and cultural awareness are essential for success in this role.
🛠️ Tools & Technologies
- SEO tools (GSC, GA4, Ahrefs, Screaming Frog, Surfer)
- AI and Machine Learning platforms (TensorFlow, PyTorch, etc.)
- NLP tools (NLTK, SpaCy, etc.)
- Data tools (Google Workspace tools, Looker, Looker Studio)
- Web technologies (HTML, CSS, JavaScript)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Adaptable
Work Style:
- Results-driven
- Data-informed
- Adaptable to change
- Strong communicator and collaborator
Self-Assessment Questions:
- Do you have a proven track record of driving SEO strategy through AI-driven solutions?
- Are you comfortable working in a fast-paced, dynamic environment with a global team?
- Do you thrive in a results-driven, data-informed work culture?
ASSUMPTION: Printful values diversity, inclusion, and equal opportunity, and encourages candidates from all backgrounds to apply.
⚠️ Potential Challenges
- Managing multiple projects and priorities across two merged platforms (Printful and Printify)
- Adapting to evolving search trends and fast-changing AI environments
- Balancing the need for innovation with the requirement to maintain a strong focus on data-driven decision-making
- Collaborating effectively with a global team, potentially spanning multiple time zones
ASSUMPTION: These challenges can be overcome by strong communication, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- This role is unique in its focus on AI-driven SEO strategy, as many SEO roles may not require the same level of AI expertise.
- As a merged company, Printful offers opportunities for growth and collaboration that may not be available in other organizations.
- Career progression in this role may involve moving into a leadership position or taking on more responsibilities as the company continues to grow and expand.
ASSUMPTION: This role may be well-suited to candidates with a strong background in SEO and AI, looking to make a significant impact in a dynamic, growing organization.
📝 Sample Projects
- Developing an AI-driven keyword research tool to streamline SEO tasks
- Creating an NLP-based content optimization strategy for improved search visibility
- Analyzing LLM outputs and AI overviews in search results to inform content strategy
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives that may be required in this role, but the specific projects may vary depending on the candidate's background and the team's priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the company support the integration of AI into SEO strategy, and what resources are available to help me succeed in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach professional development and growth opportunities for employees in this role?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These interview questions are designed to help you better understand the role, the team, and the company culture, allowing you to make an informed decision about whether this opportunity is the right fit for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your SEO expertise and AI experience, as well as any relevant projects or achievements.
- Prepare for a technical interview or assessment, focusing on your approach to SEO strategy and AI integration.
- Demonstrate your understanding of the company's mission and values, and how your skills and experience align with the role's requirements.
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
