📌 Core Information
🔹 Job Title: Alliance Marketing Manager
🔹 Company: Acumatica
🔹 Location: Bellevue, WA, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing joint demand generation campaigns with Acumatica's Alliance Members and ISV Partners
- Collaborating with product marketing to define content strategy for marketing campaigns
- Educating and informing partner sales and partner enablement teams on joint marketing campaigns
- Researching industry best practices for alliance marketing programs
- Analyzing and tracking program performance, optimizing strategies as needed
ASSUMPTION: This role requires a strong understanding of B2B partner marketing and demand generation, as well as excellent project management and communication skills. Experience in managing integrated marketing campaigns and working with data is crucial for success in this position.
📋 Key Responsibilities
✅ Plan, build, and execute joint demand generation campaigns with Acumatica's Alliance Members and ISV Partners across multiple optimized dimensions
✅ Work closely with product marketing to define content strategy for marketing campaigns with each partner
✅ Educate and inform partner sales and partner enablement teams on joint marketing campaigns using partner marketing automation platform (MAP)
✅ Research industry best practices for best-in-class alliance marketing programs
✅ Continuously analyze and track program performance, optimize and update strategy and programs as necessary
✅ Innovate and increment marketing technology portfolio to ensure modern and best of breed execution and efficiency for partner marketing capabilities
✅ Develop analytic methodologies and processes to measure and quantify the impact of joint Alliance and ISV marketing campaigns to sales
ASSUMPTION: The successful candidate will be motivated, self-directed, and comfortable working in a fast-paced environment. They will also have a deep expertise in the partner ecosystem and a clear understanding of Acumatica's business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of relevant work experience in B2B partner marketing, demand generation marketing in high-technology companies
Required Skills:
- 3+ years of partner marketing experience
- 2+ years of experience managing and building integrated marketing campaigns
- Strong experience in email marketing
- Expertise in building and scaling global partner programs
- Superior communication skills, comfortable with executive audiences, and ability to influence key decision-makers
- Comfortable working with data and advanced level of work in Excel
- Good understanding of marketing techniques and ability to apply them to partner needs
Preferred Skills:
- Experience with HubSpot and Tableau
- Ability to work individually and in a team: engage effectively across sales, marketing, and product teams
ASSUMPTION: Candidates with a proven track record in B2B partner marketing and demand generation, along with strong communication and data analysis skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $114,000 - $130,000 annually
Benefits:
- Annual Bonus
- Stock Options
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Bellevue, WA area. The actual salary offer will be determined based on the candidate's skills, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: Not specified
Company Description:
- Acumatica is a leading provider of cloud business management software that empowers small and mid-size businesses to unlock their potential and drive growth
- Built on the world's best cloud and mobile technology and a unique customer-centric licensing model, Acumatica delivers a suite of fully integrated business management applications
- Acumatica's culture is casual and high-energy, valuing work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world
Company Specialties:
- Distribution
- Retail
- Construction
- Manufacturing
- Service Industries
Company Website: https://www.acumatica.com
ASSUMPTION: Acumatica is a well-established company in the software development industry, with a strong focus on providing cloud-based business management solutions for small and mid-size businesses.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role will work closely with the Business Development team, as well as marketing agencies and vendors
Work Arrangement: On-site, with the possibility of occasional remote work
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the company expands
- Opportunity to work with a diverse range of partners and teams, gaining valuable experience and exposure
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and take on new challenges as the company continues to grow.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Bellevue, WA, USA
Geographic Context:
- Bellevue is a suburban city located near Seattle, WA
- The area offers a mix of urban and outdoor activities, with easy access to parks, trails, and waterfront views
- Bellevue has a diverse and vibrant business community, with many tech and software companies based in the area
Work Schedule: Standard business hours, with some flexibility for remote work
ASSUMPTION: The Bellevue office provides a modern and collaborative work environment, with easy access to amenities and nearby attractions.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations
- Final interview with key stakeholders to evaluate communication skills, cultural fit, and alignment with company values
Key Assessment Areas:
- Communication and presentation skills
- Understanding of B2B partner marketing and demand generation strategies
- Ability to work with data and analyze campaign performance
- Cultural fit and alignment with Acumatica's values
Application Tips:
- Highlight relevant experience in B2B partner marketing and demand generation
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful marketing campaigns you've managed, focusing on results and impact
ATS Keywords: B2B partner marketing, demand generation, joint marketing campaigns, alliance marketing, ISV partners, data analysis, campaign optimization
ASSUMPTION: Applicants should focus on demonstrating their expertise in B2B partner marketing and demand generation, as well as their ability to work with data and optimize marketing campaigns.
🛠️ Tools & Technologies
- HubSpot
- Tableau
- Partner marketing automation platform (MAP)
- Excel
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. The successful candidate will be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Casual and high-energy work environment
- Focus on work/life balance and efficiency
- Commitment to freakishly friendly customer service
- Dedication to making a difference in the world
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and analyzing campaign performance?
- Do you have a proven track record in B2B partner marketing and demand generation?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong background in B2B partner marketing and demand generation will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and attention to detail
- Working with diverse partners and teams, requiring excellent communication and collaboration skills
- Keeping up with industry best practices and emerging trends in alliance marketing
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strong communication, organizational, and analytical skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on alliance marketing and partner relationships
- This role requires a deep understanding of both B2B partner marketing and demand generation strategies
- Career progression in this role may lead to opportunities in marketing management or business development
ASSUMPTION: Candidates should be aware that this role is unique in its focus on alliance marketing and may require a different skill set than traditional marketing roles.
📝 Sample Projects
- Developing and executing a joint demand generation campaign with an ISV partner, resulting in a 20% increase in qualified leads
- Researching and implementing industry best practices for alliance marketing programs, leading to a 15% increase in partner engagement
- Analyzing campaign performance data and optimizing strategies to improve conversion rates by 10%
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute marketing campaigns, research industry best practices, and analyze campaign performance data.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Acumatica support the growth and development of its employees?
- What are the most challenging aspects of working in alliance marketing at Acumatica?
- How does Acumatica measure the success of its alliance marketing programs?
ASSUMPTION: These questions will help the candidate better understand the role, the team, and the company's expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/Acumatica/744000052085746-alliance-marketing-manager
- Tailor your resume and cover letter to highlight your relevant experience in B2B partner marketing and demand generation
- Prepare examples of successful marketing campaigns you've managed, focusing on results and impact
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
