📌 Core Information
🔹 Job Title: AI Marketing Lead
🔹 Company: BSI
🔹 Location: United Kingdom (Hybrid, with c.30% travel)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (UK/EMEA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing strategies for BSI's AI division.
- Collaborating with senior leadership and stakeholders to identify business needs and integrate them into the marketing roadmap.
- Managing the global marketing plan and budget, and measuring the impact of marketing campaigns.
- Leading and developing a high-performing marketing team.
- Traveling globally (c.30%) to represent BSI at industry events and meet with clients.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively in a global matrix structure.
📋 Key Responsibilities
✅ Develop and execute global marketing strategies for BSI's AI division, enabling the AI business unit to achieve its strategic goals.
✅ Collaborate with senior leadership and stakeholders to identify business and customer needs, integrating these into the global marketing roadmap.
✅ Own the global marketing plan and budget, measure and communicate the impact to the AI and Regulatory Services (RS) leadership teams, and regularly report on agreed SLAs and KPIs.
✅ Lead the global marketing proposition and develop campaigns with strong competitive value propositions, driving market excellence and supporting the achievement of strategic goals.
✅ Monitor and analyze the performance of marketing campaigns and channels, optimizing them for maximum impact.
✅ Maintain an inclusive culture that attracts, recruits, retains, supports, develops, and motivates talented individuals to deliver quality work aligned with the marketing strategy.
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a matrix organization.
🎯 Required Qualifications
Education: Degree-level education or equivalent experience in a digital marketing role.
Experience: Proven track record in marketing management, including the creation and execution of successful global marketing plans. Experience working in a global matrix structure is essential.
Required Skills:
- Excellent attention to detail; communication, interpersonal, and problem-solving skills.
- Knowledge of market trends and the value of data sharing to identify and exploit new business opportunities.
- Ability to work effectively in a global matrix structure.
Preferred Skills:
- Experience in the AI or technology sector.
- Fluency in additional languages.
ASSUMPTION: Given the global nature of this role, candidates with experience working in multiple regions and time zones are strongly preferred.
💰 Compensation & Benefits
Salary Range: The salary for this position ranges from $74,800 to $102,850 annually. Actual compensation is based on various factors, including the candidate's competencies, level of experience, education, location, divisional budget, and internal peer compensation comparisons.
Benefits:
- Competitive benefits package.
- Opportunities for professional development and growth.
- Global travel opportunities.
Working Hours: Full-time, with flexible working arrangements available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing lead role in the United Kingdom. Actual compensation may vary based on the factors listed above.
📌 Applicant Insights
🔍 Company Context
Industry: BSI is a global business standards company that helps clients improve their businesses. They operate in various sectors, including AI, cybersecurity, and sustainability.
Company Size: BSI has 1,001-5,000 employees globally, providing a large and diverse work environment.
Founded: BSI was founded in 1901 and has since grown to become a leading global business standards company.
Company Description:
- BSI helps 80,000 clients worldwide to improve their businesses by embedding the habits of excellence so that they perform better, manage their risks more effectively, and achieve sustainable growth.
- They provide a range of services, including training, assessment, and certification.
- BSI is committed to creating a sense of belonging for all employees by providing opportunities to develop, grow, and engage with their global organization.
Company Specialties:
- ISO 9001, ISO 14001, ISO 27001, ISO 50001, ISO 22301, OHSAS 18001, ISO 13485, ISO 26000, and ISO 20121.
Company Website: BSI Group
ASSUMPTION: BSI's extensive experience and global presence make it an attractive employer for candidates seeking a stable and reputable organization.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Global Head of Marketing.
Reporting Structure: The AI Marketing Lead will have a team of marketing professionals reporting to them, as well as collaborating with various internal stakeholders and external vendors.
Work Arrangement: This role is hybrid, with a mix of remote and on-site work. The successful candidate will travel globally (c.30%) to represent BSI at industry events and meet with clients.
Growth Opportunities:
- Progression to a more senior marketing role within BSI or the AI division.
- Expansion of responsibilities to include additional business units or regions.
- Development of leadership and management skills through team mentoring and coaching.
ASSUMPTION: Given BSI's global presence and diverse business units, there are ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: BSI's offices are modern and collaborative workspaces, with a mix of open-plan and private meeting spaces.
Office Location(s): The successful candidate will be based in the United Kingdom but will travel globally (c.30%).
Geographic Context:
- The United Kingdom is a major hub for the AI and technology sectors, providing ample opportunities for networking and professional development.
- BSI's global presence allows for frequent travel and exposure to diverse cultures and markets.
- The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
Work Schedule: Full-time, with flexible working arrangements available.
ASSUMPTION: The hybrid work arrangement and global travel opportunities provide a unique blend of flexibility and international exposure.
💼 Interview & Application Insights
Typical Process:
- Online application review.
- Phone or video screen with the hiring manager.
- Face-to-face or virtual interview with the global head of marketing and other stakeholders.
- Final decision and offer.
Key Assessment Areas:
- Strategic thinking and planning.
- Leadership and team management skills.
- Communication and interpersonal skills.
- Global mindset and cultural awareness.
- Technical marketing skills and knowledge of AI sector trends.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your marketing strategy and how you would approach this role in a global context.
- Demonstrate your understanding of the AI sector and BSI's business.
- Showcase your ability to work effectively in a matrix organization.
ATS Keywords: Global marketing, AI sector, strategic planning, leadership, matrix organization, marketing management, campaign development, KPI measurement, stakeholder collaboration, team development.
ASSUMPTION: BSI's interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit for the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot).
- Customer relationship management (CRM) systems (e.g., Salesforce, HubSpot).
- Project management tools (e.g., Asana, Trello).
- Data analysis and visualization tools (e.g., Tableau, Power BI).
ASSUMPTION: The successful candidate will have experience with a range of marketing tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: BSI puts clients at the heart of everything they do, ensuring their needs are met and exceeded.
- Agile: BSI embraces change and continuously improves their processes and services to stay ahead of the curve.
- Collaborative: BSI fosters a culture of teamwork and partnership, both internally and with clients.
Work Style:
- Global: BSI operates in over 140 countries, requiring employees to be comfortable working in a global matrix structure.
- Dynamic: BSI's fast-paced and ever-evolving business environment demands adaptability and resilience.
- Inclusive: BSI values diversity and fosters an inclusive work environment where everyone can thrive.
Self-Assessment Questions:
- How do you ensure that your marketing strategies are tailored to the unique needs of BSI's global clients?
- How do you approach working in a global matrix structure, and what steps do you take to build effective relationships with remote team members and stakeholders?
- How do you stay up-to-date with the latest trends and developments in the AI sector, and how do you incorporate this knowledge into your marketing strategies?
ASSUMPTION: BSI's culture is dynamic, global, and inclusive, requiring candidates to be adaptable, resilient, and comfortable working in a diverse and fast-paced environment.
⚠️ Potential Challenges
- The global nature of this role requires frequent travel and the ability to work effectively across multiple time zones.
- The AI sector is rapidly evolving, demanding continuous learning and adaptation.
- BSI's matrix structure can present unique challenges in terms of decision-making and collaboration.
- The competitive AI landscape requires innovative and impactful marketing strategies to maintain a strong market position.
ASSUMPTION: The successful candidate will be comfortable working in a fast-paced, global, and dynamic environment and be able to thrive in the face of change and uncertainty.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the AI sector and the ability to develop marketing strategies that drive market excellence.
- BSI's global presence and diverse business units provide unique opportunities for career growth and development not typically found in smaller organizations.
- This role is at the senior management level, with significant responsibilities and a high degree of autonomy. Candidates should have extensive experience in marketing management and be comfortable operating in a global matrix structure.
ASSUMPTION: This role is unique in its global scope, AI sector focus, and senior management responsibilities, making it an attractive opportunity for experienced marketing professionals seeking a challenging and rewarding role.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new AI product or service.
- Conducting market research and analysis to identify new business opportunities and trends in the AI sector.
- Creating and implementing a marketing strategy to improve the customer experience and drive customer retention.
ASSUMPTION: The successful candidate will have experience with a range of marketing projects and be able to demonstrate their ability to deliver results in a global context.
❓ Key Questions to Ask During Interview
- How does BSI support the professional development and growth of its marketing team members?
- What are the key priorities for the AI division in the next 12-24 months, and how does this role contribute to achieving those objectives?
- How does BSI foster a culture of innovation and continuous improvement in its marketing strategies?
- What are the key challenges facing the AI division, and how does this role help address those challenges?
- How does BSI measure the success of its marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and provides valuable information about BSI's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your marketing strategy and global experience.
- Prepare for your interview by researching BSI's business and the AI sector, and be ready to discuss your approach to marketing in a global context.
- If invited to a final round, be prepared to present your marketing strategy for BSI's AI division.
- Follow up with the hiring manager within one week of your interview to express your interest in the role and ask any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
