AI Social Media Manager

📌 Core Information

🔹 Job Title: AI Social Media Manager

🔹 Company: Neo Group

🔹 Location: Belgrade, Serbia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a social media content strategy tailored to gambling and betting verticals
• Creating AI-generated text, visuals, and video content using cutting-edge tools
• Promoting brands, offers, and campaigns through trend-driven and native content
• Collaborating with traffic, creative, and performance teams to align content with lead-gen and conversion goals

ASSUMPTION: This role requires a strong understanding of digital marketing and AI content creation tools to succeed.

📋 Key Responsibilities

✅ Develop and execute a social media content strategy tailored to gambling and betting verticals

✅ Create AI-generated text, visuals, memes, and video content using tools like ChatGPT, Midjourney, Runway, Pika, Veo 3, Kling, etc.

✅ Promote brands, offers, and campaigns through trend-driven and native content (especially performance-oriented)

✅ Adapt content to platform-specific nuances (Telegram, X/Twitter, TikTok, Instagram, Reddit, etc.)

✅ Create viral and attention-grabbing AI-powered short videos (Reels, Shorts, TikTok)

✅ Monitor trends, algorithm changes, platform policy updates, and nuances of operating in restricted niches

✅ Support the full funnel: lead magnets → content → traffic → conversions

✅ Collaborate with traffic, creative, and performance teams to align content with lead-gen and conversion goals

ASSUMPTION: This role requires a proactive approach to staying updated on trends and platform changes to maximize content performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (2-5 years) in managing social media in high-risk verticals

Required Skills:

• Deep knowledge of digital marketing: channel mechanics, CPL/CPA flows, funnel logic
• Proficiency in AI content creation tools (ChatGPT, Midjourney, Runway, etc.)
• Understanding of what performs in the niche: risks, meme culture, meta-humor, and psychological triggers
• Strong copywriting skills with a clear, persuasive tone and effective CTAs

Preferred Skills:

• Experience in traffic acquisition (FB, TikTok, push, in-app, etc.)
• Skills in AI video editing/generation (Runway, CapCut, ElevenLabs, etc.)

ASSUMPTION: While a degree is preferred, relevant experience and skills are more important for success in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Estimated based on market research for mid-level marketing roles in Serbia)

Benefits:

• 20 paid working vacation days annually
• Birthday paid day off
• Compensation for wellness activities
• International work environment with a passionate, motivated, and professional team
• Corporate events throughout the year

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on market research for mid-level marketing roles in Serbia. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Neo Group is a B2B service provider offering marketing, technology, data analysis, customer support, HR, and compliance services. They operate in the high-risk verticals of gambling and betting.

Company Size: Neo Group has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Neo Group was founded in 2015 and has since expanded its presence globally, with teams strategically located across Europe, Southeast Asia, and Africa.

Company Description:

• Neo Group aims to drive profitability and expansion in every market they enter
• They prioritize creating an environment where individuals thrive and reach their fullest potential
• Neo Group offers a diverse range of services, allowing employees to gain experience in various aspects of business operations

Company Specialties:

• Marketing services
• Technology and data analysis
• Customer support
• HR and compliance

Company Website: neo-gg.com

ASSUMPTION: Neo Group's diverse service offerings provide opportunities for career growth and skill development within the company.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with traffic, creative, and performance teams

Work Arrangement: Remote OK, with flexible scheduling and the option to work from the company's offices in Belgrade, Serbia

Growth Opportunities:

• Expanding skills in AI content creation and digital marketing
• Gaining experience in high-risk verticals and restricted niches
• Potential career progression into senior marketing roles or specialized positions within the company

ASSUMPTION: This role offers opportunities for professional growth through skill development and exposure to diverse marketing aspects.

🌍 Location & Work Environment

Office Type: Neo Group has offices in Belgrade, Serbia, but this role can be performed remotely

Office Location(s): Belgrade, Serbia

Geographic Context:

• Belgrade is the capital and largest city of Serbia, with a population of over 1.1 million
• The city is known for its vibrant nightlife, rich history, and cultural attractions
• Belgrade offers a mix of urban and outdoor living, with numerous parks and recreational areas

Work Schedule: Full-time (40 hours/week) with flexible scheduling and the option to work from home or the office

ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from a location that suits the individual's preferences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Technical interview with the Marketing Manager to assess AI content creation skills and digital marketing knowledge
• Final interview with the Marketing Manager and/or other team members

Key Assessment Areas:

• AI content creation skills and proficiency with relevant tools
• Digital marketing knowledge and understanding of high-risk verticals
• Cultural fit and alignment with Neo Group's values and work environment
• Problem-solving skills and adaptability to platform-specific nuances

Application Tips:

• Highlight relevant experience in managing social media for high-risk verticals
• Demonstrate proficiency in AI content creation tools and digital marketing strategies
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of AI-generated content and be ready to discuss your approach to creating engaging and performance-oriented social media content

ATS Keywords: AI content creation, social media management, digital marketing, high-risk verticals, gambling, betting, performance-oriented content, AI-generated text, video content, memes, trends, algorithm changes, platform nuances, lead magnets, content funnel, collaboration, traffic acquisition

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, industry knowledge, and cultural fit for the role and company.

🛠️ Tools & Technologies

• AI content creation tools: ChatGPT, Midjourney, Runway, Pika, Veo 3, Kling, etc.
• Social media platforms: Telegram, X/Twitter, TikTok, Instagram, Reddit, etc.
• Project management and collaboration tools: Asana, Trello, Slack, etc.

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing and AI content creation.

👔 Cultural Fit Considerations

Company Values:

• Drive profitability and expansion in every market
• Create an environment where individuals thrive and reach their fullest potential
• Offer a diverse range of services, allowing employees to gain experience in various aspects of business operations

Work Style:

• Collaborative and team-oriented
• Adaptable to platform-specific nuances and trends
• Performance-driven and results-focused

Self-Assessment Questions:

• Do you thrive in high-pressure environments and adapt well to changes in trends and algorithms?
• Are you comfortable working in high-risk verticals and creating content that resonates with specific niche audiences?
• Do you possess strong communication and collaboration skills, enabling you to work effectively with various teams?

ASSUMPTION: Candidates who align with Neo Group's values and work style will be more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Operating in high-risk verticals with strict regulations and platform policies
• Keeping up with rapidly changing trends, algorithms, and platform nuances
• Managing multiple social media platforms and content types simultaneously
• Collaborating effectively with various teams to align content with lead-gen and conversion goals

ASSUMPTION: These challenges can be overcome through strong technical skills, adaptability, and effective communication and collaboration.

📈 Similar Roles Comparison

• This role differs from traditional social media manager positions in its focus on AI content creation and high-risk verticals
• Industry-specific context: The gambling and betting verticals have unique regulations, audience preferences, and content requirements
• Career path comparison: Success in this role can lead to senior marketing positions or specialized AI content creation roles within the company

ASSUMPTION: Understanding the unique aspects of this role and its industry context will help candidates tailor their application and prepare for the interview process.

📝 Sample Projects

• Developing an AI-generated content strategy for a new gambling product launch
• Creating a series of AI-powered short videos to promote a betting platform's features and benefits
• Monitoring trends and algorithm changes to optimize content performance across multiple social media platforms

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role and can help candidates prepare for the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the social media team in the current market landscape?
• How does the company approach collaboration and information sharing between teams?
• What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and analyzed?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of AI-generated content and be ready to discuss your approach to creating engaging and performance-oriented social media content
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.