AI Lead - Marketing Studio

📌 Core Information

🔹 Job Title: AI Lead - Marketing Studio

🔹 Company: CrazyLabs

🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team of Unity and HTML developers to create engaging gameplays for video and playable ads
• Working on a variety of mobile game projects within the marketing team
• Collaborating with cross-functional teams to ensure marketing campaigns align with game development
• Contributing to the full mobile development cycle and managing development teams and resources

ASSUMPTION: This role requires a strong background in game development and team management, with a focus on creating engaging marketing content for mobile games.

📋 Key Responsibilities

✅ Lead a team of Unity and HTML developers to create engaging gameplays for video and playable ads

✅ Work on a variety of mobile game projects within the marketing team

✅ Collaborate with cross-functional teams to ensure marketing campaigns align with game development

✅ Contribute to the full mobile development cycle, including concept, design, development, testing, and launch

✅ Manage development teams and resources, ensuring projects are delivered on time and within budget

✅ Stay up-to-date with industry trends and best practices in mobile game marketing and development

ASSUMPTION: This role requires a balance of technical expertise in game development and strong leadership skills to manage a team and ensure project success.

🎯 Required Qualifications

Education: Bachelor's degree in Computer Science, Game Development, or a related field

Experience: 5-10 years of experience in Unity 3D and 2D mobile game development for Android and iOS platforms

Required Skills:

• Proven experience in Unity 3D with 2D mobile game development for both Android and iOS platforms
• Experience working with source control systems such as Git, in a multi-developer team environment
• Experience in full mobile development cycle
• Experience in managing development teams and resources
• Wide understanding of game technology areas (gameplay, graphics, tools, etc.)
• Experience in HTML5, JavaScript, WebGL development
• Understanding of technology architecture

Preferred Skills:

• Experience in writing shaders
• Experience in creating playable ads (Blacksmith2D, Three.js)

ASSUMPTION: Candidates should have a strong technical background in game development and experience managing development teams. Familiarity with marketing technologies and trends is a plus.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between ₪250,000 - ₪400,000 per year (ILS), based on experience and industry standards for AI Leads in the Tel Aviv area.

Benefits:

• Health insurance
• Retirement savings plan
• Paid time off
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. Flexible hours may be available based on project needs.

ASSUMPTION: Salary and benefits may vary based on individual qualifications and company policy. The provided salary range is an estimate based on market research and industry standards.

📌 Applicant Insights

🔍 Company Context

Industry: CrazyLabs is a top casual, hybrid, and hyper-casual mobile games developer and publisher, with over 7 billion downloads. They specialize in creating and publishing mobile games for various platforms.

Company Size: CrazyLabs has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: CrazyLabs was founded in Israel in 2011 and has since expanded to include offices in China, Macedonia, Germany, and Ukraine, with gaming hubs in India, Israel, Turkey, Serbia, and Cape Town.

Company Description:

• CrazyLabs is a leading mobile game developer and publisher, specializing in hyper-casual, hybrid, and casual spaces
• The company has a deep understanding of what it takes to transform promising game ideas into profitable hits
• CrazyLabs has a strong focus on innovation and creativity, with a portfolio of over 7 billion downloads

Company Specialties:

• Mobile gaming
• Casual games
• Game portfolio management technology
• Mobile marketing platform
• Game analytics platform
• Hyper Casual Games
• Lifestyle Games
• Casual IP Games
• Licensing
• Publishing
• Top 10 Mobile Publisher
• F2P Mobile Games
• and Mobile Games LiveOps

Company Website: https://www.crazylabs.com/

ASSUMPTION: CrazyLabs is a well-established company in the mobile gaming industry, with a strong focus on innovation and creativity. Their mid-sized company structure provides opportunities for growth and collaboration.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a significant amount of experience and expertise in game development and team management.

Reporting Structure: The AI Lead will report directly to the Marketing Director and will oversee a team of Unity and HTML developers.

Work Arrangement: This is an on-site position, with flexible hours available based on project needs.

Growth Opportunities:

• Potential to advance to a director or executive role within the marketing or game development departments
• Opportunities to work on a variety of mobile game projects and gain experience in different aspects of game development and marketing
• Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the company and gain experience in various aspects of game development and marketing.

🌍 Location & Work Environment

Office Type: The CrazyLabs office is located in the Azrieli Buildings, Round Tower, on the 20th floor in Tel Aviv-Yafo, Israel.

Office Location(s): Tel Aviv-Yafo, Israel

Geographic Context:

• Tel Aviv-Yafo is the second-most populous city in Israel, located on the Mediterranean coast
• The city is known for its vibrant culture, nightlife, and beaches
• Tel Aviv-Yafo is a major hub for technology and innovation, with a thriving startup ecosystem

Work Schedule: Full-time, 40 hours per week. Flexible hours may be available based on project needs.

ASSUMPTION: The CrazyLabs office is located in a modern, high-rise building in the heart of Tel Aviv, providing a dynamic and collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• Technical interview with the development team
• On-site interview with the Marketing Director and other team members
• Final decision and offer

Key Assessment Areas:

• Technical expertise in Unity 3D and 2D mobile game development
• Team management and leadership skills
• Understanding of game technology areas and architecture
• Alignment with company values and culture

Application Tips:

• Highlight relevant experience in Unity 3D and 2D mobile game development, as well as team management and leadership skills
• Tailor your resume to emphasize skills and experience relevant to the role and company
• Prepare for technical questions related to Unity 3D, HTML5, and WebGL development
• Research the company and be prepared to discuss how your skills and experience align with their mission and values

ATS Keywords: Unity 3D, 2D Mobile Game Development, Android, iOS, Source Control, Git, Full Mobile Development Cycle, Team Management, Game Technology, HTML5, JavaScript, WebGL, Shaders, Playable Ads, Blacksmith2D, Three.js

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on technical expertise and leadership skills. Applicants should tailor their resumes and prepare for technical interviews to demonstrate their qualifications.

🛠️ Tools & Technologies

• Unity 3D
• Android Studio
• Xcode
• Git
• HTML5
• JavaScript
• WebGL
• Blacksmith2D
• Three.js

ASSUMPTION: This role requires proficiency in Unity 3D and 2D mobile game development, as well as experience with source control systems and HTML5, JavaScript, and WebGL development.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Creativity
• Collaboration
• Quality
• Fun

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on innovation and creativity
• Results-driven

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you able to work collaboratively and effectively with cross-functional teams?
• Do you have a strong passion for mobile gaming and a desire to create engaging marketing content?

ASSUMPTION: CrazyLabs values innovation, creativity, and collaboration, with a focus on creating high-quality mobile games. Applicants should be able to thrive in a dynamic and fast-paced environment and have a strong passion for mobile gaming.

⚠️ Potential Challenges

• Managing a team of developers with varying skill levels and experience
• Balancing multiple projects and deadlines
• Keeping up with industry trends and best practices in mobile game marketing and development
• Adapting to a fast-paced and dynamic work environment

ASSUMPTION: This role presents several challenges, including managing a team of developers, balancing multiple projects, and keeping up with industry trends. Applicants should be prepared to adapt to a fast-paced and dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Tech Lead or Game Development Lead, but with a focus on creating engaging marketing content for mobile games
• Unlike other marketing roles, this position requires a strong technical background in game development and team management
• Career paths for this role may include advancement to director or executive roles within the marketing or game development departments

ASSUMPTION: This role is unique in its focus on creating engaging marketing content for mobile games, requiring a strong technical background in game development and team management. Career paths may include advancement to director or executive roles within the marketing or game development departments.

📝 Sample Projects

• Developing a playable ad for a new mobile game launch
• Creating a video ad campaign to promote an existing game
• Managing a team of developers to create engaging marketing content for multiple games

ASSUMPTION: Sample projects for this role may include developing playable ads, creating video ad campaigns, and managing a team of developers to create engaging marketing content for multiple games.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team in the next year?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for growth and advancement within the company?
• How does the company support the professional development of its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: Applicants should ask questions that demonstrate their interest in the role and the company, as well as their understanding of the marketing and game development industries.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in Unity 3D, 2D mobile game development, and team management
• Prepare for technical interviews by brushing up on your skills in Unity 3D, HTML5, and WebGL development
• Research the company and be prepared to discuss how your skills and experience align with their mission and values
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.