📌 Core Information
🔹 Job Title: ALT - CHARGE DE MARKETING STRATEGIQUE - SATISFACTION CLIENT F/H
🔹 Company: GENERALI VIE
🔹 Location: Saint-Denis, Île-de-France, 93210
🔹 Job Type: Apprenticeship
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Marketing Manager in managing Net Promoter Scores (NPS) and customer satisfaction
- Developing reports for top management and analyzing feedback data
- Contributing to the improvement of customer experience through data-driven insights
- Collaborating with various stakeholders to implement improvement actions
ASSUMPTION: This role is focused on data analysis and reporting to drive customer satisfaction and experience improvement.
📋 Key Responsibilities
✅ Developing reports for top management (Dashboard, ranking, etc.)
✅ Analyzing data and verbatims from the feedback management program
✅ Animating project committees with various interlocutors (distribution networks, indemnification, customer service, etc.)
✅ Developing the feedback management program in collaboration with IT and the Medallia provider
ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to communicate complex data insights effectively.
🎯 Required Qualifications
Education: Master's degree student specializing in Strategic Marketing
Experience: None specified (entry-level position)
Required Skills:
- Proficient in Excel and PowerPoint
- Strong analytical skills
- Excellent communication skills
- Able to work in a team and collaborate with various stakeholders
Preferred Skills:
- Experience with data visualization tools
- Familiarity with customer satisfaction metrics
ASSUMPTION: As this is an apprenticeship role, the focus is on gaining practical experience and developing skills rather than requiring extensive prior knowledge.
💰 Compensation & Benefits
Salary Range: Apprenticeship wages in France are typically around €1,200 - €1,500 per month. However, this can vary depending on the company and the specific apprenticeship contract.
Benefits:
- Apprenticeship contract with a leading insurance company
- Opportunity to gain practical experience in marketing and data analysis
- Possibility to work on strategic projects and collaborate with various teams
Working Hours: Full-time (35 hours/week)
ASSUMPTION: The salary range provided is an estimate based on typical apprenticeship wages in France. The actual salary may vary depending on the specific apprenticeship contract and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance. Generali is one of the world's leading insurance and asset management providers, with a strong presence in Europe and a growing presence in Asia.
Company Size: Small (11-50 employees). This size allows for a more personal and collaborative work environment, with opportunities for close interaction with senior management.
Founded: 1831. Generali has a long history and a strong reputation in the insurance industry, providing a stable and established work environment.
Company Description:
- Generali is an insurance company that offers a wide range of products and services, including life, health, and property & casualty insurance
- The company is committed to responsible business practices and has a strong focus on sustainability and innovation
- Generali has a strong presence in Europe and is expanding its operations in Asia
Company Specialties:
- Life insurance
- Health insurance
- Property & casualty insurance
Company Website: http://www.generali.com/
ASSUMPTION: Generali is a well-established insurance company with a strong focus on innovation and sustainability. The company offers a range of insurance products and services and has a strong presence in Europe and a growing presence in Asia.
📊 Role Analysis
Career Level: Entry-level. This role is an apprenticeship position designed for students seeking practical experience in the field of marketing and data analysis.
Reporting Structure: The role reports directly to the Marketing Manager responsible for customer satisfaction and Net Promoter Scores (NPS).
Work Arrangement: On-site, full-time (35 hours/week).
Growth Opportunities:
- Gaining practical experience in marketing and data analysis
- Developing skills in customer satisfaction metrics and data visualization
- Potential for career progression within the marketing department or other areas of the company
ASSUMPTION: This role offers an excellent opportunity for students to gain practical experience in marketing and data analysis, while also developing their skills and preparing for future career opportunities.
🌍 Location & Work Environment
Office Type: Corporate office environment.
Office Location(s): Saint-Denis, Île-de-France, 93210
Geographic Context:
- The office is located in the northern suburbs of Paris, providing easy access to public transportation and various amenities
- The region has a diverse and multicultural population, offering a rich and vibrant work environment
- The office is situated in a modern and well-equipped building, providing a comfortable and productive work environment
Work Schedule: Full-time (35 hours/week), with a flexible work arrangement that allows for a healthy work-life balance.
ASSUMPTION: The office location provides a convenient and comfortable work environment, with easy access to public transportation and various amenities. The diverse and multicultural population of the region offers a rich and vibrant work environment, while the modern and well-equipped office building provides a comfortable and productive workspace.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the Marketing Manager and/or HR representative
- Background check and reference verification
Key Assessment Areas:
- Analytical skills and data interpretation
- Communication skills and ability to present complex data insights effectively
- Teamwork and collaboration skills
- Cultural fit and alignment with Generali's values and mission
Application Tips:
- Highlight relevant coursework and projects that demonstrate analytical and communication skills
- Tailor your resume and cover letter to emphasize your skills and experiences related to the key responsibilities of the role
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: Net Promoter Score (NPS), customer satisfaction, data analysis, reporting, marketing strategy, Excel, PowerPoint
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's analytical skills, communication skills, and cultural fit with Generali's values and mission.
🛠️ Tools & Technologies
- Excel
- PowerPoint
- Data visualization tools (e.g., Tableau, Power BI)
- Customer satisfaction metrics software (e.g., Medallia)
ASSUMPTION: The role requires proficiency in Excel and PowerPoint, as well as familiarity with data visualization tools and customer satisfaction metrics software.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and ethical behavior
Work Style:
- Data-driven decision-making
- Agile and adaptable work environment
- Strong focus on collaboration and teamwork
- Results-oriented and action-oriented culture
Self-Assessment Questions:
- Do you have strong analytical skills and the ability to interpret complex data sets?
- Are you able to communicate complex data insights effectively and persuasively?
- Do you thrive in a collaborative and team-oriented work environment?
- Are you comfortable working in a fast-paced and dynamic environment, with a strong focus on innovation and continuous improvement?
ASSUMPTION: Generali values candidates who are strong analytical thinkers, effective communicators, and collaborative team players. The company seeks individuals who are comfortable working in a dynamic and innovative environment, with a strong focus on customer-centricity and continuous improvement.
⚠️ Potential Challenges
- The role may require working with large and complex data sets, which can be challenging for candidates with limited experience in data analysis
- The role may involve collaborating with various stakeholders, which can be challenging for candidates who struggle with communication and interpersonal skills
- The role may require working on multiple projects simultaneously, which can be challenging for candidates who struggle with time management and prioritization
- The role may involve working in a fast-paced and dynamic environment, which can be challenging for candidates who prefer a more stable and predictable work environment
ASSUMPTION: The role presents several challenges that may be particularly relevant for candidates with limited experience in data analysis, communication, time management, and adaptability. Candidates should carefully consider their strengths and weaknesses before applying for this role.
📈 Similar Roles Comparison
- This role is similar to a Marketing Analyst or Customer Experience Analyst position, with a focus on data analysis and reporting to drive customer satisfaction and experience improvement
- Unlike other marketing roles, this position has a strong focus on data analysis and interpretation, rather than marketing strategy or campaign management
- This role offers an excellent opportunity for candidates seeking to gain practical experience in marketing and data analysis, while also developing their skills and preparing for future career opportunities
ASSUMPTION: This role is similar to other marketing analyst or customer experience analyst positions, with a focus on data analysis and reporting to drive customer satisfaction and experience improvement. However, this role has a unique focus on Net Promoter Scores (NPS) and customer satisfaction metrics, making it an excellent opportunity for candidates seeking to gain practical experience in marketing and data analysis.
📝 Sample Projects
- Developing a dashboard to track Net Promoter Scores (NPS) and customer satisfaction metrics over time
- Analyzing customer feedback data to identify trends and insights, and developing data-driven recommendations to improve customer experience
- Collaborating with various stakeholders to implement improvement actions and track their impact on customer satisfaction and experience
ASSUMPTION: These sample projects are designed to provide candidates with an understanding of the key responsibilities and required skills for the role. However, the specific projects and tasks may vary depending on the company's needs and the candidate's qualifications.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for this role?
- How does this role collaborate with other departments and teams within the company?
- What are the most important qualities and skills for success in this role?
- How does this role contribute to the company's overall marketing and customer satisfaction strategies?
- What opportunities are there for professional development and growth within the company?
ASSUMPTION: These interview questions are designed to provide candidates with a better understanding of the role, the company culture, and the opportunities for professional development and growth. Candidates should tailor their questions to the specific company and role, and be prepared to ask thoughtful and insightful questions that demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to emphasize your skills and experiences related to the key responsibilities of the role
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research Generali's company culture and values, and be prepared to discuss how your personal values align with the company's mission and vision
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
