Alliance Marketing Manager

📌 Core Information

🔹 Job Title: Alliance Marketing Manager

🔹 Company: Pure Storage

🔹 Location: New York, NY; Raleigh, NC; Santa Clara, CA

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 6+ years

🔹 Remote Status: On-site (with up to 10% travel)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing plans with key technology alliance partners
• Managing MDF budgets and executing high-impact programs that deliver pipeline and measurable ROI
• Driving awareness, demand, and thought leadership for joint solutions through integrated programs
• Collaborating cross-functionally with various teams to ensure consistent, localized messaging
• Building trusted relationships with partner and internal stakeholders to drive alignment and unlock new opportunities

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving demand and pipeline generation through integrated marketing campaigns.

📋 Key Responsibilities

✅ Develop and execute strategic marketing plans with key technology alliance partners

✅ Translate joint value propositions into compelling campaigns that drive awareness and demand

✅ Manage MDF budgets and execute high-impact programs that deliver pipeline and measurable ROI

✅ Guide event strategy for key global partner and industry events

✅ Collaborate cross-functionally with Field Marketing, Product Marketing, Integrated Campaigns, and Product Management to ensure consistent, localized messaging

✅ Drive awareness, demand, and thought leadership for joint solutions through integrated programs—spanning digital, content, events, and social

✅ Build trusted relationships with partner and internal stakeholders; engage with executives to drive alignment and unlock new opportunities

✅ Own project execution from start to finish—ensuring timelines, resources, and goals are aligned and met

✅ Monitor, measure, and report on campaign performance, pipeline influence, and partner impact

ASSUMPTION: This role requires a strong understanding of demand generation, project management, and stakeholder communication to drive successful marketing campaigns and programs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6+ years of experience in alliance or partner marketing; global experience a plus

Required Skills:

• Proven ability to position joint solutions, understand customer needs, and tie messaging to value
• Strong grasp of demand generation, with the ability to connect strategic goals to tactical execution
• Highly organized, with exceptional project and budget management skills
• Experience managing MDF budgets and building marketing programs that are both strategic and ROI-driven
• Executive presence and excellent communication skills, with the ability to engage and influence senior stakeholders
• Collaborative and able to build cross-functional buy-in across Sales, Marketing, Product, and Partner teams
• Hands-on, proactive, and comfortable operating at both strategic and tactical levels
• Curious, driven, and resourceful—always looking for ways to improve, simplify, and scale
• Experience working with technology alliances in AI, Security, or adjacent areas is a plus
• Strategic thinker and operational executor—able to manage details while keeping the big picture in focus
• Willingness to travel up to 10%, based on business needs and current guidelines

Preferred Skills:

• Experience working with technology alliances in AI, Security, or adjacent areas

ASSUMPTION: Candidates should have a strong background in alliance marketing, with a proven track record of driving demand and pipeline generation through integrated marketing campaigns.

💰 Compensation & Benefits

Salary Range: $118,000 - $224,000 USD per year (based on role, level, and location)

Benefits:

• Flexible Time Off
• Wellness Resources
• Company-Sponsored Team Events
• Incentive Pay
• Equity

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. Actual compensation may vary based on individual qualifications and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Pure Storage is a leading provider of all-flash data storage systems and cloud data services, focused on delivering a cloud experience that empowers organizations to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it.

Company Size: Pure Storage has 5,001-10,000 employees, providing a large-scale environment with ample opportunities for growth and collaboration.

Founded: 2009, with a mission to uncomplicate data storage and deliver a cloud experience that empowers every organization to get the most from their data.

Company Description:

• Pure Storage delivers a cloud experience that empowers every organization to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it.
• The company's commitment to providing true storage as-a-service gives customers the agility to meet changing data needs at speed and scale, whether they are deploying traditional workloads, modern applications, containers, or more.
• Pure Storage is dedicated to reducing data center emissions worldwide through its environmental sustainability efforts, including designing products and solutions that enable customers to reduce their carbon and energy footprint.

Company Specialties:

• Enterprise Storage
• Data Center
• Server virtualization
• Desktop virtualization
• Oracle database
• Cloud computing
• Solid State Disk
• Flash memory
• Data Storage
• Cybersecurity
• Ransomware
• Kubernetes
• Data Analytics
• AI
• Cloud Storage
• Artificial Intelligence
• Data Recovery
• SQL Servers
• SAP HANA
• Data Backup
• IT Operations
• IT Management
• Storage As A Service
• Private Cloud
• Public Cloud
• and Multi Cloud

Company Website: http://www.purestorage.com

ASSUMPTION: Pure Storage is a well-established company with a strong focus on innovation, growth, and sustainability in the data storage industry.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in alliance marketing, with a focus on driving demand and pipeline generation through integrated marketing campaigns.

Reporting Structure: The Alliance Marketing Manager reports to the Director, Global Alliance Marketing.

Work Arrangement: This is an on-site position with up to 10% travel, based on business needs and current guidelines.

Growth Opportunities:

• Potential to advance within the Global Partner Marketing Organization or explore other marketing roles within Pure Storage
• Opportunities to work with a diverse range of technology alliance partners and gain exposure to various industries and markets
• Chance to contribute to the growth and success of Pure Storage's global partner marketing efforts

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills, gain experience, and advance their career within the company.

🌍 Location & Work Environment

Office Type: Pure Storage has multiple office locations, with this role being primarily based in Santa Clara, CA, New York, NY, or Raleigh, NC.

Office Location(s): 2555 Augustine Drive, Santa Clara, CA 95054, US; 1 London Road, Staines, Middlesex TW18 4EX, GB; 148 Neil Road, Singapore, 088877, SG

Geographic Context:

• The primary office locations are in major tech hubs, providing ample opportunities for networking and professional growth
• The company has a global presence, with offices in the United States, Europe, and Asia, offering opportunities to work with international partners and teams
• The locations are in urban areas with access to public transportation, cultural attractions, and a diverse range of housing options

Work Schedule: Full-time (40 hours per week), with flexible time off and wellness resources available

ASSUMPTION: The work environment at Pure Storage is collaborative and dynamic, with a focus on innovation, growth, and sustainability in the data storage industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the talent acquisition team
• Behavioral and technical interviews with cross-functional stakeholders
• Final interview with the hiring manager

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Ability to position joint solutions and understand customer needs
• Demand generation and project management skills
• Communication and collaboration abilities
• Alignment with Pure Storage's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Pure Storage's products, services, and industry position
• Showcase your ability to drive demand and pipeline generation through integrated marketing campaigns
• Prepare for behavioral and technical interview questions that assess your strategic thinking, problem-solving, and communication skills

ATS Keywords: Alliance Marketing, Demand Generation, Partner Marketing, MDF Budgets, Joint Solutions, Integrated Campaigns, Strategic Planning, Cross-Functional Collaboration, Executive Presence, Pipeline Generation

ASSUMPTION: The interview process at Pure Storage is designed to assess candidates' strategic thinking, problem-solving, communication, and collaboration skills, as well as their alignment with the company's values and culture.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce)
• Project management tools (e.g., Asana, JIRA)
• Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies used in this role are standard for marketing professionals, with a focus on marketing automation, project management, and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation: We celebrate those who think critically, like a challenge, and aspire to be trailblazers.
• Growth: We give you the space and support to grow along with us and to contribute to something meaningful.
• Team: We build each other up and set aside ego for the greater good.

Work Style:

• Collaborative: We work together to achieve our goals and support each other's success.
• Dynamic: We embrace change and adapt to new challenges and opportunities.
• Inclusive: We foster a culture of belonging, where everyone feels valued and respected.

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you comfortable working with a diverse range of stakeholders, both internally and externally?
• Do you have a proven track record of driving demand and pipeline generation through integrated marketing campaigns?

ASSUMPTION: Pure Storage values innovation, growth, and teamwork, with a focus on fostering a collaborative and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple alliance partner relationships and marketing programs simultaneously
• Balancing strategic planning with tactical execution in a fast-paced, dynamic environment
• Working with a diverse range of stakeholders, both internally and externally, to drive alignment and unlock new opportunities
• Keeping up with industry trends and best practices in alliance marketing and demand generation

ASSUMPTION: This role presents unique challenges and opportunities for growth, with a focus on driving demand and pipeline generation through integrated marketing campaigns.

📈 Similar Roles Comparison

• This role is unique in its focus on driving demand and pipeline generation through integrated marketing campaigns for technology alliance partners
• Compared to other alliance marketing roles, this position requires a strong grasp of demand generation and project management, with a focus on strategic planning and cross-functional collaboration
• Career progression in this role may lead to opportunities in global alliance marketing, field marketing, or other marketing leadership positions within Pure Storage

ASSUMPTION: This role offers a unique opportunity to drive demand and pipeline generation through integrated marketing campaigns for technology alliance partners, with potential for growth and advancement within the company.

📝 Sample Projects

• Developing and executing a strategic marketing plan for a key technology alliance partner, driving awareness and demand for a joint solution
• Managing an MDF budget and executing a high-impact program that delivers pipeline and measurable ROI for a global partner event
• Collaborating cross-functionally with field marketing, product marketing, and integrated campaigns teams to launch a new joint solution and drive adoption

ASSUMPTION: These sample projects demonstrate the strategic thinking, problem-solving, and collaboration skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline and milestones for a marketing campaign from start to finish?
• How does the alliance marketing team collaborate with other marketing functions, such as field marketing and product marketing?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Pure Storage support the growth and development of its employees?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and programs in this role?

ASSUMPTION: These questions are designed to assess the strategic thinking, problem-solving, communication, and collaboration skills required for success in this role, as well as the company's support for employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and technical interview questions that assess your strategic thinking, problem-solving, communication, and collaboration skills
• Research Pure Storage's products, services, and industry position to demonstrate your understanding and enthusiasm for the company
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.