π Core Information
πΉ Job Title: AI Social Media Manager
πΉ Company: Neo Group
πΉ Location: Belgrade, Serbia (Remote)
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: June 5, 2025
πΉ Experience Level: Mid-Level (2-5 years)
πΉ Remote Status: Remote OK
π Job Overview
Key aspects of this role include:
- Developing and executing a social media content strategy tailored to gambling and betting verticals
- Creating AI-generated text, visuals, and video content using cutting-edge tools
- Promoting brands, offers, and campaigns through trend-driven and native content
- Collaborating with traffic, creative, and performance teams to align content with lead-gen and conversion goals
ASSUMPTION: This role requires a strong understanding of digital marketing and AI content creation tools to succeed.
π Key Responsibilities
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Develop and execute a social media content strategy tailored to gambling and betting verticals
β
Create AI-generated text, visuals, memes, and video content using tools like ChatGPT, Midjourney, Runway, Pika, Veo 3, Kling, etc.
β
Promote brands, offers, and campaigns through trend-driven and native content (especially performance-oriented)
β
Adapt content to platform-specific nuances (Telegram, X/Twitter, TikTok, Instagram, Reddit, etc.)
β
Create viral and attention-grabbing AI-powered short videos (Reels, Shorts, TikTok)
β
Monitor trends, algorithm changes, platform policy updates, and nuances of operating in restricted niches
β
Support the full funnel: lead magnets β content β traffic β conversions
β
Collaborate with traffic, creative, and performance teams to align content with lead-gen and conversion goals
ASSUMPTION: This role requires a proactive approach to staying updated on trends and platform changes to maximize content performance.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) in managing social media in high-risk verticals
Required Skills:
- Deep knowledge of digital marketing: channel mechanics, CPL/CPA flows, funnel logic
- Proficiency in AI content creation tools (ChatGPT, Midjourney, Runway, etc.)
- Understanding of what performs in the niche: risks, meme culture, meta-humor, and psychological triggers
- Strong copywriting skills with a clear, persuasive tone and effective CTAs
Preferred Skills:
- Experience in traffic acquisition (FB, TikTok, push, in-app, etc.)
- Skills in AI video editing/generation (Runway, CapCut, ElevenLabs, etc.)
ASSUMPTION: While a degree is preferred, relevant experience and skills are more important for success in this role.
π° Compensation & Benefits
Salary Range: β¬35,000 - β¬50,000 per year (Estimated based on market research for mid-level marketing roles in Serbia)
Benefits:
- 20 paid working vacation days annually
- Birthday paid day off
- Compensation for wellness activities
- International work environment with a passionate, motivated, and professional team
- Corporate events throughout the year
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on market research for mid-level marketing roles in Serbia. Actual compensation may vary based on experience and performance.
π Applicant Insights
π Company Context
Industry: Neo Group is a B2B service provider offering marketing, technology, data analysis, customer support, HR, and compliance services. They operate in the high-risk verticals of gambling and betting.
Company Size: Neo Group has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Neo Group was founded in 2015 and has since expanded its presence globally, with teams strategically located across Europe, Southeast Asia, and Africa.
Company Description:
- Neo Group aims to drive profitability and expansion in every market they enter
- They prioritize creating an environment where individuals thrive and reach their fullest potential
- Neo Group offers a diverse range of services, allowing employees to gain experience in various aspects of business operations
Company Specialties:
- Marketing services
- Technology and data analysis
- Customer support
- HR and compliance
Company Website: neo-gg.com
ASSUMPTION: Neo Group's diverse service offerings provide opportunities for career growth and skill development within the company.
π Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with traffic, creative, and performance teams
Work Arrangement: Remote OK, with flexible scheduling and the option to work from the company's offices in Belgrade, Serbia
Growth Opportunities:
- Expanding skills in AI content creation and digital marketing
- Gaining experience in high-risk verticals and restricted niches
- Potential career progression into senior marketing roles or specialized positions within the company
ASSUMPTION: This role offers opportunities for professional growth through skill development and exposure to diverse marketing aspects.
π Location & Work Environment
Office Type: Neo Group has offices in Belgrade, Serbia, but this role can be performed remotely
Office Location(s): Belgrade, Serbia
Geographic Context:
- Belgrade is the capital and largest city of Serbia, with a population of over 1.1 million
- The city is known for its vibrant nightlife, rich history, and cultural attractions
- Belgrade offers a mix of urban and outdoor living, with numerous parks and recreational areas
Work Schedule: Full-time (40 hours/week) with flexible scheduling and the option to work from home or the office
ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from a location that suits the individual's preferences.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- Technical interview with the Marketing Manager to assess AI content creation skills and digital marketing knowledge
- Final interview with the Marketing Manager and/or other team members
Key Assessment Areas:
- AI content creation skills and proficiency with relevant tools
- Digital marketing knowledge and understanding of high-risk verticals
- Cultural fit and alignment with Neo Group's values and work environment
- Problem-solving skills and adaptability to platform-specific nuances
Application Tips:
- Highlight relevant experience in managing social media for high-risk verticals
- Demonstrate proficiency in AI content creation tools and digital marketing strategies
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of AI-generated content and be ready to discuss your approach to creating engaging and performance-oriented social media content
ATS Keywords: AI content creation, social media management, digital marketing, high-risk verticals, gambling, betting, performance-oriented content, AI-generated text, video content, memes, trends, algorithm changes, platform nuances, lead magnets, content funnel, collaboration, traffic acquisition
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, industry knowledge, and cultural fit for the role and company.
π οΈ Tools & Technologies
- AI content creation tools: ChatGPT, Midjourney, Runway, Pika, Veo 3, Kling, etc.
- Social media platforms: Telegram, X/Twitter, TikTok, Instagram, Reddit, etc.
- Project management and collaboration tools: Asana, Trello, Slack, etc.
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing and AI content creation.
π Cultural Fit Considerations
Company Values:
- Drive profitability and expansion in every market
- Create an environment where individuals thrive and reach their fullest potential
- Offer a diverse range of services, allowing employees to gain experience in various aspects of business operations
Work Style:
- Collaborative and team-oriented
- Adaptable to platform-specific nuances and trends
- Performance-driven and results-focused
Self-Assessment Questions:
- Do you thrive in high-pressure environments and adapt well to changes in trends and algorithms?
- Are you comfortable working in high-risk verticals and creating content that resonates with specific niche audiences?
- Do you possess strong communication and collaboration skills, enabling you to work effectively with various teams?
ASSUMPTION: Candidates who align with Neo Group's values and work style will be more likely to succeed in this role and contribute to the company's success.
β οΈ Potential Challenges
- Operating in high-risk verticals with strict regulations and platform policies
- Keeping up with rapidly changing trends, algorithms, and platform nuances
- Managing multiple social media platforms and content types simultaneously
- Collaborating effectively with various teams to align content with lead-gen and conversion goals
ASSUMPTION: These challenges can be overcome through strong technical skills, adaptability, and effective communication and collaboration.
π Similar Roles Comparison
- This role differs from traditional social media manager positions in its focus on AI content creation and high-risk verticals
- Industry-specific context: The gambling and betting verticals have unique regulations, audience preferences, and content requirements
- Career path comparison: Success in this role can lead to senior marketing positions or specialized AI content creation roles within the company
ASSUMPTION: Understanding the unique aspects of this role and its industry context will help candidates tailor their application and prepare for the interview process.
π Sample Projects
- Developing an AI-generated content strategy for a new gambling product launch
- Creating a series of AI-powered short videos to promote a betting platform's features and benefits
- Monitoring trends and algorithm changes to optimize content performance across multiple social media platforms
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role and can help candidates prepare for the interview process.
β Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the social media team in the current market landscape?
- How does the company approach collaboration and information sharing between teams?
- What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and analyzed?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the expectations for success in this position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of AI-generated content and be ready to discuss your approach to creating engaging and performance-oriented social media content
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.