📌 Core Information
🔹 Job Title: AI Marketing Specialist
🔹 Company: HELLA GmbH & Co. KGaA.
🔹 Location: Gurugram, Haryana, India
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating high-quality visual content using generative AI tools for diverse marketing use cases
- Managing the video localization process using AI voiceover generation tools
- Monitoring online content performance and preparing actionable reports
- Managing the company's sound library in alignment with brand guidelines
ASSUMPTION: This role requires a strong understanding of AI-generated content creation and management, as well as experience in video editing and synchronization techniques.
📋 Key Responsibilities
✅ Content Creation Using Generative AI Tools: Generate high-quality and engaging images and videos/animations tailored for diverse marketing use cases (both online and offline) by ensuring HELLA’s brand consistency and legal guidelines. Finalize generated content using image editing software and thoroughly enter and label it in the DAM system FORmedia.
✅ Video Localization Process: Collaborate with native speakers from international sales companies for script quality checks. Finalize corrected scripts and generate high-quality voiceovers using AI voiceover generation tools. Sync voiceovers with videos and deliver finalized internationalized content to stakeholders. Ensure HELLA’s brand consistency and legal guidelines and upload and label the content thoroughly in DAM system FORmedia.
✅ Ongoing Online Statistics and Reporting: Monitor the performance of online/social media content and campaigns. Prepare regular reports with actionable insights to optimize future content strategies.
✅ Managing Sound Library: Create audio files based on multiple pre-defined single sound assets from the HELLA-owned Sound Library in alignment with HELLA auditive CI guidelines.
ASSUMPTION: The role may require occasional overtime to meet project deadlines, especially during peak campaign periods.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) in using generative AI tools such as MidJourney, RunwayML, ElevenLabs, and HeyGen
Required Skills:
- Familiarity with video editing and synchronization techniques
- Analytical mindset with experience in tracking content performance and compiling reports
- Organizational and coordination skills to manage multiple internationalization projects simultaneously
Preferred Skills:
- Fluency in multiple languages
- Experience with DAM systems
ASSUMPTION: While not explicitly stated, proficiency in using AI-generated content tools and familiarity with video editing software are essential for this role.
💰 Compensation & Benefits
Salary Range: INR 600,000 - 1,200,000 per annum (Estimated based on industry standards for a mid-level marketing role in Gurugram)
Benefits:
- Medical, dental, and vision insurance
- Retirement savings plans
- Employee discounts on HELLA products
Working Hours: Full-time (40 hours/week), with flexible hours to accommodate project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Gurugram. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing, specifically focused on automotive lighting and electronics
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and learning
Founded: 1899, with a rich history and extensive global presence
Company Description:
- HELLA is a listed international automotive supplier, part of the FORVIA Group
- Offers high-performance lighting technology and vehicle electronics
- Covers a broad service and product portfolio for the spare parts and workshop business, as well as for manufacturers of special vehicles
Company Specialties:
- Sensors and actuators
- Lighting electronics, head lamps, and signal lamps
- Interior lighting systems and body electronics
- Energy management and driver assistance systems
- Rear combination lamps and steering control modules
Company Website: www.hella.com
ASSUMPTION: HELLA's extensive global presence and diverse product portfolio provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company
Reporting Structure: This role may report directly to the Marketing Manager or a similar position, depending on the organizational structure
Work Arrangement: On-site, full-time position with flexible hours to accommodate project deadlines
Growth Opportunities:
- Potential career progression into senior marketing roles or specialized positions within the company
- Opportunities to work on international projects and collaborate with global teams
- Possibility to gain experience in various aspects of marketing, including content creation, localization, and performance analysis
ASSUMPTION: The role offers ample opportunities for professional growth and development within the company, given its extensive global presence and diverse product portfolio.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office space with collaborative work areas and meeting rooms
Office Location(s): 6th Floor, Platinum Towers, 184, Udyog Vihar, Phase I, Gurugram, Haryana 122016, India
Geographic Context:
- Gurugram is a major IT and commercial hub, offering a vibrant and dynamic work environment
- The city is well-connected by road, rail, and air, with easy access to New Delhi and other major cities
- Gurugram offers a mix of urban and suburban living, with numerous residential options, shopping centers, and entertainment venues
Work Schedule: Standard office hours, with flexibility to accommodate project deadlines
ASSUMPTION: The office location in Gurugram provides a convenient and well-connected work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Technical skills in AI-generated content creation and management
- Video editing and synchronization techniques
- Analytical mindset and problem-solving abilities
- Organizational and coordination skills
Application Tips:
- Highlight relevant experience with AI-generated content tools and video editing software
- Tailor your resume and cover letter to emphasize skills and experiences related to the key responsibilities listed in the job description
- Prepare examples of your work that demonstrate your ability to create high-quality visual content and manage localization projects
ATS Keywords: AI-generated content, video localization, performance analysis, marketing campaigns, brand guidelines, DAM system, FORmedia
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the company's HR department.
🛠️ Tools & Technologies
- MidJourney and RunwayML for AI-generated image and video creation
- HeyGen and ElevenLabs for AI voiceover generation
- Photoshop for image editing
- Video editing and synchronization software (e.g., Adobe Premiere Pro, Final Cut Pro)
- DAM system FORmedia for content management
ASSUMPTION: The required tools and technologies may change or evolve over time, as the company adopts new technologies or updates its software stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer focus and excellence
- Integrity and respect
- Sustainability and responsibility
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to learning new tools and technologies
- Committed to maintaining brand consistency and legal guidelines
Self-Assessment Questions:
- Do you have a strong understanding of AI-generated content creation and management?
- Are you comfortable working with video editing and synchronization techniques?
- Do you have a proven track record of managing multiple projects simultaneously?
- Are you comfortable working in a dynamic and fast-paced environment?
ASSUMPTION: The company values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table.
⚠️ Potential Challenges
- Managing multiple internationalization projects simultaneously may require strong organizational and time management skills
- Keeping up with the latest trends and developments in AI-generated content creation may require continuous learning and adaptation
- Occasional overtime may be required to meet project deadlines, especially during peak campaign periods
- Working in a dynamic and fast-paced environment may require strong adaptability and resilience
ASSUMPTION: The role may present unique challenges, but also offers ample opportunities for professional growth and development within the company.
📈 Similar Roles Comparison
- This role is unique in its focus on AI-generated content creation and management for marketing purposes
- Similar roles may include Digital Marketing Specialist, Content Marketing Manager, or AI Specialist, but this role is specifically tailored to the automotive industry and HELLA's product portfolio
- Career progression may include roles such as Senior Marketing Manager, Marketing Director, or specialized positions within the company
ASSUMPTION: While there may be similar roles in the market, this role is unique in its focus on AI-generated content creation and management for marketing purposes within the automotive industry.
📝 Sample Projects
- Creating a series of engaging and on-brand social media graphics using AI-generated content tools for an upcoming marketing campaign
- Managing the video localization process for a global marketing campaign, including collaborating with native speakers from international sales companies and generating high-quality voiceovers using AI voiceover generation tools
- Analyzing the performance of online content and campaigns, and preparing actionable reports to optimize future content strategies
ASSUMPTION: The specific projects and tasks may vary depending on the company's current marketing campaigns and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle and how this role fits into that process?
- How does this role collaborate with other departments, such as Sales or Product Management?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of this role?
ASSUMPTION: The interview questions should be tailored to the specific needs and priorities of the company and the hiring manager.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience with AI-generated content tools and video editing software
- Prepare examples of your work that demonstrate your ability to create high-quality visual content and manage localization projects
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
