📌 Core Information
🔹 Job Title: Alliance Marketing Manager
🔹 Company: Acumatica
🔹 Location: Seattle, WA, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing joint demand generation campaigns with Acumatica's Alliance Members and ISV Partners
- Collaborating with product marketing to define content strategy for marketing campaigns
- Educating and informing partner sales and enablement teams on joint marketing campaigns
- Researching industry best practices for alliance marketing programs
- Analyzing and tracking program performance, optimizing strategies as needed
ASSUMPTION: This role requires a strong understanding of B2B partner marketing and demand generation, as well as excellent project management and communication skills.
📋 Key Responsibilities
✅ Plan, build, and execute joint demand generation campaigns with Acumatica's Alliance Members and ISV Partners
✅ Work with product marketing to define content strategy for marketing campaigns, including target audience, new content creation, and documentation
✅ Educate and inform partner sales and enablement teams on joint marketing campaigns using partner marketing automation platform (MAP)
✅ Research industry best practices for best-in-class alliance marketing programs
✅ Continuously analyze and track program performance, optimizing and updating strategies as necessary
✅ Innovate and increment marketing technology portfolio to ensure modern and best-of-breed execution and efficiency for partner marketing capabilities
✅ Develop analytic methodologies and processes to measure and quantify the impact of joint Alliance and ISV marketing campaigns on sales
ASSUMPTION: This role requires a high level of independence, strong organizational skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of relevant work experience in B2B partner marketing, demand generation marketing in high-technology companies, with at least 3 years of partner marketing experience and 2+ years of experience managing and building integrated marketing campaigns
Required Skills:
- Expertise in building and scaling global partner programs
- Strong communication skills, including public speaking experience and ability to influence key decision-makers
- Comfortable working with data and advanced level of work in Excel
- Good understanding of marketing techniques and ability to apply them to partner needs
- Experience with HubSpot and Tableau is a strong plus
- Ability and willingness to learn new tools and technologies
- Ability to work individually and in a team: engage effectively across sales, marketing, and product teams
Preferred Skills:
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in B2B partner marketing and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $114,000 - $130,000 annually
Benefits:
- Annual Bonus
- Stock Options
Working Hours: 40 hours per week, with flexibility for occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual offers may vary based on a wide range of factors, including skills, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2008
Company Description:
- Acumatica is a leading provider of cloud business management software that empowers small and mid-size businesses to unlock their potential and drive growth
- Built on the world's best cloud and mobile technology and a unique customer-centric licensing model, Acumatica delivers a suite of fully integrated business management applications
- Acumatica's culture is casual and high-energy, valuing work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world
Company Specialties:
- Distribution
- Retail
- Construction
- Manufacturing
- Service Industries
Company Website: https://www.acumatica.com
ASSUMPTION: Acumatica is a well-established company in the cloud ERP space, with a strong focus on customer-centric solutions and a positive company culture.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth and advancement within the company
Reporting Structure: This role reports directly to the Senior Director of Integrated Marketing and Demand Generation
Work Arrangement: On-site, with occasional remote work possible
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing department
- Opportunity to work with a wide range of partners and contribute to the growth of the company's ecosystem
- Chance to develop and refine skills in partner marketing, demand generation, and campaign management
ASSUMPTION: This role offers a unique opportunity to work with a diverse range of partners and contribute to the growth of Acumatica's ecosystem, with potential for career advancement within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Bellevue, WA, USA
Geographic Context:
- Seattle is a vibrant, tech-centric city with a strong job market and a high cost of living
- Bellevue is an upscale suburb of Seattle, known for its high-quality of life and close proximity to downtown
- The company's office is located in the heart of Bellevue's business district, with easy access to public transportation and nearby amenities
Work Schedule: Standard business hours, with flexibility for occasional overtime as needed
ASSUMPTION: The location and work environment at Acumatica offer a high-quality of life, with easy access to amenities and a strong job market.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the Senior Director of Integrated Marketing and Demand Generation
Key Assessment Areas:
- Marketing expertise and experience in B2B partner marketing and demand generation
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Acumatica's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2B partner marketing and demand generation
- Prepare examples of successful marketing campaigns you've executed in the past
- Be ready to discuss your understanding of Acumatica's products and target market
ATS Keywords: B2B partner marketing, demand generation, integrated marketing, campaign management, partner enablement, data analysis, Excel, HubSpot, Tableau
ASSUMPTION: The interview process at Acumatica is designed to assess candidates' marketing expertise, communication skills, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- HubSpot
- Tableau
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: This role requires proficiency in marketing automation tools, data analysis software, and standard office productivity suites.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- High-energy
- Freakishly friendly
Work Style:
- Casual and high-energy
- Focused on work/life balance
- Emphasizes efficiency, simplicity, and making a difference in the world
Self-Assessment Questions:
- Do you have a proven track record in B2B partner marketing and demand generation?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you align with Acumatica's company values and work style?
ASSUMPTION: Acumatica values candidates who are customer-focused, innovative, collaborative, and passionate about making a difference in the world, with a strong work ethic and a commitment to excellence.
⚠️ Potential Challenges
- Managing multiple partner relationships and marketing campaigns simultaneously
- Keeping up with the fast-paced, dynamic nature of the tech industry
- Working with a diverse range of partners, each with their own unique needs and goals
- Balancing the need for innovation and optimization with the constraints of limited resources
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong organizational skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on B2B partner marketing and demand generation for Acumatica's ecosystem of Alliance Members and ISV Partners
- Industry-specific context: Acumatica operates in the competitive cloud ERP space, with a focus on small and mid-size businesses
- Career path comparison: This role offers a unique opportunity to specialize in B2B partner marketing and demand generation, with potential for growth and advancement within the company
ASSUMPTION: This role is unique in its focus on B2B partner marketing and demand generation for Acumatica's ecosystem of Alliance Members and ISV Partners, offering a specialized career path within the company.
📝 Sample Projects
- Developing and executing a joint demand generation campaign with a strategic partner, resulting in a significant increase in qualified leads for both companies
- Researching and implementing best practices for alliance marketing programs, leading to improved campaign performance and increased ROI
- Collaborating with product marketing to create targeted content for a specific vertical market, driving engagement and conversion rates
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for innovation and impact in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Integrated Marketing and Demand Generation department?
- How does Acumatica support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Acumatica measure the success of its marketing campaigns, and how can I contribute to improving these metrics?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
ASSUMPTION: These questions are designed to assess the company's culture, growth opportunities, and the specific needs and priorities of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/Acumatica/744000052077190-alliance-marketing-manager
- Tailor your resume and cover letter to highlight your relevant experience in B2B partner marketing and demand generation
- Prepare examples of successful marketing campaigns you've executed in the past
- Be ready to discuss your understanding of Acumatica's products and target market
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
