📌 Core Information
🔹 Job Title: Alliance Marketing Program Manager, Cloud Service Providers
🔹 Company: Palo Alto Networks
🔹 Location: Santa Clara, California, United States
🔹 Job Type: Full-time
🔹 Category: Computer and Network Security
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days/week in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing programs with cloud service provider partners
- Focusing on North America execution with a primary focus on Google Cloud
- Building and executing integrated marketing campaigns, including digital campaigns, virtual and in-person events, budget management, sales enablement, and reporting
- Collaborating with alliance and partner stakeholders to execute and optimize quarterly marketing plans
- Managing event logistics and tracking engagement to accelerate pipeline progression
ASSUMPTION: This role requires a strong understanding of cloud service providers, particularly Google Cloud, and proven experience in partner marketing to succeed.
📋 Key Responsibilities
✅ Collaborate and coordinate with alliance and partner stakeholders to execute and optimize quarterly marketing plans that achieve KPIs and align with alliance sales to define target accounts, engagement plans, and make data-driven recommendations
✅ Own and manage cross-portfolio demand generation marketing playbook cadence and activities with alliance marketing in the NAM region, including Hands on Workshops, Field activation in collaboration with sales teams, ABM activities, and associated campaigns
✅ Develop and implement an executive engagement model, leveraging Google’s established rapport with customer decision-makers and offering both physical and digital experiences to drive account-based marketing efforts in support of alliance sales plays
✅ Support partner and industry events with booth presence, aligned messaging, ancillary activations, and customer meetings
✅ Own end-to-end event logistics, including venue selection, speaker coordination, agenda planning, and follow-up strategies
✅ Perform event set-up tasks, including PO creation, contract execution, budget tracking, new vendor onboarding, InfoSec review, and payment processing
✅ Create event campaigns in Salesforce in accordance with standards and ensure all leads uploaded within SLA post-event
✅ Work closely with Sales Leaders and Account Executives to track engagement, optimize outreach, and accelerate pipeline progression
✅ Measure and report on event effectiveness, ensuring alignment with pipeline and revenue goals
✅ Track and report progress on marketing campaign KPIs and ROI metrics, including regular readouts on the performance of partner marketing programs
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently with vendors to develop relevant action plans.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or similar
Experience: 5-10+ years of enterprise marketing experience, including partner marketing
Required Skills:
- Proven track record of success in a partner marketing role within the cloud service provider or cybersecurity industries
- Good communication (written and verbal), reporting, and presentation skills
- Ability to work in a highly cross-functional environment to drive outcome-based plans, programs, and execution
- Familiarity with leveraging AI to draft communications and content
- Understanding of a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and industry events
- Demonstrated pipeline impact of partnerships and programs
- Highly motivated, self-starter that can build and launch programs and communications within budget and effectively manage multiple timelines
- Ability to travel
Preferred Skills:
- Experience working with organizations such as Amazon Web Services (AWS), Google Cloud Platform (GCP), and other Independent Software Vendors (ISVs), Managed Service Providers (MSPs), Systems Integrators (SIs)
ASSUMPTION: Candidates with experience in the cybersecurity industry and a strong understanding of cloud service providers will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $74,000 - $120,000/YR (based on experience and qualifications)
Benefits:
- Wellbeing Spending Account
- Mental Health Resources
- Financial Health Resources
- Personalized Learning Opportunities
- Stock Options
- Bonus
Working Hours: 40 hours/week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Palo Alto Networks is a leading provider of cybersecurity solutions, focusing on cloud security, network security, and endpoint security. They operate in a dynamic and competitive market, requiring employees to stay current with the latest threats and technologies.
Company Size: Palo Alto Networks has over 10,000 employees globally, providing ample opportunities for collaboration and growth. As a large organization, they offer structured career paths and extensive resources for professional development.
Founded: Palo Alto Networks was founded in 2005 and has since grown to become a publicly-traded company, listed on the NYSE under the ticker symbol PANW.
Company Description:
- Palo Alto Networks is committed to being the cybersecurity partner of choice, protecting the digital way of life
- Their mission is to be at the forefront of protecting tens of thousands of organizations across clouds, networks, and mobile devices
- They strive to continuously innovate and leverage the latest breakthroughs in artificial intelligence, analytics, automation, and orchestration
Company Specialties:
- Security Operating Platform
- Cloud Security
- SaaS Security
- Network Security
- Next-Generation Firewall
- Threat and Malware Prevention
- URL Filtering
- Threat Intelligence
- Enterprise Security Platform
- Endpoint Security
- Threat Research
- Unit 42
- NextWave Partners
- Amazon Web Services
- Microsoft Azure
- Google Cloud Platform
- VMware NSX
- Application Framework
- Behavioral Analytics
- Logging Service
- Network Security Management
- LIVE Community
- Cybersecurity Canon
- Fuel User Group
- and Cyber Threat Alliance
Company Website: www.paloaltonetworks.com
ASSUMPTION: Palo Alto Networks' extensive experience and expertise in the cybersecurity industry make it an attractive employer for professionals seeking to grow their careers in this field.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, requiring proven experience in partner marketing and a strong understanding of cloud service providers.
Reporting Structure: The Alliance Marketing Program Manager, Cloud Service Provviders will report directly to the Senior Manager, Alliance Marketing.
Work Arrangement: This is a hybrid role, requiring employees to work from the office 3 days/week. The remaining 2 days can be worked remotely.
Growth Opportunities:
- Palo Alto Networks offers structured career paths and extensive resources for professional development
- Employees have the opportunity to work on various projects and collaborate with different teams, fostering growth and learning
- The company's commitment to innovation and continuous improvement creates an environment where employees can develop new skills and advance their careers
ASSUMPTION: Candidates who demonstrate strong leadership potential and a willingness to take on new challenges will have ample opportunities for growth within Palo Alto Networks.
🌍 Location & Work Environment
Office Type: Palo Alto Networks' Santa Clara, CA office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 3000 Tannery Way, Santa Clara, CA 95054, US
Geographic Context:
- Santa Clara is located in the heart of Silicon Valley, providing easy access to tech industry hubs and amenities
- The area offers a diverse range of housing options, cultural attractions, and outdoor recreation opportunities
- Santa Clara has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Employees generally work full time from the office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships.
ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds – the structure and collaboration of an office environment, combined with the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth behavioral and technical interviews with the hiring manager and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of cloud service providers and partner marketing strategies
- Problem-solving skills and ability to work independently with vendors
- Communication and presentation skills
- Alignment with Palo Alto Networks' company values and culture
Application Tips:
- Highlight relevant experience with cloud service providers and partner marketing initiatives
- Tailor your resume to emphasize skills and experiences that match the job description
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Research Palo Alto Networks' company culture and values to demonstrate your fit for the role
ATS Keywords: cloud service providers, partner marketing, campaign execution, budget management, sales enablement, event logistics, data analysis, communication skills, cross-functional collaboration, digital marketing, field marketing, account-based marketing, pipeline management, reporting, presentation skills, AI utilization
ASSUMPTION: Palo Alto Networks' hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Salesforce
- Tableau
- Microsoft Office Suite
- Google Workspace
- Event management platforms (e.g., Cvent, Bizzabo)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Problem solvers that take risks and challenge the status quo
- Collaborative teams that innovate together
Work Style:
- Casual and collaborative work environment
- Focus on results and outcome-based plans
- Strong commitment to diversity, equity, and inclusion
Self-Assessment Questions:
- Do you have experience working with cloud service providers and a strong understanding of their ecosystems?
- Are you comfortable working in a highly cross-functional environment and driving outcome-based plans?
- Do you thrive in a collaborative and innovative work culture that values diversity and inclusion?
ASSUMPTION: Candidates who align with Palo Alto Networks' values and work style will be more likely to succeed in the role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple timelines and priorities in a fast-paced, dynamic work environment
- Navigating complex partner relationships and co-funding sources
- Adapting to changes in the cybersecurity landscape and cloud service provider ecosystems
- Balancing the demands of a hybrid work arrangement, requiring both in-office and remote work
ASSUMPTION: Candidates who are organized, adaptable, and comfortable working in a fast-paced environment will be better equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role differs from other partner marketing positions in its focus on cloud service providers and the need to develop and execute integrated marketing campaigns
- Industry-specific context: The cybersecurity industry is dynamic and competitive, requiring employees to stay current with the latest threats and technologies
- Career path comparison: This role offers a clear path for growth and advancement within Palo Alto Networks' marketing organization
ASSUMPTION: Candidates should research similar roles within the cybersecurity industry and consider their career goals and aspirations when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a co-marketing campaign with Google Cloud, focusing on North America execution
- Managing event logistics for a major industry conference, including venue selection, speaker coordination, and follow-up strategies
- Creating an executive engagement model, leveraging Google’s established rapport with customer decision-makers to drive account-based marketing efforts
ASSUMPTION: These sample projects illustrate the hands-on, strategic nature of the Alliance Marketing Program Manager, Cloud Service Providers role and the impact it can have on the company's success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Alliance Marketing group?
- How does Palo Alto Networks support the growth and development of its employees?
- What are the most significant challenges facing the cybersecurity industry, and how does Palo Alto Networks address them?
- How does the company measure the success of its partner marketing programs, and what metrics are most important?
- What is the company's approach to work-life balance, particularly for employees working in a hybrid arrangement?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience with cloud service providers and partner marketing initiatives
- Prepare a cover letter that emphasizes your skills, experiences, and alignment with Palo Alto Networks' company values
- Research Palo Alto Networks' company culture and values to demonstrate your fit for the role
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
