ALTERNANCE - ASSISTANT/ASSISTANTE CHEF/CHEFFE DE PRODUIT MARKETING DIRECT B2B - (F/H/X)

📌 Core Information 🔹 Job Title: ALTERNANCE - ASSISTANTE CHEF/CHEFFE DE PRODUIT MARKETING DIRECT B2B - (F/H/X) 🔹 Company: GROUPE CANAL+ SA 🔹 Location: Issy-les-Moulineaux, Île-de-France, France 🔹 Job Type: Internship 🔹 Category: Marketing & Communications 🔹 Date Posted: April 17, 2025 🔹 Experience Level: Entry-level (0-2 years) 🔹 Remote Status: On-site (Hybrid) 🚀 Job Overview Key aspects of this role include: - Developing and executing marketing campaigns to enhance customer value and drive growth - Supporting event planning and management to promote the brand and boost commercial opportunities - Collaborating with cross-functional teams to create and implement marketing strategies - Analyzing campaign performance and providing data-driven insights to optimize future campaigns - Assisting in communication strategies and client feedback collection to improve customer engagement ASSUMPTION: This role requires a high level of organization, attention to detail, and strong analytical skills. The ideal candidate will be proactive, curious, and able to work effectively in a dynamic team environment. 📋 Key Responsibilities ✅ Campaign Development & Execution - Design and implement marketing campaigns to drive customer acquisition, retention, and growth - Collaborate with cross-functional teams to develop campaign strategies, messaging, and creative assets - Manage campaign timelines, budgets, and resources to ensure successful execution - Monitor campaign performance and provide regular updates to stakeholders ASSUMPTION: The candidate should have strong project management skills and be able to work effectively under tight deadlines. ✅ Event Planning & Management - Assist in the planning and execution of events, trade shows, and conferences to promote the brand and drive business growth - Coordinate with vendors, speakers, and other stakeholders to ensure event success - Manage event logistics, including venue selection, catering, and AV requirements - Monitor event performance and provide post-event analysis to inform future events ASSUMPTION: The ideal candidate will have strong event planning skills and be able to manage multiple tasks simultaneously. ✅ Communication & Client Engagement - Assist in the development and implementation of communication strategies to enhance customer engagement - Collect and analyze client feedback to inform marketing strategies and improve customer satisfaction - Collaborate with the sales team to ensure consistent messaging and alignment with business objectives ASSUMPTION: The candidate should have strong written and verbal communication skills, as well as the ability to analyze and interpret data to drive informed decision-making. 🎯 Required Qualifications Education: - Pursuing a Master's degree in Marketing, Communications, Business, or a related field Experience: - 0-2 years of relevant experience in marketing, communications, or a related field Required Skills: - Strong analytical skills and proficiency in Microsoft Excel - Excellent written and verbal communication skills in French and English - Proven ability to work effectively in a team environment and manage multiple tasks simultaneously - Strong project management skills and attention to detail - Proficiency in marketing automation tools (e.g., Marketo, HubSpot) and CRM software (e.g., Salesforce, HubSpot CRM) - Familiarity with marketing analytics tools (e.g., Google Analytics, Tableau) and social media platforms - Knowledge of the media and entertainment industry is a plus Preferred Skills: - Experience with event planning and management - Familiarity with customer relationship management (CRM) software - Knowledge of HTML, CSS, and JavaScript - Familiarity with content management systems (CMS) and digital asset management (DAM) systems ASSUMPTION: The ideal candidate will have a strong academic record and relevant internship or work experience in marketing or a related field. 💰 Compensation & Benefits Salary Range: €24,000 - €28,000 per year (based on industry standards for entry-level marketing roles in France) Benefits: - CANAL+ Subscription: Enjoy access to CANAL+ content and platforms - CANAL+ Student Club Experience: Participate in exclusive events, workshops, and networking opportunities - Participation & Profit Sharing: Eligible for participation in the company's profit-sharing scheme - Legal Leave: Entitled to legal leave and holidays as per French labor laws - Access to CSE: Access to the company's employee savings plan (Plan d'Épargne d'Entreprise - PEE) - Company Restaurant Access or Meal Vouchers: Enjoy meals at the company restaurant or receive meal vouchers - Sustainable Mobility Package: Receive a sustainable mobility package to support eco-friendly commuting Working Hours: Full-time (35 hours/week) with flexible working hours and the possibility of remote work ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in France. The actual salary may vary depending on the candidate's qualifications and experience. 📌 Applicant Insights Company Context Industry: Broadcast Media Production and Distribution Company Size: Medium (5,001-10,000 employees) Founded: 1984 (as a French subscription-TV channel) Company Description: CANAL+ is a global media and entertainment company with 26.9 million subscribers worldwide, over 400 million monthly active users on its OTT and video streaming platforms, and a total of more than 9,000 employees. It operates across the entire audio-visual value chain, including production, broadcast, distribution, and aggregation. CANAL+ is home to STUDIOCANAL, a leading film and television studio; Dailymotion, one of the world’s largest short-form video streaming platforms; Thema, a production and distribution company specializing in creating and distributing diverse content and channels; and telecommunication services through GVA in Africa and CANAL+ Telecom in the French overseas jurisdictions and territories. CANAL+ also operates the iconic performance venues L’Olympia and Théâtre de l’Œuvre in France and CanalOlympia in Africa. Company Specialties: - Global audiovisual group and content creator - Producer - Distributor - Publisher - Aggregator Company Website: ASSUMPTION: CANAL+ is a unique media company with a strong focus on content creation, distribution, and aggregation. The company's size and diverse portfolio of brands and services offer unique opportunities for growth and development. Role Analysis Career Level: Entry-level (Assistant/Associate) Reporting Structure: The role reports directly to the Marketing Manager for Business CANAL+ and works closely with other marketing and communications professionals within the organization. Work Arrangement: The role is based in Issy-les-Moulineaux, France, with a hybrid work arrangement that combines on-site and remote work. The specific work arrangement may be discussed during the interview process. Growth Opportunities: - Gain valuable experience in marketing and communications within a global media and entertainment company - Work on high-profile campaigns and events, collaborating with industry leaders and influencers - Develop skills in campaign development, event planning, and client engagement, with opportunities for advancement based on performance - Benefit from CANAL+'s comprehensive training and development programs, including the CANAL+ Student Club and other internal initiatives ASSUMPTION: The role offers a unique opportunity for a recent graduate or early-career professional to gain valuable experience in marketing and communications within a dynamic and innovative industry. Location & Work Environment Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities Office Location(s): Issy-les-Moulineaux, Île-de-France, France Geographic Context: - Issy-les-Moulineaux is a suburban commune located in the western suburbs of Paris, France - The area is well-connected by public transportation, with easy access to Paris and other nearby cities - The region offers a mix of urban and natural environments, with numerous parks, gardens, and recreational facilities nearby Work Schedule: - Full-time (35 hours/week) with flexible working hours and the possibility of remote work - The role may require occasional work on evenings and weekends, depending on event schedules and other project demands ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration, innovation, and results-driven performance. Interview & Application Insights Typical Process: 1. Online application review and initial screening 2. Phone or video screening interview 3. In-person or virtual interview with the hiring manager and a member of the marketing team 4. Final decision and offer extension Key Assessment Areas: - Marketing and communications skills, with a focus on campaign development, event planning, and client engagement - Analytical skills and data-driven decision-making - Strong written and verbal communication skills in French and English - Ability to work effectively in a team environment and manage multiple tasks simultaneously - Cultural fit and alignment with CANAL+'s values and mission Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Demonstrate your understanding of CANAL+'s business and the media and entertainment industry - Showcase your creativity, initiative, and problem-solving skills through relevant examples and anecdotes - Prepare thoughtful questions about the role, the team, and the company to ask during the interview ATS Keywords: Marketing, Communications, Campaign Development, Event Planning, Client Engagement, Data Analysis, Marketing 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