AI Marketing Manager (Remote)

📌 Core Information

🔹 Job Title: AI Marketing Manager (Remote)

🔹 Company: Simera

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: Software Development Industry

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Fully Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading strategic and innovative marketing initiatives with a strong focus on AI tools.
• Integrating a full-funnel marketing approach that encompasses brand awareness and demand generation.
• Positioning AI products effectively for B2B and retail audiences globally.
• Driving business growth through advanced marketing strategies and performance optimization.

ASSUMPTION: The role requires a blend of technical understanding of AI tools and strategic marketing expertise because Simera operates in the AI-driven talent acquisition space.

📋 Key Responsibilities

✅ Develop and manage end-to-end marketing campaigns, from strategy to execution and performance analysis.

✅ Lead partner and reseller marketing initiatives, optimizing indirect marketing channels and partnership programs.

✅ Craft compelling AI product messaging and positioning tailored for B2B and retail markets.

✅ Execute performance marketing campaigns, leveraging paid media, SEO, SEM, and analytics tools.

✅ Utilize AI-powered tools (e.g., Jasper, ChatGPT, Copy.ai) to enhance content creation, research, and campaign effectiveness.

✅ Balance brand-building efforts with demand generation strategies to drive awareness and lead acquisition.

ASSUMPTION: Responsibilities indicate a need for a dynamic and agile approach to evolving market demands, particularly in technology-centric industries.

🎯 Required Qualifications

Education: Degree in marketing, business, communications, or a related field, or equivalent experience.

Experience: Minimum of 3 years in marketing roles within AI companies.

Required Skills:

• Expertise in AI product messaging and positioning.
• Hands-on experience with performance marketing and digital advertising.
• Proficiency in AI-powered marketing tools for content and campaign automation.

Preferred Skills:

• Experience in both B2B and retail marketing landscapes.
• Strong analytical skills with a focus on data-driven decision-making.

ASSUMPTION: The preferred skills suggest a well-rounded marketer who can shift between analytics and creative processes, aligning with industry standard requirements for digital transformation roles.

💰 Compensation & Benefits

Salary Range: Not specified; likely competitive to attract top talent in a specialized field.

Benefits:

• Flexible working hours given the remote nature of the role.
• Opportunities for professional development and upskilling.
• Potential for performance-based incentives.

Working Hours: 40 hours per week; potential flexibility is assumed based on project needs and time zones.

ASSUMPTION: Compensation is competitive, considering the role's specialized requirements and the company's emphasis on attracting global talent.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development with a focus on remote talent acquisition.

Company Size: Small (11-50 employees), which may indicate a close-knit team dynamic and multifaceted roles.

Founded: 2021, suggesting a startup environment with rapid growth potential.

Company Description:

• Focus on connecting top talent with remote work opportunities.
• Utilizes an AI-powered marketplace to redefine remote employment.
• Provides an AI-driven global platform for businesses to source remote teams.

Company Specialties:

• Talent acquisition
• Training and development
• AI-driven technology integration

Company Website: https://simera.me

ASSUMPTION: The company's focus on AI-driven solutions positions them as innovative in the tech and recruitment sectors, appealing to both tech-savvy clients and employees.

📊 Role Analysis

Career Level: Intermediate to Senior, given the strategic nature of the role.

Reporting Structure: Likely reports to a senior marketing or executive team member, given the strategic responsibilities.

Work Arrangement: Fully remote, offering flexibility in work-life balance and location.

Growth Opportunities:

• Potential to lead innovative marketing campaigns and initiatives.
• Opportunities to harness and advance in AI technology within marketing.
• Career advancement in a rapidly growing company and industry.

ASSUMPTION: Role offers significant growth and potential for leadership opportunities, which can be attractive to candidates looking to make a significant impact.

🌍 Location & Work Environment

Office Type: No physical office; remote work environment.

Office Location(s): Based out of Cambridge, Massachusetts, but the role is remote.

Geographic Context:

• Flexible location due to remote status, allowing wider talent acquisition.
• Access to a global network of clients and colleagues.
• Connected with a tech-focused and innovative community in Cambridge.

Work Schedule: Flexible work hours, aligning with diverse time zones and client needs.

ASSUMPTION: The work environment is likely to be highly collaborative but autonomous, requiring self-motivation due to the lack of physical supervision.

💼 Interview & Application Insights

Typical Process:

• Initial application screening based on resume and cover letter.
• Technical assessment or practical marketing case study.
• Interview with hiring manager or team lead.
• Final interview with senior management or executives.

Key Assessment Areas:

• Understanding of AI marketing tools and technologies.
• Strategic thinking and execution capabilities.
• Past experience with end-to-end campaign management.

Application Tips:

• Highlight specific achievements in AI or tech-related marketing.
• Showcase flexibility and adaptability in marketing strategies.
• Emphasize teamwork and collaboration in remote settings.

ATS Keywords: AI Marketing, Performance Marketing, SEO, SEM, Brand Awareness, Demand Generation, Content Creation, Partnership Programs

ASSUMPTION: The application process is comprehensive, evaluating both technical skills and cultural fit, which is critical in a smaller, dynamic company setting.

🛠️ Tools & Technologies

• Jasper
• ChatGPT
• Copy.ai

ASSUMPTION: Proficiency in AI tools is crucial for productivity and creativity within this role, aligning with industry trends towards automation and innovation.

👔 Cultural Fit Considerations

Company Values:

• Innovation through technology
• Commitment to remote work excellence
• Global collaboration and equality

Work Style:

• Autonomous work ethic, complemented by collaborative initiatives.
• Flexible and adaptable to changing market trends and demands.
• Results-driven with a strong strategic focus.

Self-Assessment Questions:

• Can you adapt quickly to new tools and technologies?
• How do you manage remote team collaborations effectively?
• What strategies do you use to stay aligned with marketing objectives?

ASSUMPTION: Candidates are likely expected to be self-starters with a strong intellectual curiosity and a deep understanding of AI marketing tools.

⚠️ Potential Challenges

• Navigating complex AI tools and keeping up with rapid technological advancements.
• Balancing independent work with team collaboration across time zones.
• Aligning marketing strategies with fast-paced industry changes.
• Managing workload and projects without physical supervision.

ASSUMPTION: The role involves navigating ambiguity and rapidly shifting marketing and technological environments, requiring resilience and adaptability.

📈 Similar Roles Comparison

• Typically offers higher flexibility compared to on-site roles.
• Emphasizes a broader, more global market reach.
• Requires a strong grasp of technological innovations and AI tools.

ASSUMPTION: The role compares favorably with similar positions in the tech marketing space, particularly in terms of remote work benefits and advanced technology utilization.

📝 Sample Projects

• Developing and implementing a marketing strategy for a new AI-driven product.
• Designing a cross-platform campaign leveraging AI analytics tools.
• Creating targeted B2B and retail marketing content using AI software.

ASSUMPTION: Projects are likely to involve a high degree of creativity and strategic thinking, with a focus on utilizing AI for enhanced marketing outcomes.

❓ Key Questions to Ask During Interview

• How does the team measure marketing success and ROI?
• What are the short-term and long-term goals for the AI marketing team?
• Can you provide examples of successful AI marketing strategies previously implemented?
• What tools and resources are available to support the marketing team?
• How does Simera maintain collaboration and innovation among remote teams?

ASSUMPTION: The provided questions aim to gauge the role's impact, team dynamics, and the company's commitment to innovation and employee support.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume is updated with relevant AI and marketing experience.
• Prepare examples of past work that highlight your innovation in marketing.
• Be ready to discuss how you can contribute to a remote-first culture.
• Highlight your experience with performance marketing and digital advertising tools.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.