📌 AI Product Marketing Director
📌 Core Information
🔹 Job Title: AI Product Marketing Director
🔹 Company: RingCentral
🔹 Location: Belmont, California
🔹 Job Type: Full-Time, Hybrid (4 days in office)
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving AI strategy across RingCentral's entire product portfolio
- Creating and executing AI-focused go-to-market strategies
- Leading cross-functional teams and collaborating with corporate marketing and executive leadership
- Spearheading AI product positioning, messaging, and target audience definition
- Developing AI-focused sales and marketing content, and enabling field teams
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of AI SaaS metrics and market dynamics to succeed.
📋 Key Responsibilities
✅ Develop and execute AI-focused go-to-market strategies targeting IT professionals, line of business leaders, and C-suite decision-makers
✅ Collaborate with cross-functional teams to create and deliver AI product marketing content across the customer journey
✅ Enable sales teams and partners on complex AI solutions through sales enablement programs
✅ Monitor AI SaaS metrics and market trends to inform strategy and improve product adoption
✅ Work closely with product, corporate marketing, and executive leadership teams to align AI product marketing efforts with overall business objectives
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA or equivalent experience with a focus on AI/ML technologies is a plus.
Experience: Minimum 7+ years of product marketing experience, preferably with AI/ML technologies. Experience launching SaaS or AI products globally is required.
Required Skills:
- Expertise in AI positioning, messaging, and defining target audiences
- Deep understanding of AI SaaS metrics, adoption patterns, and market dynamics
- Data-driven mindset focused on adoption metrics and delivering measurable business outcomes
- Exceptional communication skills with ability to translate complex AI concepts for various audiences
- Proven ability to drive results in a matrix environment
Preferred Skills:
- Familiarity with digital marketing, analyst relations, technology events, and technical sales enablement
- Technical background or experience with conversational AI, natural language processing, or machine learning implementations
ASSUMPTION: Candidates with a strong background in AI/ML product marketing and a proven track record of driving AI product adoption will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (USD) for full-time employees, plus variable pay, equity, and benefits. The salary may vary depending on location, skills, and experience.
Benefits:
- Comprehensive medical, dental, vision, disability, and life insurance
- Health Savings Account (HSA), Flexible Spending Account (FSAs), and Commuter benefits
- 401K match and Employee Stock Purchase Plan (ESPP)
- Paid time off and paid sick leave
- Paid parental and pregnancy leave
- Family-forming benefits (IVF, Preservation, Adoption, etc.)
- Emergency backup care (Child/Adult/Pets)
- Employee Assistance Program (EAP) with counseling sessions available 24/7
- Free legal services that provide legal advice, document creation, and estate planning
- Employee bonus referral program
- Student loan refinancing assistance
- Employee perks and discounts program
Working Hours: Full-time position with a standard workweek of 40 hours, with flexibility for remote work on certain days.
ASSUMPTION: The salary range provided is an estimate based on industry standards for AI product marketing directors with the required experience level. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: RingCentral operates in the IT Services and IT Consulting industry, focusing on cloud-based business communications, contact center, video, and hybrid event solutions.
Company Size: RingCentral is a mid-sized company with 5,001-10,000 employees, providing ample opportunities for collaboration and growth.
Founded: RingCentral was founded in 1999 and has since grown to become a leading provider of AI-driven cloud business communications solutions.
Company Description:
- RingCentral is a leading provider of AI-driven cloud business communications, contact center, video, and hybrid event solutions
- The company empowers businesses with conversation intelligence, unlocking rich customer and employee interactions to provide insights and improved business outcomes
- RingCentral is headquartered in Belmont, California, with offices around the world
Company Specialties:
- Cloud-based business phone systems
- Virtual PBX
- Unified communication
- Smartphone apps
- Internet fax
- Professional services
- VOIP
- Open API/Integration
- Global Office
- SMS
- Online meetings
- Team messaging & collaboration
- HD video & audio conferencing
- Contact center
- Video conferencing
- Webinar and events
Company Website: http://www.ringcentral.com
ASSUMPTION: RingCentral's extensive product portfolio and global presence offer applicants a diverse range of opportunities to grow and make a significant impact.
📊 Role Analysis
Career Level: This role is at the director level, offering strategic decision-making responsibilities and the opportunity to lead cross-functional teams.
Reporting Structure: The AI Product Marketing Director reports directly to the VP of Product Marketing and collaborates with various teams, including product, corporate marketing, and executive leadership.
Work Arrangement: This is a hybrid role requiring 4 days a week in the office at RingCentral's Belmont location.
Growth Opportunities:
- Potential to expand the AI product marketing team and mentor junior team members
- Opportunity to shape RingCentral's AI strategy and make a significant impact on the company's growth
- Possibility to advance to a VP or C-level role within the organization
ASSUMPTION: This role offers a unique opportunity for AI product marketing professionals to grow both personally and professionally within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: RingCentral's Belmont office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 20 Davis Drive, Belmont, CA 94002, US
Geographic Context:
- Belmont is a suburban city in San Mateo County, California, located approximately 30 miles south of San Francisco
- The area offers a mix of urban and suburban living, with easy access to major tech hubs and outdoor recreation opportunities
- Belmont is known for its high-quality schools, diverse community, and vibrant local businesses
Work Schedule: Full-time position with a standard workweek of 40 hours, with flexibility for remote work on certain days.
ASSUMPTION: RingCentral's hybrid work arrangement offers employees the best of both worlds, combining the benefits of in-office collaboration with the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and technical interview with the hiring manager and/or team members
- Final interview with the VP of Product Marketing or another executive leader
- Background check and offer extension
Key Assessment Areas:
- AI/ML product marketing expertise and strategic thinking
- Leadership skills and ability to collaborate with cross-functional teams
- Communication skills and ability to translate complex AI concepts for various audiences
- Data-driven mindset and focus on measurable business outcomes
Application Tips:
- Tailor your resume and cover letter to highlight your AI/ML product marketing experience and accomplishments
- Be prepared to discuss specific examples of your experience driving AI product adoption and go-to-market strategies
- Demonstrate your understanding of RingCentral's products and AI-focused initiatives during the interview
ATS Keywords: AI, Product Marketing, Go-To-Market Strategy, AI SaaS, Market Dynamics, Sales Enablement, Cross-Functional Teams, Executive Leadership, Matrix Environment
ASSUMPTION: RingCentral's interview process is designed to assess candidates' technical skills, leadership potential, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Workspace (G Suite)
- Asana
- Slack
ASSUMPTION: RingCentral uses a mix of marketing automation, CRM, and project management tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovation
- Integrity
- Collaboration
- Accountability
Work Style:
- Dynamic and fast-paced environment
- Strong emphasis on teamwork and collaboration
- Data-driven decision-making and continuous improvement
- Opportunities for professional growth and development
Self-Assessment Questions:
- How have you successfully driven AI product adoption in previous roles?
- Can you provide an example of a time when you had to translate complex AI concepts for a non-technical audience?
- How do you stay up-to-date with the latest AI trends and market dynamics?
ASSUMPTION: RingCentral values employees who are passionate about customer success, embrace innovation, and thrive in a collaborative and dynamic work environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities in a matrix environment
- Keeping up with the rapid pace of AI technology and market trends
- Ensuring consistent and effective communication across various teams and audiences
- Balancing work-life integration in a hybrid work arrangement
ASSUMPTION: These challenges can be overcome with strong leadership skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses exclusively on AI products and requires deep expertise in AI/ML technologies
- RingCentral's AI product marketing role offers a unique opportunity to drive AI strategy and make a significant impact on the company's growth
- Career progression in AI product marketing may lead to VP or C-level roles within the organization
ASSUMPTION: This role offers a unique blend of strategic decision-making, cross-functional leadership, and the opportunity to shape RingCentral's AI product marketing efforts.
📝 Sample Projects
- Developing an AI-focused go-to-market strategy for a new RingCentral product
- Creating AI product marketing content for a major industry event or webinar
- Collaborating with sales teams to enable field teams on complex AI solutions
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the AI Product Marketing Director role at RingCentral.
❓ Key Questions to Ask During Interview
- How does RingCentral plan to expand its AI product portfolio in the next 12-24 months?
- What are the key priorities for the AI Product Marketing team in the first 90 days?
- How does RingCentral support the professional development and growth of its employees?
- What is the company's approach to work-life integration in a hybrid work arrangement?
- How does RingCentral measure the success of its AI product marketing efforts, and how can I contribute to improving these metrics?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to driving AI product marketing success at RingCentral.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your AI/ML product marketing experience and accomplishments
- Prepare for the interview by researching RingCentral's products and AI-focused initiatives
- Follow up with the hiring manager or HR team within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
